Global Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030


The Global Digestive Bitters Market size is expected to reach $1.9 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,015.7 Kilo Litres, experiencing a growth of 4.6% (2019-2022).

Digestive bitters are becoming increasingly well-known because consumers access various products through e-commerce channels. Consequently, the Online Store segment would capture 1/5th share in the market by 2030. The e-commerce platforms have provided a platform for small and independent consumers to purchase goods. Due to the growing e-commerce channel proliferation which ultimately contributed to the growth of the market, there is now a broader audience and consumer base for these products. Some of the factors impacting the market are fast food consumption, increasing discomfort and other digestive issues, rapid expansion of the geriatric population and risks with consuming digestive bitters.

Globally, the consumption of fast food has increased significantly. Frequent consumption of fast food is associated with obesity and allergies. Constipation, diverticular disease, and gallstones can all be aggravated by poor dietary habits. According to the definitions of each of these diseases, they are brought on by diets that are poor in dietary fiber and high in fats and cholesterol. The digestive tract will function more quickly and effectively if one has a variety of healthful foods in their diet. Because of this, stomach and digestive problems will become more common as fast-food consumption soars among all age groups. This will raise the need for digestive bitters in the near future. Moreover, Population aging is a global phenomenon that refers to the increasing number and proportion of older people in the world’s population. The United Nations estimates that around 703 million individuals worldwide were 65 years of age or older in 2019. By 2050, there will likely be more than 1.5 billion elderly people worldwide. This factor would increase the consumption of digestive bitters by old aged people. Thus, the market will grow tremendously due to the growing adaptation of fast foods in large numbers and rising ageing population.

However, some drugs and herbs can have interactions. This can result in health issues and prevent them from functioning. If someone has epilepsy, kidney illness, low blood pressure, or bleeding issues, certain herbs might not be safe for consumption. Bitters contain herbs that some people may be allergic to. Bitters should not be consumed by anyone who is pregnant or nursing. Additionally, as they frequently include alcohol infusions, youngsters shouldn't be given them. Also, there are several herbal varieties, which means there are numerous probable reactions. Many people avoid using digestive bitters because they may have such unpleasant effects, which would slow the market's growth.

Packaging Outlook

On the basis of packaging, the market is fragmented into plastic bottle, tetra pack, cans, and glass bottle. In 2022, the glass bottle segment held the highest revenue share in the market. The contents of the glass container are efficiently protected from outside effects like light, oxygen, and bacteria owing to the combination of materials that make it both strong and lightweight. One of the most popular container types for digestive bitters is glass. The glass bottles also provide a visually appealing presentation, making the product more appealing to customers.

Type Outlook

Based on type, the market is segmented into aromatic bitter, nutritive bitter, and true bitter. The nutritive bitter segment acquired a substantial revenue share in the market in 2022. The term "nutritive bitter" describes the bitter flavor in some foods, herbs, and beverages with nutritional advantages. Due to the numerous phytochemicals and nutrients included in nutritive bitter foods & herbs, ingesting these foods and herbs can provide several health benefits. It enhances immune system control, blood sugar balance, and digestive health.

Distribution Channel Outlook

By distribution channel, the market is classified into supermarkets, convenience stores, over-the-counter, and online store. In 2022, the supermarket segment registered the highest revenue share in the market. Most herbal supplements and natural goods are bought in large retail settings like supermarkets. Due to their extensive assortment, supermarkets are the primary selling location for digestive bitters. The items for sale come in a variety of brands and formulas. Additionally, under the health & wellness section, there are digestive bitters in addition to the nutritional and health supplement section.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region witnessed the largest revenue share in the market. Sales of digestive bitters have dramatically expanded as a result of the ongoing expansion of European industry. Digestive bitters are becoming more common in European countries as customers choose natural remedies over those made with dangerous chemicals. As a result, there is a growing need for digestive bitters products. It is now simpler for customers to select these products owing to the numerous product variations available on the market that are advised for various digestive disorders and the combination of different formulae and ingredients on the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Botanica (TallGrass Natural Health), Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG), Quicksilver Scientific, Inc., Equinox Botanicals, Zizia Botanicals, Nanton Nutraceuticals Ltd., Urban Moonshine (Traditional Medicinals), Herbal Supplies Pty Ltd, Hella Cocktails Co. and St. Francis Herb Farm

Scope of the Study

Market Segments covered in the Report:

By Packaging (Volume, Kilo Litres, USD Million, 2019-2030)
  • Glass Bottle
  • Cans
  • Plastic Bottle
  • Tetra Pack
By Type (Volume, Kilo Litres, USD Million, 2019-2030)
  • Aromatic Bitter
  • Nutritive Bitter
  • True Bitter
By Distribution Channel (Volume, Kilo Litres, USD Million, 2019-2030)
  • Supermarket
  • Over-the-Counter
  • Online Store
  • Convenience Store
By Geography (Volume, Kilo Litres, USD Million, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Botanica (TallGrass Natural Health)
  • Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
  • Quicksilver Scientific, Inc.
  • Equinox Botanicals
  • Zizia Botanicals
  • Nanton Nutraceuticals Ltd.
  • Urban Moonshine (Traditional Medicinals)
  • Herbal Supplies Pty Ltd
  • Hella Cocktails Co.
  • St. Francis Herb Farm
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Digestive Bitters Market, by Packaging
1.4.2 Global Digestive Bitters Market, by Type
1.4.3 Global Digestive Bitters Market, by Distribution Channel
1.4.4 Global Digestive Bitters Market, by Geography
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. Global Digestive Bitters Market by Packaging
4.1 Global Glass Bottle Market by Region
4.2 Global Cans Market by Region
4.3 Global Plastic Bottle Market by Region
4.4 Global Tetra Pack Market by Region
Chapter 5. Global Digestive Bitters Market by Type
5.1 Global Aromatic Bitter Market by Region
5.2 Global Nutritive Bitter Market by Region
5.3 Global True Bitter Market by Region
Chapter 6. Global Digestive Bitters Market by Distribution Channel
6.1 Global Supermarket Market by Region
6.2 Global Over-the-Counter Market by Region
6.3 Global Online Store Market by Region
6.4 Global Convenience Store Market by Region
Chapter 7. Global Digestive Bitters Market by Region
7.1 North America Digestive Bitters Market
7.1.1 North America Digestive Bitters Market by Packaging
7.1.1.1 North America Glass Bottle Market by Country
7.1.1.2 North America Cans Market by Country
7.1.1.3 North America Plastic Bottle Market by Country
7.1.1.4 North America Tetra Pack Market by Country
7.1.2 North America Digestive Bitters Market by Type
7.1.2.1 North America Aromatic Bitter Market by Country
7.1.2.2 North America Nutritive Bitter Market by Country
7.1.2.3 North America True Bitter Market by Country
7.1.3 North America Digestive Bitters Market by Distribution Channel
7.1.3.1 North America Supermarket Market by Country
7.1.3.2 North America Over-the-Counter Market by Country
7.1.3.3 North America Online Store Market by Country
7.1.3.4 North America Convenience Store Market by Country
7.1.4 North America Digestive Bitters Market by Country
7.1.4.1 US Digestive Bitters Market
7.1.4.1.1 US Digestive Bitters Market by Packaging
7.1.4.1.2 US Digestive Bitters Market by Type
7.1.4.1.3 US Digestive Bitters Market by Distribution Channel
7.1.4.2 Canada Digestive Bitters Market
7.1.4.2.1 Canada Digestive Bitters Market by Packaging
7.1.4.2.2 Canada Digestive Bitters Market by Type
7.1.4.2.3 Canada Digestive Bitters Market by Distribution Channel
7.1.4.3 Mexico Digestive Bitters Market
7.1.4.3.1 Mexico Digestive Bitters Market by Packaging
7.1.4.3.2 Mexico Digestive Bitters Market by Type
7.1.4.3.3 Mexico Digestive Bitters Market by Distribution Channel
7.1.4.4 Rest of North America Digestive Bitters Market
7.1.4.4.1 Rest of North America Digestive Bitters Market by Packaging
7.1.4.4.2 Rest of North America Digestive Bitters Market by Type
7.1.4.4.3 Rest of North America Digestive Bitters Market by Distribution Channel
7.2 Europe Digestive Bitters Market
7.2.1 Europe Digestive Bitters Market by Packaging
7.2.1.1 Europe Glass Bottle Market by Country
7.2.1.2 Europe Cans Market by Country
7.2.1.3 Europe Plastic Bottle Market by Country
7.2.1.4 Europe Tetra Pack Market by Country
7.2.2 Europe Digestive Bitters Market by Type
7.2.2.1 Europe Aromatic Bitter Market by Country
7.2.2.2 Europe Nutritive Bitter Market by Country
7.2.2.3 Europe True Bitter Market by Country
7.2.3 Europe Digestive Bitters Market by Distribution Channel
7.2.3.1 Europe Supermarket Market by Country
7.2.3.2 Europe Over-the-Counter Market by Country
7.2.3.3 Europe Online Store Market by Country
7.2.3.4 Europe Convenience Store Market by Country
7.2.4 Europe Digestive Bitters Market by Country
7.2.4.1 Germany Digestive Bitters Market
7.2.4.1.1 Germany Digestive Bitters Market by Packaging
7.2.4.1.2 Germany Digestive Bitters Market by Type
7.2.4.1.3 Germany Digestive Bitters Market by Distribution Channel
7.2.4.2 UK Digestive Bitters Market
7.2.4.2.1 UK Digestive Bitters Market by Packaging
7.2.4.2.2 UK Digestive Bitters Market by Type
7.2.4.2.3 UK Digestive Bitters Market by Distribution Channel
7.2.4.3 France Digestive Bitters Market
7.2.4.3.1 France Digestive Bitters Market by Packaging
7.2.4.3.2 France Digestive Bitters Market by Type
7.2.4.3.3 France Digestive Bitters Market by Distribution Channel
7.2.4.4 Russia Digestive Bitters Market
7.2.4.4.1 Russia Digestive Bitters Market by Packaging
7.2.4.4.2 Russia Digestive Bitters Market by Type
7.2.4.4.3 Russia Digestive Bitters Market by Distribution Channel
7.2.4.5 Spain Digestive Bitters Market
7.2.4.5.1 Spain Digestive Bitters Market by Packaging
7.2.4.5.2 Spain Digestive Bitters Market by Type
7.2.4.5.3 Spain Digestive Bitters Market by Distribution Channel
7.2.4.6 Italy Digestive Bitters Market
7.2.4.6.1 Italy Digestive Bitters Market by Packaging
7.2.4.6.2 Italy Digestive Bitters Market by Type
7.2.4.6.3 Italy Digestive Bitters Market by Distribution Channel
7.2.4.7 Rest of Europe Digestive Bitters Market
7.2.4.7.1 Rest of Europe Digestive Bitters Market by Packaging
7.2.4.7.2 Rest of Europe Digestive Bitters Market by Type
7.2.4.7.3 Rest of Europe Digestive Bitters Market by Distribution Channel
7.3 Asia Pacific Digestive Bitters Market
7.3.1 Asia Pacific Digestive Bitters Market by Packaging
7.3.1.1 Asia Pacific Glass Bottle Market by Country
7.3.1.2 Asia Pacific Cans Market by Country
7.3.1.3 Asia Pacific Plastic Bottle Market by Country
7.3.1.4 Asia Pacific Tetra Pack Market by Country
7.3.2 Asia Pacific Digestive Bitters Market by Type
7.3.2.1 Asia Pacific Aromatic Bitter Market by Country
7.3.2.2 Asia Pacific Nutritive Bitter Market by Country
7.3.2.3 Asia Pacific True Bitter Market by Country
7.3.3 Asia Pacific Digestive Bitters Market by Distribution Channel
7.3.3.1 Asia Pacific Supermarket Market by Country
7.3.3.2 Asia Pacific Over-the-Counter Market by Country
7.3.3.3 Asia Pacific Online Store Market by Country
7.3.3.4 Asia Pacific Convenience Store Market by Country
7.3.4 Asia Pacific Digestive Bitters Market by Country
7.3.4.1 China Digestive Bitters Market
7.3.4.1.1 China Digestive Bitters Market by Packaging
7.3.4.1.2 China Digestive Bitters Market by Type
7.3.4.1.3 China Digestive Bitters Market by Distribution Channel
7.3.4.2 Japan Digestive Bitters Market
7.3.4.2.1 Japan Digestive Bitters Market by Packaging
7.3.4.2.2 Japan Digestive Bitters Market by Type
7.3.4.2.3 Japan Digestive Bitters Market by Distribution Channel
7.3.4.3 India Digestive Bitters Market
7.3.4.3.1 India Digestive Bitters Market by Packaging
7.3.4.3.2 India Digestive Bitters Market by Type
7.3.4.3.3 India Digestive Bitters Market by Distribution Channel
7.3.4.4 South Korea Digestive Bitters Market
7.3.4.4.1 South Korea Digestive Bitters Market by Packaging
7.3.4.4.2 South Korea Digestive Bitters Market by Type
7.3.4.4.3 South Korea Digestive Bitters Market by Distribution Channel
7.3.4.5 Singapore Digestive Bitters Market
7.3.4.5.1 Singapore Digestive Bitters Market by Packaging
7.3.4.5.2 Singapore Digestive Bitters Market by Type
7.3.4.5.3 Singapore Digestive Bitters Market by Distribution Channel
7.3.4.6 Malaysia Digestive Bitters Market
7.3.4.6.1 Malaysia Digestive Bitters Market by Packaging
7.3.4.6.2 Malaysia Digestive Bitters Market by Type
7.3.4.6.3 Malaysia Digestive Bitters Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Digestive Bitters Market
7.3.4.7.1 Rest of Asia Pacific Digestive Bitters Market by Packaging
7.3.4.7.2 Rest of Asia Pacific Digestive Bitters Market by Type
7.3.4.7.3 Rest of Asia Pacific Digestive Bitters Market by Distribution Channel
7.4 LAMEA Digestive Bitters Market
7.4.1 LAMEA Digestive Bitters Market by Packaging
7.4.1.1 LAMEA Glass Bottle Market by Country
7.4.1.2 LAMEA Cans Market by Country
7.4.1.3 LAMEA Plastic Bottle Market by Country
7.4.1.4 LAMEA Tetra Pack Market by Country
7.4.2 LAMEA Digestive Bitters Market by Type
7.4.2.1 LAMEA Aromatic Bitter Market by Country
7.4.2.2 LAMEA Nutritive Bitter Market by Country
7.4.2.3 LAMEA True Bitter Market by Country
7.4.3 LAMEA Digestive Bitters Market by Distribution Channel
7.4.3.1 LAMEA Supermarket Market by Country
7.4.3.2 LAMEA Over-the-Counter Market by Country
7.4.3.3 LAMEA Online Store Market by Country
7.4.3.4 LAMEA Convenience Store Market by Country
7.4.4 LAMEA Digestive Bitters Market by Country
7.4.4.1 Brazil Digestive Bitters Market
7.4.4.1.1 Brazil Digestive Bitters Market by Packaging
7.4.4.1.2 Brazil Digestive Bitters Market by Type
7.4.4.1.3 Brazil Digestive Bitters Market by Distribution Channel
7.4.4.2 Argentina Digestive Bitters Market
7.4.4.2.1 Argentina Digestive Bitters Market by Packaging
7.4.4.2.2 Argentina Digestive Bitters Market by Type
7.4.4.2.3 Argentina Digestive Bitters Market by Distribution Channel
7.4.4.3 UAE Digestive Bitters Market
7.4.4.3.1 UAE Digestive Bitters Market by Packaging
7.4.4.3.2 UAE Digestive Bitters Market by Type
7.4.4.3.3 UAE Digestive Bitters Market by Distribution Channel
7.4.4.4 Saudi Arabia Digestive Bitters Market
7.4.4.4.1 Saudi Arabia Digestive Bitters Market by Packaging
7.4.4.4.2 Saudi Arabia Digestive Bitters Market by Type
7.4.4.4.3 Saudi Arabia Digestive Bitters Market by Distribution Channel
7.4.4.5 South Africa Digestive Bitters Market
7.4.4.5.1 South Africa Digestive Bitters Market by Packaging
7.4.4.5.2 South Africa Digestive Bitters Market by Type
7.4.4.5.3 South Africa Digestive Bitters Market by Distribution Channel
7.4.4.6 Nigeria Digestive Bitters Market
7.4.4.6.1 Nigeria Digestive Bitters Market by Packaging
7.4.4.6.2 Nigeria Digestive Bitters Market by Type
7.4.4.6.3 Nigeria Digestive Bitters Market by Distribution Channel
7.4.4.7 Rest of LAMEA Digestive Bitters Market
7.4.4.7.1 Rest of LAMEA Digestive Bitters Market by Packaging
7.4.4.7.2 Rest of LAMEA Digestive Bitters Market by Type
7.4.4.7.3 Rest of LAMEA Digestive Bitters Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Botanica (TallGrass Natural Health)
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Product Launches and Product Expansions:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 Quicksilver Scientific, Inc.
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Equinox Botanicals
8.4.1 Company Overview
8.4.2 SWOT Analysis
8.5 Zizia Botanicals
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Nanton Nutraceuticals Ltd.
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Urban Moonshine (Traditional Medicinals)
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Herbal Supplies Pty Ltd
8.8.1 Company Overview
8.9 Hella Cocktails Co.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. St. Francis Herb Farm
8.10.1 Company Overview
8.10.2 SWOT Analysis
Chapter 9. Winning Imperative for Digestive Bitters Market

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