Global Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

Global Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

The Global Digital Signage Software Market size is expected to reach $18.79 billion by 2031, rising at a market growth of 9.8% CAGR during the forecast period.

Digital signage solutions are highly effective in enhancing customer experience, promoting products, and conveying critical information, making them a valuable tool for businesses aiming to increase foot traffic, boost sales, and improve operational efficiency. Hence, the corporate & retail segment recorded 27% revenue share in the market in 2023. The extensive use of digital signage for advertising, customer engagement, and internal communications in corporate and retail environments drives this segment’s prominence.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2024, Microsoft has introduced digital signage functionality to Teams Rooms on Windows, enabling displays to run signage content when idle. Integrations with Appspace and XOGO CMS solutions streamline content management, marking a significant move in the digital signage software market. Additionally, in September, 2024, ViewSonic India launched the LDC series at InfoComm India 2024, featuring customizable, ultra-large All-in-One LED displays for video walls and digital signage. These displays offer flexible sizes, easy installation, durability, and are ideal for business, commercial, and public spaces.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunners in the Digital Signage Software Market. In November, 2024, Microsoft is expanding its product offerings by integrating AI-driven tools like Copilot into workplace solutions, enhancing productivity. This expansion significantly impacts digital signage, with AI powering improved content creation, real-time collaboration, and streamlined workflows across diverse business environments. Companies such as Cisco Systems, Inc. and Samsung Electronics Co., Ltd. are some of the key innovators in Digital Signage Software Market.

Market Growth Factors

The growing emphasis on digital advertising also aligns with broader trends in consumer behaviour. As more people spend time online and interact with digital media, businesses recognize the need to meet consumers where they are. Digital signage allows companies to create cross-platform campaigns seamlessly integrating with their online and mobile advertising efforts. Thus, this integration between digital advertising and signage platforms is expected to drive the adoption of digital signage software further, making it a key component of modern advertising strategies.

Governments and local authorities are increasingly adopting digital signage to improve communication with the public, and this trend is being driven by the demand for more efficient ways to disseminate information. In cities transitioning to smart environments, digital signage systems integrated with IoT devices can offer even more advanced features, such as location-based notifications and personalized messages. In conclusion, these advancements make digital signage a cornerstone of smart city initiatives, further fueling its widespread adoption of public information and wayfinding.

Market Restraining Factors

High upfront costs and continuous operational expenses can make digital signage less attractive for businesses looking to optimize their budgets. Although the long-term benefits of digital signage, such as increased engagement and operational efficiency, are significant, the financial barriers associated with its implementation and maintenance remain challenging for broader market adoption. Hence, digital signage software's high initial investment and operational costs are impeding the market's growth.

Component Outlook

Based on component, the market is divided into software and services. In 2023, the services segment attained 37% revenue share in the market. This segment encompasses a wide range of services, including installation, maintenance, content management, and technical support, essential for effectively deploying and operating digital signage systems. The growing complexity of digital signage networks and the need for specialized expertise in managing these systems drive the demand for professional services. Additionally, the increasing focus on delivering customized and personalized content experiences requires ongoing support and services, contributing to the significant revenue share of the services segment in the market.

Software Outlook

The software segment is further subdivided into content management system, edge server software, and others. In 2023, the content management system segment procured 54% revenue share in the market. This segment’s dominance is primarily due to content management systems (CMS) 's crucial role in enabling businesses to create, schedule, and manage digital content across multiple displays efficiently. The user-friendly interfaces and advanced features of CMS solutions, such as real-time updates, customizable templates, and integration with various data sources, enhance digital signage systems' overall functionality and appeal, driving their widespread adoption across various industries, including retail, hospitality, and corporate sectors.

Service Outlook

The services type segment is further subdivided into professional services and managed services. In 2023, the professional services segment acquired 64% revenue share in the market. This segment encompasses a range of services, including consulting, installation, training, and support, which are essential for successfully implementing and optimizing digital signage systems. Businesses rely on professional services to ensure that their digital signage solutions are tailored to their needs, operate efficiently, and deliver the intended impact. The high demand for these specialized services underscores their importance in helping organizations maximize the value of their digital signage investments and achieve their communication and marketing goals.

Vertical Outlook

On the basis of vertical, the market is segmented into corporate & retail, government, entertainment & hospitality, healthcare, institutional, transportation, industrial, and others. The healthcare segment procured 15% revenue share in the market in 2023. In healthcare facilities, digital signage is employed for various purposes, including patient communication, wayfinding, health education, and emergency notifications. Adopting digital signage in hospitals, clinics, and other medical institutions enhances patient experience, reduces perceived waiting times, and improves overall operational efficiency by providing timely and relevant information to patients, visitors, and staff.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. This dominant position is attributed to the high adoption rate of advanced digital technologies, robust infrastructure, and the presence of major digital signage solution providers. In North America, retail, corporate, healthcare, and entertainment sectors heavily invest in digital signage solutions to enhance customer engagement, streamline operations, and deliver dynamic content. The widespread use of digital signage for advertising, information dissemination, and interactive services further fuels the market growth in this region.

Recent Strategies Deployed in the Market

• Sep-2024: NEC has launched a biometric authentication system capable of quickly verifying large numbers of people in motion, reducing congestion at busy locations like airports and amusement parks. The system operates in real-time, improving efficiency and convenience without additional infrastructure.
• Aug-2024: LG Electronics has launched its Anti-Discoloration™ technology, the first to receive UL Verification, designed to prevent screen-yellowing in outdoor digital signage caused by sunlight exposure. This innovative technology enhances durability, display quality, and lifespan, addressing challenges faced by businesses using outdoor displays in harsh environments.
• Aug-2024: Sony Professional Displays has partnered with Xibo to integrate Sony’s Cloud API and Zero-Touch Provisioning with Xibo’s digital signage software, enabling businesses to remotely deploy, scale, and manage their signage networks efficiently, reducing costs and complexity.
• Jul-2024: Panasonic Holdings Corporation and ORIX Corporation are forming a strategic partnership to create a new company for Panasonic’s projector business. The partnership aims for growth by leveraging technological expertise and investment power, focusing on expanding the visual solutions and display markets.
• May-2024: Samsung has partnered with Quest Technology Management and Telarus to offer a managed service for SMBs, utilizing the cloud-native VXT Content Management System (CMS). The solution simplifies digital signage content creation, management, and device operation, enhancing brand impact and efficiency.

List of Key Companies Profiled

• Koninklijke Philips N.V.
• LG Electronics, Inc. (LG Corporation)
• NEC Corporation
• Panasonic Holdings Corporation
• Sony Corporation
• Samsung Electronics Co., Ltd. (Samsung Group)
• Microsoft Corporation
• Cisco Systems, Inc.
• Intel Corporation
• ViewSonic Corporation

Global Digital Signage Software Market Report Segmentation

By Component

• Software
• Content Management System
• Edge Server Software
• Other Software Type
• Services
• Professional Services
• Managed Services

By Vertical

• Corporate & Retail
• Government
• Entertainment & Hospitality
• Healthcare
• Institutional
• Transportation
• Industrial
• Other Verticals

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA