Global Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Regional Outlook and Forecast, 2024 - 20

Global Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Regional Outlook and Forecast, 2024 - 2031


The Global Body Mist Market size is expected to reach $10.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 338,545.2 Thousand Units (250ML) experiencing a growth of 21.1% (2020-2023).

Europe has a well-established personal care and beauty market, with a strong presence of various personal care products, including these mists. This mature market provides a solid foundation for the growth of mist products. European consumers can access various mist products, including scents, formulations, and brands. Consequently, the region would acquire nearly 31% of the total market share by 2031. Also, the UK market would consume 5,133.80 thousand units of premium mists by 2031.

Many consumers increasingly favor lighter, more subtle fragrances over stronger, more intense perfumes. In addition, these mists provide a feeling of freshness and comfort without being overwhelming. They are often used for a quick burst of fragrance, making them ideal for daily use and enhancing personal hygiene routines. Therefore, a rising preference for light and refreshing fragrances drives the market's growth.

Additionally, E-commerce platforms and DTC channels make it easier for consumers to purchase these mists from the comfort of their homes. DTC sales channels enable brands to engage directly with their customers, gathering valuable feedback and insights. Therefore, growth in e-commerce and direct-to-consumer sales is propelling the growth of the market.

However, some consumers are allergic or sensitive to fragrances and ingredients commonly found in these mists. When exposed to these products, these consumers may experience adverse reactions such as skin irritation, rashes, headaches, or respiratory issues. In addition, even among consumers who do not have allergies, there may be a fear of potential reactions due to widespread awareness about fragrance allergies and sensitivities. Thus, allergies and sensitivities to fragrances are hampering the market's growth.

Distribution Channel Outlook

Based on distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online retail, and others. In 2023, the specialty stores segment procured 27% remarkable revenue share in the market. Also, the segment registered a volume of 85,398.0 thousand units in 2023. Specialty stores often cater to specific consumer segments interested in personal care, beauty, or fragrance products. This focused approach attracts customers who are particularly interested in high-quality mists.

Gender Outlook

On the basis of gender, the market is classified into male, female, and unisex. In 2023, the male segment attained 30% revenue share in the market. Also, the segment registered a volume of 101,495.9 thousand units in 2023. Men’s grooming and personal care routines have become more sophisticated and comprehensive. As men become more aware of their appearance and hygiene, they incorporate more products into their routines, including these mists.

Price Point Outlook

By price point, the market is divided into premium, medium, and economy. The economy segment procured 28% revenue share in the market in 2023. Consumers looking for cost-effective personal care products often prefer economic mists. They seek good quality at an affordable price, and economic pricing provides that balance. Lower-priced mists are purchased more frequently than premium products.

Fragrance Type Outlook

Based on fragrance type, the market is divided into fresh, warm, woody, fruity, floral, and others. The fresh segment attained 22% revenue share in the market in 2023. Fresh fragrances like citrus, mint, and aquatic notes provide an invigorating and refreshing sensory experience. These scents are often associated with cleanliness and vitality, making them appealing for daily use and boosting a person's freshness throughout the day.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 35% revenue share in the market in 2023. North America, particularly the United States and Canada, has a high level of disposable income. Consumers in this region are more willing to spend on personal care and beauty products, including these mists.

List of Key Companies Profiled
  • Good Chemistry
  • Frenshe LLC
  • Burberry Group plc
  • Mary Kay Inc.
  • Duradry
  • L'Oreal S.A.
  • Unilever PLC
  • Coty, Inc.
  • L'OCCITANE Group
  • Amway Corporation
Global Body Mist Market Report Segmentation

By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Retail
  • Others
By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Female
  • Male
  • Unisex
By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Medium
  • Economy
  • Premium
By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Warm
  • Fresh
  • Fruity
  • Floral
  • Woody
  • Others
By Geography (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Body Mist Market, by Distribution Channel
1.4.2 Global Body Mist Market, by Gender
1.4.3 Global Body Mist Market, by Price Point
1.4.4 Global Body Mist Market, by Fragrance Type
1.4.5 Global Body Mist Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Body Mist Market by Distribution Channel
4.1 Global Hypermarkets & Supermarkets Market by Region
4.2 Global Specialty Stores Market by Region
4.3 Global Online Retail Market by Region
4.4 Global Others Market by Region
Chapter 5. Global Body Mist Market by Gender
5.1 Global Female Market by Region
5.2 Global Male Market by Region
5.3 Global Unisex Market by Region
Chapter 6. Global Body Mist Market by Price Point
6.1 Global Medium Market by Region
6.2 Global Economy Market by Region
6.3 Global Premium Market by Region
Chapter 7. Global Body Mist Market by Fragrance Type
7.1 Global Warm Market by Region
7.2 Global Fresh Market by Region
7.3 Global Fruity Market by Region
7.4 Global Floral Market by Region
7.5 Global Woody Market by Region
7.6 Global Others Market by Region
Chapter 8. Global Body Mist Market by Region
8.1 North America Body Mist Market
8.1.1 North America Body Mist Market by Distribution Channel
8.1.1.1 North America Hypermarkets & Supermarkets Market by Country
8.1.1.2 North America Specialty Stores Market by Country
8.1.1.3 North America Online Retail Market by Country
8.1.1.4 North America Others Market by Country
8.1.2 North America Body Mist Market by Gender
8.1.2.1 North America Female Market by Country
8.1.2.2 North America Male Market by Country
8.1.2.3 North America Unisex Market by Country
8.1.3 North America Body Mist Market by Price Point
8.1.3.1 North America Medium Market by Country
8.1.3.2 North America Economy Market by Country
8.1.3.3 North America Premium Market by Country
8.1.4 North America Body Mist Market by Fragrance Type
8.1.4.1 North America Warm Market by Country
8.1.4.2 North America Fresh Market by Country
8.1.4.3 North America Fruity Market by Country
8.1.4.4 North America Floral Market by Country
8.1.4.5 North America Woody Market by Country
8.1.4.6 North America Others Market by Country
8.1.5 North America Body Mist Market by Country
8.1.5.1 US Body Mist Market
8.1.5.1.1 US Body Mist Market by Distribution Channel
8.1.5.1.2 US Body Mist Market by Gender
8.1.5.1.3 US Body Mist Market by Price Point
8.1.5.1.4 US Body Mist Market by Fragrance Type
8.1.5.2 Canada Body Mist Market
8.1.5.2.1 Canada Body Mist Market by Distribution Channel
8.1.5.2.2 Canada Body Mist Market by Gender
8.1.5.2.3 Canada Body Mist Market by Price Point
8.1.5.2.4 Canada Body Mist Market by Fragrance Type
8.1.5.3 Mexico Body Mist Market
8.1.5.3.1 Mexico Body Mist Market by Distribution Channel
8.1.5.3.2 Mexico Body Mist Market by Gender
8.1.5.3.3 Mexico Body Mist Market by Price Point
8.1.5.3.4 Mexico Body Mist Market by Fragrance Type
8.1.5.4 Rest of North America Body Mist Market
8.1.5.4.1 Rest of North America Body Mist Market by Distribution Channel
8.1.5.4.2 Rest of North America Body Mist Market by Gender
8.1.5.4.3 Rest of North America Body Mist Market by Price Point
8.1.5.4.4 Rest of North America Body Mist Market by Fragrance Type
8.2 Europe Body Mist Market
8.2.1 Europe Body Mist Market by Distribution Channel
8.2.1.1 Europe Hypermarkets & Supermarkets Market by Country
8.2.1.2 Europe Specialty Stores Market by Country
8.2.1.3 Europe Online Retail Market by Country
8.2.1.4 Europe Others Market by Country
8.2.2 Europe Body Mist Market by Gender
8.2.2.1 Europe Female Market by Country
8.2.2.2 Europe Male Market by Country
8.2.2.3 Europe Unisex Market by Country
8.2.3 Europe Body Mist Market by Price Point
8.2.3.1 Europe Medium Market by Country
8.2.3.2 Europe Economy Market by Country
8.2.3.3 Europe Premium Market by Country
8.2.4 Europe Body Mist Market by Fragrance Type
8.2.4.1 Europe Warm Market by Country
8.2.4.2 Europe Fresh Market by Country
8.2.4.3 Europe Fruity Market by Country
8.2.4.4 Europe Floral Market by Country
8.2.4.5 Europe Woody Market by Country
8.2.4.6 Europe Others Market by Country
8.2.5 Europe Body Mist Market by Country
8.2.5.1 Germany Body Mist Market
8.2.5.1.1 Germany Body Mist Market by Distribution Channel
8.2.5.1.2 Germany Body Mist Market by Gender
8.2.5.1.3 Germany Body Mist Market by Price Point
8.2.5.1.4 Germany Body Mist Market by Fragrance Type
8.2.5.2 UK Body Mist Market
8.2.5.2.1 UK Body Mist Market by Distribution Channel
8.2.5.2.2 UK Body Mist Market by Gender
8.2.5.2.3 UK Body Mist Market by Price Point
8.2.5.2.4 UK Body Mist Market by Fragrance Type
8.2.5.3 France Body Mist Market
8.2.5.3.1 France Body Mist Market by Distribution Channel
8.2.5.3.2 France Body Mist Market by Gender
8.2.5.3.3 France Body Mist Market by Price Point
8.2.5.3.4 France Body Mist Market by Fragrance Type
8.2.5.4 Russia Body Mist Market
8.2.5.4.1 Russia Body Mist Market by Distribution Channel
8.2.5.4.2 Russia Body Mist Market by Gender
8.2.5.4.3 Russia Body Mist Market by Price Point
8.2.5.4.4 Russia Body Mist Market by Fragrance Type
8.2.5.5 Spain Body Mist Market
8.2.5.5.1 Spain Body Mist Market by Distribution Channel
8.2.5.5.2 Spain Body Mist Market by Gender
8.2.5.5.3 Spain Body Mist Market by Price Point
8.2.5.5.4 Spain Body Mist Market by Fragrance Type
8.2.5.6 Italy Body Mist Market
8.2.5.6.1 Italy Body Mist Market by Distribution Channel
8.2.5.6.2 Italy Body Mist Market by Gender
8.2.5.6.3 Italy Body Mist Market by Price Point
8.2.5.6.4 Italy Body Mist Market by Fragrance Type
8.2.5.7 Rest of Europe Body Mist Market
8.2.5.7.1 Rest of Europe Body Mist Market by Distribution Channel
8.2.5.7.2 Rest of Europe Body Mist Market by Gender
8.2.5.7.3 Rest of Europe Body Mist Market by Price Point
8.2.5.7.4 Rest of Europe Body Mist Market by Fragrance Type
8.3 Asia Pacific Body Mist Market
8.3.1 Asia Pacific Body Mist Market by Distribution Channel
8.3.1.1 Asia Pacific Hypermarkets & Supermarkets Market by Country
8.3.1.2 Asia Pacific Specialty Stores Market by Country
8.3.1.3 Asia Pacific Online Retail Market by Country
8.3.1.4 Asia Pacific Others Market by Country
8.3.2 Asia Pacific Body Mist Market by Gender
8.3.2.1 Asia Pacific Female Market by Country
8.3.2.2 Asia Pacific Male Market by Country
8.3.2.3 Asia Pacific Unisex Market by Country
8.3.3 Asia Pacific Body Mist Market by Price Point
8.3.3.1 Asia Pacific Medium Market by Country
8.3.3.2 Asia Pacific Economy Market by Country
8.3.3.3 Asia Pacific Premium Market by Country
8.3.4 Asia Pacific Body Mist Market by Fragrance Type
8.3.4.1 Asia Pacific Warm Market by Country
8.3.4.2 Asia Pacific Fresh Market by Country
8.3.4.3 Asia Pacific Fruity Market by Country
8.3.4.4 Asia Pacific Floral Market by Country
8.3.4.5 Asia Pacific Woody Market by Country
8.3.4.6 Asia Pacific Others Market by Country
8.3.5 Asia Pacific Body Mist Market by Country
8.3.5.1 China Body Mist Market
8.3.5.1.1 China Body Mist Market by Distribution Channel
8.3.5.1.2 China Body Mist Market by Gender
8.3.5.1.3 China Body Mist Market by Price Point
8.3.5.1.4 China Body Mist Market by Fragrance Type
8.3.5.2 Japan Body Mist Market
8.3.5.2.1 Japan Body Mist Market by Distribution Channel
8.3.5.2.2 Japan Body Mist Market by Gender
8.3.5.2.3 Japan Body Mist Market by Price Point
8.3.5.2.4 Japan Body Mist Market by Fragrance Type
8.3.5.3 India Body Mist Market
8.3.5.3.1 India Body Mist Market by Distribution Channel
8.3.5.3.2 India Body Mist Market by Gender
8.3.5.3.3 India Body Mist Market by Price Point
8.3.5.3.4 India Body Mist Market by Fragrance Type
8.3.5.4 South Korea Body Mist Market
8.3.5.4.1 South Korea Body Mist Market by Distribution Channel
8.3.5.4.2 South Korea Body Mist Market by Gender
8.3.5.4.3 South Korea Body Mist Market by Price Point
8.3.5.4.4 South Korea Body Mist Market by Fragrance Type
8.3.5.5 Australia Body Mist Market
8.3.5.5.1 Australia Body Mist Market by Distribution Channel
8.3.5.5.2 Australia Body Mist Market by Gender
8.3.5.5.3 Australia Body Mist Market by Price Point
8.3.5.5.4 Australia Body Mist Market by Fragrance Type
8.3.5.6 Malaysia Body Mist Market
8.3.5.6.1 Malaysia Body Mist Market by Distribution Channel
8.3.5.6.2 Malaysia Body Mist Market by Gender
8.3.5.6.3 Malaysia Body Mist Market by Price Point
8.3.5.6.4 Malaysia Body Mist Market by Fragrance Type
8.3.5.7 Rest of Asia Pacific Body Mist Market
8.3.5.7.1 Rest of Asia Pacific Body Mist Market by Distribution Channel
8.3.5.7.2 Rest of Asia Pacific Body Mist Market by Gender
8.3.5.7.3 Rest of Asia Pacific Body Mist Market by Price Point
8.3.5.7.4 Rest of Asia Pacific Body Mist Market by Fragrance Type
8.4 LAMEA Body Mist Market
8.4.1 LAMEA Body Mist Market by Distribution Channel
8.4.1.1 LAMEA Hypermarkets & Supermarkets Market by Country
8.4.1.2 LAMEA Specialty Stores Market by Country
8.4.1.3 LAMEA Online Retail Market by Country
8.4.1.4 LAMEA Others Market by Country
8.4.2 LAMEA Body Mist Market by Gender
8.4.2.1 LAMEA Female Market by Country
8.4.2.2 LAMEA Male Market by Country
8.4.2.3 LAMEA Unisex Market by Country
8.4.3 LAMEA Body Mist Market by Price Point
8.4.3.1 LAMEA Medium Market by Country
8.4.3.2 LAMEA Economy Market by Country
8.4.3.3 LAMEA Premium Market by Country
8.4.4 LAMEA Body Mist Market by Fragrance Type
8.4.4.1 LAMEA Warm Market by Country
8.4.4.2 LAMEA Fresh Market by Country
8.4.4.3 LAMEA Fruity Market by Country
8.4.4.4 LAMEA Floral Market by Country
8.4.4.5 LAMEA Woody Market by Country
8.4.4.6 LAMEA Others Market by Country
8.4.5 LAMEA Body Mist Market by Country
8.4.5.1 Brazil Body Mist Market
8.4.5.1.1 Brazil Body Mist Market by Distribution Channel
8.4.5.1.2 Brazil Body Mist Market by Gender
8.4.5.1.3 Brazil Body Mist Market by Price Point
8.4.5.1.4 Brazil Body Mist Market by Fragrance Type
8.4.5.2 Argentina Body Mist Market
8.4.5.2.1 Argentina Body Mist Market by Distribution Channel
8.4.5.2.2 Argentina Body Mist Market by Gender
8.4.5.2.3 Argentina Body Mist Market by Price Point
8.4.5.2.4 Argentina Body Mist Market by Fragrance Type
8.4.5.3 UAE Body Mist Market
8.4.5.3.1 UAE Body Mist Market by Distribution Channel
8.4.5.3.2 UAE Body Mist Market by Gender
8.4.5.3.3 UAE Body Mist Market by Price Point
8.4.5.3.4 UAE Body Mist Market by Fragrance Type
8.4.5.4 Saudi Arabia Body Mist Market
8.4.5.4.1 Saudi Arabia Body Mist Market by Distribution Channel
8.4.5.4.2 Saudi Arabia Body Mist Market by Gender
8.4.5.4.3 Saudi Arabia Body Mist Market by Price Point
8.4.5.4.4 Saudi Arabia Body Mist Market by Fragrance Type
8.4.5.5 South Africa Body Mist Market
8.4.5.5.1 South Africa Body Mist Market by Distribution Channel
8.4.5.5.2 South Africa Body Mist Market by Gender
8.4.5.5.3 South Africa Body Mist Market by Price Point
8.4.5.5.4 South Africa Body Mist Market by Fragrance Type
8.4.5.6 Nigeria Body Mist Market
8.4.5.6.1 Nigeria Body Mist Market by Distribution Channel
8.4.5.6.2 Nigeria Body Mist Market by Gender
8.4.5.6.3 Nigeria Body Mist Market by Price Point
8.4.5.6.4 Nigeria Body Mist Market by Fragrance Type
8.4.5.7 Rest of LAMEA Body Mist Market
8.4.5.7.1 Rest of LAMEA Body Mist Market by Distribution Channel
8.4.5.7.2 Rest of LAMEA Body Mist Market by Gender
8.4.5.7.3 Rest of LAMEA Body Mist Market by Price Point
8.4.5.7.4 Rest of LAMEA Body Mist Market by Fragrance Type
Chapter 9. Company Profiles
9.1 Good Chemistry
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Frenshe LLC
9.2.1 Company Overview
9.2.2 SWOT Analysis
9.3 Burberry Group PLC
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Mary Kay Inc.
9.4.1 Company Overview
9.5 Duradry
9.5.1 Company Overview
9.5.2 SWOT Analysis
9.6 L'Oreal S.A.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 SWOT Analysis
9.7 Unilever PLC
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Coty, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Recent strategies and developments:
9.8.3.1 Partnerships, Collaborations, and Agreements:
9.8.3.2 Product Launches and Product Expansions:
9.8.4 SWOT Analysis
9.9 L'OCCITANE Group
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 Recent strategies and developments:
9.9.5.1 Acquisition and Mergers:
9.9.6 SWOT Analysis
9.10. Amway Corporation
9.10.1 Company Overview
9.10.2 SWOT Analysis
Chapter 10. Winning Imperatives for Body Mist Market

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