Europe Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Country and Growth Forecast, 2023 - 2030

Europe Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Country and Growth Forecast, 2023 - 2030


The Europe Wearable Technology Market would witness market growth of 15.2% CAGR during the forecast period (2023-2030).

The expansion of the wearable technology market is propelled by the increasing accessibility of wearable devices and the entrance of numerous smartphone manufacturers. Moreover, the proliferation of health-related apprehensions among consumers catalyzes the integration of wearable technologies that furnish instantaneous data about one's holistic well-being. The proliferation of advantageous features these devices provide, including GPS tracking, pulse monitoring, and notification alerts, augment the expansion of the market.

Additionally, the development of the standard of living and the rise in disposable income of customers drive the growth of the market. Users' primary concern, however, is the risk of data leakage; as a result, an increase in security concerns is anticipated to restrain market expansion. Additionally, market development is hindered by the high manufacturing cost and the limited battery life. Technological advancements in wearable devices are expected to generate many expansion prospects for the market.

Many European businesses incorporate wearables into corporate wellness programs to promote employee health and well-being. This includes fitness challenges, step competitions, and health monitoring initiatives. Additionally, The Federal Statistical Office (Destatis) reports that health expenditure in 2021 was 33.1 billion euros higher than in 2020, the first year of the pandemic. In 2021, health expenditure accounted for 13.2% of the gross domestic product (GDP). This proportion was 0.2 percentage points higher than in 2020. Higher healthcare expenditure can provide additional funding for research and development in health technology, including wearable devices designed for medical monitoring, preventive care, and chronic disease management. The aforementioned factors will drive the market growth in this region.

The Germany market dominated the Europe Wearable Technology Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $14,862.4 million by 2030. The UK market is exhibiting a CAGR of 14.2% during (2023 - 2030). Additionally, The France market would experience a CAGR of 16% during (2023 - 2030).

Based on Device, the market is segmented into Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others. Based on Product Type, the market is segmented into Wrist Wear, Eyewear, Hearables, Neckwear, Bodywear, and Others. Based on Application, the market is segmented into Fitness & Sports, Consumer Applications, Entertainment, Healthcare, Lifestyle, Defense, and Enterprise. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)

Scope of the Study

Market Segments covered in the Report:

By Device
  • Fitness
  • Smart Watches
  • Smart Glasses
  • Smart Clothing
  • Others
By Product Type
  • Wrist Wear
  • Eyewear
  • Hearables
  • Neckwear
  • Bodywear
  • Others
By Application
  • Fitness & Sports
  • Consumer Applications
  • Entertainment
  • Healthcare
  • Lifestyle
  • Defense
  • Enterprise
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Apple, Inc.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Garmin Ltd.
  • Motorola Solutions, Inc.
  • Fitbit, Inc. (Google LLC)
  • Nike, Inc.
  • Adidas AG
  • LG Electronics, Inc. (LG Corporation)
  • Sony Corporation
  • Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Wearable Technology Market, by Device
1.4.2 Europe Wearable Technology Market, by Product Type
1.4.3 Europe Wearable Technology Market, by Application
1.4.4 Europe Wearable Technology Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug– 2023, Sep) Leading Players
4.4 Porter’s Five Forces Analysis
Chapter 5. Europe Wearable Technology Market by Device
5.1 Europe Fitness Market by Country
5.2 Europe Smart Watches Market by Country
5.3 Europe Smart Glasses Market by Country
5.4 Europe Smart Clothing Market by Country
5.5 Europe Others Market by Country
Chapter 6. Europe Wearable Technology Market by Product Type
6.1 Europe Wrist Wear Market by Country
6.2 Europe Eyewear Market by Country
6.3 Europe Hearables Market by Country
6.4 Europe Neckwear Market by Country
6.5 Europe Bodywear Market by Country
6.6 Europe Others Market by Country
Chapter 7. Europe Wearable Technology Market by Application
7.1 Europe Fitness & Sports Market by Country
7.2 Europe Consumer Applications Market by Country
7.3 Europe Entertainment Market by Country
7.4 Europe Healthcare Market by Country
7.5 Europe Lifestyle Market by Country
7.6 Europe Defense Market by Country
7.7 Europe Enterprise Market by Country
Chapter 8. Europe Wearable Technology Market by Country
8.1 Germany Wearable Technology Market
8.1.1 Germany Wearable Technology Market by Device
8.1.2 Germany Wearable Technology Market by Product Type
8.1.3 Germany Wearable Technology Market by Application
8.2 UK Wearable Technology Market
8.2.1 UK Wearable Technology Market by Device
8.2.2 UK Wearable Technology Market by Product Type
8.2.3 UK Wearable Technology Market by Application
8.3 France Wearable Technology Market
8.3.1 France Wearable Technology Market by Device
8.3.2 France Wearable Technology Market by Product Type
8.3.3 France Wearable Technology Market by Application
8.4 Russia Wearable Technology Market
8.4.1 Russia Wearable Technology Market by Device
8.4.2 Russia Wearable Technology Market by Product Type
8.4.3 Russia Wearable Technology Market by Application
8.5 Spain Wearable Technology Market
8.5.1 Spain Wearable Technology Market by Device
8.5.2 Spain Wearable Technology Market by Product Type
8.5.3 Spain Wearable Technology Market by Application
8.6 Italy Wearable Technology Market
8.6.1 Italy Wearable Technology Market by Device
8.6.2 Italy Wearable Technology Market by Product Type
8.6.3 Italy Wearable Technology Market by Application
8.7 Rest of Europe Wearable Technology Market
8.7.1 Rest of Europe Wearable Technology Market by Device
8.7.2 Rest of Europe Wearable Technology Market by Product Type
8.7.3 Rest of Europe Wearable Technology Market by Application
Chapter 9. Company Profiles
9.1 Apple, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Samsung Electronics Co., Ltd. (Samsung Group)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Product Launches and Product Expansions:
9.2.5 SWOT Analysis
9.3 Sony Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Garmin Ltd.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Motorola Solutions, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional & Segmental Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.6 Fitbit, Inc (Google LLC)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Nike, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 Recent strategies and developments:
9.7.4.1 Product Launches and Product Expansions:
9.7.4.2 Acquisition and Mergers:
9.7.5 SWOT Analysis
9.8 Adidas AG
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 SWOT Analysis
9.9 LG Electronics, Inc. (LG Corporation)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional & Segmental Analysis
9.9.4 Research & Development Expenses
9.9.5 Recent strategies and developments:
9.9.5.1 Product Launches and Product Expansions:
9.9.6 SWOT Analysis
9.10. Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Product Launches and Product Expansions:
9.10.6 SWOT Analysis

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