Europe Software as a Service Market Size, Share & Trends Analysis Report By Component, By Deployment (Private Cloud, Public Cloud, and Hybrid Cloud), By Application, By Enterprise Size, By Industry, By Country and Growth Forecast, 2024 - 2031
The Europe Software as a Service Market would witness market growth of 14.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Software as a Service Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $46,591.5 million by 2031. The UK market is exhibiting a CAGR of 13.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 15.5% during (2024 - 2031).
ERP systems like NetSuite, SAP, and Microsoft Dynamics are available as SaaS solutions. These systems help organizations streamline operations by integrating various business processes, including finance, HR, procurement, and inventory management. The SaaS model makes ERP systems more affordable and accessible, particularly for small and medium-sized enterprises (SMEs) that could not afford on-premise ERP systems.
SaaS has transformed HR functions through Workday, BambooHR, and ADP Workforce Now applications. These platforms enable HR departments to manage employee data, payroll, recruitment, performance reviews, and more. The ability to automate tasks, improve data security, and enhance collaboration across departments has made HR SaaS applications highly attractive for businesses.
In addition, SaaS-based marketing platforms like Mailchimp, Marketo, and ActiveCampaign have enabled businesses to automate and optimize their marketing strategies. These tools provide functionalities for email marketing, social media management, lead generation, and campaign analysis, enabling companies to run highly targeted and effective marketing campaigns at scale.
The increase in industrial production and the expansion of the European economy contribute to a larger digital transformation trend across various industries. Manufacturers, logistics providers, and supply chain managers increasingly adopt SaaS solutions to improve operational efficiency, automate processes, and support data-driven strategies. This demand for digital tools further accelerates the adoption of SaaS products, especially as European industries increasingly prioritize digitization to remain competitive and responsive to changing market conditions. In conclusion, the rising industrial production in Europe creates a fertile ground for SaaS adoption, driving demand for solutions that support increased operational efficiency, scalability, and data management.
Based on Component, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Private Cloud, Public Cloud, and Hybrid Cloud. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource planning (ERP), Content, Collaboration & Communication, Human Capital Management, BI & Analytics, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Industry, the market is segmented into Banking, Financial Services and Insurance (BFSI), Retail & Consumer goods, Healthcare, Manufacturing, Education, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Hewlett Packard Enterprise Company
- Microsoft Corporation
- Oracle Corporation
- IBM Corporation
- SAP SE
- Google LLC
- Epicor Software Corporation
- ServiceNow, Inc.
- Salesforce, Inc.
- VMware, Inc. (Broadcom Inc.)
By Component
- Software
- Services
- Private Cloud
- Public Cloud
- Hybrid Cloud
- Customer Relationship Management (CRM)
- Enterprise Resource planning (ERP)
- Content, Collaboration & Communication
- Human Capital Management
- BI & Analytics
- Other Application
- Large Enterprises
- Small & Medium Enterprises
- Banking, Financial Services and Insurance (BFSI)
- Retail & Consumer goods
- Healthcare
- Manufacturing
- Education
- Travel & Hospitality
- Other Industry
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Software as a Service Market, by Component
- 1.4.2 Europe Software as a Service Market, by Deployment
- 1.4.3 Europe Software as a Service Market, by Application
- 1.4.4 Europe Software as a Service Market, by Enterprise Size
- 1.4.5 Europe Software as a Service Market, by Industry
- 1.4.6 Europe Software as a Service Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2024, Sep) Leading Players
- 4.5 Porter Five Forces Analysis
- Chapter 5. Europe Software as a Service Market by Component
- 5.1 Europe Software Market by Country
- 5.2 Europe Services Market by Country
- Chapter 6. Europe Software as a Service Market by Deployment
- 6.1 Europe Private Cloud Market by Country
- 6.2 Europe Public Cloud Market by Country
- 6.3 Europe Hybrid Cloud Market by Country
- Chapter 7. Europe Software as a Service Market by Application
- 7.1 Europe Customer Relationship Management (CRM) Market by Country
- 7.2 Europe Enterprise Resource planning (ERP) Market by Country
- 7.3 Europe Content, Collaboration & Communication Market by Country
- 7.4 Europe Human Capital Management Market by Country
- 7.5 Europe BI & Analytics Market by Country
- 7.6 Europe Other Application Market by Country
- Chapter 8. Europe Software as a Service Market by Enterprise Size
- 8.1 Europe Large Enterprises Market by Country
- 8.2 Europe Small & Medium Enterprises Market by Country
- Chapter 9. Europe Software as a Service Market by Industry
- 9.1 Europe Banking, Financial Services and Insurance (BFSI) Market by Country
- 9.2 Europe Retail & Consumer goods Market by Country
- 9.3 Europe Healthcare Market by Country
- 9.4 Europe Manufacturing Market by Country
- 9.5 Europe Education Market by Country
- 9.6 Europe Travel & Hospitality Market by Country
- 9.7 Europe Other Industry Market by Country
- Chapter 10. Europe Software as a Service Market by Country
- 10.1 Germany Software as a Service Market
- 10.1.1 Germany Software as a Service Market by Component
- 10.1.2 Germany Software as a Service Market by Deployment
- 10.1.3 Germany Software as a Service Market by Application
- 10.1.4 Germany Software as a Service Market by Enterprise Size
- 10.1.5 Germany Software as a Service Market by Industry
- 10.2 UK Software as a Service Market
- 10.2.1 UK Software as a Service Market by Component
- 10.2.2 UK Software as a Service Market by Deployment
- 10.2.3 UK Software as a Service Market by Application
- 10.2.4 UK Software as a Service Market by Enterprise Size
- 10.2.5 UK Software as a Service Market by Industry
- 10.3 France Software as a Service Market
- 10.3.1 France Software as a Service Market by Component
- 10.3.2 France Software as a Service Market by Deployment
- 10.3.3 France Software as a Service Market by Application
- 10.3.4 France Software as a Service Market by Enterprise Size
- 10.3.5 France Software as a Service Market by Industry
- 10.4 Russia Software as a Service Market
- 10.4.1 Russia Software as a Service Market by Component
- 10.4.2 Russia Software as a Service Market by Deployment
- 10.4.3 Russia Software as a Service Market by Application
- 10.4.4 Russia Software as a Service Market by Enterprise Size
- 10.4.5 Russia Software as a Service Market by Industry
- 10.5 Spain Software as a Service Market
- 10.5.1 Spain Software as a Service Market by Component
- 10.5.2 Spain Software as a Service Market by Deployment
- 10.5.3 Spain Software as a Service Market by Application
- 10.5.4 Spain Software as a Service Market by Enterprise Size
- 10.5.5 Spain Software as a Service Market by Industry
- 10.6 Italy Software as a Service Market
- 10.6.1 Italy Software as a Service Market by Component
- 10.6.2 Italy Software as a Service Market by Deployment
- 10.6.3 Italy Software as a Service Market by Application
- 10.6.4 Italy Software as a Service Market by Enterprise Size
- 10.6.5 Italy Software as a Service Market by Industry
- 10.7 Rest of Europe Software as a Service Market
- 10.7.1 Rest of Europe Software as a Service Market by Component
- 10.7.2 Rest of Europe Software as a Service Market by Deployment
- 10.7.3 Rest of Europe Software as a Service Market by Application
- 10.7.4 Rest of Europe Software as a Service Market by Enterprise Size
- 10.7.5 Rest of Europe Software as a Service Market by Industry
- Chapter 11. Company Profiles
- 11.1 Hewlett Packard Enterprise Company
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Segmental and Regional Analysis
- 11.1.4 Research & Development Expense
- 11.1.5 Recent strategies and developments:
- 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.5.2 Product Launches and Product Expansions:
- 11.1.5.3 Acquisition and Mergers:
- 11.1.6 SWOT Analysis
- 11.2 Microsoft Corporation
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Partnerships, Collaborations, and Agreements:
- 11.2.5.2 Acquisition and Mergers:
- 11.2.6 SWOT Analysis
- 11.3 Oracle Corporation
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental and Regional Analysis
- 11.3.4 Research & Development Expense
- 11.3.5 Recent strategies and developments:
- 11.3.5.1 Partnerships, Collaborations, and Agreements:
- 11.3.5.2 Acquisition and Mergers:
- 11.3.6 SWOT Analysis
- 11.4 IBM Corporation
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Regional & Segmental Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.5.2 Acquisition and Mergers:
- 11.4.6 SWOT Analysis
- 11.5 SAP SE
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
- 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.6 SWOT Analysis
- 11.6 Google LLC (Alphabet Inc.)
- 11.6.1 Company Overview
- 11.6.2 Financial Analysis
- 11.6.3 Segmental and Regional Analysis
- 11.6.4 Research & Development Expense
- 11.6.5 Recent strategies and developments:
- 11.6.5.1 Partnerships, Collaborations, and Agreements:
- 11.6.5.2 Acquisition and Mergers:
- 11.6.6 SWOT Analysis
- 11.7 Epicor Software Corporation
- 11.7.1 Company Overview
- 11.7.2 Recent strategies and developments:
- 11.7.2.1 Partnerships, Collaborations, and Agreements:
- 11.8 ServiceNow, Inc.
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Regional Analysis
- 11.8.4 Research & Development Expenses
- 11.9 Salesforce, Inc.
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Research & Development Expenses
- 11.9.5 Recent strategies and developments:
- 11.9.5.1 Acquisition and Mergers:
- 11.9.6 SWOT Analysis
- 11.10. VMware, Inc. (Broadcom Inc.)
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Research & Development Expense
- 11.10.5 SWOT Analysis
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