Europe Virtual Tour Market Size, Share & Trends Analysis Report By Technology (Semi & Fully Immersive, and Non-immersive), By Component, By Application, By Country and Growth Forecast, 2024 - 2031

The Europe Virtual Tour Market would witness market growth of 29.6% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Virtual Tour Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $484.5 million by 2031. The UK market is exhibiting a CAGR of 28.6% during (2024 - 2031). Additionally, The France market would experience a CAGR of 30.7% during (2024 - 2031).

Hotels, resorts, and travel agencies use these tours to showcase destinations and accommodations. Travelers can explore rooms, amenities, and nearby attractions, leading to more confident bookings. Destination marketing organizations (DMOs) also employ these tours to promote cultural and natural landmarks. These tours transform educational experiences, particularly in history, science, and art.

Hospitals and clinics use these tours to familiarize patients with their facilities. This reduces anxiety for first-time visitors and improves the overall patient experience. These tours also play a role in medical training, allowing students to interactively explore complex anatomy or clinical environments. Companies use these tours for employee onboarding, safety training, and operational walkthroughs of complex machinery or facilities.

Europe’s VR/AR ecosystem is rapidly expanding, offering significant potential for the growth of this market. With a dynamic mix of small and medium enterprises (SMEs) and a few large market players, the European VR/AR industry is fostering innovation and driving the adoption of immersive technologies across various sectors. The growth of the VR/AR industry in Europe is expected to continue at a robust pace, with an estimated 37% growth rate from 2021 to 2026. This trajectory positions these tours to become a significant part of the VR/AR ecosystem, especially as industries recognize their potential to improve customer experiences. The continuous growth of the VR/AR sector will further refine these technologies, making virtual tours more accessible, realistic, and engaging for consumers across Europe. In conclusion, the thriving VR/AR ecosystem in Europe, led by innovative SMEs and bolstered by a strong market growth rate, provides fertile ground for the expansion of this market. In conclusion, the thriving VR/AR ecosystem in Europe, led by innovative SMEs and bolstered by a strong market growth rate, provides fertile ground for the expansion of this market.

Based on Technology, the market is segmented into Semi & Fully Immersive, and Non-immersive. Based on Component, the market is segmented into Hardware, Software, and Services. Based on Application, the market is segmented into Real Estate, Tourism & Hospitality, Art Galleries & Museums, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Matterport, Inc.
• Kuula, Inc.
• RTV, Inc.
• Concept3D, Inc.
• Eye Revolution Ltd.
• CloudPano
• Eyespy360 Ltd.
• Blue Raven Studios
• 360 Pano VR Solutions Private Limited

Europe Virtual Tour Market Report Segmentation

By Technology

• Semi & Fully Immersive
• Non-immersive

By Component

• Hardware
• Software
• Services

By Application

• Real Estate
• Tourism & Hospitality
• Art Galleries & Museums
• Other Application

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe