Global AI Computer Market Size, Share & Trends Analysis Report By Operating System (Windows, MacOS, and Other Operating System), By Type, By Price, By Architecture, By Device, By Regional Outlook and Forecast, 2024 - 2031

The Global AI Computer Market size is expected to reach $372.36 billion by 2031, rising at a market growth of 33.5% CAGR during the forecast period.

Strong government support for AI innovation and collaborations between universities and tech firms have also helped drive European AI computing advancements. Hence, the Europe segment procured 31% revenue share in the market in 2023. European countries, particularly Germany, the UK, and France, have been at the forefront of AI-driven automation, robotics, and smart computing solutions. The region’s focus on AI ethics, regulatory compliance (such as the EU AI Act), and AI-powered digital transformation has increased demand for AI computers across enterprises and research institutions.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2025, Google LLC teamed up with Salesforce, a software company to integrate Google’s Gemini AI models into Salesforce Agentforce, enhancing flexibility for businesses. This collaboration allows customers to choose AI models tailored to their needs. Additionally, In February, 2025, Apple, Inc. teamed up with Alibaba, an online marketplace company to integrate Alibaba’s Qwen AI models into iPhones has excited Chinese iOS developers. This collaboration, aimed at meeting China’s regulatory requirements, could boost Apple’s presence in the country. Developers hope the AI features will improve efficiency and reduce costs, with speculation about a launch at Apple’s Shanghai conference.

Based on the Analysis presented in the KBV Cardinal matrix; Google LLC, Apple, Inc. and Microsoft Corporation are the forerunners in the AI Computer Market. In March, 2025, Microsoft Corporation teamed up with the Government of Kuwait to establish an AI-powered Azure Region, accelerating digital transformation and AI adoption. The collaboration aims to drive economic growth, enhance public services, and foster AI innovation across industries. It includes initiatives in cloud transformation, cybersecurity, AI literacy, and workforce development. Companies such as NVIDIA Corporation, Dell Technologies, Inc., and Hewlett Packard Enterprise Company are some of the key innovators in AI Computer Market.

Market Growth Factors

As AI applications expand, businesses require robust AI computing infrastructure to handle complex algorithms and large-scale data processing. Companies invest in advanced AI computers, cloud-based AI solutions, and AI accelerators to stay competitive. The increasing reliance on AI-powered applications across industries highlights the crucial role of AI computing, driving continuous advancements in AI hardware and software to meet growing demands. Hence, these factors are driving the expansion of the market.

Private organizations also pour billions into AI R&D, with tech giants like Google, Microsoft, NVIDIA, OpenAI, and Tesla leading the way. OpenAI, backed by Microsoft, has significantly invested in training GPT-4 and developing advanced AI models. Google DeepMind is making strides in reinforcement learning and AI-driven healthcare solutions, while Tesla is refining its AI-powered autonomous driving technology. Meanwhile, NVIDIA invests heavily in AI chip development, such as its H100 Tensor Core GPUs, which enhance AI model training and large-scale data processing. These investments are crucial in pushing the boundaries of AI computing power and efficiency. Therefore, as AI continues to evolve, R&D funding is expected to drive next-generation AI applications, including quantum AI, edge AI, and AI-enhanced cybersecurity, shaping the future of AI computing across industries.

Market Restraining Factors

The shortage of AI professionals is not limited to engineers and data scientists. AI implementation also requires domain experts, system architects, and cybersecurity professionals who understand how AI can be integrated into specific industries such as healthcare, finance, retail, and manufacturing. The widespread deployment of AI computers across various sectors is impeded by the absence of interdisciplinary AI professionals who can bridge the divide between technical AI expertise and industry-specific applications. Thus, the shortage of skilled AI professionals remains a critical obstacle to the growth of AI computing and continues to hinder its adoption across industries.

Device Outlook

Based on device, the market is bifurcated into desktop & notebooks and workstations. The desktop & notebooks segment garnered 54% revenue share in the market in 2023. The rise of remote work, AI-driven applications, and productivity tools has fueled demand for notebooks with integrated AI capabilities. Additionally, advancements in AI-powered processors, cloud computing, and edge AI technology have made AI-driven desktops and laptops more efficient for everyday users, businesses, and educational institutions. The affordability and portability of AI-enabled notebooks have further contributed to their widespread use in corporate, gaming, creative design, and research fields, making them the dominant segment in the AI computer market.

Operating System Outlook

On the basis of operating system, the market is classified into Windows, MacOS, and others. The Windows segment acquired 50% revenue share in the market in 2023. Windows-based AI computers benefit from broad compatibility with AI software, diverse hardware options, and strong enterprise integrations. The availability of high-performance AI-powered desktops, laptops, and workstations from leading brands like Dell, HP, and Lenovo has further strengthened Windows' market presence. Microsoft's integration of AI tools like Windows Copilot, AI-driven security features, and cloud-based AI solutions via Azure has accelerated AI adoption across businesses and individual users, making Windows the preferred OS for AI-driven computing.

Type Outlook

By type, the market is divided into hardware-enabled AI PCs, next-generation AI PCs, and advanced AI PCs. The next-generation AI PCs segment garnered 32% revenue share in the market in 2023. This sector is expanding substantially as a result of advancements in cloud AI integration, real-time AI inference, and edge AI computation. These PCs are designed for high-performance AI applications, leveraging deep learning capabilities, energy-efficient AI acceleration, and AI-driven multitasking. The increasing demand for generative AI applications, AI-powered cybersecurity, and automation-driven enterprise solutions propels the adoption of next-gen AI PCs across finance, healthcare, creative design, and research industries.

Architecture Outlook

Based on architecture, the market is bifurcated into x86 and ARM. The x86 segment acquired 47% revenue share in the market in 2023. AI computers powered by Intel and AMD processors are widely used in AI research, deep learning model training, data analytics, and high-performance computing (HPC). The increasing demand for AI-driven cloud computing, AI-enhanced gaming, and AI-powered cybersecurity has fueled the adoption of x86-based AI systems in professional and industrial settings.

Price Outlook

On the basis of price, the market is segmented into low range (USD 500-1500), mid-range (USD 1600-3500), and high range (3600 & above). The low range (USD 500-1500) segment recorded 43% revenue share in the market in 2023. Consumers, students, and small businesses increasingly opt for cost-effective AI-powered devices that offer basic AI functionalities such as voice recognition, AI-driven security, and intelligent task automation. The availability of budget-friendly AI-enhanced laptops from brands like Dell, HP, Lenovo, and Acer, combined with the integration of AI features into Windows, and cloud-based AI applications, has fueled the growth of this segment.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 36% revenue share in the market in 2023. Strong investments in AI research, advanced computing infrastructure, and the presence of key AI technology companies such as NVIDIA, Intel, Microsoft, and Google drive the region’s leadership in the AI computer market. The increasing adoption of AI-powered cloud computing, AI-driven enterprise applications, and AI-enhanced consumer devices has further accelerated market growth in the U.S. and Canada.

Recent Strategies Deployed in the Market

• May-2025: Lenovo Group Limited unveiled groundbreaking hybrid AI advancements, showcasing new devices like the ThinkPad T14s 2-in-1, ThinkBook 16p Gen 6, and Yoga Solar PC Concept. They also unveiled Lenovo AI Now, Smart Connect 2.0, and the ThinkEdge SE100, offering affordable edge AI for businesses and enhancing productivity, creativity, and collaboration.
• Mar-2025: Apple, Inc. unveiled the new MacBook Air, featuring the M4 chip, up to 18 hours of battery life, a 12MP Center Stage camera, and support for two external displays. It offers improved performance, a new sky blue color, and macOS Sequoia with Apple Intelligence in a sleek design.
• Mar-2025: Apple, Inc. unveiled the new Mac Studio, its most powerful desktop yet, featuring the M4 Max and M3 Ultra chips. With up to 512GB of unified memory, advanced GPU, and Thunderbolt 5 connectivity, it excels in AI tasks, running large language models and offering groundbreaking performance, especially for professional users.
• Mar-2025: Apple, Inc. unveiled a new iPad Air featuring the M3 chip and enhanced AI capabilities, aiming to attract customers with advanced AI features like ChatGPT for tasks such as writing and photo editing.
• Mar-2025: Google LLC unveiled the Gen AI Toolbox for Databases, a tool designed to help developers integrate generative AI applications with databases securely and efficiently. In collaboration with LangChain, it supports databases like PostgreSQL and MySQL, improving performance, security, and visibility for AI-driven applications with real-time monitoring.

List of Key Companies Profiled

• Apple, Inc.
• Dell Technologies, Inc.
• Hewlett Packard Enterprise Company
• Lenovo Group Limited
• Intel Corporation
• Advanced Micro Devices, Inc.
• NVIDIA Corporation
• Microsoft Corporation
• Fujitsu Limited
• Google LLC (Alphabet Inc.)

Global AI Computer Market Report Segmentation

By Operating System

• Windows
• MacOS
• Other Operating System

By Type

• Hardware-enabled AI PCs
• Next-generation AI PCs
• Advanced AI PCs

By Price

• Low Range (USD 500 - 1,500)
• Mid-Range (USD 1,600 - 3,500)
• High Range (3,600 & above)

By Architecture

• ARM
• x86

By Device

• Desktop & Notebooks
• Workstations

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA