Global Crowd Analytics Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud, and On-premise), By Component, By Application, By Organization Size, By Vertical, By Regional Outlook and Forecast, 2024 - 2031

The Global Crowd Analytics Market size is expected to reach $8.66 billion by 2031, rising at a market growth of 23.7% CAGR during the forecast period.

The North America segment acquired 38% revenue share in the market in 2023. The presence of major technology providers, strong government support for security infrastructure, and increasing investments in public safety solutions have significantly contributed to market expansion in the region. Industries such as retail, BFSI, healthcare, and transportation extensively leverage these analytics to enhance customer experience, optimize operations, and improve security measures.

The rapid advancement of urbanization has led to a surge in smart city initiatives worldwide. Governments and urban planners increasingly turn to these analytics to optimize city operations, enhance public safety, and improve infrastructure planning. Managing pedestrian and vehicular traffic efficiently is a top priority as cities become more densely populated. These analytics, powered by artificial intelligence (AI) and big data, provides real-time insights into the movement and behavior of people in public spaces. Hence, as the world moves toward a more tech-driven urban future, these analytics will continue to be a fundamental component of smart city strategies.

Additionally, Traditional methods of crowd monitoring relied on manual observation and rudimentary surveillance, which were often inefficient and prone to errors. However, the integration of AI, machine learning (ML), and big data has revolutionized the field, allowing for real-time analysis, predictive insights, and automated decision-making. One of the most significant impacts of AI in crowd analytics is the improvement of predictive analytics. Thus, as AI and big data analytics continue to advance, the capabilities of these analytics will expand even further.

However, Privacy and data security are among the biggest challenges faced by the crowd analytics market. As businesses, governments, and public organizations increasingly rely on crowd movement data to optimize space utilization, enhance security, and improve customer experiences, concerns about individual privacy have grown significantly. Numerous users express concerns regarding the methods of data collection, storage, and utilization, which consequently fosters resistance to widespread adoption. Hence, these factors may impede the market's growth.

Deployment Mode Outlook

By deployment mode, the market is divided into cloud and on-premise. The on-premise segment acquired 45% revenue share in the market in 2023. Government, law enforcement, transportation, and critical infrastructure organizations prefer on-premise deployment to ensure data privacy, low-latency processing, and integration with legacy security systems. Businesses that handle highly sensitive crowd data, such as airports, stadiums, and surveillance agencies, require customizable solutions for greater control over storage, analytics, and access permissions.

Component Outlook

Based on component, the market is bifurcated into solution and services. The services segment procured 37% revenue share in the market in 2023. The demand for consulting, implementation, training, and maintenance services has increased as organizations seek to integrate crowd analytics solutions into their existing infrastructure. Many businesses and government agencies lack the technical expertise to effectively deploy and manage AI-driven analytics platforms. As a result, they rely on professional services, managed services, and system integration experts to ensure seamless implementation and operation of crowd analytics systems.

Application Outlook

On the basis of application, the market is classified into security & safety, crowd management, tracking & monitoring, and others. The crowd management segment garnered 24% revenue share in the market in 2023. Cities, public venues, and businesses increasingly adopt IoT-enabled sensors, AI-driven analytics, and geospatial mapping to monitor and control pedestrian and vehicular movement efficiently. The rise in large-scale events, shopping mall expansions, and tourism growth has increased demand for crowd management solutions that help reduce congestion, optimize public transport routes, and ensure smooth crowd movement.

Organization Size Outlook

By organization size, the market is divided into large enterprises and small & medium enterprises. The small and medium enterprises witnessed 27% revenue share in the market in 2023. The rise of edge computing and SaaS-based crowd analytics has enabled SMEs to leverage real-time insights on foot traffic, occupancy levels, and customer behavior without requiring heavy infrastructure investments. Retail stores, restaurants, event management companies, and hospitality businesses are increasingly adopting crowd heat mapping, queue management, and occupancy tracking tools to enhance operational efficiency and customer experience.

Vertical Outlook

Based on vertical, the market is segmented into consumer goods & retail, transportation, media & entertainment, public safety, travel & tourism, healthcare & life sciences, BFSI, and others. The media & entertainment segment procured 11% revenue share in the market in 2023. Concerts, sports stadiums, amusement parks, and theme parks rely on real-time crowd analytics solutions to monitor audience movement, improve security, and enhance visitor experiences. The integration of AI, IoT, and smart venue management systems has helped organizers optimize seating arrangements, ticketing systems, and crowd flow management.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment recorded 31% revenue share in the market in 2023. Countries like Germany, the UK, and France have been early adopters of AI-driven crowd monitoring technologies in public spaces, airports, and large-scale events. The increasing deployment of real-time crowd analytics in retail stores, sports venues, and public transport hubs has further strengthened the market.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

List of Key Companies Profiled

• Nokia Corporation
• NEC Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Savannah Simulations AG
• Sightcorp (Raydiant Inc.)
• IBM Corporation
• Hewlett Packard Enterprise Development LP
• Intel Corporation
• Cisco Systems, Inc.
• Aptiv PLC

Global Crowd Analytics Market Report Segmentation

By Deployment Mode

• Cloud
• On-premise

By Component

• Solution
• Services
• Managed Services
• Professional Services

By Application

• Security & Safety
• Crowd Management
• Tracking & Monitoring
• Other Application

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Vertical

• Consumer Goods & Retail
• Transportation
• Public Safety
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• Travel & Tourism
• Other Vertical

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA