Global Anti-pollution Hair Care Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Conditioners, Oils, Serums & Masks, and Others), By Distribution Channel, By Application, By Regional Outlook and Forecast, 2024 - 2031

Global Anti-pollution Hair Care Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Conditioners, Oils, Serums & Masks, and Others), By Distribution Channel, By Application, By Regional Outlook and Forecast, 2024 - 2031

The Global Anti-pollution Hair Care Products Market size is expected to reach $6.8 billion by 2031, rising at a market growth of 6.9% CAGR during the forecast period.

Consumers often perceive pharmacy and drug stores as reliable sources of healthcare and personal care products. Thus, the pharmacy & drug stores segment attained 19.5% revenue share in the market 2023. These establishments are associated with licensed pharmacists and healthcare professionals who can provide advice and recommendations, enhancing consumer trust in the products available. Also, the expertise of pharmacists and healthcare professionals can help consumers select products tailored to their specific hair care needs and concerns, fostering customer loyalty and satisfaction.

Pollution particles, such as particulate matter (PM), heavy metals, and gases, can adhere to the hair and scalp, causing damage, dryness, and oxidative stress. Urban residents are more likely to experience these pollution-related hair concerns, increasing the demand for it tailored to address these issues.

Additionally, knowledgeable staff members and beauty advisors provide expert guidance and recommendations to consumers, helping them understand the benefits of these and how to effectively incorporate them into their hair care routines. This interactive experience fosters trust, loyalty, and repeat purchases among consumers, driving long-term brand success.

However, increasing awareness about the potential health risks associated with certain chemicals commonly found in hair care products has led to growing consumer concerns about ingredient safety. If consumers perceive it as containing potentially harmful ingredients, they may hesitate to purchase them, thus limiting anti-pollution hair care products market growth.

Product Outlook

Based on product, the market is characterized into shampoo, conditioners, oils, serums & masks, and others. The shampoo segment garnered 37.3% revenue share in the market in 2023. Shampoo often contains ingredients that create a protective barrier on the hair shaft, helping to shield it from the damaging effects of pollution.

Application Outlook

On the basis of application, the market is classified into men and women. The women segment recorded 60.6% revenue share in the market in 2023. Women are proactive about preventive measures to maintain their hair's health and vitality.

Distribution Channel Outlook

By distribution channel, the market is fragmented into hypermarkets & supermarkets, pharmacy & drug stores, specialty stores, online, and others. The specialty stores segment acquired 12.5% revenue share in the market in 2023. Specialty stores specialize in beauty and personal care products, often focusing on niche categories such as natural, organic, or specialized hair care solutions.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 30.3% revenue share in the market in 2023. The retail sector in North America embraces omnichannel retailing, offering consumers multiple shopping options, including brick-and-mortar stores, e-commerce platforms, mobile apps, and click-and-collect services.

List of Key Companies Profiled

• Shiseido Company Limited
• De Lorenzo
• Kao Corporation
• H. Krull & C. S.p.A (Acca Kappa)
• PHILIP MARTIN'S Srl
• Helios Lifestyle Private Limited (The Man Company)
• Revlon, Inc. (MacAndrews & Forbes)
• Unilever PLC
• L'Oreal S.A.

Global Anti-pollution Hair Care Products Market Report Segmentation

By Product

• Shampoo
• Conditioners
• Oils
• Serums & Masks
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacy & Drug Stores
• Specialty Stores
• Online
• Others

By Application

• Women
• Men

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA