Europe Video on Demand (VoD) Market Size, Share & Trends Analysis Report By Deployment Model, By Offering, By Solution Type (OTT, Pay TV, and IPTV), By Platform Type, By Content-Type, By Monetization Model, By Vertical. By Country and Growth Forecast, 2023 - 2030
The Europe Video on Demand (VoD) Market would witness market growth of 12.7% CAGR during the forecast period (2023-2030).
The Germany market dominated the Europe Video on Demand (VoD) Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $19,482.7 million by 2030. The UK market is exhibiting a CAGR of 11.6% during (2023 - 2030). Additionally, The France market would experience a CAGR of 13.6% during (2023 - 2030).
With the advent of over-the-top (OTT) platforms like Netflix, Hulu, Amazon Prime Video, and Disney+, the market has expanded its footprint exponentially. These platforms have successfully capitalized on the demand for personalized, on-the-go content consumption, attracting a diverse audience across demographics. The ease of access and a vast library of content spanning movies, TV shows, documentaries, and original productions have solidified VoD as a dominant force in the entertainment landscape.
In addition, the applications of Video on Demand extend far beyond the traditional realms of entertainment. While movies and TV shows remain the cornerstone, VoD platforms have diversified their content offerings to include various genres, catering to niche audiences. Educational content, live events, fitness programs, and exclusive documentaries have found a new home on these platforms, creating a diverse ecosystem that caters to the evolving interests of viewers.
The UK has witnessed a significant increase in adopting online learning platforms and courses, especially with the rise of distance education and e-learning. Educational institutions can utilize VoD platforms to host and deliver recorded lectures, course materials, and supplementary content. Thus, the growing number of Internet-connected devices and expanding education sector in Europe will help in the growth of the regional video on demand (VoD) market.
Based on Deployment Model, the market is segmented into Cloud, and On-premises. Based on Offering, the market is segmented into Solution, and Services. Based on Solution Type, the market is segmented into OTT, Pay TV, and IPTV. Based on Platform Type, the market is segmented into Smartphones, Tablets/Laptops, Smart TVs, and Others. Based on Content-Type, the market is segmented into Movies, TV Shows/Web Series, Music, Educational/Fitness Programs, and Others. Based on Monetization Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertising-Support Video on Demand (AVoD), Free Ad-Supported Streaming TV (FAST), and Others. Based on Vertical, the market is segmented into Media & Entertainment, Government & Public Sector, Education, Healthcare & Lifesciences, BFSI, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Netflix, Inc.
- Amazon.com, Inc.
- Google LLC (Alphabet Inc.)
- The Walt Disney Company
- Apple, Inc.
- Comcast Corporation
- Sony Corporation
- Kaltura, Inc.
- Muvi
- Reliance Industries Limited
Europe Video on Demand (VoD) Market Report Segmentation
By Deployment Model
By Offering
- Solution
- OTT
- Pay TV
- IPTV
- Services
By Platform Type
- Smartphones
- Tablets/Laptops
- Smart TVs
- Others
By Content-Type
- Movies
- TV Shows/Web Series
- Music
- Educational/Fitness Programs
- Others
By Monetization Model
- Subscription Video on Demand (SVoD)
- Transactional Video on Demand (TVoD)
- Advertising-Support Video on Demand (AVoD)
- Free Ad-Supported Streaming TV (FAST)
- Others
By Vertical
- Media & Entertainment
- Government & Public Sector
- Education
- Healthcare & Lifesciences
- BFSI
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe