Global Data Backup and Recovery Market Size, Share & Trends Analysis Report By Type, By Application, By Organization Type, By Deployment (On-Premises, and Cloud), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

The Global Data Backup and Recovery Market size is expected to reach $27.86 billion by 2031, rising at a market growth of 10.1% CAGR during the forecast period.

The North America segment procured 39% revenue share in the market in 2023. The region has major tech companies, financial institutions, and government organizations requiring highly secure and regulatory-compliant data backup solutions. Regulations such as HIPAA (for healthcare), GDPR (for companies operating in Europe), and CCPA (California Consumer Privacy Act) have driven businesses to invest in advanced backup strategies, AI-powered data recovery, and hybrid cloud solutions.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, IBM Corporation announced the partnership with Cristie Software, a Software Company to work on system recovery solutions like Cristie TBMR for IBM Storage Protect users and Cristie CoBMR for IBM Storage Defender systems. Cristie also supports SysBack, a backup product for AIX systems, providing seamless integration, easy management, and scalable recovery. Moreover, In June, 2024, Hewlett Packard Enterprise Company announced the partnership with Veeam, a software company to provide modern data protection solutions. Their joint offerings enhance data availability and application uptime through seamless integration with HPE infrastructure. Together, they deliver scalable, flexible, and reliable backup and recovery services to safeguard critical data and ensure rapid recovery.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Data Backup & Recovery Market. In July, 2023, Microsoft Corporation teamed up with Veeam Software, a Software company to integrate Veeam Backup for Microsoft 365 with the newly launched Microsoft 365 Backup, enhancing backup, recovery, ransomware protection, and business continuity. This collaboration will offer advanced data protection features for Microsoft 365 customers, already safeguarding millions of users globally. Companies such as Oracle Corporation, IBM Corporation, Ltd., Broadcom, Inc. are some of the key innovators in Data Backup & Recovery Market.

Market Growth Factors

In today's digital-first world, the volume of data being generated, stored, and processed is growing at an unprecedented rate. Organizations across industries—from finance and healthcare to retail and manufacturing—are witnessing an exponential surge in data creation driven by digital transformation, IoT devices, AI-powered analytics, and cloud-based applications. This rapid data growth has made effective data backup and recovery solutions more critical. Hence, these factors will drive the expansion of the market.

Additionally, Cybercriminals continuously target enterprises, governments, and individuals, exploiting vulnerabilities in IT infrastructures to steal, corrupt, or hold critical data hostage. One of the most alarming cyber threats today is ransomware, where hackers encrypt an organization’s data and demand a ransom for its release. Such attacks have surged in recent years, impacting healthcare providers, financial institutions, and even government agencies, often bringing operations to a standstill. Thus, these developments will drive the growth of the market.

Market Restraining Factors

However, In today's digital era, businesses generate vast amounts of data daily from multiple sources, including enterprise applications, customer transactions, IoT devices, and cloud services. This rapid data growth presents a significant challenge for organizations regarding data backup and recovery. As data volumes expand, businesses must ensure that backup processes can handle the increasing load efficiently without causing disruptions to ongoing operations. Hence, as businesses expand their digital footprints, it will be critical to address the complexity of managing large data volumes.

Type Outlook

Based on type, the market is bifurcated into software and services. The services segment procured 32% revenue share in the market in 2023. As businesses face growing threats from ransomware, data breaches, and system failures, they increasingly rely on third-party service providers to manage and optimize their backup infrastructure. Additionally, small and medium-sized enterprises (SMEs), which often lack in-house IT expertise, are turning to backup-as-a-service (BaaS) and disaster-recovery-as-a-service (DRaaS) solutions to ensure business continuity.

Application Outlook

On the basis of application, the market is classified into media storage backup, application backup, and email backup. The media storage backup segment procured 56% revenue share in the market in 2023. The segment is expanding predominantly as a result of the increasing demand for large-scale data storage solutions and the increasing consumption of digital content. Entertainment, healthcare, and enterprise IT industries generate massive volumes of digital media, including videos, images, and documents, requiring secure and scalable backup solutions.

Organization Type Outlook

Based on organization size, the market is segmented into small & medium sized enterprises and large enterprises. The small & medium sized enterprises segment procured 32% revenue share in the market in 2023. Many SMEs lack dedicated IT teams and extensive infrastructure, making Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS) attractive options. With cyber threats targeting smaller businesses at an alarming rate, SMEs increasingly prioritize automated backup solutions, affordable managed services, and cloud-based storage to protect their operations.

Deployment Outlook

By deployment, the market is divided into cloud and on-premises. The cloud segment recorded 38% revenue share in the market in 2023. Organizations across industries are shifting to cloud-based backup and disaster recovery (DRaaS) due to benefits such as automated data replication, real-time synchronization, and reduced hardware dependency. The flexibility of pay-as-you-go models offered by major cloud providers, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, has further fueled market growth.

Vertical Outlook

On the basis of vertical, the market is classified into BFSI, government, manufacturing, healthcare, media & entertainment, retail, telecom & IT, education, and others. The healthcare segment witnessed 12% revenue share in the market in 2023. With HIPAA, GDPR, and other healthcare regulations enforcing strict data security and retention policies, hospitals and healthcare providers must implement highly secure and compliant backup strategies. The growing adoption of telemedicine, cloud-based healthcare systems, and AI-powered diagnostics has increased the need for scalable and real-time backup solutions.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 29% revenue share in the market in 2023. Countries like China, India, Japan, and South Korea are witnessing significant investments in data centers, IT infrastructure, and enterprise cloud computing, fueling demand for scalable and cost-efficient backup solutions. Additionally, expanding e-commerce, digital banking, and smart cities have increased the need for real-time data protection and disaster recovery strategies.

Recent Strategies Deployed in the Market

• Jan-2025: Commvault Systems, Inc. unveiled an automated forest-level Active Directory recovery solution within its Commvault Cloud platform. This enables swift, automated restoration of AD ecosystems after cyberattacks, minimizing downtime. The solution integrates runbooks, penetration testing, and Microsoft partnerships for comprehensive cyber resilience. General availability is expected in the first half of 2025.
• Nov-2024: Commvault Systems, Inc. acquired Clumio, a leader in cloud data protection for AWS, to enhance its cloud-native cyber resilience. The acquisition will extend Commvault's capabilities in protecting critical cloud data and workloads, including AWS S3 and DynamoDB. Clumio’s technology will integrate into Commvault’s Cloud platform later this year.
• Oct-2024: Commvault Systems, Inc. unveiled Cloud Rewind, enabling rapid recovery of cloud applications and data post-cyberattack. It automates discovery, dependency mapping, drift analysis, and cloud reconstruction, minimizing downtime. Integrated with Commvault Cloud, it enhances cyber resilience, ensuring businesses recover swiftly. General availability is coming soon, reinforcing Commvault’s leadership in cloud security.
• Jun-2024: Dell Technologies, Inc. announced the partnership with Commvault, a software company to enhance data protection with direct API integration, allowing Commvault users to write to Dell PPDD appliances using its native DD Boost protocol. This integration improves backup speed, and storage efficiency, and reduces complexity, providing a more resilient and simplified solution for customers.
• Nov-2023: Hewlett Packard Enterprise Company announced the partnership with AWS, a cloud computing company to offer a seamless hybrid cloud experience, simplifying IT management across edge, public, and private clouds. Their solutions enable enterprises to modernize applications, manage costs, and ensure security. With flexible procurement through HPE GreenLake and AWS Marketplace, businesses can enhance efficiency and streamline operations.

List of Key Companies Profiled

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Hewlett Packard Enterprise Company
• Broadcom, Inc.
• Dell Technologies, Inc.
• Commvault Systems, Inc.
• NetApp, Inc.
• Veritas Technologies LLC (The Carlyle Group)
• Barracuda Networks, Inc. (KKR & Co. Inc.)

Global Data Backup and Recovery Market Report Segmentation

By Type

• Software
• Data Replication
• Data Reduction
• Data Retention
• Services
• Professional
• Managed Services

By Application

• Media Storage Backup
• Application Backup
• Email Backup

By Organization Type

• Small & Medium Sized
• Large

By Deployment

• On-Premises
• Cloud

By Vertical

• BFSI
• Government
• Manufacturing
• Healthcare
• Media & Entertainment
• Retail
• Telecom & IT
• Education
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA