Europe On-road Motorcycles Market Size, Share & Industry Trends Analysis Report By Type (Cruiser Motorcycle, Touring Motorcycle, Sports Bike, and Standard Motorcycle), By Country and Growth Forecast, 2023 - 2030

Europe On-road Motorcycles Market Size, Share & Industry Trends Analysis Report By Type (Cruiser Motorcycle, Touring Motorcycle, Sports Bike, and Standard Motorcycle), By Country and Growth Forecast, 2023 - 2030

The Europe On-road Motorcycles Market would witness market growth of 5.0% CAGR during the forecast period (2023-2030).

The on-road motorcycle market is witnessing several trends shaping its trajectory in the coming years. One notable trend is the growing emphasis on electric motorcycles, driven by an increased awareness of environmental sustainability. Another prominent trend is the integration of advanced technology in these motorcycles. From smart connectivity features to advanced safety systems, motorcycles are becoming increasingly sophisticated. Connectivity features like GPS navigation, smartphone integration, and real-time diagnostics enhance the overall riding experience. At the same time, safety innovations like anti-lock braking systems (ABS) and traction control contribute to rider safety. Additionally, there is a growing interest in lightweight and agile motorcycles catering to urban commuters and novice riders. Manufacturers are introducing compact models with lower displacement engines, making them more accessible to a broader demographic.

The market is at the forefront of innovation, with manufacturers continually pushing boundaries to enhance performance, safety, and rider experience. One significant innovation is the development of autonomous motorcycles that leverage artificial intelligence and sensor technologies to navigate independently. While still in the experimental stage, autonomous motorcycles have the potential to revolutionize transportation by combining the thrill of riding with cutting-edge automation. Advancements in materials and manufacturing processes contribute to developing lightweight yet durable motorcycles. Using composite materials, advanced alloys, and 3D printing techniques allows manufacturers to create innovative designs that optimize both performance and fuel efficiency. Furthermore, integrating augmented reality (AR) and heads-up display (HUD) technologies is transforming how riders interact with their motorcycles. AR helmets and HUD-equipped windshields provide real-time information, such as navigation prompts, speed, and alerts, directly within the rider's field of vision, enhancing situational awareness and safety.

Germany has a strong cultural affinity for motorcycling, with a rich history and tradition associated with motorcycles. The country is home to renowned motorcycle manufacturers like BMW and iconic events like the BMW Motorrad Days. Popular routes like the Schwarzwaldhochstraße (Black Forest High Road) attract riders from both within Germany and neighboring countries, contributing to the increasing usage of these motorcycles for leisure and travel. Germany allows lane filtering in certain situations, providing a practical advantage for motorcycle commuters. Due to the above-mentioned factors, these motorcycles market will grow significantly in this region.

The Germany market dominated the Europe On-road Motorcycles Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,589.2 Million by 2030. The UK market is registering a CAGR of 4.1% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 5.7% during (2023 - 2030).

Based on Type, the market is segmented into Cruiser Motorcycle, Touring Motorcycle, Sports Bike, and Standard Motorcycle. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harley-Davidson, Inc., Yamaha Corporation (Menchey Music Service, Inc.), Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., BMW Group, Suzuki Motor Corporation, Ducati Motor Holding S.p.A (Volkswagen AG), Bajaj Auto Ltd., TVS Motor Company Ltd. (TVS Holdings Limited), Hero MotoCorp Ltd

Scope of the Study

Market Segments covered in the Report:

By Type

• Cruiser Motorcycle
• Touring Motorcycle
• Sports Bike
• Standard Motorcycle

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Harley-Davidson, Inc.
• Yamaha Corporation (Menchey Music Service, Inc.)
• Honda Motor Co. Ltd.
• Kawasaki Heavy Industries, Ltd.
• BMW Group
• Suzuki Motor Corporation
• Ducati Motor Holding S.p.A (Volkswagen AG)
• Bajaj Auto Ltd.
• TVS Motor Company Ltd. (TVS Holdings Limited)
• Hero MotoCorp Ltd

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