Global Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Regional Outlook and Forecast, 2023 - 2030

Global Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Regional Outlook and Forecast, 2023 - 2030

The Global Athleisure Market size is expected to reach $687.5 million by 2030, rising at a market growth of 9.2% CAGR during the forecast period.

Yoga apparel strongly emphasizes comfort, aligning with the core principles of yoga practice. Soft, breathable fabrics and ergonomic designs ensure that individuals can move freely and comfortably during yoga sessions. Consequently, the yoga apparels segment would generate approximately 16.05 % share of the market by 2030. Yoga apparel has evolved beyond simple and functional designs to incorporate fashion-forward elements.

The increasing emphasis on health and wellness has led to a surge in the adoption of active lifestyles. People are incorporating regular physical activity into their routines, whether it’s through gym workouts, outdoor activities, or fitness classes. Therefore, the market is expanding significantly due to the rising health and wellness trends.

Additionally, The widespread adoption of remote work and the implementation of more flexible dress codes have redefined workplace attire. With fewer employees adhering to traditional business dress norms, casual and comfortable clothing, including athleisure, is more accepted. Thus, because of the growing casualization of work and lifestyle, the market is anticipated to increase significantly.

However, Athleisure products are often positioned as premium or high-quality items, which may lead to affordability concerns for some consumers. Price-sensitive consumers may be reluctant to invest in athleisure apparel, especially when lower-cost alternatives or traditional activewear brands are available. While discounts can stimulate short-term sales, they can also impact profit margins and create challenges in maintaining sustainable growth.

By Type Analysis

By type, the market is bifurcated into mass and premium. The premium segment covered a 30.20 % revenue share in the market in 2022. Premium athleisure brands prioritize the use of high-quality materials and meticulous craftsmanship. The emphasis on superior fabrics, advanced technologies, and attention to detail contributes to a luxury experience for consumers. Consumers are drawn to the aspirational qualities of these brands, seeing them as symbols of status and sophistication.

By End User Analysis

On the basis of end-user, the market is divided into men, women, and children. In 2022, the women segment registered the 44.32 % share in the market. Athleisure offers women various versatile options for various activities, including workouts, yoga, running errands, and casual outings. These technological advancements enhance the functionality and performance of athleisure wear, contributing to its appeal.

By Distribution Channel Analysis

By distribution channel, the market is categorized into online and offline. The online segment acquired a substantial 34.20 % share in the market in 2022. Online shopping offers unparalleled convenience and ease of access. Integrating social media with online shopping allows consumers to discover athleisure trends, see how influencers style their activewear, and directly access product links, creating a seamless and engaging online shopping experience.

By Product Analysis

Based on product, the market is classified into yoga apparels, shirts, leggings & tights, shorts, and others. In 2022, the shirts segment witnessed the 29.71 % revenue share in the market. Athleisure shirts add versatility to athleisure wardrobes, providing individuals with various styling options. The relaxed fit and casual styles make athleisure shirts suitable for various settings, including workplaces with more relaxed dress codes, further blurring the lines between traditional casual and active wear.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a 28.47 % share in the market. The rapid urbanization and changing lifestyles in many Asia Pacific countries have led to a preference for more casual and versatile clothing. The surge in e-commerce and online retail platforms has facilitated the accessibility of athleisure in the Asia Pacific.

List of Key Companies Profiled

• Hanes Brands, Inc.
• Adidas AG
• Vuori, Inc.
• Pangaia
• Under Armour, Inc.
• Outerknown
• Eileen Fisher, Inc.
• Patagonia, Inc.
• Wear Pact, LLC
• Lululemon Athletica, Inc.

Global Athleisure Market Report Segmentation

By Type

• Mass
• Premium

By End User

• Women
• Men
• Children

By Distribution Channel

• Offline
• Online

By Product

• Shirts
• Shorts
• Leggings & Tights
• Yoga Apparels
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA