Europe Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

Europe Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031


The Europe Social Media Listening Market would witness market growth of 13.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,397.3 million by 2031. The UK market is exhibiting a CAGR of 12.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 14.3% during (2024 - 2031).

They plays an essential role in crisis management. Social media can amplify negative feedback, and a brand's failure to address customer complaints or negative sentiment can quickly escalate into a full-blown reputation crisis. Swift responses to customer concerns can help brands turn a potentially damaging situation into an opportunity for positive engagement. Moreover, these tools can assist in pinpointing the source of negative sentiment, allowing brands to tackle problems at their root.

Artificial intelligence and machine learning advancements have benefited this market. These technologies have enabled the development of more sophisticated tools capable of understanding the nuances of language, including sarcasm, slang, and cultural context. This has made sentiment analysis more accurate and reliable, providing brands with deeper insights into how consumers feel about them. AI-powered these tools can also detect anomalies and predict trends, allowing businesses to be more proactive rather than reactive in their decision-making.

The European market is defined by its diversity, with each country contributing uniquely to the growing demand based on its specific industry needs and regulatory environment. The increasing recognition of social media insights as a tool for customer experience management, competitive intelligence, and brand reputation monitoring drives this market across the region. In France, high social media usage is a major factor behind the rising demand for these tools. The United Kingdom has seen a growing demand for these tools, driven by the government's active use of social media insights for public communication and policymaking. The defense sector also benefits from these tools for strategic monitoring, including tracking potential threats and misinformation. Thus, as more businesses across different sectors recognize the value of social media insights, the demand for advanced and compliant social media listening tools is expected to continue rising in the European market.

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Hootsuite, Inc.
  • IBM Corporation
  • Runtime Collective Limited (Brandwatch)
  • Sprout Social, Inc.
  • Buffer, Inc
  • Mention
  • Synthesio (Ipsos Synthesio, Inc.)
  • Brand24 Global Inc.
  • Meltwater
  • Quid
  • Google LLC
Europe Social Media Listening Market Report Segmentation

By Application
  • Brand Management
  • Customer Experience Management
  • Marketing Campaign Management
  • Sales & Lead Generation
  • Competitive Benchmarking
  • Product Development & Innovation
  • Other Application
By Solutions
  • Software
  • Services
By Vertical
  • Retail & E-commerce
  • Media & Entertainment
  • BFSI
  • Healthcare & Life Sciences
  • IT & Telecommunications
  • Travel & Hospitality
  • Government & Defence
  • Other Vertical
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Media Listening Market, by Application
1.4.2 Europe Social Media Listening Market, by Solutions
1.4.3 Europe Social Media Listening Market, by Vertical
1.4.4 Europe Social Media Listening Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis
Chapter 5. Europe Social Media Listening Market by Application
5.1 Europe Brand Management Market by Country
5.2 Europe Customer Experience Management Market by Country
5.3 Europe Marketing Campaign Management Market by Country
5.4 Europe Sales & Lead Generation Market by Country
5.5 Europe Competitive Benchmarking Market by Country
5.6 Europe Product Development & Innovation Market by Country
5.7 Europe Other Application Market by Country
Chapter 6. Europe Social Media Listening Market by Solutions
6.1 Europe Software Market by Country
6.2 Europe Services Market by Country
Chapter 7. Europe Social Media Listening Market by Vertical
7.1 Europe Retail & E-commerce Market by Country
7.2 Europe Media & Entertainment Market by Country
7.3 Europe BFSI Market by Country
7.4 Europe Healthcare & Life Sciences Market by Country
7.5 Europe IT & Telecommunications Market by Country
7.6 Europe Travel & Hospitality Market by Country
7.7 Europe Government & Defence Market by Country
7.8 Europe Other Vertical Market by Country
Chapter 8. Europe Social Media Listening Market by Country
8.1 Germany Social Media Listening Market
8.1.1 Germany Social Media Listening Market by Application
8.1.2 Germany Social Media Listening Market by Solutions
8.1.3 Germany Social Media Listening Market by Vertical
8.2 UK Social Media Listening Market
8.2.1 UK Social Media Listening Market by Application
8.2.2 UK Social Media Listening Market by Solutions
8.2.3 UK Social Media Listening Market by Vertical
8.3 France Social Media Listening Market
8.3.1 France Social Media Listening Market by Application
8.3.2 France Social Media Listening Market by Solutions
8.3.3 France Social Media Listening Market by Vertical
8.4 Russia Social Media Listening Market
8.4.1 Russia Social Media Listening Market by Application
8.4.2 Russia Social Media Listening Market by Solutions
8.4.3 Russia Social Media Listening Market by Vertical
8.5 Spain Social Media Listening Market
8.5.1 Spain Social Media Listening Market by Application
8.5.2 Spain Social Media Listening Market by Solutions
8.5.3 Spain Social Media Listening Market by Vertical
8.6 Italy Social Media Listening Market
8.6.1 Italy Social Media Listening Market by Application
8.6.2 Italy Social Media Listening Market by Solutions
8.6.3 Italy Social Media Listening Market by Vertical
8.7 Rest of Europe Social Media Listening Market
8.7.1 Rest of Europe Social Media Listening Market by Application
8.7.2 Rest of Europe Social Media Listening Market by Solutions
8.7.3 Rest of Europe Social Media Listening Market by Vertical
Chapter 9. Company Profiles
9.1 Hootsuite, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Acquisition and Mergers:
9.1.3 SWOT Analysis
9.2 IBM Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional & Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
9.4.1 Company Overview
9.5 Buffer, Inc.
9.5.1 Company Overview
9.6 Mention
9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
9.7.1 Company Overview
9.8 Brand24 Global Inc.
9.8.1 Company Overview
9.9 Meltwater
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
9.10.1 Company Overview
9.11 Google LLC
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Segmental and Regional Analysis
9.11.4 Research & Development Expense
9.11.5 SWOT Analysis

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