Global API Marketplace Market Size, Share & Industry Trends Analysis Report By Component (Platform and Services), By Organization Size, By End User, By Regional Outlook and Forecast, 2023 - 2030

Global API Marketplace Market Size, Share & Industry Trends Analysis Report By Component (Platform and Services), By Organization Size, By End User, By Regional Outlook and Forecast, 2023 - 2030


The Global API Marketplace Market size is expected to reach $47.8 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.

Marketplace services provide extensive documentation for the listed products, including information about their functionalities, endpoints, parameters, and utilization instructions. Hence, the services segment would register 2/5th share in the market by 2030. This enables users to comprehend API capabilities and methods for incorporating them into their applications, the development of API banking is being fuelled by available banking rules like the Revised Payment Services Directive (PSD2) of the European Union and comparable initiatives in other regions. With the help of these regulations, traditional banks and FinTech startups can compete, innovate, and collaborate by having to open up their customer data and payment infrastructure through API. Some of the factors impacting the market are development in cloud computing, increasing digital transformation, and problems with API security.

Businesses can use cloud computing to execute operations quickly and effectively to adapt to shifting market conditions. Technology has made it possible to provide a very engaging customer experience in ways that were before unthinkable. Cloud platforms offer a scalable and cost-effective environment for hosting and deploying APIs. API marketplaces leverage cloud infrastructure to provide a wide variety of APIs and make it simpler for developers to access and integrate services from many providers. Consequently, the API market is acquiring traction as cloud computing adoption increases. Digital transformation is driven by drastically changing user expectations. Most industry verticals, such as BFSI, healthcare, and retail, are transforming digitally. The primary goal of digital transformation in BFSI is to automate and digitize processes in banking and fintech organizations and to streamline the organization's most essential processes. In the future, it is anticipated that more sectors of the healthcare industry will adopt sophisticated, cutting-edge technology, accelerating the digital transformation of healthcare. The healthcare application programming interfaces enable providers to develop new web, mobile, and social apps to engage and connect with patients. In healthcare, API facilitates the extraordinary connectivity anticipated in the digital era.

However, API infrastructures are susceptible to security breaches, including cross-site scripting (XSS) attacks and SQL injection attacks; consequently, it is crucial to implement security measures to protect against these threats. Over the years, an organization may have invested significant resources in firewalls, segmentation, vulnerability management programs, and other security measures. Still, an adversary could evade many common security measures if it has insecure APIs. A significant compromise could result from exposing an insecure API to the internet. It is anticipated that these security issues with API will impede their adoption and thus slow the expansion of the market.

Component Outlook

Based on component, the market is segmented into platform and services. In 2022, the platform segment held the highest revenue share in the market. A platform for API marketplace is a specialized online platform that enables the discovery, exchange, and integration of APIs between providers and consumers. It is a centralized hub where providers can showcase and provide their APIs and where consumers can search for, evaluate, and acquire the products that best suit their needs. Frequently, the marketplace platforms involve additional features that improve API integration. These attributes may include rating and review systems, enabling users to provide feedback and discuss their experiences with the interfaces they have used.

Organization Size Outlook

By organization size, the market is bifurcated into SMEs and large enterprises. The SMEs segment garnered a significant revenue share in the market in 2022. API marketplaces attract consumers who actively seek interfaces suited for application integration. This intended audience comprises developers, businesses, and organizations seeking specific features or services. SMEs can leverage this audience to increase their chances of connecting with potential customers interested in their offerings. Without the need for extensive research or time-consuming evaluations, SMEs can readily investigate various offerings. SMEs can also accelerate the product or service development process by utilizing APIs available on the market.

End User Outlook

On the basis of end user, the market is fragmented into API providers and consumer. In 2022, the consumer segment witnessed the largest revenue share in the market. A marketplace for APIs is a comprehensive platform that adheres to the needs of both consumers and providers. It enables users to readily discover and connect with interface products that suit the requirements of their applications. The marketplaces frequently offer comprehensive documentation, ratings, and reviews for the listed APIs. This permits consumers to assess the product's quality, functionality, and performance. The availability of user feedback and ratings assists consumers in making informed decisions and selecting APIs that have proved dependable and effective.

Consumer Type Outlook

The consumer segment is further subdivided into telecom & marketing, financial services, healthcare, and others. The telecom and marketing segment procured the highest revenue share in the market in 2022. Telecom companies use APIs to monitor and manage their network infrastructure. These APIs provide real-time data on network performance, allowing for proactive maintenance and troubleshooting. Marketing professionals use APIs to integrate social media platforms into their marketing tools. This allows for scheduling posts, analyzing engagement metrics, and automating social media campaigns. Therefore, the widespread use of APIs in these companies is accountable for the growth of the segment.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a substantial presence of significant players. These companies have distinguished themselves as market leaders with extensive experience developing and providing superior solutions. Their presence aids in the general expansion of the market in the region. The demand for APIs, a vital part of digital transformation initiatives, is a significant factor in North America's market expansion. Businesses across various sectors adopt digital technologies to improve operations, enhance customer experiences, and spur innovation.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include R Software Inc., Celigo, Inc., Gravitee Topco Limited, Apilayer Data Products GmbH (Idera, Inc.), CompanyHub IT Solutions Pvt. Ltd., Abstract API Inc, Zapier, Inc., Salesforce, Inc. (MuleSoft), ServiceNow, Inc., and beNovelty Limited.

Strategies Deployed in API Marketplace Market

Partnerships, Collaborations & Agreements:

Jun-2023: ServiceNow, Inc. partnered with Cognizant, a US-based IT company, to develop solutions for AI-powered business automation. The customers of the two companies would be better positioned to solve their business challenges by leveraging the combined power of the two companies.

Apr-2023: RapidAPI partnered with Mashape, a cloud-based API platform, to integrate its platform with Mashape’s API marketplace. The integrated offering would allow the customers to manage their analytics operations more efficiently and they would get access to over 7,500 APIs in one unified platform.

Oct-2022: gravitee.io entered into a partnership with Solace, an event-driven architecture solutions provider, to develop a unified API platform for event-driven APIs. The solution developed as a result of the partnership would facilitate the customers to enhance their speed of modernization and allow them to manage their operations with one integrated solution.

Sep-2022: RapidAPI teamed up with Poly, an AV solutions provider, to launch the Poly API Marketplace. The collaboration would allow the two companies to provide their customers with solutions for API testing.

Sep-2022: Zapier, Inc. came into partnership with Sinch, a customer engagement solutions provider, to integrate their API offerings. The integrated platform would facilitate the users to automate their existing business processes smoothly.

Oct-2021: Zapier, Inc. signed a collaboration agreement with Brex, a financial services company, to integrate its no-code platform with Brex accounts. The collaboration would allow the two companies to provide their customers with flexible finance management solutions.

Mergers & Acquisition:

May-2023: ServiceNow, Inc. took over G2K, an AI-powered retail platform. The acquisition would allow ServiceNow to provide its customers with efficient business management solutions.

Apr-2023: RapidAPI acquired Paw, an API solutions provider. The acquisition strengthens RapidAPI's capability to offer better-integrated API designing and testing solutions to customers.

Sep-2021: MuleSoft announced the acquisition of Servicetrace, a software company. With the acquisition, MuleSoft would be able to provide its customers with an RPA and API management platform.

Aug-2021: ServiceNow, Inc. acquired Swarm64, a real-time data analytics solutions platform. With the addition of Swarm64, ServiceNow would be able to deliver solutions for efficient data management solutions.

Product Launches and Product Expansions:

May-2023: MuleSoft announced new features for its Anypoint API Experience Hub platform. The new features include pre-built templates for creating and sharing APIs, portal builder capabilities for Creating branded API portals, and flexible API publishing across any enterprise environment.

Scope of the Study

Market Segments covered in the Report:

By Component
  • Platform
  • Services
By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises
By End User
  • Consumer
  • Telecom & Marketing
  • Financial Services
  • Healthcare
  • Others
  • API Providers
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • R Software Inc.
  • Celigo, Inc.
  • Gravitee Topco Limited
  • Apilayer Data Products GmbH (Idera, Inc.)
  • CompanyHub IT Solutions Pvt. Ltd.
  • Abstract API Inc
  • Zapier, Inc.
  • Salesforce, Inc. (MuleSoft)
  • ServiceNow, Inc.
  • beNovelty Limited
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global API Marketplace Market, by Component
1.4.2 Global API Marketplace Market, by Organization Size
1.4.3 Global API Marketplace Market, by End User
1.4.4 Global API Marketplace Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in API marketplace Market
Chapter 5. Global API Marketplace Market by Component
5.1 Global Platform Market by Region
5.2 Global Services Market by Region
Chapter 6. Global API Marketplace Market by Organization Size
6.1 Global Large Enterprises Market by Region
6.2 Global Small & Medium Enterprises Market by Region
Chapter 7. Global API Marketplace Market by End User
7.1 Global Consumer Market by Region
7.2 Global API Marketplace Market by Consumers Type
7.2.1 Global Telecom & Marketing Market by Region
7.2.2 Global Financial Services Market by Region
7.2.3 Global Healthcare Market by Region
7.2.4 Global Others Market by Region
7.3 Global API Providers Market by Region
Chapter 8. Global API Marketplace Market by Region
8.1 North America API Marketplace Market
8.1.1 North America API Marketplace Market by Component
8.1.1.1 North America Platform Market by Country
8.1.1.2 North America Services Market by Country
8.1.2 North America API Marketplace Market by Organization Size
8.1.2.1 North America Large Enterprises Market by Country
8.1.2.2 North America Small & Medium Enterprises Market by Country
8.1.3 North America API Marketplace Market by End User
8.1.3.1 North America Consumer Market by Country
8.1.3.2 North America API Marketplace Market by Consumers Type
8.1.3.2.1 North America Telecom & Marketing Market by Country
8.1.3.2.2 North America Financial Services Market by Country
8.1.3.2.3 North America Healthcare Market by Country
8.1.3.2.4 North America Others Market by Country
8.1.3.3 North America API Providers Market by Country
8.1.4 North America API Marketplace Market by Country
8.1.4.1 US API Marketplace Market
8.1.4.1.1 US API Marketplace Market by Component
8.1.4.1.2 US API Marketplace Market by Organization Size
8.1.4.1.3 US API Marketplace Market by End User
8.1.4.1.3.1 US API Marketplace Market by Consumers Type
8.1.4.2 Canada API Marketplace Market
8.1.4.2.1 Canada API Marketplace Market by Component
8.1.4.2.2 Canada API Marketplace Market by Organization Size
8.1.4.2.3 Canada API Marketplace Market by End User
8.1.4.2.3.1 Canada API Marketplace Market by Consumers Type
8.1.4.3 Mexico API Marketplace Market
8.1.4.3.1 Mexico API Marketplace Market by Component
8.1.4.3.2 Mexico API Marketplace Market by Organization Size
8.1.4.3.3 Mexico API Marketplace Market by End User
8.1.4.3.3.1 Mexico API Marketplace Market by Consumers Type
8.1.4.4 Rest of North America API Marketplace Market
8.1.4.4.1 Rest of North America API Marketplace Market by Component
8.1.4.4.2 Rest of North America API Marketplace Market by Organization Size
8.1.4.4.3 Rest of North America API Marketplace Market by End User
8.1.4.4.3.1 Rest of North America API Marketplace Market by Consumers Type
8.2 Europe API Marketplace Market
8.2.1 Europe API Marketplace Market by Component
8.2.1.1 Europe Platform Market by Country
8.2.1.2 Europe Services Market by Country
8.2.2 Europe API Marketplace Market by Organization Size
8.2.2.1 Europe Large Enterprises Market by Country
8.2.2.2 Europe Small & Medium Enterprises Market by Country
8.2.3 Europe API Marketplace Market by End User
8.2.3.1 Europe Consumer Market by Country
8.2.3.2 Europe API Marketplace Market by Consumers Type
8.2.3.2.1 Europe Telecom & Marketing Market by Country
8.2.3.2.2 Europe Financial Services Market by Country
8.2.3.2.3 Europe Healthcare Market by Country
8.2.3.2.4 Europe Others Market by Country
8.2.3.3 Europe API Providers Market by Country
8.2.4 Europe API Marketplace Market by Country
8.2.4.1 Germany API Marketplace Market
8.2.4.1.1 Germany API Marketplace Market by Component
8.2.4.1.2 Germany API Marketplace Market by Organization Size
8.2.4.1.3 Germany API Marketplace Market by End User
8.2.4.1.3.1 Germany API Marketplace Market by Consumers Type
8.2.4.2 UK API Marketplace Market
8.2.4.2.1 UK API Marketplace Market by Component
8.2.4.2.2 UK API Marketplace Market by Organization Size
8.2.4.2.3 UK API Marketplace Market by End User
8.2.4.2.3.1 UK API Marketplace Market by Consumers Type
8.2.4.3 France API Marketplace Market
8.2.4.3.1 France API Marketplace Market by Component
8.2.4.3.2 France API Marketplace Market by Organization Size
8.2.4.3.3 France API Marketplace Market by End User
8.2.4.3.3.1 France API Marketplace Market by Consumers Type
8.2.4.4 Russia API Marketplace Market
8.2.4.4.1 Russia API Marketplace Market by Component
8.2.4.4.2 Russia API Marketplace Market by Organization Size
8.2.4.4.3 Russia API Marketplace Market by End User
8.2.4.4.3.1 Russia API Marketplace Market by Consumers Type
8.2.4.5 Spain API Marketplace Market
8.2.4.5.1 Spain API Marketplace Market by Component
8.2.4.5.2 Spain API Marketplace Market by Organization Size
8.2.4.5.3 Spain API Marketplace Market by End User
8.2.4.5.3.1 Spain API Marketplace Market by Consumers Type
8.2.4.6 Italy API Marketplace Market
8.2.4.6.1 Italy API Marketplace Market by Component
8.2.4.6.2 Italy API Marketplace Market by Organization Size
8.2.4.6.3 Italy API Marketplace Market by End User
8.2.4.6.3.1 Italy API Marketplace Market by Consumers Type
8.2.4.7 Rest of Europe API Marketplace Market
8.2.4.7.1 Rest of Europe API Marketplace Market by Component
8.2.4.7.2 Rest of Europe API Marketplace Market by Organization Size
8.2.4.7.3 Rest of Europe API Marketplace Market by End User
8.2.4.7.3.1 Rest of Europe API Marketplace Market by Consumers Type
8.3 Asia Pacific API Marketplace Market
8.3.1 Asia Pacific API Marketplace Market by Component
8.3.1.1 Asia Pacific Platform Market by Country
8.3.1.2 Asia Pacific Services Market by Country
8.3.2 Asia Pacific API Marketplace Market by Organization Size
8.3.2.1 Asia Pacific Large Enterprises Market by Country
8.3.2.2 Asia Pacific Small & Medium Enterprises Market by Country
8.3.3 Asia Pacific API Marketplace Market by End User
8.3.3.1 Asia Pacific Consumer Market by Country
8.3.3.2 Asia Pacific API Marketplace Market by Consumers Type
8.3.3.2.1 Asia Pacific Telecom & Marketing Market by Country
8.3.3.2.2 Asia Pacific Financial Services Market by Country
8.3.3.2.3 Asia Pacific Healthcare Market by Country
8.3.3.2.4 Asia Pacific Others Market by Country
8.3.3.3 Asia Pacific API Providers Market by Country
8.3.4 Asia Pacific API Marketplace Market by Country
8.3.4.1 China API Marketplace Market
8.3.4.1.1 China API Marketplace Market by Component
8.3.4.1.2 China API Marketplace Market by Organization Size
8.3.4.1.3 China API Marketplace Market by End User
8.3.4.1.3.1 China API Marketplace Market by Consumers Type
8.3.4.2 Japan API Marketplace Market
8.3.4.2.1 Japan API Marketplace Market by Component
8.3.4.2.2 Japan API Marketplace Market by Organization Size
8.3.4.2.3 Japan API Marketplace Market by End User
8.3.4.2.3.1 Japan API Marketplace Market by Consumers Type
8.3.4.3 India API Marketplace Market
8.3.4.3.1 India API Marketplace Market by Component
8.3.4.3.2 India API Marketplace Market by Organization Size
8.3.4.3.3 India API Marketplace Market by End User
8.3.4.3.3.1 India API Marketplace Market by Consumers Type
8.3.4.4 South Korea API Marketplace Market
8.3.4.4.1 South Korea API Marketplace Market by Component
8.3.4.4.2 South Korea API Marketplace Market by Organization Size
8.3.4.4.3 South Korea API Marketplace Market by End User
8.3.4.4.3.1 South Korea API Marketplace Market by Consumers Type
8.3.4.5 Singapore API Marketplace Market
8.3.4.5.1 Singapore API Marketplace Market by Component
8.3.4.5.2 Singapore API Marketplace Market by Organization Size
8.3.4.5.3 Singapore API Marketplace Market by End User
8.3.4.5.3.1 Singapore API Marketplace Market by Consumers Type
8.3.4.6 Malaysia API Marketplace Market
8.3.4.6.1 Malaysia API Marketplace Market by Component
8.3.4.6.2 Malaysia API Marketplace Market by Organization Size
8.3.4.6.3 Malaysia API Marketplace Market by End User
8.3.4.6.3.1 Malaysia API Marketplace Market by Consumers Type
8.3.4.7 Rest of Asia Pacific API Marketplace Market
8.3.4.7.1 Rest of Asia Pacific API Marketplace Market by Component
8.3.4.7.2 Rest of Asia Pacific API Marketplace Market by Organization Size
8.3.4.7.3 Rest of Asia Pacific API Marketplace Market by End User
8.3.4.7.3.1 Rest of Asia Pacific API Marketplace Market by Consumers Type
8.4 LAMEA API Marketplace Market
8.4.1 LAMEA API Marketplace Market by Component
8.4.1.1 LAMEA Platform Market by Country
8.4.1.2 LAMEA Services Market by Country
8.4.2 LAMEA API Marketplace Market by Organization Size
8.4.2.1 LAMEA Large Enterprises Market by Country
8.4.2.2 LAMEA Small & Medium Enterprises Market by Country
8.4.3 LAMEA API Marketplace Market by End User
8.4.3.1 LAMEA Consumer Market by Country
8.4.3.2 LAMEA API Marketplace Market by Consumers Type
8.4.3.2.1 LAMEA Telecom & Marketing Market by Country
8.4.3.2.2 LAMEA Financial Services Market by Country
8.4.3.2.3 LAMEA Healthcare Market by Country
8.4.3.2.4 LAMEA Others Market by Country
8.4.3.3 LAMEA API Providers Market by Country
8.4.4 LAMEA API Marketplace Market by Country
8.4.4.1 Brazil API Marketplace Market
8.4.4.1.1 Brazil API Marketplace Market by Component
8.4.4.1.2 Brazil API Marketplace Market by Organization Size
8.4.4.1.3 Brazil API Marketplace Market by End User
8.4.4.1.3.1 Brazil API Marketplace Market by Consumers Type
8.4.4.2 Argentina API Marketplace Market
8.4.4.2.1 Argentina API Marketplace Market by Component
8.4.4.2.2 Argentina API Marketplace Market by Organization Size
8.4.4.2.3 Argentina API Marketplace Market by End User
8.4.4.2.3.1 Argentina API Marketplace Market by Consumers Type
8.4.4.3 UAE API Marketplace Market
8.4.4.3.1 UAE API Marketplace Market by Component
8.4.4.3.2 UAE API Marketplace Market by Organization Size
8.4.4.3.3 UAE API Marketplace Market by End User
8.4.4.3.3.1 UAE API Marketplace Market by Consumers Type
8.4.4.4 Saudi Arabia API Marketplace Market
8.4.4.4.1 Saudi Arabia API Marketplace Market by Component
8.4.4.4.2 Saudi Arabia API Marketplace Market by Organization Size
8.4.4.4.3 Saudi Arabia API Marketplace Market by End User
8.4.4.4.3.1 Saudi Arabia API Marketplace Market by Consumers Type
8.4.4.5 South Africa API Marketplace Market
8.4.4.5.1 South Africa API Marketplace Market by Component
8.4.4.5.2 South Africa API Marketplace Market by Organization Size
8.4.4.5.3 South Africa API Marketplace Market by End User
8.4.4.5.3.1 South Africa API Marketplace Market by Consumers Type
8.4.4.6 Nigeria API Marketplace Market
8.4.4.6.1 Nigeria API Marketplace Market by Component
8.4.4.6.2 Nigeria API Marketplace Market by Organization Size
8.4.4.6.3 Nigeria API Marketplace Market by End User
8.4.4.6.3.1 Nigeria API Marketplace Market by Consumers Type
8.4.4.7 Rest of LAMEA API Marketplace Market
8.4.4.7.1 Rest of LAMEA API Marketplace Market by Component
8.4.4.7.2 Rest of LAMEA API Marketplace Market by Organization Size
8.4.4.7.3 Rest of LAMEA API Marketplace Market by End User
8.4.4.7.3.1 Rest of LAMEA API Marketplace Market by Consumers Type
Chapter 9. Company Profiles
9.1 R Software Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.1.2.2 Acquisition and Mergers:
9.2 Celigo, Inc.
9.2.1 Company Overview
9.3 Gravitee Topco Limited
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Partnerships, Collaborations, and Agreements:
9.4 CompanyHub IT Solutions Pvt. Ltd.
9.4.1 Company Overview
9.5 Abstract API Inc
9.5.1 Company Overview
9.6 Zapier, Inc.
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Partnerships, Collaborations, and Agreements:
9.7 beNovelty Limited
9.7.1 Company Overview
9.8 Apilayer Data Products GmbH (Idera, Inc.)
9.8.1 Company Overview
9.9 Salesforce, Inc. (MuleSoft)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Research & Development Expense
9.9.5 Recent strategies and developments:
9.9.5.1 Product Launches and Product Expansions:
9.9.5.2 Acquisition and Mergers:
9.10. ServiceNow, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Acquisition and Mergers:
Chapter 10. Winning Imperative for API Marketplace Market

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