Europe Service Analytics Market Size, Share & Trends Analysis Report By Enterprise Size, By Component, By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

Europe Service Analytics Market Size, Share & Trends Analysis Report By Enterprise Size, By Component, By Application, By End Use, By Country and Growth Forecast, 2024 - 2031


The Europe Service Analytics Market would witness market growth of 14.3% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Service Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $133.5 million by 2031. The UK market is experiencing a CAGR of 13.3% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 15.2% during (2024 - 2031).

The expansion of the market is primarily driven by the increasing emphasis on customer experience. To improve customer experiences, companies utilize these insights to predict customer requirements, identify pain points in service delivery, and optimize resource allocation to provide faster and more accurate support. Customer satisfaction is essential for brand loyalty in the retail, banking, and telecommunications sectors, where service analytics has become an essential instrument for maintaining a competitive edge.

Cloud computing offers several advantages for service analytics, including flexibility, scalability, and cost-effectiveness. By leveraging cloud platforms, organizations can deploy analytics solutions quickly without the need for significant on-premise infrastructure investments. Cloud-based service analytics platforms also enable businesses to scale their analytics capabilities as their service operations grow, allowing them to analyze larger volumes of data and accommodate new use cases.

Italy is experiencing a significant boost in the adoption of service analytics, largely driven by the country's broader digital transformation efforts. Italian businesses across various sectors, including manufacturing, healthcare, and public services, are increasingly adopting analytics tools to streamline operations and enhance service delivery. The Italian government has been instrumental in fostering this digital shift through its Piano Nazionale di Ripresa e Resilienza (National Recovery and Resilience Plan). It allocates substantial funds to promote digitalization across industries. The Digital Transition is a cross-cutting priority of the National Recovery and Resilience Plan (NRRP) that is expected to contribute significantly to the exponential growth of this market in Italy.

The market is expected to reach 91.7 billion euros in 2025, partly driven by the NRRP. This plan encourages the adoption of technologies like service analytics to improve public sector efficiency and stimulate innovation in the private sector. Thus, the service analytics market across Europe is witnessing significant growth.

Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Customer Service Analytics, IT Service Analytics, and Field Service Analytics. Based on End Use, the market is segmented into BFSI, IT & Telecom, Retail, Healthcare, Manufacturing, Government, and Other End Uses. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Cloudera, Inc.
  • MicroStrategy, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • ServiceNow, Inc.
  • SAS Institute Inc.
  • Domo, Inc.
  • Google LLC
Europe Service Analytics Market Report Segmentation

By Enterprise Size
  • Large Enterprises
  • SMEs
By Component
  • Solution
  • Services
By Deployment
  • Cloud
  • On-premise
By Application
  • Customer Service Analytics
  • IT Service Analytics
  • Field Service Analytics
By End Use
  • BFSI
  • IT & Telecom
  • Retail
  • Healthcare
  • Manufacturing
  • Government
  • Other End Uses
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Service Analytics Market, by Enterprise Size
1.4.2 Europe Service Analytics Market, by Component
1.4.3 Europe Service Analytics Market, by Deployment
1.4.4 Europe Service Analytics Market, by Application
1.4.5 Europe Service Analytics Market, by End Use
1.4.6 Europe Service Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Europe Service Analytics Market by Enterprise Size
5.1 Europe Large Enterprises Market by Country
5.2 Europe SMEs Market by Country
Chapter 6. Europe Service Analytics Market by Component
6.1 Europe Solution Market by Country
6.2 Europe Services Market by Country
Chapter 7. Europe Service Analytics Market by Deployment
7.1 Europe Cloud Market by Country
7.2 Europe On-premise Market by Country
Chapter 8. Europe Service Analytics Market by Application
8.1 Europe Customer Service Analytics Market by Country
8.2 Europe IT Service Analytics Market by Country
8.3 Europe Field Service Analytics Market by Country
Chapter 9. Europe Service Analytics Market by End Use
9.1 Europe BFSI Market by Country
9.2 Europe IT & Telecom Market by Country
9.3 Europe Retail Market by Country
9.4 Europe Healthcare Market by Country
9.5 Europe Manufacturing Market by Country
9.6 Europe Government Market by Country
9.7 Europe Other End Uses Market by Country
Chapter 10. Europe Service Analytics Market by Country
10.1 Germany Service Analytics Market
10.1.1 Germany Service Analytics Market by Enterprise Size
10.1.2 Germany Service Analytics Market by Component
10.1.3 Germany Service Analytics Market by Deployment
10.1.4 Germany Service Analytics Market by Application
10.1.5 Germany Service Analytics Market by End Use
10.2 UK Service Analytics Market
10.2.1 UK Service Analytics Market by Enterprise Size
10.2.2 UK Service Analytics Market by Component
10.2.3 UK Service Analytics Market by Deployment
10.2.4 UK Service Analytics Market by Application
10.2.5 UK Service Analytics Market by End Use
10.3 France Service Analytics Market
10.3.1 France Service Analytics Market by Enterprise Size
10.3.2 France Service Analytics Market by Component
10.3.3 France Service Analytics Market by Deployment
10.3.4 France Service Analytics Market by Application
10.3.5 France Service Analytics Market by End Use
10.4 Russia Service Analytics Market
10.4.1 Russia Service Analytics Market by Enterprise Size
10.4.2 Russia Service Analytics Market by Component
10.4.3 Russia Service Analytics Market by Deployment
10.4.4 Russia Service Analytics Market by Application
10.4.5 Russia Service Analytics Market by End Use
10.5 Spain Service Analytics Market
10.5.1 Spain Service Analytics Market by Enterprise Size
10.5.2 Spain Service Analytics Market by Component
10.5.3 Spain Service Analytics Market by Deployment
10.5.4 Spain Service Analytics Market by Application
10.5.5 Spain Service Analytics Market by End Use
10.6 Italy Service Analytics Market
10.6.1 Italy Service Analytics Market by Enterprise Size
10.6.2 Italy Service Analytics Market by Component
10.6.3 Italy Service Analytics Market by Deployment
10.6.4 Italy Service Analytics Market by Application
10.6.5 Italy Service Analytics Market by End Use
10.7 Rest of Europe Service Analytics Market
10.7.1 Rest of Europe Service Analytics Market by Enterprise Size
10.7.2 Rest of Europe Service Analytics Market by Component
10.7.3 Rest of Europe Service Analytics Market by Deployment
10.7.4 Rest of Europe Service Analytics Market by Application
10.7.5 Rest of Europe Service Analytics Market by End Use
Chapter 11. Company Profiles
11.1 Cloudera, Inc.
11.1.1 Company Overview
11.1.2 Recent strategies and developments:
11.1.2.1 Partnerships, Collaborations, and Agreements:
11.1.2.2 Product Launches and Product Expansions:
11.1.2.3 Acquisition and Mergers:
11.1.3 SWOT Analysis
11.2 MicroStrategy, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Oracle Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.6 SWOT Analysis
11.5 Salesforce, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 SAP SE
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 ServiceNow, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.8 SAS Institute, Inc.
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Partnerships, Collaborations, and Agreements:
11.8.3 SWOT Analysis
11.9 Domo, Inc
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent strategies and developments:
11.9.5.1 Partnerships, Collaborations, and Agreements:
11.9.6 SWOT Analysis
11.10. Google LLC (Alphabet Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expense
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.6 SWOT Analysis

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