Global Continence Care Products Market Size, Share & Trends Analysis Report By Gender, By End User, By Product Type (Absorbent Products, Urinary Bags and Pouch, Urinary catheters, and Others), By Category, By Regional Outlook and Forecast, 2024 - 2031

Global Continence Care Products Market Size, Share & Trends Analysis Report By Gender, By End User, By Product Type (Absorbent Products, Urinary Bags and Pouch, Urinary catheters, and Others), By Category, By Regional Outlook and Forecast, 2024 - 2031


The Global Continence Care Products Market size is expected to reach $3.2 billion by 2031, rising at a market growth of 4.5% CAGR during the forecast period.

Incontinence can be exacerbated by health issues such as obesity and diabetes, which are influenced by sedentary lifestyles, dietary habits, and elevated stress levels. According to projections made by the Asian Development Bank, 40 percent of the people living in Asia Pacific will be over the age of 60 by the year 2050. Between the years 2010 and 2050, it is anticipated that the population of senior people throughout the region will increase by a factor of three, reaching a total of about 1.3 billion people. Therefore, the Asia Pacific region is expected to attain 28% revenue share in the market by the yar 2031. With a significant increase in elderly populations, there is a corresponding rise in age-related health issues such as urinary incontinence which will increase the demand for continence care products.

As awareness about incontinence increases, individuals are becoming more proactive in recognizing symptoms and seeking appropriate care. This heightened awareness improves early diagnosis and treatment and fosters a greater acceptance of continence care products as essential tools in managing daily life. The shift towards greater awareness is supported by educational campaigns, healthcare initiatives, and advocacy efforts that destigmatize incontinence. By normalizing conversations about bladder and bowel control issues, these initiatives empower individuals to address their healthcare needs without fear of judgment or embarrassment. Consequently, more people are inclined to explore and utilize continence care products that fit their lifestyles and preferences.

Moreover, reducing the stigma surrounding incontinence is crucial in encouraging individuals to seek medical advice and use appropriate products for management. Incontinence is a prevalent condition that can affect anyone, irrespective of gender or age, and public awareness campaigns frequently emphasize this fact. By emphasizing the availability of effective management options such as absorbent pads, protective underwear, and medical devices, these campaigns aim to improve the quality of life for individuals living with incontinence. This cultural shift towards acceptance is further reinforced by healthcare professionals who promote comprehensive care strategies that include continence management. Thus, the growing awareness and acceptance of incontinence and its management options will raise the demand for continence care products.

However, Emerging treatments and management options, such as surgical interventions, pelvic floor exercises, and pharmaceutical therapies, offer patients diverse choices beyond traditional continence care products like adult diapers and pads. These alternatives are designed to address underlying causes of incontinence, ranging from bladder or prostate surgeries to strengthening pelvic muscles and hormonal therapies, aiming to improve bladder control and reduce symptoms. Hence, the increasing popularity and efficacy of these alternative treatments could potentially impact the demand for continence care products in the market

Furthermore, the COVID-19 pandemic significantly impacted the continence care products market, bringing challenges and opportunities that reshaped the industry landscape. One of the primary challenges was the disruption in the global supply chain. Lockdowns, travel restrictions, and reduced manufacturing capacities in many countries led to delays in the production and distribution of continence care products. Thus, the pandemic had an overall negative impact on the market.

Product Type Outlook

Based on product type, the market is characterized into urinary catheters, urinary bags & pouch, absorbent products, and others. The urinary catheters segment procured 21% revenue share in the market in 2023. Urinary catheters, including indwelling and intermittent types, are critical medical devices to manage urinary retention or incontinence by draining urine from the bladder into external bags or systems.

Gender Outlook

On the basis of gender, the market is classified into male and female. The male segment recorded 34% revenue share in the market in 2023. As men age, they become more susceptible to urinary incontinence, often due to prostate conditions such as benign prostatic hyperplasia (BPH) or prostate cancer. The prevalence of these conditions increases with age, driving demand for continence care products tailored to male-specific health needs. As awareness and acceptance of male incontinence grow, there has been an increasing demand for specialized products designed to address these specific needs.

Category Outlook

By category, the market is divided into disposable and reusable. The disposable segment witnessed 75% revenue share in the market in 2023. Disposable products offer users convenience and ease of use, eliminating the need for washing and maintenance associated with reusable options. They are widely preferred for quick disposal, especially in settings requiring frequent changes, such as hospitals, long-term care facilities, and home care environments.

End User Outlook

Based on end user, the market is segmented into hospitals & clinics, home care, and others. The hospitals & clinics segment procured 51% revenue share in the market in 2023. Hospitals and clinics experience a high volume of patients with acute medical conditions, post-surgical recovery needs, and chronic illnesses that may result in urinary or fecal incontinence. Continence care products such as disposable diapers, absorbent pads, and urinary catheters are crucial in maintaining hygiene, comfort, and dignity for patients under medical supervision.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 39% revenue share in the market in 2023. The region boasts a well-established healthcare infrastructure, including hospitals, clinics, and long-term care facilities equipped to manage continence. High standards of healthcare delivery and accessibility contribute to robust market demand for continence care products.

Recent Strategies Deployed in the Market
  • Jun-2024: Ontex Group NV plans to restructure its Belgian operations, intending to close the Eeklo site and transform the Buggenhout site into a center of excellence for medium and heavy incontinence products. This restructuring aims to enhance competitiveness through operational efficiency and a €40 million investment.
  • May-2024: Coloplast introduces Peristeen Light, a user-friendly transanal irrigation device aimed at easing chronic constipation and faecal incontinence. Based on two decades of experience with Peristeen Plus, it simplifies treatment with easy assembly and gentle insertion, launching in Europe from February 2024.
  • Feb-2023: Hollister Incorporated, a U.S.-based developer and manufacturer of ostomy, continence care, and critical care products, announced a $25 million investment in advanced manufacturing technologies to expand its capabilities at the Kaunas plant.
  • Jun-2021: Ontex has launched Orizon, a smart continence management service for care homes and hospitals in Europe. It features a sensor-based system that monitors diaper saturation, reducing unnecessary changes and improving resident comfort. Pilot projects in multiple countries have shown significant reductions in leakage and enhanced caregiver efficiency.
  • Nov-2020: Coloplast Group acquired Nine Continents Medical, Inc., for USD 145 million upfront to bolster its Interventional Urology business. This acquisition includes an innovative implantable tibial nerve stimulation treatment for overactive bladder, targeting US and EU market approvals by 2024-2025.
List of Key Companies Profiled
  • Hollister, Inc.
  • Coloplast Group
  • ConvaTec Group PLC
  • Becton, Dickinson and Company
  • Wellspect Healthcare AB
  • Essity AB (BSN Medical)
  • Boston Scientific Corporation
  • Johnson & Johnson
  • Ontex Group NV
  • Welland Medical Limited
Global Continence Care Products Market Report Segmentation

By Gender
  • Female
  • Male
By End User
  • Hospitals & clinics
  • Home care
  • Others
By Product Type
  • Absorbent Products
  • Urinary Bags and Pouch
  • Urinary catheters
  • Others
By Category
  • Disposable
  • Reusable
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Continence Care Products Market, by Gender
1.4.2 Global Continence Care Products Market, by End User
1.4.3 Global Continence Care Products Market, by Product Type
1.4.4 Global Continence Care Products Market, by Category
1.4.5 Global Continence Care Products Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Continence Care Products Market by Gender
4.1 Global Female Market by Region
4.2 Global Male Market by Region
Chapter 5. Global Continence Care Products Market by End User
5.1 Global Hospitals & clinics Market by Region
5.2 Global Home care Market by Region
5.3 Global Others Market by Region
Chapter 6. Global Continence Care Products Market by Product Type
6.1 Global Absorbent Products Market by Region
6.2 Global Urinary Bags and Pouch Market by Region
6.3 Global Urinary catheters Market by Region
6.4 Global Others Market by Region
Chapter 7. Global Continence Care Products Market by Category
7.1 Global Disposable Market by Region
7.2 Global Reusable Market by Region
Chapter 8. Global Continence Care Products Market by Region
8.1 North America Continence Care Products Market
8.1.1 North America Continence Care Products Market by Gender
8.1.1.1 North America Female Market by Region
8.1.1.2 North America Male Market by Region
8.1.2 North America Continence Care Products Market by End User
8.1.2.1 North America Hospitals & clinics Market by Country
8.1.2.2 North America Home care Market by Country
8.1.2.3 North America Others Market by Country
8.1.3 North America Continence Care Products Market by Product Type
8.1.3.1 North America Absorbent Products Market by Country
8.1.3.2 North America Urinary Bags and Pouch Market by Country
8.1.3.3 North America Urinary catheters Market by Country
8.1.3.4 North America Others Market by Country
8.1.4 North America Continence Care Products Market by Category
8.1.4.1 North America Disposable Market by Country
8.1.4.2 North America Reusable Market by Country
8.1.5 North America Continence Care Products Market by Country
8.1.5.1 US Continence Care Products Market
8.1.5.1.1 US Continence Care Products Market by Gender
8.1.5.1.2 US Continence Care Products Market by End User
8.1.5.1.3 US Continence Care Products Market by Product Type
8.1.5.1.4 US Continence Care Products Market by Category
8.1.5.2 Canada Continence Care Products Market
8.1.5.2.1 Canada Continence Care Products Market by Gender
8.1.5.2.2 Canada Continence Care Products Market by End User
8.1.5.2.3 Canada Continence Care Products Market by Product Type
8.1.5.2.4 Canada Continence Care Products Market by Category
8.1.5.3 Mexico Continence Care Products Market
8.1.5.3.1 Mexico Continence Care Products Market by Gender
8.1.5.3.2 Mexico Continence Care Products Market by End User
8.1.5.3.3 Mexico Continence Care Products Market by Product Type
8.1.5.3.4 Mexico Continence Care Products Market by Category
8.1.5.4 Rest of North America Continence Care Products Market
8.1.5.4.1 Rest of North America Continence Care Products Market by Gender
8.1.5.4.2 Rest of North America Continence Care Products Market by End User
8.1.5.4.3 Rest of North America Continence Care Products Market by Product Type
8.1.5.4.4 Rest of North America Continence Care Products Market by Category
8.2 Europe Continence Care Products Market
8.2.1 Europe Continence Care Products Market by Gender
8.2.1.1 Europe Female Market by Country
8.2.1.2 Europe Male Market by Country
8.2.2 Europe Continence Care Products Market by End User
8.2.2.1 Europe Hospitals & clinics Market by Country
8.2.2.2 Europe Home care Market by Country
8.2.2.3 Europe Others Market by Country
8.2.3 Europe Continence Care Products Market by Product Type
8.2.3.1 Europe Absorbent Products Market by Country
8.2.3.2 Europe Urinary Bags and Pouch Market by Country
8.2.3.3 Europe Urinary catheters Market by Country
8.2.3.4 Europe Others Market by Country
8.2.4 Europe Continence Care Products Market by Category
8.2.4.1 Europe Disposable Market by Country
8.2.4.2 Europe Reusable Market by Country
8.2.5 Europe Continence Care Products Market by Country
8.2.5.1 Germany Continence Care Products Market
8.2.5.1.1 Germany Continence Care Products Market by Gender
8.2.5.1.2 Germany Continence Care Products Market by End User
8.2.5.1.3 Germany Continence Care Products Market by Product Type
8.2.5.1.4 Germany Continence Care Products Market by Category
8.2.5.2 UK Continence Care Products Market
8.2.5.2.1 UK Continence Care Products Market by Gender
8.2.5.2.2 UK Continence Care Products Market by End User
8.2.5.2.3 UK Continence Care Products Market by Product Type
8.2.5.2.4 UK Continence Care Products Market by Category
8.2.5.3 France Continence Care Products Market
8.2.5.3.1 France Continence Care Products Market by Gender
8.2.5.3.2 France Continence Care Products Market by End User
8.2.5.3.3 France Continence Care Products Market by Product Type
8.2.5.3.4 France Continence Care Products Market by Category
8.2.5.4 Russia Continence Care Products Market
8.2.5.4.1 Russia Continence Care Products Market by Gender
8.2.5.4.2 Russia Continence Care Products Market by End User
8.2.5.4.3 Russia Continence Care Products Market by Product Type
8.2.5.4.4 Russia Continence Care Products Market by Category
8.2.5.5 Spain Continence Care Products Market
8.2.5.5.1 Spain Continence Care Products Market by Gender
8.2.5.5.2 Spain Continence Care Products Market by End User
8.2.5.5.3 Spain Continence Care Products Market by Product Type
8.2.5.5.4 Spain Continence Care Products Market by Category
8.2.5.6 Italy Continence Care Products Market
8.2.5.6.1 Italy Continence Care Products Market by Gender
8.2.5.6.2 Italy Continence Care Products Market by End User
8.2.5.6.3 Italy Continence Care Products Market by Product Type
8.2.5.6.4 Italy Continence Care Products Market by Category
8.2.5.7 Rest of Europe Continence Care Products Market
8.2.5.7.1 Rest of Europe Continence Care Products Market by Gender
8.2.5.7.2 Rest of Europe Continence Care Products Market by End User
8.2.5.7.3 Rest of Europe Continence Care Products Market by Product Type
8.2.5.7.4 Rest of Europe Continence Care Products Market by Category
8.3 Asia Pacific Continence Care Products Market
8.3.1 Asia Pacific Continence Care Products Market by Gender
8.3.1.1 Asia Pacific Female Market by Country
8.3.1.2 Asia Pacific Male Market by Country
8.3.2 Asia Pacific Continence Care Products Market by End User
8.3.2.1 Asia Pacific Hospitals & clinics Market by Country
8.3.2.2 Asia Pacific Home care Market by Country
8.3.2.3 Asia Pacific Others Market by Country
8.3.3 Asia Pacific Continence Care Products Market by Product Type
8.3.3.1 Asia Pacific Absorbent Products Market by Country
8.3.3.2 Asia Pacific Urinary Bags and Pouch Market by Country
8.3.3.3 Asia Pacific Urinary catheters Market by Country
8.3.3.4 Asia Pacific Others Market by Country
8.3.4 Asia Pacific Continence Care Products Market by Category
8.3.4.1 Asia Pacific Disposable Market by Country
8.3.4.2 Asia Pacific Reusable Market by Country
8.3.5 Asia Pacific Continence Care Products Market by Country
8.3.5.1 China Continence Care Products Market
8.3.5.1.1 China Continence Care Products Market by Gender
8.3.5.1.2 China Continence Care Products Market by End User
8.3.5.1.3 China Continence Care Products Market by Product Type
8.3.5.1.4 China Continence Care Products Market by Category
8.3.5.2 Japan Continence Care Products Market
8.3.5.2.1 Japan Continence Care Products Market by Gender
8.3.5.2.2 Japan Continence Care Products Market by End User
8.3.5.2.3 Japan Continence Care Products Market by Product Type
8.3.5.2.4 Japan Continence Care Products Market by Category
8.3.5.3 India Continence Care Products Market
8.3.5.3.1 India Continence Care Products Market by Gender
8.3.5.3.2 India Continence Care Products Market by End User
8.3.5.3.3 India Continence Care Products Market by Product Type
8.3.5.3.4 India Continence Care Products Market by Category
8.3.5.4 South Korea Continence Care Products Market
8.3.5.4.1 South Korea Continence Care Products Market by Gender
8.3.5.4.2 South Korea Continence Care Products Market by End User
8.3.5.4.3 South Korea Continence Care Products Market by Product Type
8.3.5.4.4 South Korea Continence Care Products Market by Category
8.3.5.5 Singapore Continence Care Products Market
8.3.5.5.1 Singapore Continence Care Products Market by Gender
8.3.5.5.2 Singapore Continence Care Products Market by End User
8.3.5.5.3 Singapore Continence Care Products Market by Product Type
8.3.5.5.4 Singapore Continence Care Products Market by Category
8.3.5.6 Malaysia Continence Care Products Market
8.3.5.6.1 Malaysia Continence Care Products Market by Gender
8.3.5.6.2 Malaysia Continence Care Products Market by End User
8.3.5.6.3 Malaysia Continence Care Products Market by Product Type
8.3.5.6.4 Malaysia Continence Care Products Market by Category
8.3.5.7 Rest of Asia Pacific Continence Care Products Market
8.3.5.7.1 Rest of Asia Pacific Continence Care Products Market by Gender
8.3.5.7.2 Rest of Asia Pacific Continence Care Products Market by End User
8.3.5.7.3 Rest of Asia Pacific Continence Care Products Market by Product Type
8.3.5.7.4 Rest of Asia Pacific Continence Care Products Market by Category
8.4 LAMEA Continence Care Products Market
8.4.1 LAMEA Continence Care Products Market by Gender
8.4.1.1 LAMEA Female Market by Country
8.4.1.2 LAMEA Male Market by Country
8.4.2 LAMEA Continence Care Products Market by End User
8.4.2.1 LAMEA Hospitals & clinics Market by Country
8.4.2.2 LAMEA Home care Market by Country
8.4.2.3 LAMEA Others Market by Country
8.4.3 LAMEA Continence Care Products Market by Product Type
8.4.3.1 LAMEA Absorbent Products Market by Country
8.4.3.2 LAMEA Urinary Bags and Pouch Market by Country
8.4.3.3 LAMEA Urinary catheters Market by Country
8.4.3.4 LAMEA Others Market by Country
8.4.4 LAMEA Continence Care Products Market by Category
8.4.4.1 LAMEA Disposable Market by Country
8.4.4.2 LAMEA Reusable Market by Country
8.4.5 LAMEA Continence Care Products Market by Country
8.4.5.1 Brazil Continence Care Products Market
8.4.5.1.1 Brazil Continence Care Products Market by Gender
8.4.5.1.2 Brazil Continence Care Products Market by End User
8.4.5.1.3 Brazil Continence Care Products Market by Product Type
8.4.5.1.4 Brazil Continence Care Products Market by Category
8.4.5.2 Argentina Continence Care Products Market
8.4.5.2.1 Argentina Continence Care Products Market by Gender
8.4.5.2.2 Argentina Continence Care Products Market by End User
8.4.5.2.3 Argentina Continence Care Products Market by Product Type
8.4.5.2.4 Argentina Continence Care Products Market by Category
8.4.5.3 UAE Continence Care Products Market
8.4.5.3.1 UAE Continence Care Products Market by Gender
8.4.5.3.2 UAE Continence Care Products Market by End User
8.4.5.3.3 UAE Continence Care Products Market by Product Type
8.4.5.3.4 UAE Continence Care Products Market by Category
8.4.5.4 Saudi Arabia Continence Care Products Market
8.4.5.4.1 Saudi Arabia Continence Care Products Market by Gender
8.4.5.4.2 Saudi Arabia Continence Care Products Market by End User
8.4.5.4.3 Saudi Arabia Continence Care Products Market by Product Type
8.4.5.4.4 Saudi Arabia Continence Care Products Market by Category
8.4.5.5 South Africa Continence Care Products Market
8.4.5.5.1 South Africa Continence Care Products Market by Gender
8.4.5.5.2 South Africa Continence Care Products Market by End User
8.4.5.5.3 South Africa Continence Care Products Market by Product Type
8.4.5.5.4 South Africa Continence Care Products Market by Category
8.4.5.6 Nigeria Continence Care Products Market
8.4.5.6.1 Nigeria Continence Care Products Market by Gender
8.4.5.6.2 Nigeria Continence Care Products Market by End User
8.4.5.6.3 Nigeria Continence Care Products Market by Product Type
8.4.5.6.4 Nigeria Continence Care Products Market by Category
8.4.5.7 Rest of LAMEA Continence Care Products Market
8.4.5.7.1 Rest of LAMEA Continence Care Products Market by Gender
8.4.5.7.2 Rest of LAMEA Continence Care Products Market by End User
8.4.5.7.3 Rest of LAMEA Continence Care Products Market by Product Type
8.4.5.7.4 Rest of LAMEA Continence Care Products Market by Category
Chapter 9. Company Profiles
9.1 Hollister, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Geographical Expansions:
9.1.3 SWOT Analysis
9.2 Coloplast Group
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 ConvaTec Group PLC
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Wellspect Healthcare AB (Dentsply Sirona, Inc.)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 Becton, Dickinson, and Company
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Boston Scientific Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 Essity AB (BSN medical)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 SWOT Analysis
9.8 Ontex BV
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Product Group and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.8.5.2 Geographical Expansions:
9.8.6 SWOT Analysis
9.9 Johnson & Johnson
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental & Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 SWOT Analysis
9.10. Welland Medical Limited
9.10.1 Company Overview
Chapter 10. Winning Imperatives of Continence Care Products Market

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