Global Behavioral Health Market Size, Share & Trends Analysis Report By Age Group, By Disorder (Substance Abuse Disorders, Alcohol Use Disorders, Eating Disorders, ADHD and Others), By Service, By Regional Outlook and Forecast, 2023 - 2030

Global Behavioral Health Market Size, Share & Trends Analysis Report By Age Group, By Disorder (Substance Abuse Disorders, Alcohol Use Disorders, Eating Disorders, ADHD and Others), By Service, By Regional Outlook and Forecast, 2023 - 2030


The Global Behavioral Health Market size is expected to reach $105.3 billion by 2030, rising at a market growth of 7.5% CAGR during the forecast period.

Home-based treatment allows for a more personalized and patient-centered approach, where individuals can receive care in a safe, comfortable, and healing setting. Consequently, the home-based treatment services segment captured $11,216.0 million revenue in the market in 2022. Many individuals prefer receiving behavioral services in the comfort and familiarity of their own homes rather than in traditional clinical settings.

The major strategies followed by the market participants are Mergers, Acquisition & Joint Venture as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2022, Universal Health Services and Trinity Health Michigan jointly opened a new freestanding inpatient behavioral health hospital in Byron Center, enhancing patient access to care. Named Southridge Behavioral Hospital, the facility housed up to 96 beds, including the 60 adult beds and 24 geriatric beds previously approved by MDHHS. Additionally, In January, 2022, Acadia Healthcare Company, Inc. completed the acquisition of CenterPointe Behavioral Health System, intending to broaden its facilities and services to accommodate more patients.

Based on the Analysis presented in the KBV Cardinal matrix; Oracle Corporation is the forerunners in the Market. Companies such as Ascension Health, Inc., Centene Corporation and Universal Health Services, Inc. are some of the key innovators in Market. For Instance, In January, 2022, Centene Corporation acquired Magellan Health, Inc. This acquisition allows Centene to offer comprehensive, integrated healthcare solutions aimed at improving health outcomes and reducing costs for complex, high-cost populations.

COVID-19 Impact Analysis

The pandemic exacerbated existing mental health challenges and triggered new ones, leading to a surge in demand for behavioral services. Elevated levels of depression, anxiety, and various other mental health issues are linked to several factors, including social isolation, economic uncertainty, sorrow, and dread of sickness. Addressing the unique needs of these populations, such as providing targeted interventions, culturally competent care, and social support services, is essential to mitigating disparities in mental health outcomes. Thus, the COVID-19 pandemic positively impacted the market.

Market Growth Factors

By identifying mental health concerns in their early stages, individuals have a greater chance of benefiting from timely interventions and achieving positive outcomes. Resilience-building programs, such as stress management, mindfulness, and social support initiatives, help individuals develop the skills to navigate life’s difficulties and maintain mental wellness. Hence, the growing focus on prevention and early intervention drives the market’s growth.

Additionally, there is growing recognition of mental health as a critical component of overall health and well-being at the global level. as per the data from the Australian Government, the country spent an estimated $241.3 billion on health goods and services in 2021–22 – an average of approximately $9,365 per person. The real growth (adjusted for inflation) in total health spending (recurrent and capital) was 6.0% more than in 2020–21. In conclusion, the increasing investment in global healthcare infrastructure drives the market’s growth.

Market Restraining Factors

Many insurance plans offer limited coverage for mental health services compared to other medical services. Higher copayments, coinsurance rates, and deductibles for mental health care can result in greater out-of-pocket expenses for individuals seeking treatment, making care less affordable and accessible. Hence, the high cost of care is impeding the market’s growth.

By Age Group Analysis

By age group, the market is divided into pediatric, adult, and geriatric. In 2022, the adult segment registered the 55.5% revenue share in the market. As individuals mature, they become more attuned to their mental health and recognize the impact of symptoms on their daily functioning, relationships, and overall well-being.

By Disorder Analysis

Based on disorders, the market is divided into alcohol use disorders, substance abuse disorders, eating disorders, ADHD, and others. The alcohol use disorders segment attained a 13.48% revenue share in the market in 2022. There has been a documented increase in the prevalence of alcohol use disorders globally.

By Service Analysis

Based on service, the market is categorized into emergency mental health services, outpatient counselling, home-based treatment services, inpatient hospital treatment services, and others. In 2022, the inpatient hospital treatment services segment registered the 34.47% revenue share in the market.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region generated a 25.67% revenue share in the market. The Europe region is experiencing rapid demographic changes, including population growth, urbanization, and aging populations.

Market Competition and Attributes

The market competition in the Behavioral Health sector is characterized by a dynamic landscape with a mix of established players and emerging startups vying for market share. Established healthcare organizations, mental health clinics, and hospitals continue to offer traditional behavioral services, while digital health startups and telehealth platforms are introducing innovative solutions such as virtual therapy sessions, mental health apps, and remote monitoring tools. Regulatory changes, increasing demand for mental health services, and evolving consumer preferences are driving intense competition, prompting companies to differentiate through product innovation, strategic partnerships, and customer-centric approaches to address the growing needs in the behavioral health space.

Recent Strategies Deployed in the Market
  • Feb-2024: Pyramid Healthcare, Inc. acquired Mountaineer Recovery Center in Kearneysville, WV, to strengthen its reputation for quality treatment services. The integrated Pyramid Healthcare Mountaineer Residential and Outpatient Treatment Centers provide various programs, including outpatient and intensive outpatient services, residential treatment, medication-assisted treatment, life skills training, and peer recovery support for adult men and women.
  • Jan-2024: Ascension Seton collaborated with Acadia Healthcare and formed a joint venture to enhance behavioral healthcare access in Austin, Texas. This initiative aimed to expand Acadia's operations at Cross Creek Hospital and boost the number of inpatient behavioral beds in Austin, ultimately increasing access to vital behavioral health services across the region.
  • Nov-2023: ContinuumCloud, LLC came into partnership with Eleos Health, a leading AI provider for behavioral health, to streamline clinical workflows, boost provider efficiency, and minimize manual tasks.
  • Jul-2023: Acadia Healthcare Company, Inc. announced the opening of its latest joint venture hospital, Geisinger Behavioral Health Center Northeast, in Moosic, Pennsylvania. This facility is the first of two hospitals built under the collaboration with Geisinger. The second hospital, Geisinger Behavioral Health Center Danville, a 96-bed facility in Danville, Pennsylvania, is under development and set to open in 2025. Additionally, the new hospital will function as a teaching facility for students and residents from Geisinger’s College of Health Sciences.
  • Jun-2023: Acadia Healthcare Company, Inc. partnered with SolutionHealth, the parent company of Southern New Hampshire Health and Elliot Health System, to construct a new 144-bed inpatient hospital in southeastern New Hampshire. This initiative aims to address the community's need for behavioral healthcare services, enhancing accessibility and reducing waiting times for behavioral health triage in emergency departments.
List of Key Companies Profiled
  • Ascension Health, Inc.
  • Universal Health Services, Inc.
  • Oracle Corporation
  • Centene Corporation
  • Acadia Healthcare Company, Inc.
  • Behavioral Health Services Inc.
  • Pyramid Healthcare, Inc.
  • Bright Harbor Healthcare
  • Core Solutions Inc.
  • ContinuumCloud, LLC (Welligent Inc.)
Global Behavioral Health Market Report Segmentation

By Age Group
  • Adult
  • Geriatric
  • Pediatric
By Disorder
  • Substance Abuse Disorders
  • Alcohol Use Disorders
  • Eating Disorders
  • ADHD
  • Others
By Service
  • Inpatient Hospital Treatment Services
  • Outpatient Counselling
  • Home-based Treatment Services
  • Emergency Mental Health Services
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Egypt
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Behavioral Health Market, by Age Group
1.4.2 Global Behavioral Health Market, by Disorder
1.4.3 Global Behavioral Health Market, by Service
1.4.4 Global Behavioral Health Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Acquisition Mergers and Joint Ventures
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Mergers, Acquisition & Joint Venture: 2021, Dec – 2024, Feb) Leading Players
4.4 Porter’s Five Forces Analysis
Chapter 5. Global Behavioral Health Market by Age Group
5.1 Global Adult Market by Region
5.2 Global Geriatric Market by Region
5.3 Global Pediatric Market by Region
Chapter 6. Global Behavioral Health Market by Disorder
6.1 Global Substance Abuse Disorders Market by Region
6.2 Global Alcohol Use Disorders Market by Region
6.3 Global Eating Disorders Market by Region
6.4 Global ADHD Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Behavioral Health Market by Service
7.1 Global Inpatient Hospital Treatment Services Market by Region
7.2 Global Outpatient Counselling Market by Region
7.3 Global Home-based Treatment Services Market by Region
7.4 Global Emergency Mental Health Services Market by Region
7.5 Global Others Market by Region
Chapter 8. Global Behavioral Health Market by Region
8.1 North America Behavioral Health Market
8.1.1 North America Behavioral Health Market by Age Group
8.1.1.1 North America Adult Market by Country
8.1.1.2 North America Geriatric Market by Country
8.1.1.3 North America Pediatric Market by Country
8.1.2 North America Behavioral Health Market by Disorder
8.1.2.1 North America Substance Abuse Disorders Market by Country
8.1.2.2 North America Alcohol Use Disorders Market by Country
8.1.2.3 North America Eating Disorders Market by Country
8.1.2.4 North America ADHD Market by Country
8.1.2.5 North America Others Market by Country
8.1.3 North America Behavioral Health Market by Service
8.1.3.1 North America Inpatient Hospital Treatment Services Market by Country
8.1.3.2 North America Outpatient Counselling Market by Country
8.1.3.3 North America Home-based Treatment Services Market by Country
8.1.3.4 North America Emergency Mental Health Services Market by Country
8.1.3.5 North America Others Market by Country
8.1.4 North America Behavioral Health Market by Country
8.1.4.1 US Behavioral Health Market
8.1.4.1.1 US Behavioral Health Market by Age Group
8.1.4.1.2 US Behavioral Health Market by Disorder
8.1.4.1.3 US Behavioral Health Market by Service
8.1.4.2 Canada Behavioral Health Market
8.1.4.2.1 Canada Behavioral Health Market by Age Group
8.1.4.2.2 Canada Behavioral Health Market by Disorder
8.1.4.2.3 Canada Behavioral Health Market by Service
8.1.4.3 Mexico Behavioral Health Market
8.1.4.3.1 Mexico Behavioral Health Market by Age Group
8.1.4.3.2 Mexico Behavioral Health Market by Disorder
8.1.4.3.3 Mexico Behavioral Health Market by Service
8.1.4.4 Rest of North America Behavioral Health Market
8.1.4.4.1 Rest of North America Behavioral Health Market by Age Group
8.1.4.4.2 Rest of North America Behavioral Health Market by Disorder
8.1.4.4.3 Rest of North America Behavioral Health Market by Service
8.2 Europe Behavioral Health Market
8.2.1 Europe Behavioral Health Market by Age Group
8.2.1.1 Europe Adult Market by Country
8.2.1.2 Europe Geriatric Market by Country
8.2.1.3 Europe Pediatric Market by Country
8.2.2 Europe Behavioral Health Market by Disorder
8.2.2.1 Europe Substance Abuse Disorders Market by Country
8.2.2.2 Europe Alcohol Use Disorders Market by Country
8.2.2.3 Europe Eating Disorders Market by Country
8.2.2.4 Europe ADHD Market by Country
8.2.2.5 Europe Others Market by Country
8.2.3 Europe Behavioral Health Market by Service
8.2.3.1 Europe Inpatient Hospital Treatment Services Market by Country
8.2.3.2 Europe Outpatient Counselling Market by Country
8.2.3.3 Europe Home-based Treatment Services Market by Country
8.2.3.4 Europe Emergency Mental Health Services Market by Country
8.2.3.5 Europe Others Market by Country
8.2.4 Europe Behavioral Health Market by Country
8.2.4.1 Germany Behavioral Health Market
8.2.4.1.1 Germany Behavioral Health Market by Age Group
8.2.4.1.2 Germany Behavioral Health Market by Disorder
8.2.4.1.3 Germany Behavioral Health Market by Service
8.2.4.2 UK Behavioral Health Market
8.2.4.2.1 UK Behavioral Health Market by Age Group
8.2.4.2.2 UK Behavioral Health Market by Disorder
8.2.4.2.3 UK Behavioral Health Market by Service
8.2.4.3 France Behavioral Health Market
8.2.4.3.1 France Behavioral Health Market by Age Group
8.2.4.3.2 France Behavioral Health Market by Disorder
8.2.4.3.3 France Behavioral Health Market by Service
8.2.4.4 Russia Behavioral Health Market
8.2.4.4.1 Russia Behavioral Health Market by Age Group
8.2.4.4.2 Russia Behavioral Health Market by Disorder
8.2.4.4.3 Russia Behavioral Health Market by Service
8.2.4.5 Spain Behavioral Health Market
8.2.4.5.1 Spain Behavioral Health Market by Age Group
8.2.4.5.2 Spain Behavioral Health Market by Disorder
8.2.4.5.3 Spain Behavioral Health Market by Service
8.2.4.6 Italy Behavioral Health Market
8.2.4.6.1 Italy Behavioral Health Market by Age Group
8.2.4.6.2 Italy Behavioral Health Market by Disorder
8.2.4.6.3 Italy Behavioral Health Market by Service
8.2.4.7 Rest of Europe Behavioral Health Market
8.2.4.7.1 Rest of Europe Behavioral Health Market by Age Group
8.2.4.7.2 Rest of Europe Behavioral Health Market by Disorder
8.2.4.7.3 Rest of Europe Behavioral Health Market by Service
8.3 Asia Pacific Behavioral Health Market
8.3.1 Asia Pacific Behavioral Health Market by Age Group
8.3.1.1 Asia Pacific Adult Market by Country
8.3.1.2 Asia Pacific Geriatric Market by Country
8.3.1.3 Asia Pacific Pediatric Market by Country
8.3.2 Asia Pacific Behavioral Health Market by Disorder
8.3.2.1 Asia Pacific Substance Abuse Disorders Market by Country
8.3.2.2 Asia Pacific Alcohol Use Disorders Market by Country
8.3.2.3 Asia Pacific Eating Disorders Market by Country
8.3.2.4 Asia Pacific ADHD Market by Country
8.3.2.5 Asia Pacific Others Market by Country
8.3.3 Asia Pacific Behavioral Health Market by Service
8.3.3.1 Asia Pacific Inpatient Hospital Treatment Services Market by Country
8.3.3.2 Asia Pacific Outpatient Counselling Market by Country
8.3.3.3 Asia Pacific Home-based Treatment Services Market by Country
8.3.3.4 Asia Pacific Emergency Mental Health Services Market by Country
8.3.3.5 Asia Pacific Others Market by Country
8.3.4 Asia Pacific Behavioral Health Market by Country
8.3.4.1 China Behavioral Health Market
8.3.4.1.1 China Behavioral Health Market by Age Group
8.3.4.1.2 China Behavioral Health Market by Disorder
8.3.4.1.3 China Behavioral Health Market by Service
8.3.4.2 Japan Behavioral Health Market
8.3.4.2.1 Japan Behavioral Health Market by Age Group
8.3.4.2.2 Japan Behavioral Health Market by Disorder
8.3.4.2.3 Japan Behavioral Health Market by Service
8.3.4.3 India Behavioral Health Market
8.3.4.3.1 India Behavioral Health Market by Age Group
8.3.4.3.2 India Behavioral Health Market by Disorder
8.3.4.3.3 India Behavioral Health Market by Service
8.3.4.4 South Korea Behavioral Health Market
8.3.4.4.1 South Korea Behavioral Health Market by Age Group
8.3.4.4.2 South Korea Behavioral Health Market by Disorder
8.3.4.4.3 South Korea Behavioral Health Market by Service
8.3.4.5 Australia Behavioral Health Market
8.3.4.5.1 Australia Behavioral Health Market by Age Group
8.3.4.5.2 Australia Behavioral Health Market by Disorder
8.3.4.5.3 Australia Behavioral Health Market by Service
8.3.4.6 Malaysia Behavioral Health Market
8.3.4.6.1 Malaysia Behavioral Health Market by Age Group
8.3.4.6.2 Malaysia Behavioral Health Market by Disorder
8.3.4.6.3 Malaysia Behavioral Health Market by Service
8.3.4.7 Rest of Asia Pacific Behavioral Health Market
8.3.4.7.1 Rest of Asia Pacific Behavioral Health Market by Age Group
8.3.4.7.2 Rest of Asia Pacific Behavioral Health Market by Disorder
8.3.4.7.3 Rest of Asia Pacific Behavioral Health Market by Service
8.4 LAMEA Behavioral Health Market
8.4.1 LAMEA Behavioral Health Market by Age Group
8.4.1.1 LAMEA Adult Market by Country
8.4.1.2 LAMEA Geriatric Market by Country
8.4.1.3 LAMEA Pediatric Market by Country
8.4.2 LAMEA Behavioral Health Market by Disorder
8.4.2.1 LAMEA Substance Abuse Disorders Market by Country
8.4.2.2 LAMEA Alcohol Use Disorders Market by Country
8.4.2.3 LAMEA Eating Disorders Market by Country
8.4.2.4 LAMEA ADHD Market by Country
8.4.2.5 LAMEA Others Market by Country
8.4.3 LAMEA Behavioral Health Market by Service
8.4.3.1 LAMEA Inpatient Hospital Treatment Services Market by Country
8.4.3.2 LAMEA Outpatient Counselling Market by Country
8.4.3.3 LAMEA Home-based Treatment Services Market by Country
8.4.3.4 LAMEA Emergency Mental Health Services Market by Country
8.4.3.5 LAMEA Others Market by Country
8.4.4 LAMEA Behavioral Health Market by Country
8.4.4.1 Brazil Behavioral Health Market
8.4.4.1.1 Brazil Behavioral Health Market by Age Group
8.4.4.1.2 Brazil Behavioral Health Market by Disorder
8.4.4.1.3 Brazil Behavioral Health Market by Service
8.4.4.2 Argentina Behavioral Health Market
8.4.4.2.1 Argentina Behavioral Health Market by Age Group
8.4.4.2.2 Argentina Behavioral Health Market by Disorder
8.4.4.2.3 Argentina Behavioral Health Market by Service
8.4.4.3 UAE Behavioral Health Market
8.4.4.3.1 UAE Behavioral Health Market by Age Group
8.4.4.3.2 UAE Behavioral Health Market by Disorder
8.4.4.3.3 UAE Behavioral Health Market by Service
8.4.4.4 Egypt Behavioral Health Market
8.4.4.4.1 Egypt Behavioral Health Market by Age Group
8.4.4.4.2 Egypt Behavioral Health Market by Disorder
8.4.4.4.3 Egypt Behavioral Health Market by Service
8.4.4.5 South Africa Behavioral Health Market
8.4.4.5.1 South Africa Behavioral Health Market by Age Group
8.4.4.5.2 South Africa Behavioral Health Market by Disorder
8.4.4.5.3 South Africa Behavioral Health Market by Service
8.4.4.6 Nigeria Behavioral Health Market
8.4.4.6.1 Nigeria Behavioral Health Market by Age Group
8.4.4.6.2 Nigeria Behavioral Health Market by Disorder
8.4.4.6.3 Nigeria Behavioral Health Market by Service
8.4.4.7 Rest of LAMEA Behavioral Health Market
8.4.4.7.1 Rest of LAMEA Behavioral Health Market by Age Group
8.4.4.7.2 Rest of LAMEA Behavioral Health Market by Disorder
8.4.4.7.3 Rest of LAMEA Behavioral Health Market by Service
Chapter 9. Company Profiles
9.1 Ascension Health, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Recent strategies and developments:
9.1.3.1 Partnerships, Collaborations, and Agreements:
9.1.4 SWOT Analysis
9.2 Universal Health Services, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 Oracle Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Centene Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.4.2 Acquisition and Mergers:
9.4.5 SWOT Analysis
9.5 Acadia Healthcare Company, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments:
9.5.3.1 Partnerships, Collaborations, and Agreements:
9.5.3.2 Acquisition, Mergers and Joint Ventures:
9.5.4 SWOT Analysis
9.6 Behavioral Health Services, Inc.
9.6.1 Company Overview
9.6.2 SWOT Analysis
9.7 Pyramid Healthcare, Inc.
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Acquisition and Mergers:
9.7.3 SWOT Analysis
9.8 Bright Harbor Healthcare
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Core Solutions Inc.
9.9.1 Company Overview
9.10. ContinuumCloud, LLC (Welligent Inc.)
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Acquisition and Mergers:
Chapter 10. Winning Imperatives of Behavioral Health Market

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