Europe Tongue Cleaner Market Size, Share & Trends Analysis Report By Material, By Distribution Channel (Supermarket/Hypermarket, Retail Store, Online Store, and Others), By Demographics, By Country and Growth Forecast, 2024 - 2031

Europe Tongue Cleaner Market Size, Share & Trends Analysis Report By Material, By Distribution Channel (Supermarket/Hypermarket, Retail Store, Online Store, and Others), By Demographics, By Country and Growth Forecast, 2024 - 2031


The Europe Tongue Cleaner Market would witness market growth of 3.7% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 29,052.1 thousand units, showcasing a growth of 9.9% (2020-2023).

Plastic tongue cleaners are favored for their cost-effectiveness, making them accessible to a wide range of consumers. They are available in various colors and designs, catering to personal preferences and aesthetic considerations. Plastic tongue cleaners are often lightweight and durable, making them easy to use and maintain. They are typically made from materials like polypropylene (PP) or polyethylene (PE), which are known for their resistance to moisture and chemicals, ensuring longevity and hygiene. Hence, in France, 1,952.83 thousand units of plastic tongue cleaners utilized in 2023.

The Germany market dominated the Europe Tongue Cleaner Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $42,727 Thousands by 2031. The UK market is experiencing a CAGR of 2.8% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 4.6% during (2024 - 2031).

Cleaning the tongue regularly can enhance taste perception. Removing debris and bacteria from the taste buds allows for better interaction with flavors, enabling individuals to enjoy food and beverages more fully. Tongue cleaning complements brushing and flossing by providing comprehensive oral care. It helps maintain oral hygiene by preventing bacterial growth on the tongue, which can contribute to dental issues such as cavities and gum disease.

Research suggests that oral health is linked to systemic health. By reducing the bacterial load in the mouth, tongue cleaning may contribute to lowering the risk of systemic conditions such as cardiovascular diseases, diabetes, and respiratory infections. Cleaning the tongue helps prevent plaque accumulation on teeth and gum surfaces. Plaque buildup is a precursor to dental problems like tooth decay and gingivitis and reducing it through tongue cleaning supports overall dental health.

As oral cancer rates rise in UK, public health campaigns will likely emphasize the importance of comprehensive oral hygiene, including tongue cleaning. This can lead to greater awareness and increased demand for tongue cleaners. UK dentists and oral health professionals may more frequently recommend tongue cleaning as part of a preventive care routine, boosting the product’s market. According to the Oral Health Foundation, in 2022, new cases of mouth cancer in the UK reached 8,846. This has increased by 34% in the last decade and by 103% compared with 20 years ago. 58% of mouth cancers appear on the tongue and tonsils. 3,034 people in the UK lost their life to mouth cancer. Therefore, the region's increasing prevalence of oral problems and high ratio of dentists is driving the market's growth.

Based on Material, the market is segmented into Metal, and Plastic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Retail Store, Online Store, and Others. Based on Demographics, the market is segmented into Adults, and Kids. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Church & Dwight Co., Inc.
  • Oxyfresh Worldwide, Inc.
  • AMANO Products limited
  • Wisdom Toothbrushes Ltd.
  • Banyan Botanicals Products
  • Prestige Consumer Healthcare, Inc.
  • supersmile
  • TePe Munhygienprodukter AB
  • Dr. Tung's Products, Inc.
Europe Tongue Cleaner Market Report Segmentation

By Material (Volume, Thousand Units, USD Million, 2020-2031)
  • Metal
  • Plastic
By Distribution Channel (Volume, Thousand Units, USD Million, 2020-2031)
  • Supermarket/Hypermarket
  • Retail Store
  • Online Store
  • Others
By Demographics (Volume, Thousand Units, USD Million, 2020-2031)
  • Adults
  • Kids
By Country (Volume, Thousand Units, USD Million, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Tongue Cleaner Market, by Material
1.4.2 Europe Tongue Cleaner Market, by Distribution Channel
1.4.3 Europe Tongue Cleaner Market, by Demographics
1.4.4 Europe Tongue Cleaner Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe Tongue Cleaner Market by Material
4.1 Europe Metal Market by Country
4.2 Europe Plastic Market by Country
Chapter 5. Europe Tongue Cleaner Market by Distribution Channel
5.1 Europe Supermarket/Hypermarket Market by Country
5.2 Europe Retail Store Market by Country
5.3 Europe Online Store Market by Country
5.4 Europe Others Market by Country
Chapter 6. Europe Tongue Cleaner Market by Demographics
6.1 Europe Adults Market by Country
6.2 Europe Kids Market by Country
Chapter 7. Europe Tongue Cleaner Market by Country
7.1 Germany Tongue Cleaner Market
7.1.1 Germany Tongue Cleaner Market by Material
7.1.2 Germany Tongue Cleaner Market by Distribution Channel
7.1.3 Germany Tongue Cleaner Market by Demographics
7.2 UK Tongue Cleaner Market
7.2.1 UK Tongue Cleaner Market by Material
7.2.2 UK Tongue Cleaner Market by Distribution Channel
7.2.3 UK Tongue Cleaner Market by Demographics
7.3 France Tongue Cleaner Market
7.3.1 France Tongue Cleaner Market by Material
7.3.2 France Tongue Cleaner Market by Distribution Channel
7.3.3 France Tongue Cleaner Market by Demographics
7.4 Russia Tongue Cleaner Market
7.4.1 Russia Tongue Cleaner Market by Material
7.4.2 Russia Tongue Cleaner Market by Distribution Channel
7.4.3 Russia Tongue Cleaner Market by Demographics
7.5 Spain Tongue Cleaner Market
7.5.1 Spain Tongue Cleaner Market by Material
7.5.2 Spain Tongue Cleaner Market by Distribution Channel
7.5.3 Spain Tongue Cleaner Market by Demographics
7.6 Italy Tongue Cleaner Market
7.6.1 Italy Tongue Cleaner Market by Material
7.6.2 Italy Tongue Cleaner Market by Distribution Channel
7.6.3 Italy Tongue Cleaner Market by Demographics
7.7 Rest of Europe Tongue Cleaner Market
7.7.1 Rest of Europe Tongue Cleaner Market by Material
7.7.2 Rest of Europe Tongue Cleaner Market by Distribution Channel
7.7.3 Rest of Europe Tongue Cleaner Market by Demographics
Chapter 8. Company Profiles
8.1 Oxyfresh Worldwide, Inc.
8.1.1 Company Overview
8.2 AMANO Products limited
8.2.1 Company Overview
8.3 Wisdom Toothbrushes Ltd.
8.3.1 Company Overview
8.4 Banyan Botanicals Products
8.4.1 Company Overview
8.5 Prestige Consumer Healthcare, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.6 Supersmile
8.6.1 Company Overview
8.7 TePe Munhygienprodukter AB
8.7.1 Company Overview
8.8 Dr. Tung's Products, Inc.
8.8.1 Company Overview
8.9 Church and Dwight Co., Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 SWOT Analysis

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