Europe User Experience (UX) Research Software Market Size, Share & Trends Analysis Report By Deployment (On-premises and Cloud),By Enterprise Type (Large Enterprise and SMEs), By Industry, By Country and Growth Forecast, 2024 - 2031

Europe User Experience (UX) Research Software Market Size, Share & Trends Analysis Report By Deployment (On-premises and Cloud),By Enterprise Type (Large Enterprise and SMEs), By Industry, By Country and Growth Forecast, 2024 - 2031


The Europe User Experience (UX) Research Software Market would witness market growth of 11.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe User Experience (UX) Research Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $57.3 million by 2031. The UK market is exhibiting a CAGR of 10% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11.8% during (2024 - 2031).

In the SaaS sector, UX research software helps companies optimize the interface and usability of their platforms, making them more user-friendly, which is crucial in a competitive market. Feedback on usability issues and preferences helps developers prioritize necessary improvements and features. UX research is also crucial in developing interfaces for connected devices and vehicles.

Moreover, the adoption of UX research software is growing rapidly across all sectors as companies recognize the value of delivering exceptional user experiences. Key factors driving this adoption include the increasing demand for personalized customer experience, the proliferation of digital platforms, and the need to stay ahead in competitive markets.

The rising digital intensity among businesses in Europe, particularly the increasing focus on digital transformation in small and medium-sized enterprises (SMEs), has significant implications for the user experience (UX) research software market. As more European companies embrace digital technologies, there is a growing need to optimize digital interfaces, improve user experiences, and align with shifting consumer expectations.

Based on Deployment, the market is segmented into On-premises and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprise and SMEs. Based on Industry, the market is segmented into Financial Services, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Automotive, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Typeform
  • Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
  • UserZoom (UserTesting Group)
  • Optimal Workshop Ltd.
  • Lookback Group, Inc
  • PlaybookUX LLC
  • Maze
  • Dovetail Research Pty. Ltd.
  • UsabilityHub Pty Ltd (Lyssna)
  • Hotjar Ltd. (ContentSquare)
Europe User Experience (UX) Research Software Market Report Segmentation

By Deployment
  • On-premises
  • Cloud
By Enterprise Type
  • Large Enterprise
  • SMEs
By Industry
  • Financial Services
  • Retail & Consumer Goods
  • Healthcare & Pharmaceuticals
  • Automotive
  • Travel & Hospitality
  • Other Industry
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe User Experience (UX) Research Software Market, by Deployment
1.4.2 Europe User Experience (UX) Research Software Market, by Enterprise Type
1.4.3 Europe User Experience (UX) Research Software Market, by Industry
1.4.4 Europe User Experience (UX) Research Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe User Experience (UX) Research Software Market by Deployment
4.1 Europe On-premises Market by Country
4.2 Europe Cloud Market by Country
Chapter 5. Europe User Experience (UX) Research Software Market by Enterprise Type
5.1 Europe Large Enterprise Market by Country
5.2 Europe SMEs Market by Country
Chapter 6. Europe User Experience (UX) Research Software Market by Industry
6.1 Europe Financial Services Market by Country
6.2 Europe Retail & Consumer Goods Market by Country
6.3 Europe Healthcare & Pharmaceuticals Market by Country
6.4 Europe Automotive Market by Country
6.5 Europe Travel & Hospitality Market by Country
6.6 Europe Other Industry Market by Country
Chapter 7. Europe User Experience (UX) Research Software Market by Country
7.1 Germany User Experience (UX) Research Software Market
7.1.1 Germany User Experience (UX) Research Software Market by Deployment
7.1.2 Germany User Experience (UX) Research Software Market by Enterprise Type
7.1.3 Germany User Experience (UX) Research Software Market by Industry
7.2 UK User Experience (UX) Research Software Market
7.2.1 UK User Experience (UX) Research Software Market by Deployment
7.2.2 UK User Experience (UX) Research Software Market by Enterprise Type
7.2.3 UK User Experience (UX) Research Software Market by Industry
7.3 France User Experience (UX) Research Software Market
7.3.1 France User Experience (UX) Research Software Market by Deployment
7.3.2 France User Experience (UX) Research Software Market by Enterprise Type
7.3.3 France User Experience (UX) Research Software Market by Industry
7.4 Russia User Experience (UX) Research Software Market
7.4.1 Russia User Experience (UX) Research Software Market by Deployment
7.4.2 Russia User Experience (UX) Research Software Market by Enterprise Type
7.4.3 Russia User Experience (UX) Research Software Market by Industry
7.5 Spain User Experience (UX) Research Software Market
7.5.1 Spain User Experience (UX) Research Software Market by Deployment
7.5.2 Spain User Experience (UX) Research Software Market by Enterprise Type
7.5.3 Spain User Experience (UX) Research Software Market by Industry
7.6 Italy User Experience (UX) Research Software Market
7.6.1 Italy User Experience (UX) Research Software Market by Deployment
7.6.2 Italy User Experience (UX) Research Software Market by Enterprise Type
7.6.3 Italy User Experience (UX) Research Software Market by Industry
7.7 Rest of Europe User Experience (UX) Research Software Market
7.7.1 Rest of Europe User Experience (UX) Research Software Market by Deployment
7.7.2 Rest of Europe User Experience (UX) Research Software Market by Enterprise Type
7.7.3 Rest of Europe User Experience (UX) Research Software Market by Industry
Chapter 8. Company Profiles
8.1 Typeform
8.1.1 Company Overview
8.2 Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
8.2.1 Company Overview
8.3 UserZoom (UserTesting Group)
8.3.1 Company Overview
8.4 Optimal Workshop Ltd.
8.4.1 Company Overview
8.5 Lookback Group, Inc.
8.5.1 Company Overview
8.6 PlaybookUX LLC
8.6.1 Company Overview
8.7 Maze
8.7.1 Company Overview
8.8 Dovetail Research Pty. Ltd.
8.8.1 Company Overview
8.9 UsabilityHub Pty Ltd (Lyssna)
8.9.1 Company Overview
8.10. Hotjar Ltd. (ContentSquare)
8.10.1 Company Overview

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