Global A2 Milk Market Size, Share & Industry Trends Analysis Report By Product (Liquid, and Powder), By Packaging (Cartons, Bottles, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global A2 Milk Market Size, Share & Industry Trends Analysis Report By Product (Liquid, and Powder), By Packaging (Cartons, Bottles, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global A2 Milk Market size is expected to reach $10.6 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.

As A2 milk has become more prominently featured in supermarkets, grocery stores, and online platforms, it has gained recognition and acceptance among a wider audience. Thus, Supermarket & Hypermarket segment acquired $1,514.2 million in 2022. This expanded retail presence has generated a ripple effect, positively influencing the market's growth. The increased availability means more consumers, including those residing in geographically diverse regions, now have convenient access to A2 milk. This accessibility is especially crucial in capturing the attention of individuals who may not have previously considered A2 milk a viable alternative. The result is an enlargement of the consumer base and heightened demand for this dairy product. Some of the factors impacting the market are rising concerns about digestibility, lactose intolerance & allergies, increasing proportion of the middle class globally, and higher price of A2 milk.

A2 milk, recognized for its potential to be gentler on the digestive system, aligns with the needs of individuals who face difficulties digesting conventional cow's milk. This factor has led to increased consumer adoption, contributing to the expansion of the market and elevating the demand for this alternative dairy product. This has fostered a steady rise in demand for A2 milk as individuals seek a more digestible and palatable dairy option, particularly in regions where lactose intolerance is prevalent. Additionally, as people around the world enter the middle-class bracket, they often become more health conscious. The ability to afford such products makes it easier for the middle class to incorporate A2 milk into their diets, contributing to its growing demand. The middle class is often more discerning when it comes to the quality of products they consume. They are increasingly turning to A2 milk to promote better digestion and overall well-being. Thus, an increase in the proportion of the global middle class can aid in the expansion of the market.

However, the pricing disparity between A2 milk and conventional cow's milk creates a substantial financial barrier for many consumers. With limited disposable income and budget constraints, a sizable portion of the market may opt for more cost-effective alternatives. The result is a reduced potential consumer base for A2 milk. Consumers in such regions may opt for traditional cow's milk or other dairy alternatives that are more budget friendly. The result is a reduced market share for A2 milk in these areas. Consequently, the pricing disadvantage poses a notable obstacle to the widespread adoption, affecting its market expansion and reach.

Product Outlook

Based on the product, the market is divided into liquid and powder. The liquid segment garnered the highest revenue share in the market in 2022. Liquid A2 milk is ready to consume, making it a convenient choice for those looking for a quick and easy source of dairy. It can be poured directly into a glass or used in recipes without additional preparation. Liquid A2 milk maintains the natural creamy texture and consistency of fresh milk. It can be an ideal choice for those who enjoy the traditional mouthfeel and creaminess of milk.

Packaging Outlook

On the basis of packaging, the market is segmented into cartons, bottles, and others. The bottles segment recorded a significant revenue share in the market in 2022. Plastic bottles are more durable and less prone to damage during handling and transportation, which can be advantageous if the milk needs to endure rough handling or extreme conditions. Plastic bottles are frequently more versatile in size and shape, which is why they are employed in many industries for packaging, including the production of single-serve options. Plastic bottles are transparent, allowing consumers to see the product inside, which can be reassuring in terms of product quality and freshness.

Distribution Channel Outlook

By distribution channel, the market is classified into supermarket & hypermarket, convenience stores, online, and others. The supermarket & hypermarket segment witnessed the maximum revenue share in the market in 2022. Supermarkets and hypermarkets generally offer a broader range of products, including different brands, sizes, and variations (e.g., flavored or lactose-free options). This variety enables consumers to choose products that suit their preferences and dietary needs. Supermarkets and hypermarkets typically have more competitive prices because of their enormous size and ability to make bulk purchases. As a result, shopping at one of these establishments is likely to be the more cost-effective option in the long run.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region procured the highest revenue share in the market in 2022. As incomes rise in the Asia Pacific, more consumers are looking for premium and healthier food options, and A2 milk fits this profile. The middle-class population is more willing to spend on products perceived as better for their health. Nations like China, Australia, New Zealand, and India positively impact the market revenue. A significant portion of this market comes from milk, which is regarded by people of all ages as the best health product. Furthermore, there was an abundance of milk produced due to the readily available variety of buffalo and cow breeds.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Vietnam Dairy Products Joint Stock Company, Erden Creamery Pvt Ltd, Vrindavan Dairy LLP, KESARIYA FARM PVT LTD, Sid’s Farm Private Limited, Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), The a2 Milk Company Limited, Fonterra Co-operative Group Limited, Nestle S.A, Provilac Dairy Farms Pvt. Ltd.

Scope of the Study

Market Segments covered in the Report:

By Product

• Liquid
• Powder

By Packaging

• Cartons
• Bottles
• Others

By Distribution Channel

• Supermarket & Hypermarket
• Convenience Stores
• Online
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Vietnam Dairy Products Joint Stock Company
• Erden Creamery Pvt Ltd
• Vrindavan Dairy LLP
• KESARIYA FARM PVT LTD
• Sid’s Farm Private Limited
• Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.)
• The a2 Milk Company Limited
• Fonterra Co-operative Group Limited
• Nestle S.A
• Provilac Dairy Farms Pvt. Ltd.

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