Global Clean Label Ingredients Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B, and B2C), By Application, By Type, By Regional Outlook and Forecast, 2023 - 2030

Global Clean Label Ingredients Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B, and B2C), By Application, By Type, By Regional Outlook and Forecast, 2023 - 2030

The Global Clean Label Ingredients Market size is expected to reach $76.8 billion by 2030, rising at a market growth of 6.4% CAGR during the forecast period.

Consumers are pursuing healthier bakery products as they become more health conscious. Hence, the Bakery segment would acquire around approximately 30% share in the market by 2030. Clean label ingredients, perceived as healthier and more natural, cater to this demand. Healthier baked goods made with clean label ingredients can include whole grains, natural sweeteners, and unprocessed fats. Clean label bakery products frequently use natural colours and flavors derived from fruits, vegetables, herbs, and spices. These ingredients enhance the sensory attributes of bakery items, such as flavour and appearance.

The major strategies followed by the market participants are acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2022, Sensient Technologies Corporation acquired Endemix Doğal Maddeler A.Ş. (Endemix, to enhance its natural color portfolio and bring Sensient operations closer to vital botanical cultivation regions. Additionally, In October, 2022, Sensient Technologies Corporation acquired Endemix Doğal Maddeler A.Ş. (Endemix), Sensient Technologies would enhance its natural colour portfolio and bring Sensient operations closer to vital botanical cultivation regions.

Based on the Analysis presented in the KBV Cardinal matrix; DuPont de Nemours, Inc. and Archer Daniels Midland Company are the forerunners in the Market. Companies such as Koninklijke DSM N.V., Kerry Group PLC, Ingredion Incorporated are some of the key innovators in Market. In May, 2023, DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing Flavors, nutrients, and fragrances.

Market Growth Factors

Consumer demand for transparency

Consumers increasingly scrutinize food labels and seek transparency in ingredient sourcing and processing. They want to know what they are eating and where their food comes from, driving the demand for cleaner and more transparent ingredient lists. Consumers prefer products made with natural and minimally processed ingredients. They are more likely to choose products that avoid excessive processing, refining, and chemical treatments. As consumers prioritize transparency in their food choices, manufacturers and ingredient suppliers respond by offering clean label ingredients and products that align with these preferences. This trend is expected to drive further innovation and growth in the market as brands strive to meet consumer demand for transparency and healthier, more natural food options.

Globalization of the clean label ingredients

As clean eating and wellness consciousness spread across the globe, a broader and more diverse consumer audience has embraced the demand for products with clean label ingredients. This global adoption has not only increased the market's size but has also made it more resilient to regional economic fluctuations or market saturation, ensuring a consistent growth trajectory. The global reach of the clean label trend has led to an increased demand for transparency and adherence to clean label standards in international trade. Manufacturers and suppliers seeking access to international markets must align their products with global clean label expectations and regulations, resulting in higher product quality and safety standards. As the trend continues to gain momentum worldwide, the market is well-positioned for sustained growth and increased influence on the broader food and beverage industry.

Market Restraining Factors

Ingredient sourcing and supply chain complexity

Sourcing clean label ingredients is challenging due to the need for reliable and sustainable sources. Ensuring a consistent supply of these ingredients can be complex, especially for organic or exotic options. These often align with sustainability and environmental considerations. Sourcing sustainable ingredients can be challenging, especially for ingredients subject to overharvesting or unsustainable agricultural practices. Some clean label ingredients are niche or specialty products that are not readily available in large quantities. This limited availability can create supply shortages and affect pricing. Ensuring that clean label ingredients comply with various regulatory standards, including organic certification, non-GMO labeling, and allergen declarations, adds complexity to sourcing and supply chain management. Ingredient sourcing and supply chain complexity present significant challenges in the market.

Distribution Channel Outlook

By distribution channel, the market is bifurcated into B2B and B2C. The B2C segment projected a prominent revenue share in the market in 2022. The B2C segment comprises online channels, supermarkets, hypermarkets, specialty stores, and other convenience stores. The demand for the B2C segment is driven by the increase in businesses offering clean-label foods and beverages, along with the expanded accessibility of newer brands through online channels and supermarkets. Manufacturers are progressively employing social media and marketing strategies to attract consumer interest.

Application Outlook

On the basis of application, the market is divided into food, pet food, dairy, non-dairy, & fermented beverages, and others. In 2022, the food segment dominated the market with maximum revenue share. These are used in snack foods like potato chips, popcorn, and pretzels. Natural seasonings, herbs, and spices enhance the flavour of snacks. These are used in sauces, dressings, and condiments, including ketchup, mustard, and mayonnaise. Natural flavors, herbs, and spices provide flavour depth, while natural sweeteners are used to reduce added sugars. Clean label ingredients like whole grains, natural sweeteners, dried fruits, and nuts are used in cereals and granola bars.

Food Outlook

Under food type, the market is categorized into bakery, confectionery, cereals & snacks, processed food, and others. The confectionery segment recorded a remarkable revenue share in the market in 2022. Consumers are becoming more health-conscious and seeking confectionery products perceived as healthier alternatives. Clean label ingredients, such as natural sweeteners, natural colours, and whole grains, are seen to make indulgent treats slightly healthier. Consumers view confectionery products with natural flavors and colours derived from fruits, vegetables, and spices as more appealing and better tasting. These ingredients can provide vibrant colours and authentic flavors to candies and sweets.

Type Outlook

Based on type, the market is classified into natural colours, natural flavors, fruit & vegetable ingredients, starch & sweeteners, flour, malt, and others. The starch and sweeteners segment acquired a substantial revenue share in the market in 2022. Starches and sweeteners play a significant role in the market, offering several benefits for manufacturers and consumers seeking more natural and transparent food and beverage products. Starches are used as thickeners and texturizers in various food products, including soups, sauces, dressings, and baked goods. They provide the desired texture and help create structure in these products.

Form Outlook

By form, the market is categorized into powder, liquid, and others. In 2022, the powder segment held the highest revenue share in the market. Clean label protein powders, such as those derived from peas, rice, hemp, and other plant-based sources, have gained popularity because of the growing demand for plant-based and clean-label protein options. These powders are used in protein bars, shakes, and other products. Natural flour and starches, such as almond flour, coconut flour, cassava flour, and potato starch, are used as clean label alternatives to conventional wheat flour.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe is increasingly concerned about their food choices' health and environmental impacts, leading to the demand for cleaner, simpler, and more transparent ingredient lists. Clean label ingredients are particularly prominent in the beverage industry. European consumers seek natural sweeteners, natural colours, and ingredients like botanical extracts for flavouring. European consumers have become more health-conscious and seek products with easy-to-understand ingredient lists.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Archer Daniels Midland Company, Koninklijke DSM N.V., Frutarom (International Flavors & Fragrances, Inc.), Kerry Group plc, Tate & Lyle PLC, Corbion N.V., Cargill, Incorporated, DuPont de Nemours, Inc., Sensient Technologies Corporation, Ingredion Incorporated

Recent Strategies Deployed in Clean Label Ingredients Market

Mergers & Acquisition:

May-2023: DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing Flavors, nutrients, and fragrances.

Oct-2022: Sensient Technologies Corporation acquired Endemix Doğal Maddeler A.Ş. (Endemix), a food and beverage company. Through this acquisition, Sensient Technologies would enhance its natural colour portfolio and bring Sensient operations closer to vital botanical cultivation regions.

Oct-2021: Koninklijke DSM N.V. acquired First Choice Ingredients, a US-based dairy product manufacturing company. Through this acquisition, Koninklijke DSM N.V. would be able to enhance First Choice Ingredients' expansion by facilitating the distribution of their products on an international scale, beyond the borders of the United States. Moreover, expanding its reach to a diverse worldwide clientele, DSM is incorporating its solutions into a comprehensive lineup of offerings encompassing taste, texture, and health, all within sustainable solutions tailored for Food and beverage customers.

Sep-2021: Kerry Group plc took over Niacet, a US-based chemical manufacturing company. Through this acquisition, Kerry Group plc would enhance the company's dominant market position by integrating complementary technologies, expediting its overall growth. Further, the expanded range of preservation solutions and inventive food safety systems, along with the comprehensive Taste and Nutrition portfolio, will empower Kerry and its diverse worldwide clientele to address the most intricate food preservation issues on a global scale.

Jul-2021: Corbion N.V. acquired Granolife, a producer of granola made of quality natural ingredients without flavouring and preservatives. The acquisition enables the company to expand its footprint in the Mexican market with the help of the expertise, blending capabilities, and application labs of Granolife.

Jul-2021: Sensient Technologies Corporation acquired Flavour Solutions, Inc., a US-based food and beverage services company. Through this acquisition, Sensient Technologies would be able to broaden its flavour range by incorporating new flavour selections and incorporating savory reaction flavours.

Dec-2020: Tate & Lyle PLC acquired Sweet Green Fields, a food and beverage services company. Through this acquisition, Tate & Lyle PLC entails a comprehensive range of stevia-based products and a seamlessly integrated supply chain for stevia.

Nov-2020: Ingredion Incorporated acquired Verdient Foods Inc., a Canadian food processing company focused on producing pulse-based ingredients, particularly lentils and peas, for the food industry. Through this acquisition, Ingredion Incorporated would focus on enhancing manufacturing capacity even further and collaborating closely with clients to meet the growing need for plant-based food products among consumers.

Product Launches:

Mar-2023: Kerry Group plc introduced SucculencePB, a revolutionary innovation in plant-based meat alternatives that replicates the mouthwatering, succulent flavour of meat that consumers worldwide desire. SucculencePB offers an enhanced nutritional composition and a more favourable environmental footprint. Moreover, it effectively addresses the issue of the 'dry mouth' taste commonly associated with cooked plant-based meat substitutes.

Sep-2022: Kerry Group plc Introduced Puremul, an innovative texturizing system that empowers manufacturers to revamp their formulations with a non-GMO alternative that complies with label-friendly standards, addressing the current constraints in sunflower supply. With the launch of Puremul, Kerry would offer an organic texturing solution that has the potential to serve as a viable alternative to sunflower lecithin and mono- and diglycerides in various applications, such as baked goods and plant-based beverages.

Partnerships, Collaborations & Agreements:

Aug-2023: Archer Daniels Midland Company formed a partnership with Brightseed, a biotechnology research company based in the US. Through this partnership, Archer Daniels Midland would be able to do research on the microbiome and develop evidence-based solutions that empower individuals to take personalized and proactive steps toward better health.

Feb-2023: Corbion N.V. expanded its partnership with Azelis, a leading global innovation service provider in the specialty chemicals and food ingredients industry. The partnership enables the company to reach its customers in Malaysia and Singapore market through the distribution network of Azelis’ Food and Nutrition Division.

Mar-2022: Corbion Inc. came into partnership with Nestle, a Swiss multinational food and drink processing conglomerate corporation. Through this partnership, both companies would be aiming to expand their plant-based portfolio with the launch of animal-free foods.

May-2021: Ingredion Incorporated came into partnership with Amyris, Inc., is a synthetic biotechnology and renewable chemical company headquartered in Emeryville, California. Through this partnership, Ingredion Incorporated would enhance the synthetic biology technology platform for crafting, scaling, and manufacturing fermentation-based items, coupled with Ingredion's worldwide market access, formulation expertise, and commercial teams.

Dec-2019: Archer Daniels Midland Company came into a partnership with IMCD, a global leader in the distribution and formulation of specialty chemicals and ingredients. Through this partnership, Archer Daniels would bolster the food industry's capacity for innovation and address consumer demands within the Canadian market.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel

• B2B
• B2C

By Application

• Food
• Bakery
• Confectionery
• Cereals & Snacks
• Processed Food
• Others
• Pet Food
• Dairy, Non-Dairy, & Fermented Beverages
• Others

By Type

• Natural Flavors
• Flour
• Starch & Sweeteners
• Fruit & Vegetable Ingredients
• Natural Colors
• Malt
• Others

By Form

• Powder
• Liquid
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Archer Daniels Midland Company
• Koninklijke DSM N.V.
• Frutarom (International Flavors & Fragrances, Inc.)
• Kerry Group plc
• Tate & Lyle PLC
• Corbion N.V.
• Cargill, Incorporated
• DuPont de Nemours, Inc.
• Sensient Technologies Corporation
• Ingredion Incorporated

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