Europe Text Analytics Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional, and Managed)), By Deployment Type, By Enterprise Size, By Industry Vertical, By Application, By Country and Growth Forecast, 2024 - 2031

Europe Text Analytics Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional, and Managed)), By Deployment Type, By Enterprise Size, By Industry Vertical, By Application, By Country and Growth Forecast, 2024 - 2031

The Europe Text Analytics Market would witness market growth of 17.2% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Text Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,038.3 million by 2031. The UK market is exhibiting a CAGR of 16.3% during (2024 - 2031). Additionally, The France market would experience a CAGR of 18.2% during (2024 - 2031).

Another notable factor driving the growth of this market is its broad applicability across diverse industries. Retail and e-commerce enterprises employ text analytics to examine consumer feedback, product evaluations, and social media interactions, thereby enhancing their marketing strategies and product offerings. The healthcare sector benefits from these analytics by processing patient records, clinical notes, and research articles to identify patterns that improve diagnosis and treatment outcomes.

The increasing integration of these analytics with other technologies, such as business intelligence (BI) and customer relationship management (CRM) systems, has further amplified its utility. When combined with BI tools, these analytics provides a comprehensive view of structured and unstructured data, enabling organizations to make holistic and informed decisions. Integration with CRM platforms allows businesses to analyze customer interactions, identify pain points, and personalize engagement strategies, fostering stronger relationships and improving retention rates.

Italy is also experiencing a surge in these analytics adoption, driven by the country’s digital transformation initiatives under the Piano Nazionale di Ripresa e Resilienza (National Recovery and Resilience Plan). This plan allocates substantial resources to promote digitalization across manufacturing, healthcare, and public services. Digital Transition, a key priority of the plan, is expected to significantly boost these analytics adoption, with the market projected to reach 91.7 billion euros by 2025. These analytics is used to improve public sector efficiency and stimulate innovation in private enterprises, making it an integral part of Italy’s modernization efforts. With strong governmental support, sector-specific advancements, and a focus on digitalization, the adoption of these analytics is poised to accelerate across the continent.

Based on Component, the market is segmented into Software, and Services (Professional, and Managed). Based on Deployment Type, the market is segmented into On-Demand, and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Industry Vertical, the market is segmented into Retail, BFSI, Travel & Hospitality, Media & Entertainment, Healthcare, IT & Telecom, and Other Industry Vertical. Based on Application, the market is segmented into Customer Experience, Marketing, GRC, Document Management, Workforce Management, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Qualtrics, LLC
• IBM Corporation
• Luminoso Technologies, Inc.
• Megaputer Intelligence, Inc.
• Microsoft Corporation
• Micro Focus International PLC (Open Text Corporation)
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Averbis GmbH

Europe Text Analytics Market Report Segmentation

By Component

• Software
• Services
• Professional
• Managed

By Deployment Type

• On-Demand
• On-Premise

By Enterprise Size

• Large Enterprises
• SMEs

By Industry Vertical

• Retail
• BFSI
• Travel & Hospitality
• Media & Entertainment
• Healthcare
• IT & Telecom
• Other Industry Vertical

By Application

• Customer Experience
• Marketing
• GRC
• Document Management
• Workforce Management
• Other Application

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe