Global Chia Seeds Market Size, Share & Trends Analysis Report By Distribution Channel, By Form (Whole Chia, Milled/Ground Chia, Pre-hydrated Chia, and Chia Oil), By Type (Black, Brown, and White), By Regional Outlook and Forecast, 2024 - 2031

Global Chia Seeds Market Size, Share & Trends Analysis Report By Distribution Channel, By Form (Whole Chia, Milled/Ground Chia, Pre-hydrated Chia, and Chia Oil), By Type (Black, Brown, and White), By Regional Outlook and Forecast, 2024 - 2031

The Global Chia Seeds Market size is expected to reach $3.2 billion by 2031, rising at a market growth of 14.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 68,358.40 tonnes, experiencing a growth of 8.0% (2020-2023).

In countries such as China, India, and Australia, the demand for chia seeds has been driven by the increasing awareness and importance of health and wellness and the expanding adoption of plant-based diets. Therefore, the Asia Pacific segment garnered more than 1/4th revenue share in the market in 2023. In terms of volume, 71,287.83 tonnes of chia seeds are expected to be utilized in this region by the year 2031. The rising disposable income in several Asia Pacific countries has allowed more consumers to explore and purchase premium health products like chia seeds. Moreover, the influence of social media and the popularity of new dietary trends, including smoothies and healthy breakfast bowls featuring chia seeds, have played a crucial role in increasing the interest of consumers in the region.

In recent years, consumers have become more proactive about their health, focusing on reducing health risks and enhancing their overall well-being. Chia seeds, often labeled as a "superfood," have gained significant attention due to their rich nutritional profile. One of the key reasons for the rising demand for chia seeds is their recognized ability to support cardiovascular health. Omega-3 fatty acids are beneficial in lowering blood pressure, reducing cholesterol levels, and reducing the risk of cardiac disease. Hence, the increasing awareness of health and wellness among consumers has been a fundamental driver of the chia seeds market's growth.

Additionally, the global rise of the vegan movement has been instrumental in shaping consumer preferences and boosting the demand for chia seeds. This change is partially motivated by issues regarding the health hazards associated with the excessive consumption of animal products, including certain types of cancer and cardiovascular diseases. As chia seeds are rich in essential nutrients, they have become a favored source of protein, omega-3 fatty acids, and dietary fiber for those seeking a plant-based alternative. Thus, the expanding range of chia-based products has contributed significantly to the market's growth.

However, unlike staples like rice, wheat, or corn, chia seeds are marketed as a premium health food product, which makes them less accessible to consumers who have limited disposable income. This challenge is especially pronounced in developing countries, where a considerable segment of the population may struggle to afford basic food items, let alone more expensive health supplements like chia seeds. Consequently, this price barrier limits the potential consumer base and prevents wider adoption, keeping chia seeds as a niche product rather than a mainstream dietary staple. Hence, the combination of high production, exportation, and positioning costs creates a significant challenge for the growth of the chia seeds market.

Form Outlook

Based on form, the market is classified into whole chia, milled/ground chia, pre-hydrated chia, and chia oil. The milled/ground chia segment procured 20% revenue share in the chia seeds market in 2023. In terms of volume, 30,793.35 tonnes of Milled or ground chia seeds is expected to be utilized by the year 2031. Milled or ground chia seeds are favored by consumers who prefer a smoother texture or those who find whole chia seeds difficult to digest. The milling process makes the nutrients in chia seeds more bioavailable, enhancing their absorption in the body. Milled chia seeds, a valuable ingredient in numerous plant-based recipes, have been in high demand as a result of the growing popularity of vegan and plant-based diets.

Type Outlook

On the basis of type, the market is divided into black, brown, and white. The white segment recorded 31% revenue share in the market in 2023. In terms of volume, 38,312.22 tonnes of White chia seeds are expected to be utilized by the year 2031. White chia seeds are valued for their slightly milder flavor and their visual appeal, as they blend seamlessly into light-colored dishes without altering their appearance. They are often chosen for specific culinary applications, particularly in baking, where their neutral color can be advantageous. The health benefits of white chia seeds are similar to those of black chia seeds, and their growing popularity among consumers focused on aesthetics in their food has helped boost their market share.

Distribution Channel Outlook

By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online, and others. The supermarkets/hypermarkets segment garnered 41% revenue share in the market in 2023. In terms of volume, 61,284.63 tonnes of chia is expected to be sold through supermarkets/hypermarkets by the year 2031. The growth of the segment is due to several driving factors, including the convenience of one-stop shopping, which attracts customers looking to buy multiple grocery items under one roof. These large retail formats also offer a broad assortment of chia seed brands and product types, often at competitive prices due to their bulk purchasing power.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed 37% revenue share in the market in 2023. In terms of volume, 42,954.63 tonnes of chia seeds are expected to be utilized by this region by the year 2031. The popularity of chia seeds in the region can be attributed to the strong focus on health and wellness, rising consumer interest in plant-based and natural foods, and the widespread adoption of superfoods into daily diets.

List of Key Companies Profiled

• Spectrum Organic Products LLC (Hain Celestial Group)
• Nutiva, Inc.
• Garden of Life, LLC (Nestle S.A)
• Glanbia PLC
• Navitas Organics
• Salba Smart Natural Products
• Mamma Chia LLC
• BENEXIA
• Royal Nut Company
• NOW Foods, Inc.

Global Chia Seeds Market Report Segmentation

By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

By Form (Volume, Tonnes, USD Billion, 2020-2031)

• Whole Chia
• Milled/Ground Chia
• Pre-hydrated Chia
• Chia Oil

By Type (Volume, Tonnes, USD Billion, 2020-2031)

• Black
• Brown
• White

By Geography (Volume, Tonnes, USD Billion, 2020-2031)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA