Global Bathtub Market Size, Share & Trends Analysis Report By End-user, By Type (Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs), By Shape, By Material, By Regional Outlook and Forecast, 2023 - 2030

Global Bathtub Market Size, Share & Trends Analysis Report By End-user, By Type (Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs), By Shape, By Material, By Regional Outlook and Forecast, 2023 - 2030

The Global Bathtub Market size is expected to reach $12.8 billion by 2030, rising at a market growth of 4.4% CAGR during the forecast period.

Europeans often prioritize the aesthetic appeal of their homes. Consequently, the Europe segment has captured $3,489.4 million revenue in the market in 2022. Europe has witnessed a surge in home improvement and renovation activities. Consumers are investing in upgrading their living spaces, including bathrooms, driving the demand for aesthetically pleasing and functional bathtubs. The desire for well-designed and stylish bathrooms has led to the adoption of modern and visually appealing bathtub designs. Therefore, the segment will expand rapidly in the upcoming years.

The contemporary consumer landscape reflects a notable shift in lifestyle preferences, with a pronounced emphasis on wellness and self-care. Homeowners are no longer content with standard tubs; they crave designs that evoke a sense of indulgence and escapism. This shift has led to a market landscape characterized by a rich array of options, each promising to elevate the bathing ritual to a luxurious and rejuvenating affair. Thus, the market will grow rapidly in the coming years.

Additionally, the demographic landscape is undergoing a significant transformation, with a substantial increase in the number of seniors. According to the World Population Prospects 2022, the population above the age of 65 is growing more rapidly than the population below that age. The proportion of people aged 65 years and above is increasing faster than those below that age. This means that the percentage of the global population aged 65 and above is expected to rise from 10% in 2022 to 16% in 2050. Thus, these factors will pose lucrative growth prospects for the market.

However, the aging infrastructure becomes a formidable impediment to the renovation process, especially when homeowners seek to upgrade or install these tubs in older residences. The financial investment required for plumbing and structural modifications can outweigh the perceived benefits of having a bathtub, leading some homeowners to opt for alternative, less complex solutions. Hence, these aspects can hamper the growth of the market.

By End-user Analysis

Based on end-user, the market is divided into residential and commercial. In 2022, the commercial segment witnessed a 30.85% revenue share in the market. The rising focus on wellness and relaxation has led to the integration of spa-like features in commercial spaces. Wellness centers, fitness clubs, and spas incorporate tubs with hydrotherapy and chromotherapy features, enhancing the overall experience for patrons seeking rejuvenation and self-care.

By Type Analysis.

Based on type, the market is segmented into freestanding bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs. The alcove bathtubs segment held 46.0% revenue share in the market in 2022. Designed to accommodate within a three-wall enclosure, they are optimal for compact bathrooms. With the increasing trend toward urban living and smaller living spaces, the demand for space-efficient solutions may drive the growth of alcove bathtubs.

By Shape Analysis

On the basis of shape, the market is divided into rectangular, oval, square, and others. In 2022, the square segment witnessed a 26.35% revenue share in the market. Square-shaped bathtubs often align with contemporary design preferences. Consumers seeking sleek and modern bathroom aesthetics may be inclined towards square-shaped designs that complement minimalist and geometric styles.

By Material Analysis

On the basis of material, the market is divided into acrylic, fiberglass, porcelain, cast iron, and others. The acrylic segment recorded 44.0% revenue share in the market in 2022. Acrylic is a lightweight material compared to alternatives like cast iron or stone. This characteristic simplifies transportation, handling, and installation, making it a preferred choice for homeowners and professionals.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America segment acquired a 28.79% revenue share in the market. The growing emphasis on wellness and spa-like experiences has driven demand for the tubs with hydrotherapy, chromotherapy, and other relaxation-oriented functionalities. Consumers in North America often seek luxurious and high-tech options for their homes. Thus, these factors will contribute to the expansion of the segment.

Recent Strategies Deployed in the Market

• Feb-2024: Jacuzzi Brands, LLC, has entered into an agreement to purchase Leisure Manufacturing, makers of rotomold hot tub brands Sunrise Spas and Dream Maker Spas. Through this agreement, Jacuzzi will enhance its portfolio, which also includes Hydropool Hot Tubs, Dimension One Spas, Thermospas, and Sundance Spas.
• Jan-2024: Kohler Co. acquired KLAFS, a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features. With this acquisition, Kohler Co. will continue to drive development in sauna and spa solutions.
• Oct-2023: Roca Sanitario SA acquired Alape GmbH, the German company, to expand its range of bathroom products. The acquisition primarily aims to deliver advantages in sales and the market position of both companies. This acquisition will be the perfect addition to the Roca Group’s brand portfolio and will maintain high standards.
• Sep-2023: Villeroy & Boch AG has signed agreements with Ideal Standard Group, the leading manufacturers of products and solutions for bathrooms, to acquire operating companies in the Ideal Standard Group. With this agreement, Villeroy & Boch AG will strengthen their business model by increasing their regional presence, sales strategies, and product and brand portfolios.
• Apr-2023: Roca Sanitario, SA, acquired Madeli, the bathroom furniture company based in Florida with a network of 500 points of sale in the United States. This acquisition will reinforce and strengthen Roca Group's positioning in the USA.

List of Key Companies Profiled

• Kohler Co.
• Toto Ltd.
• American Standard (Lixil Corporation)
• Duravit AG
• Jacuzzi Brands, LLC (Investindustrial)
• Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
• Masco Corporation (Delta Faucet Company)
• American Bath Group
• Villeroy & Boch AG
• Bains Ultra Inc.

Global Bathtub Market Report Segmentation

By End-user

• Residential
• Commercial

By Type

• Alcove Bathtubs
• Drop-In Bathtubs
• Freestanding Bathtubs
• Corner Bathtubs

By Shape

• Rectangular
• Square
• Oval
• Others

By Material

• Acrylic
• Fiberglass
• Porcelain
• Cast Iron
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA