Europe Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

Europe Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

The Europe Retail Media Networks Market would witness market growth of 10.1% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,104.8 million by 2031. The UK market is exhibiting a CAGR of 9.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11% during (2024 - 2031).

By integrating RMNs with social media platforms, retailers can expand their reach and interact with consumers on platforms where they spend significant time. This may involve sponsored posts, influencer collaborations, or retargeting ads that lead users back to the retailer’s site for purchase. Real-time bidding allows retailers to automate the purchasing and selling of ad space, which is facilitated by the ascendance of programmatic advertising. RMNs can utilize this technology to optimize ad placements across various digital channels, ensuring that brands achieve maximum visibility while minimizing costs.

The adoption of these networks has accelerated rapidly over the past few years and has been influenced by several key factors. Retailers are increasingly forming strategic partnerships with brands to enhance their advertising offerings. By collaborating, retailers can provide brands with tailored advertising solutions that leverage their customer insights, driving mutual growth.

70% of EU internet users reported purchasing goods or services online in 2023, showcasing a strong shift towards e-commerce. This growing trend of online shopping presents an excellent opportunity for these Networks, which facilitate targeted advertising and personalized marketing strategies for brands looking to connect with consumers at key moments in their shopping journeys. This market is experiencing substantial development due to the growing prevalence of mobile phones and the internet in Europe. According to Eurostat, 91% of EU citizens were internet users in 2023, a substantial increase from 67% in 2010. This surge in internet accessibility indicates a growing digital landscape where consumers are increasingly comfortable engaging in online activities. In conclusion, Europe's growing internet and mobile device penetration is poised to boost the retail media networks market substantially. In an ever-evolving digital landscape, brands increasingly rely on RMNs to enhance visibility, generate sales, and establish significant connections with their target audiences as consumer behaviour transitions to online and mobile shopping.

Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Amazon.com, Inc.
• Walmart, Inc.
• eBay, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Europe Retail Media Networks Market Report Segmentation

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Beauty & Personal Care
• Other Industry Verticals

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Industry Verticals
• Other Advertising Formats

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe