Global Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Digestive Bitters Market Size, Share & Industry Trends Analysis Report By Packaging (Glass Bottle, Cans, Plastic Bottle, and Tetra Packs), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Digestive Bitters Market size is expected to reach $1.9 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,015.7 Kilo Litres, experiencing a growth of 4.6% (2019-2022).

Digestive bitters are becoming increasingly well-known because consumers access various products through e-commerce channels. Consequently, the Online Store segment would capture 1/5th share in the market by 2030. The e-commerce platforms have provided a platform for small and independent consumers to purchase goods. Due to the growing e-commerce channel proliferation which ultimately contributed to the growth of the market, there is now a broader audience and consumer base for these products. Some of the factors impacting the market are fast food consumption, increasing discomfort and other digestive issues, rapid expansion of the geriatric population and risks with consuming digestive bitters.

Globally, the consumption of fast food has increased significantly. Frequent consumption of fast food is associated with obesity and allergies. Constipation, diverticular disease, and gallstones can all be aggravated by poor dietary habits. According to the definitions of each of these diseases, they are brought on by diets that are poor in dietary fiber and high in fats and cholesterol. The digestive tract will function more quickly and effectively if one has a variety of healthful foods in their diet. Because of this, stomach and digestive problems will become more common as fast-food consumption soars among all age groups. This will raise the need for digestive bitters in the near future. Moreover, Population aging is a global phenomenon that refers to the increasing number and proportion of older people in the world’s population. The United Nations estimates that around 703 million individuals worldwide were 65 years of age or older in 2019. By 2050, there will likely be more than 1.5 billion elderly people worldwide. This factor would increase the consumption of digestive bitters by old aged people. Thus, the market will grow tremendously due to the growing adaptation of fast foods in large numbers and rising ageing population.

However, some drugs and herbs can have interactions. This can result in health issues and prevent them from functioning. If someone has epilepsy, kidney illness, low blood pressure, or bleeding issues, certain herbs might not be safe for consumption. Bitters contain herbs that some people may be allergic to. Bitters should not be consumed by anyone who is pregnant or nursing. Additionally, as they frequently include alcohol infusions, youngsters shouldn't be given them. Also, there are several herbal varieties, which means there are numerous probable reactions. Many people avoid using digestive bitters because they may have such unpleasant effects, which would slow the market's growth.

Packaging Outlook

On the basis of packaging, the market is fragmented into plastic bottle, tetra pack, cans, and glass bottle. In 2022, the glass bottle segment held the highest revenue share in the market. The contents of the glass container are efficiently protected from outside effects like light, oxygen, and bacteria owing to the combination of materials that make it both strong and lightweight. One of the most popular container types for digestive bitters is glass. The glass bottles also provide a visually appealing presentation, making the product more appealing to customers.

Type Outlook

Based on type, the market is segmented into aromatic bitter, nutritive bitter, and true bitter. The nutritive bitter segment acquired a substantial revenue share in the market in 2022. The term "nutritive bitter" describes the bitter flavor in some foods, herbs, and beverages with nutritional advantages. Due to the numerous phytochemicals and nutrients included in nutritive bitter foods & herbs, ingesting these foods and herbs can provide several health benefits. It enhances immune system control, blood sugar balance, and digestive health.

Distribution Channel Outlook

By distribution channel, the market is classified into supermarkets, convenience stores, over-the-counter, and online store. In 2022, the supermarket segment registered the highest revenue share in the market. Most herbal supplements and natural goods are bought in large retail settings like supermarkets. Due to their extensive assortment, supermarkets are the primary selling location for digestive bitters. The items for sale come in a variety of brands and formulas. Additionally, under the health & wellness section, there are digestive bitters in addition to the nutritional and health supplement section.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region witnessed the largest revenue share in the market. Sales of digestive bitters have dramatically expanded as a result of the ongoing expansion of European industry. Digestive bitters are becoming more common in European countries as customers choose natural remedies over those made with dangerous chemicals. As a result, there is a growing need for digestive bitters products. It is now simpler for customers to select these products owing to the numerous product variations available on the market that are advised for various digestive disorders and the combination of different formulae and ingredients on the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Botanica (TallGrass Natural Health), Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG), Quicksilver Scientific, Inc., Equinox Botanicals, Zizia Botanicals, Nanton Nutraceuticals Ltd., Urban Moonshine (Traditional Medicinals), Herbal Supplies Pty Ltd, Hella Cocktails Co. and St. Francis Herb Farm

Scope of the Study

Market Segments covered in the Report:

By Packaging (Volume, Kilo Litres, USD Million, 2019-2030)

• Glass Bottle
• Cans
• Plastic Bottle
• Tetra Pack

By Type (Volume, Kilo Litres, USD Million, 2019-2030)

• Aromatic Bitter
• Nutritive Bitter
• True Bitter

By Distribution Channel (Volume, Kilo Litres, USD Million, 2019-2030)

• Supermarket
• Over-the-Counter
• Online Store
• Convenience Store

By Geography (Volume, Kilo Litres, USD Million, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Botanica (TallGrass Natural Health)
• Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
• Quicksilver Scientific, Inc.
• Equinox Botanicals
• Zizia Botanicals
• Nanton Nutraceuticals Ltd.
• Urban Moonshine (Traditional Medicinals)
• Herbal Supplies Pty Ltd
• Hella Cocktails Co.
• St. Francis Herb Farm

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