Global Cloud Services Brokerage Market Size, Share & Trends Analysis Report By Platform, By Service, By Deployment (Public, Hybrid, and Private), By Enterprise Size, By End use, By Regional Outlook and Forecast, 2024 - 2031

The Global Cloud Services Brokerage Market size is expected to reach $32.78 billion by 2031, rising at a market growth of 16.7% CAGR during the forecast period.

The North America segment recorded 38% revenue share in the market in 2023. The region’s strong adoption of cloud computing, advanced IT infrastructure, and presence of major cloud service providers have contributed to its market dominance. Businesses in North America leverage cloud brokerage services to optimize multi-cloud environments, enhance security, and streamline IT operations.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In April, 2024, Cognizant Technology Solutions Corporation announced the partnership with Google, an IT Corporation and Shopify, an e-commerce company to aid global brands and retailers in digital transformation. Combining Shopify’s commerce platform, Cognizant’s client delivery, and Google Cloud’s infrastructure, the alliance aims to provide customers with shopping assistance, tailored offers, and real-time recommendations. Moreover, In July, 2024, Wipro Limited announced the partnership with MAHLE, a leading global automotive supplier, to enhance its IT infrastructure through a hybrid cloud solution. This partnership will involve migrating MAHLE’s core data centers to Wipro FullStride Cloud, helping them improve business agility, digitize their IT ecosystem, and comply with regulatory standards.

Based on the Analysis presented in the KBV Cardinal matrix; IBM Corporation, Accenture PLC and Broadcom, Inc. are the forerunners in the Cloud Services Brokerage Market. In March, 2023, IBM Corporation teamed up with Wasabi Technologies, a software company to provide enhanced, secure, and open cloud services through IBM Cloud and Wasabi’s storage solutions. This collaboration allows businesses to operate apps in various environments, including on-premises and the cloud. The Boston Red Sox will be the first to benefit from this combined technology. Companies such as Infosys Limited, Cognizant Technology Solutions Corporation, and Fujitsu Limited are some of the key innovators in Cloud Services Brokerage Market.

Market Growth Factors

The increasing adoption of multi-cloud and hybrid cloud strategies is a key driver for the market. Businesses today seek to distribute their workloads across multiple cloud providers to avoid dependency on a single vendor, reduce downtime risks, and improve resilience. A multi-cloud approach allows organizations to leverage best-in-class features from different providers. At the same time, hybrid cloud strategies help balance on-premises infrastructure and cloud environments. Hence, this growing reliance on cloud brokerage solutions is expected to fuel the market’s expansion in the coming years.

Additionally, IT outsourcing and managed services have gained significant traction as enterprises aim to reduce operational costs and improve efficiency. Businesses increasingly rely on managed service providers (MSPs) for IT infrastructure, cloud applications, and cybersecurity management. Cloud services brokerage platforms enable MSPs to deliver and manage cloud solutions effectively, providing clients with a seamless, scalable, and cost-efficient cloud experience. In conclusion, enterprises' growing IT outsourcing and managed services trend propels the market's growth.

Market Restraining Factors

One of the primary challenges limiting the widespread adoption of cloud service brokerage (CSB) solutions is the significant upfront investment required for implementation. Enterprises must allocate substantial financial resources to deploy brokerage platforms, procure the necessary software and hardware, and integrate them with their IT infrastructure. Thus, high initial costs remain a key restraint that limits the adoption of CSB platforms, particularly among SMEs and budget-conscious enterprises.

Platform Outlook

Based on platform, the market is characterized into internal brokerage enablement and external brokerage enablement. The external brokerage enablement segment procured 37% revenue share in the market in 2023. This segment primarily serves as an intermediary between cloud service providers and enterprises, offering consulting, integration, and management services to facilitate cloud adoption and operations. External brokerage enablement enables businesses to access multi-cloud solutions, vendor management, and seamless service orchestration, allowing organizations to optimize their cloud strategies with expert support.

Service Outlook

On the basis of service, the market is classified into integration & support, automation & orchestration, billing & provisioning, migration & customization, security & compliance, and others. The automation and orchestration segment recorded 20% revenue share in the market in 2023. This segment helps businesses automate cloud workflows, manage resources efficiently, and streamline cloud service operations. Automation and orchestration services enhance scalability, reduce manual intervention, and improve service delivery. With the growing adoption of multi-cloud strategies, enterprises increasingly leverage these services to optimize cloud performance and operational agility.

Deployment Outlook

By deployment, the market is divided into public, hybrid, and private. The hybrid segment garnered 33% revenue share in the market in 2023. This segment allows businesses to integrate private and public cloud environments, ensuring seamless data flow and workload management. Hybrid cloud brokerage services help enterprises balance security, performance, and scalability by providing centralized management of diverse cloud resources.

Enterprise Size Outlook

Based on enterprise size, the market is segmented into large enterprises and small and medium-sized enterprises. The small and medium-sized enterprises segment acquired 27% revenue share in the market in 2023. SMEs increasingly adopt cloud services brokerage to simplify cloud adoption, reduce infrastructure costs, and improve operational agility. These businesses benefit from brokerage services by gaining access to tailored cloud solutions, automated service management, and cost-effective resource allocation.

End use Outlook

On the basis of end use, the market is segmented into IT & telecommunications, BFSI, government & public sector, healthcare, consumer goods & retail, manufacturing, energy & utilities, and others. The BFSI segment procured 17% revenue share in the market in 2023. Financial institutions and insurance companies leverage cloud brokerage services to improve operational efficiency, enhance data security, and ensure regulatory compliance. Cloud services brokerage enables BFSI organizations to manage hybrid and multi-cloud environments, automate processes, and optimize IT spending.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment witnessed 29% revenue share in the market in 2023. European enterprises increasingly adopt cloud brokerage services to manage hybrid cloud environments, comply with strict data protection regulations, and enhance IT efficiency. The growing digital transformation initiatives across industries and government support for cloud adoption have driven the region's demand for cloud brokerage solutions.

Recent Strategies Deployed in the Market

• Feb-2025: NTT Data Corporation acquired Niveus Solutions, a cloud engineering firm specializing in Google Cloud Platform (GCP) services. This acquisition strengthens NTT DATA’s GCP offerings, expanding its cloud and AI portfolio. It adds over 1,000 GCP engineers, enhancing capabilities for scalable, secure cloud solutions across various industries.
• Oct-2024: Fujitsu Limited unveiled AI computing broker middleware to address GPU shortages and improve AI processing efficiency. This technology optimizes GPU resource allocation, enhancing computational performance by up to 2.25x and managing up to 150GB of AI processing. Trials have demonstrated significant improvements, benefiting AI and cloud service providers globally.
• Jan-2024: Accenture PLC acquired Navisite, a U.S. provider of managed services and digital transformation solutions. This acquisition aims to enhance Accenture's managed services capabilities, helping North American clients modernize their IT infrastructure and accelerate digital transformation efforts.
• Sep-2020: Accenture PLC unveiled Cloud First to accelerate cloud adoption and digital transformation. Led by Karthik Narain, it unites 70,000 experts to enhance cloud migration, AI, and edge computing. The initiative focuses on innovation, talent development, security, and responsible business, ensuring rapid value realization for clients.
• Jul-2020: Infosys Limited teamed up with Vanguard, an investment management company to transform its defined contribution recordkeeping business, utilizing digital technologies to enhance plan administration. This collaboration aims to improve personalization and efficiency for participants and sponsors, offering a cloud-based platform, AI-enabled analytics, and an optimized participant experience to drive better retirement outcomes.

List of Key Companies Profiled

• Accenture PLC
• ActivePlatform Limited
• Infosys Limited
• Atos SE
• Cognizant Technology Solutions Corporation
• Fujitsu Limited
• IBM Corporation
• NTT Data Corporation
• Broadcom, Inc.
• Wipro Limited

Global Cloud Services Brokerage Market Report Segmentation

By Platform

• Internal Brokerage Enablement
• External Brokerage Enablement

By Service

• Integration & Support
• Automation & Orchestration
• Billing & Provisioning
• Migration & Customization
• Security & Compliance
• Other Service

By Deployment

• Public
• Hybrid
• Private

By Enterprise Size

• Large Enterprises
• Small and Medium-sized Enterprises

By End use

• IT & Telecommunications
• BFSI
• Government & Public Sector
• Healthcare
• Consumer Goods & Retail
• Manufacturing
• Energy & Utilities
• Other End Use

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA