Global Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Regional Outlook and Forecast, 2023 - 2030

Global Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Regional Outlook and Forecast, 2023 - 2030


The Global Breakfast Cereal Market size is expected to reach $50.3 billion by 2030, rising at a market growth of 4.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 4,100.2 kilo tonnes experiencing a growth of 4.1% (2019-2022).

According to the US Bureau of Labor Statistics, In September 2023, the total number of employments in the United States was 161,222,000. Families with working members may prioritize quick and easy breakfast options, and breakfast cereals fit this category. Consequently, the North America region would generate a revenue of 13,970.3 million by 2022. Moreover, cereal makers are also implementing innovative strategies to increase consumption in North America to maintain customer interest in the category. Some of the factors affecting the market are rise in the number of health-conscious consumers, growing consumer demand for convenience food, and availability of counterfeit products.

Health-conscious consumers often seek nutrient-dense foods. This has led to an increased demand for breakfast cereals strengthened with essential vitamins and minerals, providing a suitable way for individuals to meet their nutritional needs. Concerns about excessive sugar intake have led health-conscious consumers to seek cereals with reduced sugar content. These may include cereals with higher protein content or those marketed as part of a balanced diet for weight control. Thus, the above factors will expand market growth. Moreover, Convenience is a crucial driver for the popularity of breakfast cereals. They offer a quick and easy-to-prepare breakfast option, requiring minimal time and effort. Consumers can pour cereal into a bowl, add milk, and have a ready-to-eat meal. Modern lifestyles are often fast-paced, and many consumers, especially those with busy schedules, seek convenient meal options. Therefore, the aspects mentioned above are expected to drive market growth.

However, Counterfeit products may not adhere to the same quality and safety standards as genuine products. Consumers unknowingly purchasing counterfeit cereals may be exposed to health risks, as the ingredients, production processes, and storage conditions may not meet regulatory standards. These products can damage the reputation of well-established and trusted breakfast cereal brands. Consumers with a negative experience with counterfeit cereals may associate the inferior quality with the genuine brand, leading to a failure of trust and loyalty. Hence, the above aspects will hamper the market growth in the coming years.

Product Type Outlook

On the basis of product type, the market is segmented into ready-to-eat and hot cereals. The hot cereals segment acquired a substantial revenue share in the market in 2022. Hot cereals are known for their nutritional value, providing vital nutrients such as fiber, vitamins, and minerals. Some hot cereals are enriched or fortified to enhance their nutritional content, appealing to consumers seeking a balanced and wholesome breakfast. The focus on whole grains and ancient grains has benefited hot cereals, as many varieties, particularly those made with oats, quinoa, and other grains, are perceived as nutritious and wholesome.

Distribution Channel Outlook

Based on distribution channel, the market is fragmented into supermarkets, convenience stores, online, and others. In 2022, the supermarket segment held the highest revenue share in the market. Supermarkets and hypermarkets offer various breakfast cereals, including different brands, flavors, types, and formulations. Consumers can find traditional options and those catering to specific dietary requirements or choices, such as gluten-free, organic, or low-sugar cereals. Supermarkets frequently run promotions and discounts on breakfast cereals, especially during seasonal sales, back-to-school periods, or promotional events. These discounts may include buy-one-get-one-free offers, price reductions, or bundled deals.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a remarkable revenue share in the market in 2022. Increasing demand for processed foods in nations including Japan, China, and India, among others, propels the expansion of the industry substantially. Dietary patterns have evolved in response to the diverse array of health concerns that consumers encounter worldwide. The trend among individuals is to consume more nutritious foods. Consequently, breakfast cereal consumption is increasing worldwide.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Kellogg Company, General Mills Inc., Nestle S.A., PepsiCo, Inc., Archer Daniels Midland Company, B&G Foods, Inc., Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Attune Foods LLC), Alara Wholefoods Ltd., Bagrrys India Ltd.

Strategies Deployed in Breakfast Cereal Market

Oct-2023: Quaker Oats Co., a PepsiCo subsidiary, introduced Quaker Chewy Granola, its first cereal under the Quaker Chewy brand. With 5 grams of protein per serving and no artificial colors, preservatives, or Flavors, it provided a delicious and nutritious breakfast option for families.

Oct-2023: Bob's Red Mill Natural Foods, Inc. launched protein oats, crafted from whole grain rolled oats with up to 60% more protein than regular oats. These oats, grown from a high-protein variety without added powder, are gluten-free and non-GMO, suitable for various meals and snacks.

Jul-2023: General Mills Inc. enhanced its breakfast portfolio by doubling the Vitamin D content in family-favourite cereals like Cinnamon Toast Crunch and Cheerios to 20% of the Daily Value. The initiative aimed to remind parents of the cherished nutritional quality of Big G cereals and their ongoing commitment to providing nutritious options for families.

Jun-2023: Kellogg India and Hershey India partnered to introduce Kellogg’s Hershey’s Chocos amid Kellogg's goal to double its Indian business in the coming years. The collaboration combined Hershey’s chocolate expertise with Kellogg’s cereal craftsmanship, reflecting a joint commitment to innovation and providing an opportunity to expand the brand into new usage occasions.

Jun-2023: Nestlé Breakfast Cereals launched KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals in India, offering variety. KOKO KRUNCH Millet-Jowar includes local grains like Jowar, while MUNCH comprises whole grain wheat flour, rice, and corn, providing a crunchy morning start.

Jan-2023: General Mills Inc. introduced the Minis Breakfast Bundle alongside the nationwide launch of its Minis cereal. This bundle featured miniature versions of Cinnamon Toast Crunch, Trix, and REESE’S PUFFS, complete with tiny kitchen items for creative breakfast cooking. The launch included a Cinnamon Toast Crunch Mini Fridge, Trix Mini Utensil Set, and a REESE’S PUFFS Mini Muffin Mold for making mini cereal muffins.

Jan-2023: Post Consumer Brands, a subsidiary of Post Holdings, Inc., joined Disney's 100 Years of Wonder celebration, launching limited-edition offerings—a unique themed fruity cereal, a new confetti cake-flavoured cereal, and a special edition collector's item. The confetti cake cereal had evolving packaging throughout the year, showcasing various Disney and Pixar characters.

Mar-2021: Bob's Red Mill Natural Foods, Inc. launched gluten-free, single-serve instant oatmeal in three Flavors: Brown Sugar & Maple, Apple Pieces & Cinnamon, and Classic. These packets offered a cleaner nutritional profile, lower sugar content, and quick preparation with whole grain oats and flaxseed meal. Each package included eight servings, ready in minutes.

Scope of the Study

Market Segments covered in the Report:

By Product Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Ready-to-Eat
  • Hot Cereals
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Supermarket
  • Convenience Stores
  • Online
  • Others
By Geography (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Kellogg Company
  • General Mills Inc.
  • Nestle S.A.
  • PepsiCo, Inc.
  • Archer Daniels Midland Company
  • B&G Foods, Inc.
  • Bob's Red Mill Natural Foods, Inc.
  • Post Holdings, Inc. (Attune Foods LLC)
  • Alara Wholefoods Ltd.
  • Bagrrys India Ltd.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Breakfast Cereal Market, by Product Type
1.4.2 Global Breakfast Cereal Market, by Distribution Channel
1.4.3 Global Breakfast Cereal Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Breakfast Cereal Market
Chapter 5. Global Breakfast Cereal Market by Product Type
5.1 Global Ready-to-Eat Market by Region
5.2 Global Hot Cereals Market by Region
Chapter 6. Global Breakfast Cereal Market by Distribution Channel
6.1 Global Supermarket Market by Region
6.2 Global Convenience Stores Market by Region
6.3 Global Online Market by Region
6.4 Global Others Market by Region
Chapter 7. Global Breakfast Cereal Market by Region
7.1 North America Breakfast Cereal Market
7.1.1 North America Breakfast Cereal Market by Product Type
7.1.1.1 North America Ready-to-Eat Market by Country
7.1.1.2 North America Hot Cereals Market by Country
7.1.2 North America Breakfast Cereal Market by Distribution Channel
7.1.2.1 North America Supermarket Market by Country
7.1.2.2 North America Convenience Stores Market by Country
7.1.2.3 North America Online Market by Country
7.1.2.4 North America Others Market by Country
7.1.3 North America Breakfast Cereal Market by Country
7.1.3.1 US Breakfast Cereal Market
7.1.3.1.1 US Breakfast Cereal Market by Product Type
7.1.3.1.2 US Breakfast Cereal Market by Distribution Channel
7.1.3.2 Canada Breakfast Cereal Market
7.1.3.2.1 Canada Breakfast Cereal Market by Product Type
7.1.3.2.2 Canada Breakfast Cereal Market by Distribution Channel
7.1.3.3 Mexico Breakfast Cereal Market
7.1.3.3.1 Mexico Breakfast Cereal Market by Product Type
7.1.3.3.2 Mexico Breakfast Cereal Market by Distribution Channel
7.1.3.4 Rest of North America Breakfast Cereal Market
7.1.3.4.1 Rest of North America Breakfast Cereal Market by Product Type
7.1.3.4.2 Rest of North America Breakfast Cereal Market by Distribution Channel
7.2 Europe Breakfast Cereal Market
7.2.1 Europe Breakfast Cereal Market by Product Type
7.2.1.1 Europe Ready-to-Eat Market by Country
7.2.1.2 Europe Hot Cereals Market by Country
7.2.2 Europe Breakfast Cereal Market by Distribution Channel
7.2.2.1 Europe Supermarket Market by Country
7.2.2.2 Europe Convenience Stores Market by Country
7.2.2.3 Europe Online Market by Country
7.2.2.4 Europe Others Market by Country
7.2.3 Europe Breakfast Cereal Market by Country
7.2.3.1 Germany Breakfast Cereal Market
7.2.3.1.1 Germany Breakfast Cereal Market by Product Type
7.2.3.1.2 Germany Breakfast Cereal Market by Distribution Channel
7.2.3.2 UK Breakfast Cereal Market
7.2.3.2.1 UK Breakfast Cereal Market by Product Type
7.2.3.2.2 UK Breakfast Cereal Market by Distribution Channel
7.2.3.3 France Breakfast Cereal Market
7.2.3.3.1 France Breakfast Cereal Market by Product Type
7.2.3.3.2 France Breakfast Cereal Market by Distribution Channel
7.2.3.4 Russia Breakfast Cereal Market
7.2.3.4.1 Russia Breakfast Cereal Market by Product Type
7.2.3.4.2 Russia Breakfast Cereal Market by Distribution Channel
7.2.3.5 Spain Breakfast Cereal Market
7.2.3.5.1 Spain Breakfast Cereal Market by Product Type
7.2.3.5.2 Spain Breakfast Cereal Market by Distribution Channel
7.2.3.6 Italy Breakfast Cereal Market
7.2.3.6.1 Italy Breakfast Cereal Market by Product Type
7.2.3.6.2 Italy Breakfast Cereal Market by Distribution Channel
7.2.3.7 Rest of Europe Breakfast Cereal Market
7.2.3.7.1 Rest of Europe Breakfast Cereal Market by Product Type
7.2.3.7.2 Rest of Europe Breakfast Cereal Market by Distribution Channel
7.3 Asia Pacific Breakfast Cereal Market
7.3.1 Asia Pacific Breakfast Cereal Market by Product Type
7.3.1.1 Asia Pacific Ready-to-Eat Market by Country
7.3.1.2 Asia Pacific Hot Cereals Market by Country
7.3.2 Asia Pacific Breakfast Cereal Market by Distribution Channel
7.3.2.1 Asia Pacific Supermarket Market by Country
7.3.2.2 Asia Pacific Convenience Stores Market by Country
7.3.2.3 Asia Pacific Online Market by Country
7.3.2.4 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Breakfast Cereal Market by Country
7.3.3.1 China Breakfast Cereal Market
7.3.3.1.1 China Breakfast Cereal Market by Product Type
7.3.3.1.2 China Breakfast Cereal Market by Distribution Channel
7.3.3.2 Japan Breakfast Cereal Market
7.3.3.2.1 Japan Breakfast Cereal Market by Product Type
7.3.3.2.2 Japan Breakfast Cereal Market by Distribution Channel
7.3.3.3 India Breakfast Cereal Market
7.3.3.3.1 India Breakfast Cereal Market by Product Type
7.3.3.3.2 India Breakfast Cereal Market by Distribution Channel
7.3.3.4 South Korea Breakfast Cereal Market
7.3.3.4.1 South Korea Breakfast Cereal Market by Product Type
7.3.3.4.2 South Korea Breakfast Cereal Market by Distribution Channel
7.3.3.5 Singapore Breakfast Cereal Market
7.3.3.5.1 Singapore Breakfast Cereal Market by Product Type
7.3.3.5.2 Singapore Breakfast Cereal Market by Distribution Channel
7.3.3.6 Malaysia Breakfast Cereal Market
7.3.3.6.1 Malaysia Breakfast Cereal Market by Product Type
7.3.3.6.2 Malaysia Breakfast Cereal Market by Distribution Channel
7.3.3.7 Rest of Asia Pacific Breakfast Cereal Market
7.3.3.7.1 Rest of Asia Pacific Breakfast Cereal Market by Product Type
7.3.3.7.2 Rest of Asia Pacific Breakfast Cereal Market by Distribution Channel
7.4 LAMEA Breakfast Cereal Market
7.4.1 LAMEA Breakfast Cereal Market by Product Type
7.4.1.1 LAMEA Ready-to-Eat Market by Country
7.4.1.2 LAMEA Hot Cereals Market by Country
7.4.2 LAMEA Breakfast Cereal Market by Distribution Channel
7.4.2.1 LAMEA Supermarket Market by Country
7.4.2.2 LAMEA Convenience Stores Market by Country
7.4.2.3 LAMEA Online Market by Country
7.4.2.4 LAMEA Others Market by Country
7.4.3 LAMEA Breakfast Cereal Market by Country
7.4.3.1 Brazil Breakfast Cereal Market
7.4.3.1.1 Brazil Breakfast Cereal Market by Product Type
7.4.3.1.2 Brazil Breakfast Cereal Market by Distribution Channel
7.4.3.2 Argentina Breakfast Cereal Market
7.4.3.2.1 Argentina Breakfast Cereal Market by Product Type
7.4.3.2.2 Argentina Breakfast Cereal Market by Distribution Channel
7.4.3.3 UAE Breakfast Cereal Market
7.4.3.3.1 UAE Breakfast Cereal Market by Product Type
7.4.3.3.2 UAE Breakfast Cereal Market by Distribution Channel
7.4.3.4 Saudi Arabia Breakfast Cereal Market
7.4.3.4.1 Saudi Arabia Breakfast Cereal Market by Product Type
7.4.3.4.2 Saudi Arabia Breakfast Cereal Market by Distribution Channel
7.4.3.5 South Africa Breakfast Cereal Market
7.4.3.5.1 South Africa Breakfast Cereal Market by Product Type
7.4.3.5.2 South Africa Breakfast Cereal Market by Distribution Channel
7.4.3.6 Nigeria Breakfast Cereal Market
7.4.3.6.1 Nigeria Breakfast Cereal Market by Product Type
7.4.3.6.2 Nigeria Breakfast Cereal Market by Distribution Channel
7.4.3.7 Rest of LAMEA Breakfast Cereal Market
7.4.3.7.1 Rest of LAMEA Breakfast Cereal Market by Product Type
7.4.3.7.2 Rest of LAMEA Breakfast Cereal Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Kellogg Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 General Mills, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Nestle S.A
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 PepsiCo, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Archer Daniels Midland Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.6 B&G Foods, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 SWOT Analysis
8.7 Bob's Red Mill Natural Foods, Inc.
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Product Launches and Product Expansions:
8.7.3 SWOT Analysis
8.8 Post Holdings, Inc. (Attune Foods LLC)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 Alara Wholefoods Ltd.
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Bagrrys India Private Limited
8.10.1 Company Overview
8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Breakfast Cereal Market

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