Global Bathtub Market Size, Share & Trends Analysis Report By End-user, By Type (Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs), By Shape, By Material, By Regional Outlook and Forecast, 2023 - 2030

Global Bathtub Market Size, Share & Trends Analysis Report By End-user, By Type (Alcove Bathtubs, Drop-In Bathtubs, Freestanding Bathtubs, and Corner Bathtubs), By Shape, By Material, By Regional Outlook and Forecast, 2023 - 2030


The Global Bathtub Market size is expected to reach $12.8 billion by 2030, rising at a market growth of 4.4% CAGR during the forecast period.

Europeans often prioritize the aesthetic appeal of their homes. Consequently, the Europe segment has captured $3,489.4 million revenue in the market in 2022. Europe has witnessed a surge in home improvement and renovation activities. Consumers are investing in upgrading their living spaces, including bathrooms, driving the demand for aesthetically pleasing and functional bathtubs. The desire for well-designed and stylish bathrooms has led to the adoption of modern and visually appealing bathtub designs. Therefore, the segment will expand rapidly in the upcoming years.

The contemporary consumer landscape reflects a notable shift in lifestyle preferences, with a pronounced emphasis on wellness and self-care. Homeowners are no longer content with standard tubs; they crave designs that evoke a sense of indulgence and escapism. This shift has led to a market landscape characterized by a rich array of options, each promising to elevate the bathing ritual to a luxurious and rejuvenating affair. Thus, the market will grow rapidly in the coming years.

Additionally, the demographic landscape is undergoing a significant transformation, with a substantial increase in the number of seniors. According to the World Population Prospects 2022, the population above the age of 65 is growing more rapidly than the population below that age. The proportion of people aged 65 years and above is increasing faster than those below that age. This means that the percentage of the global population aged 65 and above is expected to rise from 10% in 2022 to 16% in 2050. Thus, these factors will pose lucrative growth prospects for the market.

However, the aging infrastructure becomes a formidable impediment to the renovation process, especially when homeowners seek to upgrade or install these tubs in older residences. The financial investment required for plumbing and structural modifications can outweigh the perceived benefits of having a bathtub, leading some homeowners to opt for alternative, less complex solutions. Hence, these aspects can hamper the growth of the market.

By End-user Analysis

Based on end-user, the market is divided into residential and commercial. In 2022, the commercial segment witnessed a 30.85% revenue share in the market. The rising focus on wellness and relaxation has led to the integration of spa-like features in commercial spaces. Wellness centers, fitness clubs, and spas incorporate tubs with hydrotherapy and chromotherapy features, enhancing the overall experience for patrons seeking rejuvenation and self-care.

By Type Analysis.

Based on type, the market is segmented into freestanding bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs. The alcove bathtubs segment held 46.0% revenue share in the market in 2022. Designed to accommodate within a three-wall enclosure, they are optimal for compact bathrooms. With the increasing trend toward urban living and smaller living spaces, the demand for space-efficient solutions may drive the growth of alcove bathtubs.

By Shape Analysis

On the basis of shape, the market is divided into rectangular, oval, square, and others. In 2022, the square segment witnessed a 26.35% revenue share in the market. Square-shaped bathtubs often align with contemporary design preferences. Consumers seeking sleek and modern bathroom aesthetics may be inclined towards square-shaped designs that complement minimalist and geometric styles.

By Material Analysis

On the basis of material, the market is divided into acrylic, fiberglass, porcelain, cast iron, and others. The acrylic segment recorded 44.0% revenue share in the market in 2022. Acrylic is a lightweight material compared to alternatives like cast iron or stone. This characteristic simplifies transportation, handling, and installation, making it a preferred choice for homeowners and professionals.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America segment acquired a 28.79% revenue share in the market. The growing emphasis on wellness and spa-like experiences has driven demand for the tubs with hydrotherapy, chromotherapy, and other relaxation-oriented functionalities. Consumers in North America often seek luxurious and high-tech options for their homes. Thus, these factors will contribute to the expansion of the segment.

Recent Strategies Deployed in the Market
  • Feb-2024: Jacuzzi Brands, LLC, has entered into an agreement to purchase Leisure Manufacturing, makers of rotomold hot tub brands Sunrise Spas and Dream Maker Spas. Through this agreement, Jacuzzi will enhance its portfolio, which also includes Hydropool Hot Tubs, Dimension One Spas, Thermospas, and Sundance Spas.
  • Jan-2024: Kohler Co. acquired KLAFS, a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features. With this acquisition, Kohler Co. will continue to drive development in sauna and spa solutions.
  • Oct-2023: Roca Sanitario SA acquired Alape GmbH, the German company, to expand its range of bathroom products. The acquisition primarily aims to deliver advantages in sales and the market position of both companies. This acquisition will be the perfect addition to the Roca Group’s brand portfolio and will maintain high standards.
  • Sep-2023: Villeroy & Boch AG has signed agreements with Ideal Standard Group, the leading manufacturers of products and solutions for bathrooms, to acquire operating companies in the Ideal Standard Group. With this agreement, Villeroy & Boch AG will strengthen their business model by increasing their regional presence, sales strategies, and product and brand portfolios.
  • Apr-2023: Roca Sanitario, SA, acquired Madeli, the bathroom furniture company based in Florida with a network of 500 points of sale in the United States. This acquisition will reinforce and strengthen Roca Group's positioning in the USA.
List of Key Companies Profiled
  • Kohler Co.
  • Toto Ltd.
  • American Standard (Lixil Corporation)
  • Duravit AG
  • Jacuzzi Brands, LLC (Investindustrial)
  • Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
  • Masco Corporation (Delta Faucet Company)
  • American Bath Group
  • Villeroy & Boch AG
  • Bains Ultra Inc.
Global Bathtub Market Report Segmentation

By End-user
  • Residential
  • Commercial
By Type
  • Alcove Bathtubs
  • Drop-In Bathtubs
  • Freestanding Bathtubs
  • Corner Bathtubs
By Shape
  • Rectangular
  • Square
  • Oval
  • Others
By Material
  • Acrylic
  • Fiberglass
  • Porcelain
  • Cast Iron
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Bathtub Market, by End-user
1.4.2 Global Bathtub Market, by Type
1.4.3 Global Bathtub Market, by Shape
1.4.4 Global Bathtub Market, by Material
1.4.5 Global Bathtub Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Bathtub Market
Chapter 5. Global Bathtub Market by End-user
5.1 Global Residential Market by Region
5.2 Global Commercial Market by Region
Chapter 6. Global Bathtub Market by Type
6.1 Global Alcove Bathtubs Market by Region
6.2 Global Drop-In Bathtubs Market by Region
6.3 Global Freestanding Bathtubs Market by Region
6.4 Global Corner Bathtubs Market by Region
Chapter 7. Global Bathtub Market by Shape
7.1 Global Rectangular Market by Region
7.2 Global Square Market by Region
7.3 Global Oval Market by Region
7.4 Global Others Market by Region
Chapter 8. Global Bathtub Market by Material
8.1 Global Acrylic Market by Region
8.2 Global Fiberglass Market by Region
8.3 Global Porcelain Market by Region
8.4 Global Cast Iron Market by Region
8.5 Global Others Market by Region
Chapter 9. Global Bathtub Market by Region
9.1 North America Bathtub Market
9.1.1 North America Bathtub Market by End-user
9.1.1.1 North America Residential Market by Country
9.1.1.2 North America Commercial Market by Country
9.1.2 North America Bathtub Market by Type
9.1.2.1 North America Alcove Bathtubs Market by Country
9.1.2.2 North America Drop-In Bathtubs Market by Country
9.1.2.3 North America Freestanding Bathtubs Market by Country
9.1.2.4 North America Corner Bathtubs Market by Country
9.1.3 North America Bathtub Market by Shape
9.1.3.1 North America Rectangular Market by Country
9.1.3.2 North America Square Market by Country
9.1.3.3 North America Oval Market by Country
9.1.3.4 North America Others Market by Country
9.1.4 North America Bathtub Market by Material
9.1.4.1 North America Acrylic Market by Country
9.1.4.2 North America Fiberglass Market by Country
9.1.4.3 North America Porcelain Market by Country
9.1.4.4 North America Cast Iron Market by Country
9.1.4.5 North America Others Market by Country
9.1.5 North America Bathtub Market by Country
9.1.5.1 US Bathtub Market
9.1.5.1.1 US Bathtub Market by End-user
9.1.5.1.2 US Bathtub Market by Type
9.1.5.1.3 US Bathtub Market by Shape
9.1.5.1.4 US Bathtub Market by Material
9.1.5.2 Canada Bathtub Market
9.1.5.2.1 Canada Bathtub Market by End-user
9.1.5.2.2 Canada Bathtub Market by Type
9.1.5.2.3 Canada Bathtub Market by Shape
9.1.5.2.4 Canada Bathtub Market by Material
9.1.5.3 Mexico Bathtub Market
9.1.5.3.1 Mexico Bathtub Market by End-user
9.1.5.3.2 Mexico Bathtub Market by Type
9.1.5.3.3 Mexico Bathtub Market by Shape
9.1.5.3.4 Mexico Bathtub Market by Material
9.1.5.4 Rest of North America Bathtub Market
9.1.5.4.1 Rest of North America Bathtub Market by End-user
9.1.5.4.2 Rest of North America Bathtub Market by Type
9.1.5.4.3 Rest of North America Bathtub Market by Shape
9.1.5.4.4 Rest of North America Bathtub Market by Material
9.2 Europe Bathtub Market
9.2.1 Europe Bathtub Market by End-user
9.2.1.1 Europe Residential Market by Country
9.2.1.2 Europe Commercial Market by Country
9.2.2 Europe Bathtub Market by Type
9.2.2.1 Europe Alcove Bathtubs Market by Country
9.2.2.2 Europe Drop-In Bathtubs Market by Country
9.2.2.3 Europe Freestanding Bathtubs Market by Country
9.2.2.4 Europe Corner Bathtubs Market by Country
9.2.3 Europe Bathtub Market by Shape
9.2.3.1 Europe Rectangular Market by Country
9.2.3.2 Europe Square Market by Country
9.2.3.3 Europe Oval Market by Country
9.2.3.4 Europe Others Market by Country
9.2.4 Europe Bathtub Market by Material
9.2.4.1 Europe Acrylic Market by Country
9.2.4.2 Europe Fiberglass Market by Country
9.2.4.3 Europe Porcelain Market by Country
9.2.4.4 Europe Cast Iron Market by Country
9.2.4.5 Europe Others Market by Country
9.2.5 Europe Bathtub Market by Country
9.2.5.1 Germany Bathtub Market
9.2.5.1.1 Germany Bathtub Market by End-user
9.2.5.1.2 Germany Bathtub Market by Type
9.2.5.1.3 Germany Bathtub Market by Shape
9.2.5.1.4 Germany Bathtub Market by Material
9.2.5.2 UK Bathtub Market
9.2.5.2.1 UK Bathtub Market by End-user
9.2.5.2.2 UK Bathtub Market by Type
9.2.5.2.3 UK Bathtub Market by Shape
9.2.5.2.4 UK Bathtub Market by Material
9.2.5.3 France Bathtub Market
9.2.5.3.1 France Bathtub Market by End-user
9.2.5.3.2 France Bathtub Market by Type
9.2.5.3.3 France Bathtub Market by Shape
9.2.5.3.4 France Bathtub Market by Material
9.2.5.4 Russia Bathtub Market
9.2.5.4.1 Russia Bathtub Market by End-user
9.2.5.4.2 Russia Bathtub Market by Type
9.2.5.4.3 Russia Bathtub Market by Shape
9.2.5.4.4 Russia Bathtub Market by Material
9.2.5.5 Spain Bathtub Market
9.2.5.5.1 Spain Bathtub Market by End-user
9.2.5.5.2 Spain Bathtub Market by Type
9.2.5.5.3 Spain Bathtub Market by Shape
9.2.5.5.4 Spain Bathtub Market by Material
9.2.5.6 Italy Bathtub Market
9.2.5.6.1 Italy Bathtub Market by End-user
9.2.5.6.2 Italy Bathtub Market by Type
9.2.5.6.3 Italy Bathtub Market by Shape
9.2.5.6.4 Italy Bathtub Market by Material
9.2.5.7 Rest of Europe Bathtub Market
9.2.5.7.1 Rest of Europe Bathtub Market by End-user
9.2.5.7.2 Rest of Europe Bathtub Market by Type
9.2.5.7.3 Rest of Europe Bathtub Market by Shape
9.2.5.7.4 Rest of Europe Bathtub Market by Material
9.3 Asia Pacific Bathtub Market
9.3.1 Asia Pacific Bathtub Market by End-user
9.3.1.1 Asia Pacific Residential Market by Country
9.3.1.2 Asia Pacific Commercial Market by Country
9.3.2 Asia Pacific Bathtub Market by Type
9.3.2.1 Asia Pacific Alcove Bathtubs Market by Country
9.3.2.2 Asia Pacific Drop-In Bathtubs Market by Country
9.3.2.3 Asia Pacific Freestanding Bathtubs Market by Country
9.3.2.4 Asia Pacific Corner Bathtubs Market by Country
9.3.3 Asia Pacific Bathtub Market by Shape
9.3.3.1 Asia Pacific Rectangular Market by Country
9.3.3.2 Asia Pacific Square Market by Country
9.3.3.3 Asia Pacific Oval Market by Country
9.3.3.4 Asia Pacific Others Market by Country
9.3.4 Asia Pacific Bathtub Market by Material
9.3.4.1 Asia Pacific Acrylic Market by Country
9.3.4.2 Asia Pacific Fiberglass Market by Country
9.3.4.3 Asia Pacific Porcelain Market by Country
9.3.4.4 Asia Pacific Cast Iron Market by Country
9.3.4.5 Asia Pacific Others Market by Country
9.3.5 Asia Pacific Bathtub Market by Country
9.3.5.1 China Bathtub Market
9.3.5.1.1 China Bathtub Market by End-user
9.3.5.1.2 China Bathtub Market by Type
9.3.5.1.3 China Bathtub Market by Shape
9.3.5.1.4 China Bathtub Market by Material
9.3.5.2 Japan Bathtub Market
9.3.5.2.1 Japan Bathtub Market by End-user
9.3.5.2.2 Japan Bathtub Market by Type
9.3.5.2.3 Japan Bathtub Market by Shape
9.3.5.2.4 Japan Bathtub Market by Material
9.3.5.3 India Bathtub Market
9.3.5.3.1 India Bathtub Market by End-user
9.3.5.3.2 India Bathtub Market by Type
9.3.5.3.3 India Bathtub Market by Shape
9.3.5.3.4 India Bathtub Market by Material
9.3.5.4 South Korea Bathtub Market
9.3.5.4.1 South Korea Bathtub Market by End-user
9.3.5.4.2 South Korea Bathtub Market by Type
9.3.5.4.3 South Korea Bathtub Market by Shape
9.3.5.4.4 South Korea Bathtub Market by Material
9.3.5.5 Singapore Bathtub Market
9.3.5.5.1 Singapore Bathtub Market by End-user
9.3.5.5.2 Singapore Bathtub Market by Type
9.3.5.5.3 Singapore Bathtub Market by Shape
9.3.5.5.4 Singapore Bathtub Market by Material
9.3.5.6 Malaysia Bathtub Market
9.3.5.6.1 Malaysia Bathtub Market by End-user
9.3.5.6.2 Malaysia Bathtub Market by Type
9.3.5.6.3 Malaysia Bathtub Market by Shape
9.3.5.6.4 Malaysia Bathtub Market by Material
9.3.5.7 Rest of Asia Pacific Bathtub Market
9.3.5.7.1 Rest of Asia Pacific Bathtub Market by End-user
9.3.5.7.2 Rest of Asia Pacific Bathtub Market by Type
9.3.5.7.3 Rest of Asia Pacific Bathtub Market by Shape
9.3.5.7.4 Rest of Asia Pacific Bathtub Market by Material
9.4 LAMEA Bathtub Market
9.4.1 LAMEA Bathtub Market by End-user
9.4.1.1 LAMEA Residential Market by Country
9.4.1.2 LAMEA Commercial Market by Country
9.4.2 LAMEA Bathtub Market by Type
9.4.2.1 LAMEA Alcove Bathtubs Market by Country
9.4.2.2 LAMEA Drop-In Bathtubs Market by Country
9.4.2.3 LAMEA Freestanding Bathtubs Market by Country
9.4.2.4 LAMEA Corner Bathtubs Market by Country
9.4.3 LAMEA Bathtub Market by Shape
9.4.3.1 LAMEA Rectangular Market by Country
9.4.3.2 LAMEA Square Market by Country
9.4.3.3 LAMEA Oval Market by Country
9.4.3.4 LAMEA Others Market by Country
9.4.4 LAMEA Bathtub Market by Material
9.4.4.1 LAMEA Acrylic Market by Country
9.4.4.2 LAMEA Fiberglass Market by Country
9.4.4.3 LAMEA Porcelain Market by Country
9.4.4.4 LAMEA Cast Iron Market by Country
9.4.4.5 LAMEA Others Market by Country
9.4.5 LAMEA Bathtub Market by Country
9.4.5.1 Brazil Bathtub Market
9.4.5.1.1 Brazil Bathtub Market by End-user
9.4.5.1.2 Brazil Bathtub Market by Type
9.4.5.1.3 Brazil Bathtub Market by Shape
9.4.5.1.4 Brazil Bathtub Market by Material
9.4.5.2 Argentina Bathtub Market
9.4.5.2.1 Argentina Bathtub Market by End-user
9.4.5.2.2 Argentina Bathtub Market by Type
9.4.5.2.3 Argentina Bathtub Market by Shape
9.4.5.2.4 Argentina Bathtub Market by Material
9.4.5.3 UAE Bathtub Market
9.4.5.3.1 UAE Bathtub Market by End-user
9.4.5.3.2 UAE Bathtub Market by Type
9.4.5.3.3 UAE Bathtub Market by Shape
9.4.5.3.4 UAE Bathtub Market by Material
9.4.5.4 Saudi Arabia Bathtub Market
9.4.5.4.1 Saudi Arabia Bathtub Market by End-user
9.4.5.4.2 Saudi Arabia Bathtub Market by Type
9.4.5.4.3 Saudi Arabia Bathtub Market by Shape
9.4.5.4.4 Saudi Arabia Bathtub Market by Material
9.4.5.5 South Africa Bathtub Market
9.4.5.5.1 South Africa Bathtub Market by End-user
9.4.5.5.2 South Africa Bathtub Market by Type
9.4.5.5.3 South Africa Bathtub Market by Shape
9.4.5.5.4 South Africa Bathtub Market by Material
9.4.5.6 Nigeria Bathtub Market
9.4.5.6.1 Nigeria Bathtub Market by End-user
9.4.5.6.2 Nigeria Bathtub Market by Type
9.4.5.6.3 Nigeria Bathtub Market by Shape
9.4.5.6.4 Nigeria Bathtub Market by Material
9.4.5.7 Rest of LAMEA Bathtub Market
9.4.5.7.1 Rest of LAMEA Bathtub Market by End-user
9.4.5.7.2 Rest of LAMEA Bathtub Market by Type
9.4.5.7.3 Rest of LAMEA Bathtub Market by Shape
9.4.5.7.4 Rest of LAMEA Bathtub Market by Material
Chapter 10. Company Profiles
10.1 Kohler Co.
10.1.1 Company Overview
10.1.2 Recent strategies and developments:
10.1.2.1 Acquisition and Mergers:
10.1.3 SWOT Analysis
10.2 Toto Ltd.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Partnerships, Collaborations, and Agreements:
10.2.5 SWOT Analysis
10.3 American Standard (Lixil Corporation)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Duravit AG
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Product Launches and Product Expansions:
10.4.3 SWOT Analysis
10.5 Jacuzzi Brands, LLC (Investindustrial)
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Recent strategies and developments:
10.5.4.1 Partnerships, Collaborations, and Agreements:
10.5.5 SWOT Analysis
10.6 Roca Sanitario, SA (Roca Corporacion Empresarial, SA)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Recent strategies and developments:
10.6.3.1 Acquisition and Mergers:
10.6.4 SWOT Analysis
10.7 Masco Corporation (Delta Faucet Company)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.5 SWOT Analysis
10.8 American Bath Group
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Villeroy & Boch AG
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements:
10.9.6 SWOT Analysis
10.10. Bains Ultra Inc.
10.10.1 Company Overview
10.10.2 SWOT Analysis
Chapter 11. Winning imperatives of Bathtub Market

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