Global Coffee Concentrate Market Size, Share & Trends Analysis Report By Type (Caffeinated, and Decaffeinated), By Distribution Channel (Retail, and HoReCa), By Retail Type, By Regional Outlook and Forecast, 2023 - 2030

Global Coffee Concentrate Market Size, Share & Trends Analysis Report By Type (Caffeinated, and Decaffeinated), By Distribution Channel (Retail, and HoReCa), By Retail Type, By Regional Outlook and Forecast, 2023 - 2030

The Global Coffee Concentrate Market size is expected to reach $3.6 billion by 2030, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 73,245.8 thousand litres, experiencing a growth of 5.1% (2019-2022).

Supermarkets and hypermarkets offer a vast and diverse range of products, making them ideal for showcasing different varieties and brands of coffee concentrates. Therefore, the supermarkets/hypermarkets segment captured $848.7 million revenue in the market in 2022. This extensive product accessibility exposes consumers to various choices within the market. Supermarkets and hypermarkets often allocate prominent shelf space to popular and innovative products. Brands of these can benefit from increased visibility within these stores, leading to higher chances of consumer recognition and purchase.

These concentrates with a long shelf life offer consumers the convenience of having a coffee solution available anytime. This convenience aligns with modern lifestyles, where consumers seek on-the-go and instant options. The extended shelf life allows for a longer period of product availability. Consumers can purchase these in larger quantities without the concern of rapid expiration, ensuring a steady supply of their preferred coffee product. Furthermore, a longer shelf life reduces the risk of product spoilage and wastage. Consumers can buy these in bulk without worrying about the product expiring quickly, contributing to cost savings and minimizing environmental impact. Additionally, these offer instant preparation, eliminating the need for time-consuming brewing processes. Individuals can efficiently prepare coffee by saturating the concentrate with hot water, offering a practical resolution for those with hectic schedules. The fast-paced nature of modern life has increased the demand for on-the-go food and beverage options. These cater to this trend by providing a portable and easily consumable coffee solution, allowing consumers to enjoy their favorite beverage while commuting or traveling. Furthermore, traditional brewing methods, such as drip brewing or espresso, can be time-consuming. Hence, convenience and time efficiency are driving the growth of the market.

However, traditional coffee brewing methods like drip or espresso have a long history and established consumer preferences. Consumers may be accustomed to the ritualistic and familiar aspects of traditional brewing, making it challenging for these to displace these ingrained habits. Some consumers associate the traditional brewing process with a higher perceived quality and authenticity in their coffee experience. The aroma, ritual, and sensory aspects of freshly brewed coffee contribute to a sense of tradition and may be perceived as superior to the convenience of coffee concentrates. Furthermore, coffee brewing methods often have cultural and regional significance. Certain cultures or regions may have strong ties to specific brewing traditions, making it challenging for these to gain widespread acceptance and adoption in these areas. Thus, competition from traditional coffee brewing methods is posing a hindrance to the growth of the market.

By Type Analysis

Based on type, the market is bifurcated into caffeinated and decaffeinated. The decaffeinated segment registered a considerable revenue share in the market in 2022. The decaffeinated products is used in baking to infuse coffee flavor into goods like decaffeinated coffee cakes, cookies, and muffins. It contributes to the overall richness of the product without the presence of caffeine. In creating desserts such as decaf ice creams, decaf mousses, and decaf custards, decaffeinated product imparts a concentrated decaf coffee flavor, allowing consumers to enjoy dessert without the stimulation of caffeine.

By Distribution Channel Analysis

On the basis of distribution channel, the market is segmented into HoReCa and retail. The retail segment recorded the largest revenue share in the market in 2022. The retail segment plays a central role in shaping the market by ensuring market accessibility, offering diverse product options, and influencing consumer behavior through strategic merchandising and promotional initiatives. The impact of the retail segment is instrumental in driving the growth and demand of the market.

By Retail Analysis

The retail segment is subdivided into supermarkets/hypermarkets, specialty stores, convenience stores, and online. The online segment acquired a substantial revenue share in the market in 2022. Global accessibility, convenience, diverse product offerings, and the integration of e-commerce trends characterize the rising impact of the online segment on the market. Brands strategically leveraging online channels can tap into a broader consumer base, adapt to changing market dynamics, and foster sustained growth in the competitive landscape.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed the maximum revenue share in the market in 2022. Europe has a rich coffee culture with a strong tradition of coffee consumption. The emergence of specialty coffee trends and a growing appreciation for diverse coffee experiences have created a favorable environment for accepting and adopting coffee concentrates. The use of these in Europe reflects the region's dynamic and evolving coffee culture, where consumers appreciate tradition and innovation in their coffee experiences.

Recent Strategies Deployed in the Market

• Feb-2023: WESTROCK COFFEE COMPANY completed the acquisition of Bixby Roasting Co., an online coffee store offering various flavoursome coffees. Through this acquisition, WESTROCK COFFEE expanded its omnichannel product marketing and consumer consumption trends.
• Jul-2021: Monin launched Energy Boost. The new product contains natural caffeine and zero sugar and has low calories. The new product consists of a PET bottle, which is recyclable and does not generate excessive packaging waste.
• Jan-2020: Starbucks Corporation came into a partnership with Nestle S.A., a Swiss multinational food and drink processing conglomerate corporation. Under this partnership, the companies introduced a variety of Starbucks coffee products, including Fresh Brew coffee, Cold Brew concentrate, and several blends of Starbucks coffee. Additionally, the partnership improved the at-home coffee offerings of Starbucks and assisted customers in using the products from the comfort of their homes.

List of Key Companies Profiled

• Javy Coffee LLC
• The J.M Smucker Company
• Starbucks Corporation
• Westrock Coffee Company
• Nestle S.A
• Climpson & Sons
• MONIN
• Grady's Cold Brew
• The Kraft Heinz Company
• PepsiCo, Inc.

Global Coffee Concentrate Market Report Segmentation

By Type (Volume, Thousand Litres, USD Billion, 2019-2030)

• Caffeinated
• Decaffeinated

By Distribution Channel (Volume, Thousand Litres, USD Billion, 2019-2030)

• Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• HoReCa

By Geography (Volume, Thousand Litres, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA