Europe Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

Europe Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The Europe Sex Toys Market would witness market growth of 8.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Sex Toys Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,949.1 Million by 2031. The UK market is registering a CAGR of 7.8% during (2024 - 2031). Additionally, The France market would showcase a CAGR of 8.7% during (2024 - 2031).

The sex toys market has become increasingly inclusive due to the rising acceptance of LGBTQ+ communities, with brands creating products that cater to diverse sexual orientations, preferences, and identities. Companies like Wild Flower and Unbound have developed gender-neutral products, such as Wild Flower’s “Enby,” which is designed for use by individuals or couples of any gender or orientation. This shift toward inclusivity has also led to the creation of gender-affirming products specifically tailored for transgender individuals.

Moreover, tantus offers packers and prosthetics for transgender individuals, while Buck Angel’s collaboration with brands has produced toys like the Buck Off stroker, specifically designed for trans men. These products not only address the physical needs of LGBTQ+ consumers but also foster a sense of comfort and affirmation, aligning with individual identities.

The European sex toys market is witnessing rapid growth as societal norms evolve and awareness of sexual wellness increases across the region. With a more progressive outlook toward sexual health, many European nations are embracing products that enhance personal wellness, intimacy, and self-care. Trends such as a focus on wellness, gender inclusivity, discreet e-commerce, and advanced product innovation are driving this demand. Europe is also known for its openness toward sexual education and progressive policies, which have played a vital role in promoting sexual health as a component of overall well-being.

Based on End-user, the market is segmented into Women and Men. Based on Product Type, the market is segmented into Vibrators, Dildos, Rings and Other Product Types. Based on Distribution Channel, the market is segmented into E-commerce, Specialty Stores, and Mass Merchandisers. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

Europe Sex Toys Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe