Global Data Protection And Recovery Solutions Market Size, Share & Trends Analysis Report By Deployment (On-Premise, and Hosted), By Enterprise Size, By Solution, By End Use, By Regional Outlook and Forecast, 2024 - 2031

Global Data Protection And Recovery Solutions Market Size, Share & Trends Analysis Report By Deployment (On-Premise, and Hosted), By Enterprise Size, By Solution, By End Use, By Regional Outlook and Forecast, 2024 - 2031

The Global Data Protection And Recovery Solutions Market size is expected to reach $19.83 billion by 2031, rising at a market growth of 15.7% CAGR during the forecast period.

The North America segment witnessed 38% revenue share in the market in 2023. The presence of leading technology giants, financial institutions, and government agencies has accelerated the demand for robust data protection and disaster recovery solutions. Regulations such as the California Consumer Privacy Act (CCPA), Health Insurance Portability and Accountability Act (HIPAA), and the Sarbanes-Oxley Act (SOX) have mandated organizations to adopt stringent data security measures.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2023, IBM Corporation partnered with Cohesity, a leader in data security and management, to enhance data protection and resiliency for enterprises. This collaboration combines IBM’s storage expertise and global reach with Cohesity’s technology leadership in data security and management, helping organizations improve their defenses against cyberattacks and ransomware. The partnership aims to provide businesses with robust solutions for faster recovery and secure data management, strengthening their overall cybersecurity posture. Moreover, In January, 2025, Commvault Systems, Inc. joined hands with Hewlett Packard Enterprise (HPE), a global IT infrastructure company, to integrate Commvault's data management solutions with HPE's Active Peer Persistence technology. This collaboration enhances data resilience by ensuring continuous availability for mission-critical applications, even during outages. With HPE’s storage platforms and Commvault’s backup capabilities, organizations can streamline recovery processes, improve network efficiency, and meet compliance needs across hybrid cloud environments.

KBV Cardinal Matrix - Data Protection And Recovery Solutions Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Data Protection And Recovery Solutions Market. In May, 2024, Google Cloud has expanded its strategic partnership with CrowdStrike to enhance Mandiant’s Incident Response (IR) and Managed Detection and Response (MDR) services. By integrating Google Cloud's Security Operations platform with CrowdStrike’s Falcon® platform, the collaboration aims to provide AI-powered, proactive threat hunting and comprehensive protection against modern cloud threats. The partnership combines Google Cloud’s hyperscale security operations with CrowdStrike’s endpoint protection, identity threat detection, and exposure management, delivering advanced cybersecurity solutions across multi-cloud and multi-vendor environments. Companies such as Amazon Web Services, Inc., Oracle Corporation, IBM Corporation are some of the key innovators in Data Protection And Recovery Solutions Market.

Market Growth Factors

The digital transformation of businesses has significantly increased cyber threats and data breaches, making these solutions a top priority for organizations worldwide. The rising number of cyberattacks—including ransomware, phishing, malware, and insider threats—has exposed businesses to severe financial and reputational risks. The FBI and IMF data indicate that the average annual cost of cybercrime will increase from $8.4 trillion in 2022 to over $23 trillion in 2027. Hence, organizations prioritize data protection and recovery strategies to mitigate potential damages and maintain operational security as cyber threats evolve.

Additionally, One of the primary advantages of cloud-based data protection services is their scalability. Unlike traditional storage systems that require costly hardware upgrades, cloud solutions allow businesses to scale their storage capacity on demand, ensuring they can efficiently handle increasing volumes of data. This particularly benefits startups and growing enterprises, as they can expand their storage needs without heavy upfront investments in physical infrastructure. Thus, the rapid shift towards cloud computing and hybrid cloud infrastructures has significantly increased the need for cloud-based data backup and disaster recovery solutions.

Market Restraining Factors

However, The deployment of advanced solutions involves significant financial investment, posing a challenge for organizations, particularly small and medium enterprises (SMEs). These costs extend beyond just purchasing the software or subscribing to cloud-based protection services; they also include expenses related to hardware infrastructure, licensing fees, IT staff training, and ongoing maintenance. Hence, these factors may hamper the growth of the market.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships, Collaborations and Agreements.

Deployment Outlook

Based on deployment, the market is bifurcated into hosted and on-premise. The hosted segment procured 45% revenue share in the market in 2023. Businesses, particularly small and medium enterprises (SMEs), prefer cloud-based deployment due to its scalability, automated backups, and reduced infrastructure costs. The growing reliance on multi-cloud and hybrid cloud strategies enables organizations to store, manage, and recover data seamlessly across multiple locations.

Enterprise Size Outlook

By enterprise size, the market is divided into small & medium enterprises (SMEs) and large enterprises. The small & medium enterprises (SMEs) segment garnered 38% revenue share in the market in 2023. With many SMEs experiencing cybersecurity attacks and data breaches, there has been a rising demand for affordable backup solutions, endpoint security, and simplified disaster recovery tools. The shift toward subscription-based and pay-as-you-go security models has made it easier for SMEs to access enterprise-grade protection without large upfront investments.

Solution Outlook

On the basis of solution, the market is classified into email protection, endpoint data protection, application recovery management, cloud platforms, and others. The endpoint data protection segment recorded 24% revenue share in the market in 2023. With employees accessing corporate networks from multiple devices—including laptops, smartphones, and tablets—organizations prioritize endpoint security solutions to protect sensitive business data. The growing use of bring-your-own-device (BYOD) policies has further heightened the need for advanced endpoint encryption, endpoint detection and response (EDR), and zero-trust security models.

End Use Outlook

Based on end use, the market is segmented into BFSI, energy & utilities, government, healthcare, manufacturing, retail, and others. The healthcare segment acquired 16% revenue share in the market in 2023. Given the critical nature of sensitive patient information and medical research data, healthcare organizations are obligated to adhere to the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) in order to safeguard patient privacy and maintain data integrity. Cyber threats like ransomware attacks on hospitals and research institutions have highlighted the critical need for secure backup and disaster recovery systems.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 29% revenue share in the market in 2023. The General Data Protection Regulation (GDPR) has set stringent data privacy, encryption, and compliance standards, compelling organizations to enhance their backup, recovery, and cybersecurity strategies. European countries such as Germany, the UK, and France have witnessed a surge in cloud security investments, AI-powered cybersecurity adoption, and blockchain-based identity verification systems.

Market Competition and Attributes

The Data Protection and Recovery Solutions Market exhibits intense competition driven by innovative SMEs and niche companies. These players focus on customizable solutions, cost-effectiveness, and emerging technologies like AI and blockchain. Regional vendors capitalize on localized support, while partnerships and service enhancements are pivotal strategies, fostering a dynamic landscape that caters to diverse customer needs and regulatory demands.

Recent Strategies Deployed in the Market

• Nov-2024: Commvault Systems, Inc. introduced Clumio Backtrack, a powerful new capability for automating the recovery of large-scale datasets stored in Amazon S3. This tool leverages Amazon S3 Versioning to quickly revert individual objects or entire S3 buckets to a specific point in time, enabling faster recovery from errors, accidents, or cyberattacks. By dynamically scaling with a serverless architecture, Clumio Backtrack offers enterprises a robust, efficient solution for safeguarding critical data in cloud environments, supporting cloud-first customers with enhanced resilience.
• Sep-2024: Amazon Web Services, Inc. (AWS) partnered with Oracle, launched Oracle Database@AWS, a new service that enables customers to access Oracle Autonomous Database and Oracle Exadata Database Service within AWS. This partnership aims to accelerate cloud adoption and provide enterprise clients with enhanced security, agility, and performance.
• Sep-2024: Commvault Systems, Inc. acquired Clumio, a provider of cloud backup and recovery services for Amazon S3 storage workloads. This acquisition will strengthen Commvault's Cloud platform and expand its presence in the fast-growing backup-as-a-service market, particularly for enterprises managing large AI-driven and unstructured data workloads.
• Aug-2024: Hewlett Packard Enterprise acquired Morpheus Data, a hybrid cloud management software pioneer, to enhance HPE GreenLake cloud's hybrid IT capabilities. Morpheus’ multi-cloud orchestration, automation, and FinOps features will help enterprises optimize IT complexity and costs. This builds on HPE’s acquisition of OpsRamp, an IT operations leader, further solidifying GreenLake as a comprehensive hybrid cloud platform for managing virtualized, cloud-native, and AI workloads across diverse environments.
• Jun-2024: Hewlett Packard Enterprise (HPE) came into partnership with Danfoss, a global leader in energy-efficient solutions, to offer HPE IT Sustainability Services – Data Center Heat Recovery. This collaboration delivers modular data centers with advanced heat capture systems, enabling enterprises to reduce energy consumption by 20% and reuse excess heat. The solution supports the rapid scaling of AI and compute-intensive workloads, ensuring more sustainable and efficient data center operations while enhancing data protection and recovery capabilities.

List of Key Companies Profiled

• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• Hewlett Packard Enterprise Company
• Dell Technologies, Inc.
• Commvault Systems, Inc.
• Acronis International GmbH
• Veritas Technologies LLC (The Carlyle Group)
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Google LLC (Alphabet Inc.)

Global Data Protection And Recovery Solutions Market Report Segmentation

By Deployment

• On-Premise
• Hosted

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprises (SMEs)

By Solution

• Cloud Platforms
• Endpoint Data Protection
• Email Protection
• Application Recovery Management
• Other Solution

By End Use

• BFSI
• Healthcare
• Government
• Retail
• Energy & Utilities
• Manufacturing
• Other End Use

By Geography

• North America

o US

Canada

Mexico

Rest of North America

• Europe

o Germany

UK

France

Russia

Spain

Italy

Rest of Europe

• Asia Pacific

o China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

• LAMEA

o Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

• Rest of LAMEA