Europe Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast, 2022

Europe Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast, 2022 - 2028

The Europe Smart Advertising Services Market would witness market growth of 20.3% CAGR during the forecast period (2022-2028).

Marketers must work with their data and analytics professionals to creatively utilize consumer data. By gathering data from many sources, marketing, and data science, experts may jointly search for trends in consumer behavior. Marketing professionals may create and deliver a customized, geo-targeted message to their clients by, for instance, integrating psychographic data to understand the motivations behind a customer's behavior with demographic data about where they reside.

For instance, a marketing team for a food shop may be able to develop a geo-targeted advertisement with a location-based, personalized message if they are aware that their average consumer has an afternoon snack before going to the gym. Using data-driven insights in marketing may boost business development while enhancing the consumer experience. Companies that manage data and creativity together develop at a pace that is about twice as high as those that manage both talents separately.

One of the biggest e-commerce economies in Europe is found in Germany. The number of online shoppers, the percentage of people using the internet, and the average annual spending are all higher than in Europe. Germany's internet population is projected to grow from 62.4 million in 2020 to 68.4 million in 2025. In 2021, the German industry saw a 77 percent penetration of e-commerce. Home delivery, 24/7 accessibility, and convenience are major drivers of online shopping, according to 64% of German internet customers (60 percent). The region's high internet usage, combined with the growing preference for e-commerce, is anticipated to surge the adoption of new-age advertising services like smart advertising and therefore boost the market growth in the region.

The Germany market dominated the Europe Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $83,056 million by 2028. The UK market is anticipated to grow at a CAGR of 19.3% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 21.2% during (2022 - 2028).

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By Type

• Search Engine Advertising
• Mobile Advertising
• Social Media Advertising
• Email Advertising
• Online Display Advertising
• Video Advertising
• Others

By Platform Type

• Mobile
• Laptops, Desktops & Tablets
• Others

By Pricing Model

• Performance Based Advertising
• Cost Per Mille (CPM)
• Hybrid

By Vertical

• Retail & Consumer Goods
• IT & Telecommunication
• BFSI
• Education
• Healthcare & Dental
• Media & Entertainment
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Alibaba Group Holding Limited
• Hulu, LLC (The Walt Disney Company)
• Deloitte Touche Tohmatsu Limited
• Google LLC (Alphabet, Inc.)
• Facebook (Meta Platforms, Inc.)
• Twitter, Inc.
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Microsoft Corporation
• BlueFocus Communication Group

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