Global Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Regional Outlook and Forecast, 2024 - 2031

Global Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Regional Outlook and Forecast, 2024 - 2031

The Global Body Scrub Market size is expected to reach $46.3 billion by 2031, rising at a market growth of 13.8% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,478.73 Million Units (200 ML) experiencing a growth of 13.8% (2020-2023).

In 2023, the Asia Pacific region generated 38% revenue share in this market. This growth can be attributed to the increasing demand for skincare products, driven by a rising focus on personal grooming and wellness across countries like China, Japan, and India. As consumers in the region become more conscious of their skin health, there is a notable shift toward natural and organic body scrubs, which aligns with the growing preference for chemical-free and eco-friendly products. Thus, the region consumed a volume of 736.46 Million Units (200 ML) in 2023.

The growing awareness among consumers regarding the benefits of skincare and personal grooming is a significant driver for this market. With the proliferation of information through various media channels, consumers are becoming more educated about the importance of exfoliation and its role in maintaining healthy skin. This heightened awareness leads to increased demand for these scrubs as consumers seek products that can help them achieve smoother, more radiant skin. In conclusion, increasing consumer awareness about skincare and personal grooming drives the market's growth.

Additionally, The rising demand for natural and organic skincare products is significantly driving the growth of this market. Consumers are becoming increasingly aware of the harmful effects of synthetic chemicals in skincare products, prompting a shift towards more natural and organic alternatives. As people prioritize their health and well-being, they are seeking these scrubs that contain ingredients such as plant-based oils, exfoliating salts, and natural herbs, which are known for their skin-nourishing properties. Therefore, the rising demand for natural and organic skincare products propels the market's growth.

However, One significant restraint in this market is the fluctuation in raw material prices. The cost of natural ingredients such as sugar, salt, essential oils, and various plant extracts can vary due to seasonal changes, climate conditions, and supply chain disruptions. These price fluctuations can impact manufacturers' production costs, leading to variability in product pricing. Thus, fluctuations in raw material prices are impeding the market's growth.

Distribution Channel Outlook

On the basis of distribution channel, the body scrub market is segmented into supermarkets/hypermarkets, convenience stores, online, and others. In 2023, the online segment attained 28% revenue share in this market. The convenience of purchasing these scrubs from the comfort of home, combined with the availability of a vast selection of products, is driving the popularity of online channels. Consumers can easily compare prices, read reviews, and access brands that may not be available in physical stores. In terms of volume, the segment would register 1,478.75 Million Units (200 ML) in 2023.

Type Outlook

Based on type, the body scrub market is divided into plant-based, milk-based, and others. The milk-based segment held a 33% revenue share in this market in 2023. Milk-based body scrubs, often formulated with ingredients such as milk proteins, honey, and yogurt, are valued for their moisturizing and exfoliating properties. These products appeal to consumers seeking hydration, skin repair, and nourishment, with milk-based ingredients known for their ability to promote smoother and softer skin.

Regional Outlook

Region-wise, the body scrub market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 31% revenue share in this market in 2023. This can be attributed to a combination of factors, such as the region’s strong demand for personal care and beauty products, high disposable income, and a growing focus on self-care and wellness. The North American market benefits from a well-established retail infrastructure, many global and local beauty brands, and a significant consumer base increasingly leaning toward natural and organic body scrub products.

List of Key Companies Profiled

• Shiseido Company Limited
• The Estee Lauder Companies, Inc.
• Coty, Inc.
• L'Oréal S.A.
• Unilever PLC
• The Procter & Gamble Company
• Henkel AG & Company, KGaA
• Forest Essentials
• Tonymoly Co., Ltd.
• Johnson & Johnson

Global Body Scrub Market Report Segmentation

By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Plant-based
• Milk-based
• Other Types

By Geography (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA