Global Beard Trimmer Market Size, Share & Trends Analysis Report By Product Type (Cordless, and Corded), By Distribution Channel, By End User (Personal, and Commercial), By Regional Outlook and Forecast, 2024 - 2031

Global Beard Trimmer Market Size, Share & Trends Analysis Report By Product Type (Cordless, and Corded), By Distribution Channel, By End User (Personal, and Commercial), By Regional Outlook and Forecast, 2024 - 2031


The Global Beard Trimmer Market size is expected to reach $11.6 billion by 2031, rising at a market growth of 8.6% CAGR during the forecast period. In the year 2023, the market attained a volume of 169,060.5 thousand units experiencing a growth of 20.7% (2020-2023).

There has been a significant cultural shift towards male grooming and personal care across North America. Men increasingly invest in grooming tools like trimmers to maintain facial hair styles ranging from full beards to well-groomed stubble. Consequently, the region would acquire nearly, 30% of the total market share by 2031. Also, the US specialty stores would register a volume of 7,573.1 thousand units by 2031.

There has been a notable cultural shift toward greater emphasis on personal grooming among men. Social norms and media portrayals increasingly emphasize the importance of grooming, including maintaining facial hair neatly and stylishly. Also, well-groomed appearances are often associated with professionalism, confidence, and social acceptance in professional settings and social circles. Thus, increasing male grooming awareness is driving the growth of the market. Additionally, Consumers value convenience and versatility in their grooming routines. Multi-functional grooming devices combine multiple functionalities, such as beard trimming, hair clipping, and body grooming, into a single device. Multi-functional grooming devices are ideal for consumers with limited storage space or travel frequently. Thus, the growing demand for multi-functional grooming devices drives the market's growth.

However, trimmers are often used in daily grooming routines, and consumers expect reliable performance without frequent charging interruptions. Consumers may face challenges in maintaining a suitable charging infrastructure for their trimmers, particularly if the trimmer requires specific charging adapters or methods that are not universally compatible. This can limit the trimmer's usability and convenience. In conclusion, battery life and charging issues hamper the market's growth.

Product Type Analysis

Based on product type, the market is divided into corded and cordless. The corded segment attained 36% revenue share in the market in 2023. Also, the segment recorded a volume of 93,741.9 thousand units in 2023. Corded trimmers ensure continuous and consistent power supply during grooming sessions. Unlike cordless trimmers that rely on batteries, corded models do not require recharging and provide uninterrupted operation, making them reliable for prolonged use without the risk of power depletion.

Distribution Channel Outlook

By distribution channel, the market is divided into hypermarket & supermarket, specialty store, online store, and other stores. In 2023, the online store segment registered 30% revenue share in the market. Also, the segment registered a volume of 52,713.1 thousand units in 2023. Online stores offer unparalleled convenience, allowing consumers to browse and purchase trimmers from the comfort of their homes or on-the-go via smartphones and tablets.

End User Outlook

On the basis of end users, the market is segmented into personal and commercial. In 2023, the commercial segment attained 27% revenue share in the market. These trimmers are essential tools professionals in spas and salons use to offer grooming and styling services. As grooming trends evolve and male grooming becomes more popular, establishments expand their service offerings to include beard trimming and styling options.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia-Pacific region witnessed 37% revenue share in the market. Economic growth in many countries across the region has led to increased disposable incomes. As a result, consumers have more purchasing power to invest in personal grooming products like these trimmers.

List of Key Companies Profiled
  • Syska LED Lights Private Limited
  • The Procter & Gamble Company
  • Wahl Clipper Corporation
  • Panasonic Holdings Corporation
  • Spectrum Brands Holdings, Inc.
  • Koninklijke Philips N.V.
  • Havells India Ltd.
  • Conair LLC (American Securities LLC)
  • Brio Product Group
  • Andis Company, Inc.
Global Beard Trimmer Market Report Segmentation

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Cordless
  • Corded
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Hypermarket & Supermarket
  • Online Store
  • Specialty Store
  • Other Stores
By End User (Volume, Thousand Units, USD Billion, 2020-2031)
  • Personal
  • Commercial
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Beard Trimmer Market, by Product Type
1.4.2 Global Beard Trimmer Market, by Distribution Channel
1.4.3 Global Beard Trimmer Market, by End User
1.4.4 Global Beard Trimmer Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Beard Trimmer Market by Product Type
4.1 Global Cordless Market by Region
4.2 Global Corded Market by Region
Chapter 5. Global Beard Trimmer Market by Distribution Channel
5.1 Global Hypermarket & Supermarket Market by Region
5.2 Global Online Store Market by Region
5.3 Global Specialty Store Market by Region
5.4 Global Other Stores Market by Region
Chapter 6. Global Beard Trimmer Market by End User
6.1 Global Personal Market by Region
6.2 Global Commercial Market by Region
Chapter 7. Global Beard Trimmer Market by Region
7.1 North America Beard Trimmer Market
7.1.1 North America Beard Trimmer Market by Product Type
7.1.1.1 North America Cordless Market by Region
7.1.1.2 North America Corded Market by Region
7.1.2 North America Beard Trimmer Market by Distribution Channel
7.1.2.1 North America Hypermarket & Supermarket Market by Country
7.1.2.2 North America Online Store Market by Country
7.1.2.3 North America Specialty Store Market by Country
7.1.2.4 North America Other Stores Market by Country
7.1.3 North America Beard Trimmer Market by End User
7.1.3.1 North America Personal Market by Country
7.1.3.2 North America Commercial Market by Country
7.1.4 North America Beard Trimmer Market by Country
7.1.4.1 US Beard Trimmer Market
7.1.4.1.1 US Beard Trimmer Market by Product Type
7.1.4.1.2 US Beard Trimmer Market by Distribution Channel
7.1.4.1.3 US Beard Trimmer Market by End User
7.1.4.2 Canada Beard Trimmer Market
7.1.4.2.1 Canada Beard Trimmer Market by Product Type
7.1.4.2.2 Canada Beard Trimmer Market by Distribution Channel
7.1.4.2.3 Canada Beard Trimmer Market by End User
7.1.4.3 Mexico Beard Trimmer Market
7.1.4.3.1 Mexico Beard Trimmer Market by Product Type
7.1.4.3.2 Mexico Beard Trimmer Market by Distribution Channel
7.1.4.3.3 Mexico Beard Trimmer Market by End User
7.1.4.4 Rest of North America Beard Trimmer Market
7.1.4.4.1 Rest of North America Beard Trimmer Market by Product Type
7.1.4.4.2 Rest of North America Beard Trimmer Market by Distribution Channel
7.1.4.4.3 Rest of North America Beard Trimmer Market by End User
7.2 Europe Beard Trimmer Market
7.2.1 Europe Beard Trimmer Market by Product Type
7.2.1.1 Europe Cordless Market by Country
7.2.1.2 Europe Corded Market by Country
7.2.2 Europe Beard Trimmer Market by Distribution Channel
7.2.2.1 Europe Hypermarket & Supermarket Market by Country
7.2.2.2 Europe Online Store Market by Country
7.2.2.3 Europe Specialty Store Market by Country
7.2.2.4 Europe Other Stores Market by Country
7.2.3 Europe Beard Trimmer Market by End User
7.2.3.1 Europe Personal Market by Country
7.2.3.2 Europe Commercial Market by Country
7.2.4 Europe Beard Trimmer Market by Country
7.2.4.1 Germany Beard Trimmer Market
7.2.4.1.1 Germany Beard Trimmer Market by Product Type
7.2.4.1.2 Germany Beard Trimmer Market by Distribution Channel
7.2.4.1.3 Germany Beard Trimmer Market by End User
7.2.4.2 UK Beard Trimmer Market
7.2.4.2.1 UK Beard Trimmer Market by Product Type
7.2.4.2.2 UK Beard Trimmer Market by Distribution Channel
7.2.4.2.3 UK Beard Trimmer Market by End User
7.2.4.3 France Beard Trimmer Market
7.2.4.3.1 France Beard Trimmer Market by Product Type
7.2.4.3.2 France Beard Trimmer Market by Distribution Channel
7.2.4.3.3 France Beard Trimmer Market by End User
7.2.4.4 Russia Beard Trimmer Market
7.2.4.4.1 Russia Beard Trimmer Market by Product Type
7.2.4.4.2 Russia Beard Trimmer Market by Distribution Channel
7.2.4.4.3 Russia Beard Trimmer Market by End User
7.2.4.5 Spain Beard Trimmer Market
7.2.4.5.1 Spain Beard Trimmer Market by Product Type
7.2.4.5.2 Spain Beard Trimmer Market by Distribution Channel
7.2.4.5.3 Spain Beard Trimmer Market by End User
7.2.4.6 Italy Beard Trimmer Market
7.2.4.6.1 Italy Beard Trimmer Market by Product Type
7.2.4.6.2 Italy Beard Trimmer Market by Distribution Channel
7.2.4.6.3 Italy Beard Trimmer Market by End User
7.2.4.7 Rest of Europe Beard Trimmer Market
7.2.4.7.1 Rest of Europe Beard Trimmer Market by Product Type
7.2.4.7.2 Rest of Europe Beard Trimmer Market by Distribution Channel
7.2.4.7.3 Rest of Europe Beard Trimmer Market by End User
7.3 Asia Pacific Beard Trimmer Market
7.3.1 Asia Pacific Beard Trimmer Market by Product Type
7.3.1.1 Asia Pacific Cordless Market by Country
7.3.1.2 Asia Pacific Corded Market by Country
7.3.2 Asia Pacific Beard Trimmer Market by Distribution Channel
7.3.2.1 Asia Pacific Hypermarket & Supermarket Market by Country
7.3.2.2 Asia Pacific Online Store Market by Country
7.3.2.3 Asia Pacific Specialty Store Market by Country
7.3.2.4 Asia Pacific Other Stores Market by Country
7.3.3 Asia Pacific Beard Trimmer Market by End User
7.3.3.1 Asia Pacific Personal Market by Country
7.3.3.2 Asia Pacific Commercial Market by Country
7.3.4 Asia Pacific Beard Trimmer Market by Country
7.3.4.1 China Beard Trimmer Market
7.3.4.1.1 China Beard Trimmer Market by Product Type
7.3.4.1.2 China Beard Trimmer Market by Distribution Channel
7.3.4.1.3 China Beard Trimmer Market by End User
7.3.4.2 Japan Beard Trimmer Market
7.3.4.2.1 Japan Beard Trimmer Market by Product Type
7.3.4.2.2 Japan Beard Trimmer Market by Distribution Channel
7.3.4.2.3 Japan Beard Trimmer Market by End User
7.3.4.3 India Beard Trimmer Market
7.3.4.3.1 India Beard Trimmer Market by Product Type
7.3.4.3.2 India Beard Trimmer Market by Distribution Channel
7.3.4.3.3 India Beard Trimmer Market by End User
7.3.4.4 South Korea Beard Trimmer Market
7.3.4.4.1 South Korea Beard Trimmer Market by Product Type
7.3.4.4.2 South Korea Beard Trimmer Market by Distribution Channel
7.3.4.4.3 South Korea Beard Trimmer Market by End User
7.3.4.5 Australia Beard Trimmer Market
7.3.4.5.1 Australia Beard Trimmer Market by Product Type
7.3.4.5.2 Australia Beard Trimmer Market by Distribution Channel
7.3.4.5.3 Australia Beard Trimmer Market by End User
7.3.4.6 Malaysia Beard Trimmer Market
7.3.4.6.1 Malaysia Beard Trimmer Market by Product Type
7.3.4.6.2 Malaysia Beard Trimmer Market by Distribution Channel
7.3.4.6.3 Malaysia Beard Trimmer Market by End User
7.3.4.7 Rest of Asia Pacific Beard Trimmer Market
7.3.4.7.1 Rest of Asia Pacific Beard Trimmer Market by Product Type
7.3.4.7.2 Rest of Asia Pacific Beard Trimmer Market by Distribution Channel
7.3.4.7.3 Rest of Asia Pacific Beard Trimmer Market by End User
7.4 LAMEA Beard Trimmer Market
7.4.1 LAMEA Beard Trimmer Market by Product Type
7.4.1.1 LAMEA Cordless Market by Country
7.4.1.2 LAMEA Corded Market by Country
7.4.2 LAMEA Beard Trimmer Market by Distribution Channel
7.4.2.1 LAMEA Hypermarket & Supermarket Market by Country
7.4.2.2 LAMEA Online Store Market by Country
7.4.2.3 LAMEA Specialty Store Market by Country
7.4.2.4 LAMEA Other Stores Market by Country
7.4.3 LAMEA Beard Trimmer Market by End User
7.4.3.1 LAMEA Personal Market by Country
7.4.3.2 LAMEA Commercial Market by Country
7.4.4 LAMEA Beard Trimmer Market by Country
7.4.4.1 Brazil Beard Trimmer Market
7.4.4.1.1 Brazil Beard Trimmer Market by Product Type
7.4.4.1.2 Brazil Beard Trimmer Market by Distribution Channel
7.4.4.1.3 Brazil Beard Trimmer Market by End User
7.4.4.2 Argentina Beard Trimmer Market
7.4.4.2.1 Argentina Beard Trimmer Market by Product Type
7.4.4.2.2 Argentina Beard Trimmer Market by Distribution Channel
7.4.4.2.3 Argentina Beard Trimmer Market by End User
7.4.4.3 UAE Beard Trimmer Market
7.4.4.3.1 UAE Beard Trimmer Market by Product Type
7.4.4.3.2 UAE Beard Trimmer Market by Distribution Channel
7.4.4.3.3 UAE Beard Trimmer Market by End User
7.4.4.4 Saudi Arabia Beard Trimmer Market
7.4.4.4.1 Saudi Arabia Beard Trimmer Market by Product Type
7.4.4.4.2 Saudi Arabia Beard Trimmer Market by Distribution Channel
7.4.4.4.3 Saudi Arabia Beard Trimmer Market by End User
7.4.4.5 South Africa Beard Trimmer Market
7.4.4.5.1 South Africa Beard Trimmer Market by Product Type
7.4.4.5.2 South Africa Beard Trimmer Market by Distribution Channel
7.4.4.5.3 South Africa Beard Trimmer Market by End User
7.4.4.6 Nigeria Beard Trimmer Market
7.4.4.6.1 Nigeria Beard Trimmer Market by Product Type
7.4.4.6.2 Nigeria Beard Trimmer Market by Distribution Channel
7.4.4.6.3 Nigeria Beard Trimmer Market by End User
7.4.4.7 Rest of LAMEA Beard Trimmer Market
7.4.4.7.1 Rest of LAMEA Beard Trimmer Market by Product Type
7.4.4.7.2 Rest of LAMEA Beard Trimmer Market by Distribution Channel
7.4.4.7.3 Rest of LAMEA Beard Trimmer Market by End User
Chapter 8. Company Profiles
8.1 Syska LED Lights Private Limited
8.1.1 Company Overview
8.2 The Procter & Gamble Company
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 SWOT Analysis
8.3 Wahl Clipper Corporation
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Panasonic Holdings Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Spectrum Brands Holdings, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Koninklijke Philips N.V.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Havells India Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental Analysis
8.7.4 SWOT Analysis
8.8 Conair LLC (American Securities LLC)
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Brio Product Group
8.9.1 Company Overview
8.10. Andis Company, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
Chapter 9. Winning Imperatives of Beard Trimmer Market

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