Europe Shortening Market Size, Share & Trends Analysis Report By Source, By Application (Bakery Products, Confectionery Products, Snacks & Savory Products, and Others), By Sales Channel (Indirect Sales, and Direct Sales). By Country and Growth Forecast, 2

Europe Shortening Market Size, Share & Trends Analysis Report By Source, By Application (Bakery Products, Confectionery Products, Snacks & Savory Products, and Others), By Sales Channel (Indirect Sales, and Direct Sales). By Country and Growth Forecast, 2023 - 2030

The Europe Shortening Market would witness market growth of 3.2% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 64,588.28 Tonnes, showcasing a growth of 3.3% (2019-2022).

Common vegetable sources used in shortening production include soybean, palm, canola, sunflower, and cottonseed oils. Soybean oil, with its neutral flavor profile and versatility, is a popular choice among manufacturers, providing stability and texture to baked goods, fried foods, and processed snacks. Therefore, the Germany market extracted 17,344.50 tonnes of shortening from vegetables in 2022.

The Germany market dominated the Europe Shortening Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $417.5 Million by 2030. The UK market is exhibiting a CAGR of 2.3% during (2023 - 2030). Additionally, The France market would experience a CAGR of 3.9% during (2023 - 2030).

Shortening has found a welcoming home everywhere in the kitchens of restaurants, bakeries, and cafes. Chefs appreciate its transformative effects on the texture of baked goods, including pastries, pies, and cakes. The ease of use and reliability in achieving consistent results have led to the widespread adoption of shortening in these culinary establishments. Its versatility extends beyond baking, with chefs utilizing it for frying applications to achieve the desired crispiness in fried foods.

Additionally, the food processing industry has embraced shortening as a key ingredient in producing diverse products. Its role in enhancing the taste and texture of processed foods has contributed to its widespread adoption in this sector. Shortening is crucial in meeting consumer expectations for quality, flavor, and convenience, from ready-to-eat meals to snacks and confectionery items.

According to the International Trade Administration, the number of e-commerce consumers in Spain reached 30 million in 2021. eCommerce penetration was estimated at 63%, and internet penetration at 83% in 2021. By 2025, there will be 37 million eCommerce users, a 25% increase. The e-commerce industry provides consumers in Spain with easy access to a wide range of shortening products from the comfort of their homes. Thus, all these factors will uplift the regional market’s expansion in the coming years.

Based on Source, the market is segmented into Vegetable, and Animal. Based on Application, the market is segmented into Bakery Products, Confectionery Products, Snacks & Savory Products, and Others. Based on Sales Channel, the market is segmented into Indirect Sales, and Direct Sales. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Cargill, Incorporated
• Wilmar International Limited
• Bunge Limited
• Associated British Foods PLC (Wittington Investments Limited)
• The J.M Smucker Company
• Premium Vegetable Oils Sdn Bhd
• Ventura Foods, LLC
• Namchow Holdings Co., Ltd.
• Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
• AAK AB

Europe Shortening Market Report Segmentation

By Source (Volume, Tonnes, USD Billion, 2019-2030)

• Vegetable
• Animal

By Application (Volume, Tonnes, USD Billion, 2019-2030)

• Bakery Products
• Confectionery Products
• Snacks & Savory Products
• Others

By Sales Channel (Volume, Tonnes, USD Billion, 2019-2030)

• Indirect Sales
• Direct Sales

By Country (Volume, Tonnes, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe