Global Active Backpack Market Size, Share & Industry Trends Analysis Report

Global Active Backpack Market Size, Share & Industry Trends Analysis Report By Type (Sports, Camping & Travelling, and Hiking/Trekking), By Price Point, By Size, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030


The Global Active Backpack Market size is expected to reach $10.1 billion by 2030, rising at a market growth of 8.5% CAGR during the forecast period.

20L-40L size backpacks are widely utilized by individuals because of the increasing prevalence of mobile lifestyles. The rapid spread of urbanization is responsible for increased travel for jobs, education, and leisure activities. Consequently, the 20L-40L size segment is expected to capture approximately 1/2nd share of the market by 2029. The increase in disposable income of urban residents and the development of infrastructure have contributed to the growth of mobile lifestyle. Individuals need to carry some stuff in bags daily due to their reliance on technology and the requirement to travel for work or education.

The trend toward designing products with the consumer in mind is growing amongst manufacturers, for instance, companies are now offering smart backpacks with advanced technologies. As technological demand from consumers increases, different companies, including Board Sports, Adidas, and newcomers like Eume, are offering product portfolios in response to consumer needs. Some of the factors impacting the market are rising technological development in product designs, the growing popularity of camping and other recreational activities, and the rising prevalence of counterfeit goods.

The demands from people of all ages are evolving due to the quickly shifting trends and technological advancements globally. Bags and luggage of the twenty-first century are created with consideration to the needs of the consumer requirements. The rise of work-from-home job models has accelerated the staycation trend among working professionals. As a result, the market has continued to rise as more people need to carry accessories, electronics, and documents. The increased need for an authentic and customized tourism experience, which is being driven by quick modernization, the influence of social media, and affordable airline tickets, is one of the key factors driving market expansion. Furthermore, travel companies are introducing user-friendly, and speedy mobile websites that are easy to access on smartphones. As a result, the demand for products like active backpacks is witnessing significant growth.

However, cheaper materials are used to create counterfeit goods sold under the names of well-known market participants, illegally. Exclusive brand counterfeiting is more common in poorer nations where people are more cost-conscious. This factor inhibits the economic sale of original brand-name products. Counterfeit items' poor quality often causes inconvenience, safety concerns, and negative customer perception. Due to this, as well as the increasing availability and sales of counterfeit goods, the market may witness a significant decline in growth.

Type Outlook

Based on type, the market is categorized into hiking/trekking, camping & travelling, and sports. In 2022, the sports segment held the highest revenue share in the market. Over the past several years, there has been a significant growth in the number of individuals participating in sports as more people pursue an active lifestyle. This trend has been fuelled by several factors, such as growing awareness about the health advantages of regular exercise, increased disposable incomes, and the availability of more diversified and approachable sports and fitness options.

Size outlook

Based on size, the market is bifurcated into less than 10L, 10L-20L and 20L-40L. In 2022, the 20-40 L segment witnessed the largest revenue share in the market. Most hikers use active backpacks with a 20 to 40-liter capacity, as they are required to carry many goods including hiking equipment. These packs are highly durable and adaptable, allowing them to withstand rigorous hiking or athletic activities.

Price Point Outlook

Based on price point, the market is classified into $51 - $100, $101 - $150, $151 - $200, under $50, and above $201. The under $50 segment acquired a substantial revenue share in the market in 2022. There is an increasing need for inexpensive backpacks that can withstand the rigors of outdoor use as more individuals participate in outdoor activities like traveling and working out. Active backpacks under $50 are well-positioned to address this need by offering a reasonably priced solution for customers who are just beginning to explore outdoor activities.

Distribution channels Outlook

By distribution channels, the market is divided into specialty stores, retail stores and online. In 2022, the online segment registered the maximum revenue share in the market. Because of the ease of use, convenience, increased variety, and financial advantages of e-commerce websites, consumers prefer shopping from these sites. Additionally, e-commerce websites offer convenience to customers by delivering their purchases right to their door. Also, many retailers provide discounts year-round, making pricey items like active backpacks somewhat accessible. Such promotions draw a significant customer base and present opportunities for higher sales of active backpacks through this sales channel.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The key driver of the market is the availability of several adventure sports locations in the US and Canada. The increase in sports enthusiasts in North America has led to increased backpack usage, which will help the market's growth. Additionally, it is projected that the region's well-established sports industry and improved product visibility will drive up demand throughout the forecast period.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Samsonite International S.A., JanSport (VF Corporation), Osprey Packs, Inc. (Helen of Troy Limited), Vista Outdoor, Inc. (CamelBak Products LLC), Columbia Sportswear Company, ANTA Sports Products Limited, Deuter Sport GmbH (Schwan-Stabilo Group), Exxel Outdoors, LLC, and Patagonia, Inc.

Scope of the Study

Market Segments covered in the Report:

By Type
  • Sports
  • Camping & Travelling
  • Hiking/Trekking
By Price Point
  • $51 - $100
  • $101 - $150
  • $151 - $200
  • Under $50
  • Above $201
By Size
  • 20L-40L
  • 10L-20L
  • Less than 10L
By Distribution Channel
  • Specialty Stores
  • Retail Stores
  • Online
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Samsonite International S.A.
  • JanSport (VF Corporation)
  • Osprey Packs, Inc. (Helen of Troy Limited)
  • Vista Outdoor, Inc. (CamelBak Products LLC)
  • Columbia Sportswear Company
  • ANTA Sports Products Limited
  • Deuter Sport GmbH (Schwan-Stabilo Group)
  • Exxel Outdoors, LLC
  • Patagonia, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Active Backpack Market, by Type
1.4.2 Global Active Backpack Market, by Price Point
1.4.3 Global Active Backpack Market, by Size
1.4.4 Global Active Backpack Market, by Distribution Channel
1.4.5 Global Active Backpack Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Active Backpack Market by Type
3.1 Global Sports Market by Region
3.2 Global Camping & Travelling Market by Region
3.3 Global Hiking/Trekking Market by Region
Chapter 4. Global Active Backpack Market by Price Point
4.1 Global $51 - $100 Market by Region
4.2 Global $101 - $150 Market by Region
4.3 Global $151 - $200 Market by Region
4.4 Global Under $50 Market by Region
4.5 Global Above $201 Market by Region
Chapter 5. Global Active Backpack Market by Size
5.1 Global 20L-40L Market by Region
5.2 Global 10L-20L Market by Region
5.3 Global Less than 10L Market by Region
Chapter 6. Global Active Backpack Market by Distribution Channel
6.1 Global Specialty Stores Market by Region
6.2 Global Retail Stores Market by Region
6.3 Global Online Market by Region
Chapter 7. Global Active Backpack Market by Region
7.1 North America Active Backpack Market
7.1.1 North America Active Backpack Market by Type
7.1.1.1 North America Sports Market by Country
7.1.1.2 North America Camping & Travelling Market by Country
7.1.1.3 North America Hiking/Trekking Market by Country
7.1.2 North America Active Backpack Market by Price Point
7.1.2.1 North America $51 - $100 Market by Country
7.1.2.2 North America $101 - $150 Market by Country
7.1.2.3 North America $151 - $200 Market by Country
7.1.2.4 North America Under $50 Market by Country
7.1.2.5 North America Above $201 Market by Country
7.1.3 North America Active Backpack Market by Size
7.1.3.1 North America 20L-40L Market by Country
7.1.3.2 North America 10L-20L Market by Country
7.1.3.3 North America Less than 10L Market by Country
7.1.4 North America Active Backpack Market by Distribution Channel
7.1.4.1 North America Specialty Stores Market by Country
7.1.4.2 North America Retail Stores Market by Country
7.1.4.3 North America Online Market by Country
7.1.5 North America Active Backpack Market by Country
7.1.5.1 US Active Backpack Market
7.1.5.1.1 US Active Backpack Market by Type
7.1.5.1.2 US Active Backpack Market by Price Point
7.1.5.1.3 US Active Backpack Market by Size
7.1.5.1.4 US Active Backpack Market by Distribution Channel
7.1.5.2 Canada Active Backpack Market
7.1.5.2.1 Canada Active Backpack Market by Type
7.1.5.2.2 Canada Active Backpack Market by Price Point
7.1.5.2.3 Canada Active Backpack Market by Size
7.1.5.2.4 Canada Active Backpack Market by Distribution Channel
7.1.5.3 Mexico Active Backpack Market
7.1.5.3.1 Mexico Active Backpack Market by Type
7.1.5.3.2 Mexico Active Backpack Market by Price Point
7.1.5.3.3 Mexico Active Backpack Market by Size
7.1.5.3.4 Mexico Active Backpack Market by Distribution Channel
7.1.5.4 Rest of North America Active Backpack Market
7.1.5.4.1 Rest of North America Active Backpack Market by Type
7.1.5.4.2 Rest of North America Active Backpack Market by Price Point
7.1.5.4.3 Rest of North America Active Backpack Market by Size
7.1.5.4.4 Rest of North America Active Backpack Market by Distribution Channel
7.2 Europe Active Backpack Market
7.2.1 Europe Active Backpack Market by Type
7.2.1.1 Europe Sports Market by Country
7.2.1.2 Europe Camping & Travelling Market by Country
7.2.1.3 Europe Hiking/Trekking Market by Country
7.2.2 Europe Active Backpack Market by Price Point
7.2.2.1 Europe $51 - $100 Market by Country
7.2.2.2 Europe $101 - $150 Market by Country
7.2.2.3 Europe $151 - $200 Market by Country
7.2.2.4 Europe Under $50 Market by Country
7.2.2.5 Europe Above $201 Market by Country
7.2.3 Europe Active Backpack Market by Size
7.2.3.1 Europe 20L-40L Market by Country
7.2.3.2 Europe 10L-20L Market by Country
7.2.3.3 Europe Less than 10L Market by Country
7.2.4 Europe Active Backpack Market by Distribution Channel
7.2.4.1 Europe Specialty Stores Market by Country
7.2.4.2 Europe Retail Stores Market by Country
7.2.4.3 Europe Online Market by Country
7.2.5 Europe Active Backpack Market by Country
7.2.5.1 Germany Active Backpack Market
7.2.5.1.1 Germany Active Backpack Market by Type
7.2.5.1.2 Germany Active Backpack Market by Price Point
7.2.5.1.3 Germany Active Backpack Market by Size
7.2.5.1.4 Germany Active Backpack Market by Distribution Channel
7.2.5.2 UK Active Backpack Market
7.2.5.2.1 UK Active Backpack Market by Type
7.2.5.2.2 UK Active Backpack Market by Price Point
7.2.5.2.3 UK Active Backpack Market by Size
7.2.5.2.4 UK Active Backpack Market by Distribution Channel
7.2.5.3 France Active Backpack Market
7.2.5.3.1 France Active Backpack Market by Type
7.2.5.3.2 France Active Backpack Market by Price Point
7.2.5.3.3 France Active Backpack Market by Size
7.2.5.3.4 France Active Backpack Market by Distribution Channel
7.2.5.4 Russia Active Backpack Market
7.2.5.4.1 Russia Active Backpack Market by Type
7.2.5.4.2 Russia Active Backpack Market by Price Point
7.2.5.4.3 Russia Active Backpack Market by Size
7.2.5.4.4 Russia Active Backpack Market by Distribution Channel
7.2.5.5 Spain Active Backpack Market
7.2.5.5.1 Spain Active Backpack Market by Type
7.2.5.5.2 Spain Active Backpack Market by Price Point
7.2.5.5.3 Spain Active Backpack Market by Size
7.2.5.5.4 Spain Active Backpack Market by Distribution Channel
7.2.5.6 Italy Active Backpack Market
7.2.5.6.1 Italy Active Backpack Market by Type
7.2.5.6.2 Italy Active Backpack Market by Price Point
7.2.5.6.3 Italy Active Backpack Market by Size
7.2.5.6.4 Italy Active Backpack Market by Distribution Channel
7.2.5.7 Rest of Europe Active Backpack Market
7.2.5.7.1 Rest of Europe Active Backpack Market by Type
7.2.5.7.2 Rest of Europe Active Backpack Market by Price Point
7.2.5.7.3 Rest of Europe Active Backpack Market by Size
7.2.5.7.4 Rest of Europe Active Backpack Market by Distribution Channel
7.3 Asia Pacific Active Backpack Market
7.3.1 Asia Pacific Active Backpack Market by Type
7.3.1.1 Asia Pacific Sports Market by Country
7.3.1.2 Asia Pacific Camping & Travelling Market by Country
7.3.1.3 Asia Pacific Hiking/Trekking Market by Country
7.3.2 Asia Pacific Active Backpack Market by Price Point
7.3.2.1 Asia Pacific $51 - $100 Market by Country
7.3.2.2 Asia Pacific $101 - $150 Market by Country
7.3.2.3 Asia Pacific $151 - $200 Market by Country
7.3.2.4 Asia Pacific Under $50 Market by Country
7.3.2.5 Asia Pacific Above $201 Market by Country
7.3.3 Asia Pacific Active Backpack Market by Size
7.3.3.1 Asia Pacific 20L-40L Market by Country
7.3.3.2 Asia Pacific 10L-20L Market by Country
7.3.3.3 Asia Pacific Less than 10L Market by Country
7.3.4 Asia Pacific Active Backpack Market by Distribution Channel
7.3.4.1 Asia Pacific Specialty Stores Market by Country
7.3.4.2 Asia Pacific Retail Stores Market by Country
7.3.4.3 Asia Pacific Online Market by Country
7.3.5 Asia Pacific Active Backpack Market by Country
7.3.5.1 China Active Backpack Market
7.3.5.1.1 China Active Backpack Market by Type
7.3.5.1.2 China Active Backpack Market by Price Point
7.3.5.1.3 China Active Backpack Market by Size
7.3.5.1.4 China Active Backpack Market by Distribution Channel
7.3.5.2 Japan Active Backpack Market
7.3.5.2.1 Japan Active Backpack Market by Type
7.3.5.2.2 Japan Active Backpack Market by Price Point
7.3.5.2.3 Japan Active Backpack Market by Size
7.3.5.2.4 Japan Active Backpack Market by Distribution Channel
7.3.5.3 India Active Backpack Market
7.3.5.3.1 India Active Backpack Market by Type
7.3.5.3.2 India Active Backpack Market by Price Point
7.3.5.3.3 India Active Backpack Market by Size
7.3.5.3.4 India Active Backpack Market by Distribution Channel
7.3.5.4 South Korea Active Backpack Market
7.3.5.4.1 South Korea Active Backpack Market by Type
7.3.5.4.2 South Korea Active Backpack Market by Price Point
7.3.5.4.3 South Korea Active Backpack Market by Size
7.3.5.4.4 South Korea Active Backpack Market by Distribution Channel
7.3.5.5 Singapore Active Backpack Market
7.3.5.5.1 Singapore Active Backpack Market by Type
7.3.5.5.2 Singapore Active Backpack Market by Price Point
7.3.5.5.3 Singapore Active Backpack Market by Size
7.3.5.5.4 Singapore Active Backpack Market by Distribution Channel
7.3.5.6 Malaysia Active Backpack Market
7.3.5.6.1 Malaysia Active Backpack Market by Type
7.3.5.6.2 Malaysia Active Backpack Market by Price Point
7.3.5.6.3 Malaysia Active Backpack Market by Size
7.3.5.6.4 Malaysia Active Backpack Market by Distribution Channel
7.3.5.7 Rest of Asia Pacific Active Backpack Market
7.3.5.7.1 Rest of Asia Pacific Active Backpack Market by Type
7.3.5.7.2 Rest of Asia Pacific Active Backpack Market by Price Point
7.3.5.7.3 Rest of Asia Pacific Active Backpack Market by Size
7.3.5.7.4 Rest of Asia Pacific Active Backpack Market by Distribution Channel
7.4 LAMEA Active Backpack Market
7.4.1 LAMEA Active Backpack Market by Type
7.4.1.1 LAMEA Sports Market by Country
7.4.1.2 LAMEA Camping & Travelling Market by Country
7.4.1.3 LAMEA Hiking/Trekking Market by Country
7.4.2 LAMEA Active Backpack Market by Price Point
7.4.2.1 LAMEA $51 - $100 Market by Country
7.4.2.2 LAMEA $101 - $150 Market by Country
7.4.2.3 LAMEA $151 - $200 Market by Country
7.4.2.4 LAMEA Under $50 Market by Country
7.4.2.5 LAMEA Above $201 Market by Country
7.4.3 LAMEA Active Backpack Market by Size
7.4.3.1 LAMEA 20L-40L Market by Country
7.4.3.2 LAMEA 10L-20L Market by Country
7.4.3.3 LAMEA Less than 10L Market by Country
7.4.4 LAMEA Active Backpack Market by Distribution Channel
7.4.4.1 LAMEA Specialty Stores Market by Country
7.4.4.2 LAMEA Retail Stores Market by Country
7.4.4.3 LAMEA Online Market by Country
7.4.5 LAMEA Active Backpack Market by Country
7.4.5.1 Brazil Active Backpack Market
7.4.5.1.1 Brazil Active Backpack Market by Type
7.4.5.1.2 Brazil Active Backpack Market by Price Point
7.4.5.1.3 Brazil Active Backpack Market by Size
7.4.5.1.4 Brazil Active Backpack Market by Distribution Channel
7.4.5.2 Argentina Active Backpack Market
7.4.5.2.1 Argentina Active Backpack Market by Type
7.4.5.2.2 Argentina Active Backpack Market by Price Point
7.4.5.2.3 Argentina Active Backpack Market by Size
7.4.5.2.4 Argentina Active Backpack Market by Distribution Channel
7.4.5.3 UAE Active Backpack Market
7.4.5.3.1 UAE Active Backpack Market by Type
7.4.5.3.2 UAE Active Backpack Market by Price Point
7.4.5.3.3 UAE Active Backpack Market by Size
7.4.5.3.4 UAE Active Backpack Market by Distribution Channel
7.4.5.4 Saudi Arabia Active Backpack Market
7.4.5.4.1 Saudi Arabia Active Backpack Market by Type
7.4.5.4.2 Saudi Arabia Active Backpack Market by Price Point
7.4.5.4.3 Saudi Arabia Active Backpack Market by Size
7.4.5.4.4 Saudi Arabia Active Backpack Market by Distribution Channel
7.4.5.5 South Africa Active Backpack Market
7.4.5.5.1 South Africa Active Backpack Market by Type
7.4.5.5.2 South Africa Active Backpack Market by Price Point
7.4.5.5.3 South Africa Active Backpack Market by Size
7.4.5.5.4 South Africa Active Backpack Market by Distribution Channel
7.4.5.6 Nigeria Active Backpack Market
7.4.5.6.1 Nigeria Active Backpack Market by Type
7.4.5.6.2 Nigeria Active Backpack Market by Price Point
7.4.5.6.3 Nigeria Active Backpack Market by Size
7.4.5.6.4 Nigeria Active Backpack Market by Distribution Channel
7.4.5.7 Rest of LAMEA Active Backpack Market
7.4.5.7.1 Rest of LAMEA Active Backpack Market by Type
7.4.5.7.2 Rest of LAMEA Active Backpack Market by Price Point
7.4.5.7.3 Rest of LAMEA Active Backpack Market by Size
7.4.5.7.4 Rest of LAMEA Active Backpack Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Samsonite International S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent Strategies and Developments:
8.1.5.1 Partnerships, Collaborations and Agreements:
8.2 JanSport (VF Corporation)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Recent strategies and developments:
8.2.4.1 Partnerships, Collaborations, and Agreements:
8.3 Osprey Packs, Inc. (Helen of Troy Limited)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.4 Vista Outdoor, Inc. (CamelBak Products LLC)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.5 Columbia Sportswear Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Product Category and Regional Analysis
8.6 ANTA Sports Products Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.7 Deuter Sport GmbH (Schwan-Stabilo Group)
8.7.1 Company Overview
8.7.2 Recent Strategies and Developments:
8.7.2.1 Partnerships, Collaborations and Agreements:
8.8 Exxel Outdoors, LLC
8.8.1 Company Overview
8.9 Patagonia, Inc.
8.9.1 Company Overview

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