Global Creative Software Market Size, Share & Industry Trends Analysis Report By Deployment (Cloud and On-premise), By Type, By Regional Outlook and Forecast, 2022 – 2028

Global Creative Software Market Size, Share & Industry Trends Analysis Report By Deployment (Cloud and On-premise), By Type, By Regional Outlook and Forecast, 2022 – 2028

The Global Creative Software Market size is expected to reach $13 billion by 2028, rising at a market growth of 6.3% CAGR during the forecast period.

There is a growing demand for technologically improved solutions for creating effective audio and video content. Companies and solution providers are under constant pressure to show a profit as content development grows rapidly. One of the most successful ways to engage customers is through video. This tendency has helped the creative software market.

The market's major participants are taking significant steps to enhance their positions. Adobe Systems Inc., a global leader in digital media goods and software, for example, is promoting its Adobe Premiere Element software, which is gaining traction as an all-in-one video solution for editors. A rising number of online businesses, YouTubers, and social media influencers are adopting audio and video editing technologies to integrate creativity into their online video content.

To diversify their revenue sources, solution providers and integrators are emphasizing their creative software solutions to attract small businesses. Furthermore, while some businesses and start-ups lack the financial resources to hire professional video editing companies, the growing start-up culture around the world is opening up new opportunities for audio and video editing software manufacturers. As a result of the digital marketing invasion, small businesses are becoming more ambitious in their efforts to sell and market their products using captivating online video content.

Utilizing editing tools, the user may effortlessly edit and develop photos, videos, banners, etc. Professionals' increasing adoption of image and video editing software for editing photographs and videos is a major driver in this segment's contribution to the creative software industry. Additionally, end-users want advanced new tools and increased use of image and video editing software by those utilizing smartphones. Professionals also require modern editing tools for image and video editing.

COVID-19 Impact

Both industrialized and developing countries experienced millions of positive cases and millions of fatalities during the COVID-19 outbreak. Governments across the globe implemented lockdowns in their countries to stop the spread of the virus. Companies implemented work-from-home initiatives as a result of the COVID-19 pandemic. COVID-19 also encouraged children and teenagers to seek amusement and education via internet video and streaming services. Because of the worldwide lockdown, which has forced schools and institutions to close for an indeterminate period of time, innovative solutions, audio, and video recording and editing software, and digital solutions have grown in popularity.

Market Growth Factors

Use of Content in Marketing by Companies

In the last decade, marketing has evolved drastically, and having an online presence is now a requirement for any successful firm. Many companies make specialized content for their social media accounts to entice and excite their consumers and their target audience. With the rise of digital marketing and digital out-of-home advertising, making audiovisual content, banners, and illustrations has become a necessity. To create a recognized online business, online marketing is a large subject with many parts that must be grasped. Many organizations have embraced video marketing to reach a big audience, and it is one of the most extensively employed parts of current marketing.

Increasing Demand for Audio Editing Software

The primary market driver for audio editing software is the growing need for high-quality audio products across organizations in the media and entertainment industry. Similarly, the entertainment industry's growing emphasis on noise reduction and high-quality audio content is driving up demand for audio editing software. The growing use of audio editing software in applications including recording, playback, audio optimization, production, and audio is increasing revenue opportunities for software vendors. Furthermore, the incredible growth of Spotify has enabled beginning and underground musical artists to put their music on the Spotify platform and put it at the tap of the finger of millions of people.

Market Restraining Factors

High Cost of Video Editing Software

Video editing software is no exception to the rule that software development is costly. That's because developing it takes a lot of time and, to some extent, a massive task force. To retain smoothness, video editing requires high data speeds and high-end CPUs. Technical errors that disrupt the audio and visual timeline's flawless sync should not impede an editor's creative process. Dealing with it necessitates specialized knowledge and high-end engineering. As a result, development is a costly and time-consuming process. The creators do not anticipate amateurs and beginners purchasing their video editing software.

Deployment Outlook

Based on Deployment, the market is segmented into Cloud and On-premise. This mode of deployment offers various advantages such as more security of data and the ability to use the software without connecting to the internet.

Type Outlook

Based on Type, the market is segmented into Sound & Video Recording Software, Image & Video Editing Software, Graphics & Illustration Software, Desktop Publishing Software, and Others. The sound and video recording software segment acquired the highest revenue share in the creative software market in 2021. This is due to the incredible rise in video and audio production because of platforms like YouTube and Spotify that enables users to reach their target audience with ease. Any tool that allows users to record their screen, webcam, or both are considered video recording software. One can record lectures, make how-to videos, send customer care messages, and more with video recording software. Any computer user, notably marketers, customer service agents, remote employees, and other professionals, needs video capture software. Audio recording software is software that allows users to record any sound.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America acquired the largest revenue share in the creative software market in 2021. The area includes mature economies with more advanced technological infrastructure. Furthermore, a highly competitive regional environment is likely to provide multiple chances for industry participants and a favorable market outlook. Additionally, a developed entertainment sector in the US is also driving the demand for creative software in the region.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Sony Corporation, Artlist Limited, Nero AG, Movavi Software Limited, Magix Software GmbH, Wondershare Technology Group Co. Ltd., TechSmith Corporation, CyberLink Corporation, and Corel Corporation.

Recent Strategies Deployed in Creative Software Market

May-2022: CyberLink launched PowerDVD 22, the updated version of its award-winning movie and media playback software that allows consumers to have an immersive experience with movies, music, and YouTube. The software runs films in 8K, 4K HDR Blu-ray, and a broad range of media formats across any PC, laptop, TV, tablet, or phone. PowerDVD 22 takes CyberLink's pioneering media technology forward by providing interesting new features that give users more control and customization choices.

Dec-2021: Adobe released Creative Cloud Express, a unified task-based, web and mobile product. The product simplifies creating and sharing wonderful multimedia content, ranging from social media posts and stories to invitations to marketing materials like logos, flyers, and banners. Creative Cloud Express allows drag-and-drop content creation, enabling every user to share their content with a few clicks. Additionally, Creative Cloud Express provides thousands of high-quality templates.

Aug-2021: Adobe acquired Frame.io, a company with cloud-based software that allows various people to provide input on video. The acquisition helped enhance Adobe’s Premiere Pro and After Effects applications for video editing through review and approval capabilities.

Jul-2021: FXhome released updates to its sophisticated image production software called Imerge Pro. The update introduced eight new effects, major enhancements to the effects menu, and new effect stack presets. Imerge Pro has avoided being lumped in the same category as other Photoshop alternatives by approaching the image production process with flexibility and adaptability optimized for the different workflow processes of individual users. These fluid, non-destructive features and processes make Imerge perfect for creatives.

Feb-2021: TechSmith Corporation formed a partnership with Panopto, the leading video management system provider for higher education and large enterprises. Under the partnership, both companies aimed to offer students, educators, and employees a powerful solution for creating, securing, and distributing video-based intelligence in universities and enterprises. The partnership allowed users to simply leverage TechSmith’s best-in-class video editing tools and easy-to-use screen recording with Panopto’s industry-leading video management system for enterprises. Additionally, TechSmith is ending its Knowmia Enterprise service and is suggesting Panopto as its preferred migration platform.

Oct-2020: Adobe joined hands with Contentserv, the world's leading Product Experience Platform provider. Under the collaboration, Contentserv was integrated with Adobe Creative Cloud Libraries via Contentserv's new Adobe Creative Cloud Connector. The merger enabled runtime synchronization of digital assets between Adobe applications and the Contentserv Digital Asset Management (DAM) solution.

Scope of the Study

Market Segments covered in the Report:

By Deployment

  • Cloud
  • On-premise
By Type
  • Sound & Video Recording Software
  • Image & Video Editing Software
  • Graphics & Illustration Software
  • Desktop Publishing Software
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Adobe, Inc.
  • Sony Corporation
  • Artlist Limited
  • Nero AG
  • Movavi Software Limited
  • Magix Software GmbH
  • Wondershare Technology Group Co. Ltd.
  • TechSmith Corporation
  • CyberLink Corporation
  • Corel Corporation
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Creative Software Market, by Deployment
1.4.2 Global Creative Software Market, by Type
1.4.3 Global Creative Software Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Recent Strategies Deployed in Creative Software Market
Chapter 4. Global Creative Software Market by Deployment
4.1 Global Cloud Market by Region
4.2 Global On-premise Market by Region
Chapter 5. Global Creative Software Market by Type
5.1 Global Sound & Video Recording Software Market by Region
5.2 Global Image & Video Editing Software Market by Region
5.3 Global Graphics & Illustration Software Market by Region
5.4 Global Desktop Publishing Software Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Creative Software Market by Region
6.1 North America Creative Software Market
6.1.1 North America Creative Software Market by Deployment
6.1.1.1 North America Cloud Market by Country
6.1.1.2 North America On-premise Market by Country
6.1.2 North America Creative Software Market by Type
6.1.2.1 North America Sound & Video Recording Software Market by Country
6.1.2.2 North America Image & Video Editing Software Market by Country
6.1.2.3 North America Graphics & Illustration Software Market by Country
6.1.2.4 North America Desktop Publishing Software Market by Country
6.1.2.5 North America Others Market by Country
6.1.3 North America Creative Software Market by Country
6.1.3.1 US Creative Software Market
6.1.3.1.1 US Creative Software Market by Deployment
6.1.3.1.2 US Creative Software Market by Type
6.1.3.2 Canada Creative Software Market
6.1.3.2.1 Canada Creative Software Market by Deployment
6.1.3.2.2 Canada Creative Software Market by Type
6.1.3.3 Mexico Creative Software Market
6.1.3.3.1 Mexico Creative Software Market by Deployment
6.1.3.3.2 Mexico Creative Software Market by Type
6.1.3.4 Rest of North America Creative Software Market
6.1.3.4.1 Rest of North America Creative Software Market by Deployment
6.1.3.4.2 Rest of North America Creative Software Market by Type
6.2 Europe Creative Software Market
6.2.1 Europe Creative Software Market by Deployment
6.2.1.1 Europe Cloud Market by Country
6.2.1.2 Europe On-premise Market by Country
6.2.2 Europe Creative Software Market by Type
6.2.2.1 Europe Sound & Video Recording Software Market by Country
6.2.2.2 Europe Image & Video Editing Software Market by Country
6.2.2.3 Europe Graphics & Illustration Software Market by Country
6.2.2.4 Europe Desktop Publishing Software Market by Country
6.2.2.5 Europe Others Market by Country
6.2.3 Europe Creative Software Market by Country
6.2.3.1 Germany Creative Software Market
6.2.3.1.1 Germany Creative Software Market by Deployment
6.2.3.1.2 Germany Creative Software Market by Type
6.2.3.2 UK Creative Software Market
6.2.3.2.1 UK Creative Software Market by Deployment
6.2.3.2.2 UK Creative Software Market by Type
6.2.3.3 France Creative Software Market
6.2.3.3.1 France Creative Software Market by Deployment
6.2.3.3.2 France Creative Software Market by Type
6.2.3.4 Russia Creative Software Market
6.2.3.4.1 Russia Creative Software Market by Deployment
6.2.3.4.2 Russia Creative Software Market by Type
6.2.3.5 Spain Creative Software Market
6.2.3.5.1 Spain Creative Software Market by Deployment
6.2.3.5.2 Spain Creative Software Market by Type
6.2.3.6 Italy Creative Software Market
6.2.3.6.1 Italy Creative Software Market by Deployment
6.2.3.6.2 Italy Creative Software Market by Type
6.2.3.7 Rest of Europe Creative Software Market
6.2.3.7.1 Rest of Europe Creative Software Market by Deployment
6.2.3.7.2 Rest of Europe Creative Software Market by Type
6.3 Asia Pacific Creative Software Market
6.3.1 Asia Pacific Creative Software Market by Deployment
6.3.1.1 Asia Pacific Cloud Market by Country
6.3.1.2 Asia Pacific On-premise Market by Country
6.3.2 Asia Pacific Creative Software Market by Type
6.3.2.1 Asia Pacific Sound & Video Recording Software Market by Country
6.3.2.2 Asia Pacific Image & Video Editing Software Market by Country
6.3.2.3 Asia Pacific Graphics & Illustration Software Market by Country
6.3.2.4 Asia Pacific Desktop Publishing Software Market by Country
6.3.2.5 Asia Pacific Others Market by Country
6.3.3 Asia Pacific Creative Software Market by Country
6.3.3.1 China Creative Software Market
6.3.3.1.1 China Creative Software Market by Deployment
6.3.3.1.2 China Creative Software Market by Type
6.3.3.2 Japan Creative Software Market
6.3.3.2.1 Japan Creative Software Market by Deployment
6.3.3.2.2 Japan Creative Software Market by Type
6.3.3.3 India Creative Software Market
6.3.3.3.1 India Creative Software Market by Deployment
6.3.3.3.2 India Creative Software Market by Type
6.3.3.4 South Korea Creative Software Market
6.3.3.4.1 South Korea Creative Software Market by Deployment
6.3.3.4.2 South Korea Creative Software Market by Type
6.3.3.5 Singapore Creative Software Market
6.3.3.5.1 Singapore Creative Software Market by Deployment
6.3.3.5.2 Singapore Creative Software Market by Type
6.3.3.6 Malaysia Creative Software Market
6.3.3.6.1 Malaysia Creative Software Market by Deployment
6.3.3.6.2 Malaysia Creative Software Market by Type
6.3.3.7 Rest of Asia Pacific Creative Software Market
6.3.3.7.1 Rest of Asia Pacific Creative Software Market by Deployment
6.3.3.7.2 Rest of Asia Pacific Creative Software Market by Type
6.4 LAMEA Creative Software Market
6.4.1 LAMEA Creative Software Market by Deployment
6.4.1.1 LAMEA Cloud Market by Country
6.4.1.2 LAMEA On-premise Market by Country
6.4.2 LAMEA Creative Software Market by Type
6.4.2.1 LAMEA Sound & Video Recording Software Market by Country
6.4.2.2 LAMEA Image & Video Editing Software Market by Country
6.4.2.3 LAMEA Graphics & Illustration Software Market by Country
6.4.2.4 LAMEA Desktop Publishing Software Market by Country
6.4.2.5 LAMEA Others Market by Country
6.4.3 LAMEA Creative Software Market by Country
6.4.3.1 Brazil Creative Software Market
6.4.3.1.1 Brazil Creative Software Market by Deployment
6.4.3.1.2 Brazil Creative Software Market by Type
6.4.3.2 Argentina Creative Software Market
6.4.3.2.1 Argentina Creative Software Market by Deployment
6.4.3.2.2 Argentina Creative Software Market by Type
6.4.3.3 UAE Creative Software Market
6.4.3.3.1 UAE Creative Software Market by Deployment
6.4.3.3.2 UAE Creative Software Market by Type
6.4.3.4 Saudi Arabia Creative Software Market
6.4.3.4.1 Saudi Arabia Creative Software Market by Deployment
6.4.3.4.2 Saudi Arabia Creative Software Market by Type
6.4.3.5 South Africa Creative Software Market
6.4.3.5.1 South Africa Creative Software Market by Deployment
6.4.3.5.2 South Africa Creative Software Market by Type
6.4.3.6 Nigeria Creative Software Market
6.4.3.6.1 Nigeria Creative Software Market by Deployment
6.4.3.6.2 Nigeria Creative Software Market by Type
6.4.3.7 Rest of LAMEA Creative Software Market
6.4.3.7.1 Rest of LAMEA Creative Software Market by Deployment
6.4.3.7.2 Rest of LAMEA Creative Software Market by Type
Chapter 7. Company Profiles
7.1 Adobe, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 Recent Strategies and Developments:
7.1.5.1 Partnerships, Collaborations and Agreements:
7.1.5.2 Acquisitions and Mergers:
7.1.5.3 Product Launches and Product Expansions:
7.2 Sony Corporation
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.3 Artlist Limited (FXhome)
7.3.1 Company Overview
7.3.2 Recent Strategies and Developments:
7.3.2.1 Product Launches and Product Expansions
7.4 Nero AG
7.4.1 Company Overview
7.5 Movavi Software Limited
7.5.1 Company Overview
7.6 Magix Software GmbH
7.6.1 Company Overview
7.6.2 Recent Strategies and Developments:
7.6.2.1 Product Launches and Product Expansions
7.7 Wondershare Technology Group Co., Ltd.
7.7.1 Company Overview
7.8 TechSmith Corporation
7.8.1 Company Overview
7.8.2 Recent Strategies and Developments:
7.8.2.1 Partnerships, Collaborations and Agreements:
7.9 CyberLink Corporation
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Research & Development Expense
7.9.4 Recent Strategies and Developments:
7.9.4.1 Partnerships, Collaborations and Agreements:
7.9.4.2 Product Launches and Product Expansions
7.10. Corel Corporation (KKR Capitals)
7.10.1 Company Overview

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