Global Automation Testing Market Size, Share & Trends Analysis Report By Offering (Services and Testing Types), By Endpoint Interface (Web, Desktop, and Embedded Software), By Vertical, By Regional Outlook and Forecast, 2023 - 2030

Global Automation Testing Market Size, Share & Trends Analysis Report By Offering (Services and Testing Types), By Endpoint Interface (Web, Desktop, and Embedded Software), By Vertical, By Regional Outlook and Forecast, 2023 - 2030

The Global Automation Testing Market size is expected to reach $76.4 billion by 2030, rising at a market growth of 15.5% CAGR during the forecast period.

The healthcare industry deals with sensitive patient data, making data security and privacy paramount. Thus, the healthcare and life science segment captured 8.7% revenue share in the market 2022.segment Automation testing tools that address security vulnerabilities and ensure data privacy are crucial for organizations in this sector. Integration testing has become a significant focus with the increasing complexity of healthcare software systems and the need for seamless interoperability between various applications.

The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Microsoft Corporation came into partnership with Leapwork, a software development company. Through this partnership, Microsoft Corporation would introduce AI-driven visual Test Automation for customers of Microsoft Dynamics 365 and Microsoft Power Platform on a global scale. Additionally, In November, 2023, Accenture PLC came into partnership with SAP, a German multinational software company. Through this partnership, Accenture PLC would aid clients in establishing sustainable and resilient supply chains.

KBV Cardinal Matrix - Automation Testing Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix, Microsoft Corporation is the forerunner in the Automation Testing Market. Companies such as Accenture PLC, IBM Corporation and Cognizant Technology Solutions Corporation are some of the key innovators in the Automation Testing Market. In February 2024, IBM Corporation came into partnership with Wipro, an Indian multinational corporation that provides information technology, consultant, and business process services. Through this partnership, would establish novel services enabling clients to develop personalized, enterprise-grade AI ecosystems that are seamlessly integrated and tailored to their specific needs.

Market Growth Factors

Automation testing eliminates the time-consuming nature of manual testing processes. Organizations achieve unparalleled efficiency in executing test suites by automating repetitive and time-intensive test cases. Automation ensures the consistent application of test cases across different environments and configurations. Additionally, there has been increased adoption of AI and ML technologies in various industries. For instance, as per the data from the International Trade Administration, artificial intelligence (AI) is a top priority in the United Arab Emirates. AI is anticipated to contribute approximately 14% of the national GDP ($96 billion) by 2030, with an annual growth rate of 33.5% for its contribution to the UAE economy from 2018 to 2030. Likewise, as per the Government of India data, AI is expected to contribute an additional USD 957 billion to India’s economy by 2035.

Market Restraining Factors

Complex test scenarios, particularly those involving frequent updates or modifications in the application's user interface or functionality, pose a challenge for automated scripts. As applications evolve, automated tests may struggle to adapt, leading to increased maintenance efforts and potential disruptions in the testing process. Hence, these factors can lead to decreased demand for this in the coming years.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.

By Offering Analysis

Based on offering, the market is segmented into testing types and services. The services segment held 74.3% revenue share in the market in 2022. As organizations strive to adopt and scale automation testing, they encounter the complexities of selecting suitable tools, frameworks, and strategies.

By Services Analysis

Based on services type, the market is divided into advisory & consulting services, planning & development services, support & maintenance services, documentation & training services, implementation services, managed services, and others. The planning and development services segment recorded 18.3% revenue share in the market in 2022. Strategic planning is fundamental to the success of any initiative.

By Testing Type Analysis

By testing type, the market is divided into static testing and dynamic testing. In 2022, the dynamic testing segment acquired 69.7% revenue share in the market. Dynamic testing refers to software evaluation during runtime, simulating real-world usage scenarios and assessing how the application responds to various inputs and conditions.

By End point interface Analysis

By endpoint interface, the market is segmented into desktop, web, embedded software, and mobile. The desktop segment recorded 24.9% revenue share in the market in 2022. With the variety of operating systems and platforms available for desktop applications (Windows, macOS, Linux), there is a need for robust testing tools that can ensure compatibility across different environments.

By Verticals Analysis

On the basis of vertical, the market is divided into BFSI, automotive, aerospace & defense, healthcare & life sciences, retail, IT & telecom, manufacturing, energy & utilities, and others. The BFSI segment recorded 22.8% revenue share in the market in 2022. The BFSI industry functions in a heavily regulated setting characterized by rigorous compliance obligations.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 35.9% revenue share in the market. Europe has been an active player in the software development and testing industry. Countries such as Germany, the United Kingdom, and others have a strong presence in the IT sector and have been adopting practices to improve their software development processes.

Market Competition and Attributes

The market is marked by robust competition and a dynamic landscape driven by the increasing demand for efficient software testing solutions. Major players in this market include Microsoft Corporation, IBM Corporation, Accenture PLC, among others. These companies engage in fierce competition, constantly innovating to offer advanced tools and services. Key attributes shaping the market include the level of test, scalability, compatibility with various technologies, and ease of integration into existing development workflows.

Recent Strategies Deployed in the Market

• 2024-Mar: Accenture PLC took over The Luminary, a business consulting and services company. Through this acquisition, Accenture PLC would enhance it enhance its marketing transformation services in Australia.
• 2024-Feb: IBM Corporation came into partnership with Wipro, an Indian multinational corporation that provides information technology, consultant, and business process services. Through this partnership, would establish novel services enabling clients to develop personalized, enterprise-grade AI ecosystems that are seamlessly integrated and tailored to their specific needs.
• 2024-Jan: Capgemini SE came into partnership with Amazon Web Services, a subsidiary of Amazon that provides on-demand cloud computing platforms. This partnership would expedite the uptake of generative AI solutions and technologies across organizations of varying sizes.
• 2023-Nov: Accenture PLC came into partnership with SAP, a German multinational software company. Through this partnership, Accenture PLC would aid clients in establishing sustainable and resilient supply chains.
• 2023-Aug: IBM Corporation took over Apptio Inc., a Bellevue, Washington-based company. Through this acquisition, IBM Corporation would furnish businesses with a comprehensive technology management platform, empowering them to optimize and automate decisions throughout their entire IT landscapes.
• 2023-Jun: Cognizant Technology Solutions Corporation came into partnership with ServiceNow, an American software company. Through this partnership, Cognizant Technology Solutions Corporation would provide support for artificial intelligence to enhance its experience, operational effectiveness, and innovation.

List of Key Companies Profiled

• IBM Corporation
• Apexon
• Accenture PLC
• Capgemini SE
• Microsoft Corporation
• Keysight Technologies, Inc.
• Parasoft Corporation
• Sauce Labs Inc.
• Cognizant Technology Solutions Corporation
• Broadcom, Inc.

Global Automation Testing Market Report Segmentation

By Offering

• Services
• Advisory & Consulting Services
• Planning & Development Services
• Support & Maintenance Services
• Documentation & Training Services
• Implementation Services
• Managed Services
• Others
• Testing Types
• Dynamic Testing

 Functional Testing

 Non-Functional Testing

• Security Testing
• Performance Testing
• Compatibility & Usability Testing
• Compliance Testing
• Others
• Static Testing

By Endpoint Interface

• Web
• Desktop
• Embedded Software
• Mobile

By Vertical

• BFSI
• Aerospace & Defense
• Energy & Utilities
• Healthcare & Lifesciences
• Automotive
• Manufacturing
• Retail
• IT & Telecom
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA