Global Cartoon Inspired Kids Wear Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Product (Kids Wear, Toys, and Merchandise), By Regional Outlook and Forecast, 2023 - 2029
The Global Cartoon Inspired Kids Wear Market size is expected to reach $103.6 billion by 2029, rising at a market growth of 6.9% CAGR during the forecast period.
Children are fascinated by clothing that has been wonderfully and colorfully embellished with various trims, and these clothes attract attention. The child experiences happiness, fulfillment, and pride in their new belongings. Though young children are not overly concerned with their appearance, they are very concerned with what they wear.
Cartoons applied as decorative motifs on clothing, in particular, would inspire innovation and increase popularity. A cartoon is defined as a full-scale sketch, frequently in color, used as a model for frescos, oil paintings, mosaics, or tapestries. The cartoon is created according to the intended size of a picture, and the design is then transferred to the surface to be embellished using tracing or other techniques.
Current fashion trends in business show how widely popular wearing graphic clothing has become. Additionally, buyers can purchase fashionable items because of increased disposable income. Parents frequently allow their kids to wear clothing decorated with characters from their favorite cartoons to make them happy.
Barbie, Mickey Mouse, and Batman are a few of the kids' favorite characters, and the entertainment industry is assisting in the market's expansion. For example, Doraemon and Mickey Mouse have sizable fan bases. Parents spend money on these figures because children are lured to the clothing, toys, and other products that feature them.
COVID-19 Impact Analysis
The COVID-19 pandemic harmed the worldwide fashion industry since governments closed factories, stores, and fashion events to stop the virus's spread. The pandemic had a significant effect on fashion brands all around the world. The customer demand for fashion was a challenge at the same time. The fashion industry suffered from a drop in sales and clientele. While numerous retailers were worried about sales numbers, it was clear that the larger sector would experience major structural shifts, which impacted how customers behaved. However, as fashion companies started producing stylish coronavirus face masks, fresh possibilities emerged. Therefore, the pandemic negatively impacted the market for cartoon inspired kids wear.
Market Growth Factor
Rising number of international and well recognized brands launching kids wear
The trend of 'Branded Kids wears' that was once limited to urban areas is now gaining popularity and expanding to two-tier towns. The development of the market can be attributed to a rise in the purchasing capacity of consumers. In addition, the increasing prevalence of cartoon characters in the industry has prompted media enterprises and manufacturers to devise new approaches to penetrate the untapped market. The consumer expects to purchase fashionable, athletic clothing promoting the cartoon character. Hence, as the purchasing power of individuals increases along with the influence of cartoons on children, branded clothes with cartoon characters will grow in demand, propelling the market's growth.
Growing number of parents encouraging children to shop for themselves
Children must experience a sense of freedom and comfort in social settings. Allowing individuals to choose their attire leads to increased levels of happiness and positivity. Most experts recommend appreciating and acknowledging the unique style of each child, as they all have their distinct way of presenting themselves. The implementation of this strategy enhances the self-confidence of children to a significant extent. The development of decision-making skills during childhood presents a transformative opportunity for adulthood. As a result, more parents worldwide are encouraging children to buy their clothes themselves. Since cartoons and animation have a greater impact on children, these developments will aid in expanding the market.
Market Restraining Factor
Rising number of parents realizing the negative effect of toys
The overabundance of toys for children can lead to a potential drawback, wherein they may not fully comprehend the worth of their belongings and other objects in their environment. This can affect their overall development and understanding of the world around them. Individuals also exhibit a lower level of enthusiasm toward gift-giving events. The trend typically results in customers seeking higher-end and pricier products with each purchase. Upon reaching the age of sixteen, they may even request their parents to purchase a vehicle or other costly items. Providing excessive toys to children can result in overindulgence and a sense of entitlement. This may lead to unrealistic expectations of preferential treatment in the future.
Distribution Channel Outlook
On the basis of distribution channel, the cartoon inspired kids wear market is divided into online and offline. The online segment recorded a significant revenue share in the cartoon inspired kids wear market in 2022. Manufacturers have realized the potential of online purchasing and are placing their products on shopping websites to better meet consumer demands and boost profit margins. Online marketplaces operated by third parties place a high value on creating a solid supply chain that crosses national and international borders when selling goods produced by both large as well as small manufacturers.
Product Outlook
Based on product, the cartoon inspired kids wear market is categorized into kids wear, toys, and merchandise. The kids wear segment garnered the highest revenue share in the cartoon inspired kids wear market in 2022. This segment includes t-shirts, pyjamas, dresses and rompers, sweatshirts and sweaters, pants and joggers, shorts, swimsuits, socks, and undergarments. These draw inspiration from various cartoon characters, which differ from one location to another.
Regional Outlook
The Asia Pacific segment witnessed the maximum revenue share in the cartoon inspired kids wear market in 2022. The expanding appeal of fictitious character-based films and television shows, as well as the inclusion of baby toys in various magazines and publications that appeal to youngsters, are anticipated to positively impact market demand throughout the projected period. In addition, most mothers in China agreed that cartoons had a very high impact on children's physical and mental health, according to a study released by the National Library of Medicine.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Carters Inc., Gap Inc., JAKKS Pacific, Inc., LEGO Group (KIRKBI A/S), H&M Group, The Walt Disney Company, Mattel, Inc, Hasbro, inc., Bandai Namco Holdings, Inc. and The Children's Place Inc.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel
Offline
Online
By Product
Kids Wear
Toys
Merchandise
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Companies Profiled
Carters Inc.
Gap Inc.
JAKKS Pacific, Inc.
LEGO Group (KIRKBI A/S)
H&M Group
The Walt Disney Company
Mattel, Inc
Hasbro, inc.
Bandai Namco Holdings, Inc.
The Children's Place Inc.
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