Global Baby Food Maker Market Size, Share & Trends Analysis Report By Product (Food Preparation, and Bottle Preparation), By Distribution Channel, By Regional Outlook and Forecast, 2024 - 2031
The Global Baby Food Maker Market size is expected to reach $2.2 billion by 2031, rising at a market growth of 11.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 7,865.5 Thousand Units experiencing a growth of 14.5% (2020-2023).
The retail sector has been significantly altered by the rapid expansion of e-commerce platforms, which have facilitated consumers' access to diverse products, including infant food makers. This shift in shopping behaviour has been accelerated by technological advancements, increased internet penetration, and changing consumer preferences for online shopping. Thus, the Online segment would acquire nearly $ 298.8 Million revenue in 2023.
Parents actively seek healthier dietary options as awareness of infant nutrition increases. This includes opting for homemade baby food over commercial alternatives, often perceived to contain preservatives, additives, and sugars. They enable parents to easily prepare fresh and nutritious meals, ensuring their infants receive essential vitamins and minerals without harmful ingredients. Hence, increasing parental focus on infant health and nutrition drives the market's growth.
Additionally, They are designed to be user-friendly and efficient, allowing parents to prepare nutritious meals with minimal effort. These appliances often combine multiple functions—steaming, blending, and reheating—into one compact device. This eliminates the need for various pots, pans, and utensils, making the cooking process more streamlined. Thus, convenience and time-saving benefits offered by baby food makers are driving the market's growth.
However, The initial purchase price of this can be relatively high compared to traditional food preparation methods, such as using a regular blender or manual food masher. For many consumers, particularly first-time parents or those on a budget, the perceived value of a this may not justify its cost. As a result, potential buyers might prioritize more affordable kitchen tools or opt for store-bought baby food instead. Thus, high initial costs and affordability issues for target consumers hamper the market's growth.
Product Outlook
Based on product, this market is divided into food preparation and bottle preparation. The bottle preparation segment attained 33% revenue share in this market in 2023. The primary driver of this segment is the increasing demand for ease among busy parents seeking effective methods for preparing infant formula and milk. Bottle preparation makers streamline the process, ensuring the feeding experience is quick and hassle-free. Thus, in terms of volume the segment registered 7865.5 Thousand Units in 2023.
Distribution Channel Outlook
By distribution channel, this market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. The online segment procured 30% revenue share in this market in 2023. Online platforms have gained immense popularity among parents, as they provide the convenience of shopping from home and the ability to access a broader selection of products than what may be available in physical stores.
Regional Outlook
Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 26% revenue share in this market. As more parents in the region become aware of the importance of nutrition in early childhood development, the demand for baby food makers has increased significantly. The rapid urbanization and busy lifestyles of Asian parents have led to a greater inclination towards products that offer convenience without compromising quality.
List of Key Companies Profiled
- Baby Brezza
- Hamilton Beach Brands, Inc. (Hamilton Beach Brands Holding Company)
- Koninklijke Philips N.V.
- Newell Brands, Inc.
- Infantino (BLUE BOX HOLDINGS LIMITED)
- Munchkin, Inc. (WHY Brands, Inc.)
- Dualit Ltd.
- Avec Maman
- Beaba
- Babymoov Group
Global Baby Food Maker Market Report Segmentation
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
- Food Preparation
- Bottle Preparation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Hypermarkets & Supermarkets
- Online
- Specialty Stores
- Convenience Stores
- Other Distribution Channels
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA