Europe Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030
The Europe Programmatic Display Market would witness market growth of 32.6% CAGR during the forecast period (2023-2030).
The Germany market dominated the Europe Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $25,787.5 Million by 2030. The UK market is exhibiting a CAGR of 31.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 33.7% during (2023 - 2030).
The ability to reach potential customers across various touchpoints ensures that brands remain top-of-mind, contributing to long-term brand loyalty. Furthermore, programmatic display offers the advantage of data-driven optimization for advertisers focused on performance marketing. By targeting distinct audience segments according to their online behaviour, demographics, and preferences, advertisers can maximize the efficiency of their ad spend and optimize conversion campaigns.
Programmatic display is instrumental in retargeting campaigns, where advertisers can reconnect with users who have previously interacted with their brand. Behavioural targeting leverages user data to deliver ads that align with individual preferences, ensuring that the advertising message resonates with the target audience. Moreover, the seamless integration of programmatic capabilities with native advertising formats enhances the user experience by delivering non-intrusive, contextually relevant ads.
Social media platform usage in the European Union (EU) is rising, with platforms like Facebook, Instagram, Twitter, LinkedIn, and others widely used across the member states. The increasing digitalization of societies, coupled with widespread internet access, has contributed to the growing influence of social media in the EU. Therefore, rising e-commerce trends and social media usage in Europe will help in the expansion of the regional market.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
By Channel
- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
- Online Video
- Online Display
- Mobile Video
- Mobile Display
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Programmatic Display Market, by Channel
- 1.4.2 Europe Programmatic Display Market, by Type
- 1.4.3 Europe Programmatic Display Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Opportunities
- 3.2.3 Market Restraints
- 3.2.4 Market Challenges
- 3.3 Porter’s Five Forces Analysis
- Chapter 4. Europe Programmatic Display Market by Channel
- 4.1 Europe Private Marketplaces (PMP) Market by Country
- 4.2 Europe Real Time Bidding (RTB) Market by Country
- 4.3 Europe Automated Guaranteed (AG) Market by Country
- Chapter 5. Europe Programmatic Display Market by Type
- 5.1 Europe Online Video Market by Country
- 5.2 Europe Online Display Market by Country
- 5.3 Europe Mobile Video Market by Country
- 5.4 Europe Mobile Display Market by Country
- Chapter 6. Europe Programmatic Display Market by Country
- 6.1 Germany Programmatic Display Market
- 6.1.1 Germany Programmatic Display Market by Channel
- 6.1.2 Germany Programmatic Display Market by Type
- 6.2 UK Programmatic Display Market
- 6.2.1 UK Programmatic Display Market by Channel
- 6.2.2 UK Programmatic Display Market by Type
- 6.3 France Programmatic Display Market
- 6.3.1 France Programmatic Display Market by Channel
- 6.3.2 France Programmatic Display Market by Type
- 6.4 Russia Programmatic Display Market
- 6.4.1 Russia Programmatic Display Market by Channel
- 6.4.2 Russia Programmatic Display Market by Type
- 6.5 Spain Programmatic Display Market
- 6.5.1 Spain Programmatic Display Market by Channel
- 6.5.2 Spain Programmatic Display Market by Type
- 6.6 Italy Programmatic Display Market
- 6.6.1 Italy Programmatic Display Market by Channel
- 6.6.2 Italy Programmatic Display Market by Type
- 6.7 Rest of Europe Programmatic Display Market
- 6.7.1 Rest of Europe Programmatic Display Market by Channel
- 6.7.2 Rest of Europe Programmatic Display Market by Type
- Chapter 7. Company Profiles
- 7.1 AT&T, Inc.
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expense
- 7.1.5 SWOT Analysis
- 7.2 Verizon Communications, Inc.
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental Analysis
- 7.2.4 Recent strategies and developments:
- 7.2.4.1 Partnerships, Collaborations, and Agreements:
- 7.2.4.2 Product Launches and Product Expansions:
- 7.2.5 SWOT Analysis
- 7.3 ROKU, INC.
- 7.3.1 Company Overview
- 7.3.2 Financial Analysis
- 7.3.3 Segmental and Regional Analysis
- 7.3.4 Research & Development Expenses
- 7.3.5 Recent strategies and developments:
- 7.3.5.1 Partnerships, Collaborations, and Agreements:
- 7.3.5.2 Business Expansions:
- 7.3.6 SWOT Analysis
- 7.4 Google LLC (Alphabet Inc.)
- 7.4.1 Company Overview
- 7.4.2 Financial Analysis
- 7.4.3 Segmental and Regional Analysis
- 7.4.4 Research & Development Expense
- 7.4.5 SWOT Analysis
- 7.5 Adobe, Inc.
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Research & Development Expense
- 7.5.5 SWOT Analysis
- 7.6 Adform
- 7.6.1 Company Overview
- 7.6.2 Financial Analysis
- 7.6.3 Segmental and Regional Analysis
- 7.6.4 Research & Development Expenses
- 7.6.5 SWOT Analysis
- 7.7 Magnite, Inc.
- 7.7.1 Company Overview
- 7.7.2 Financial Analysis
- 7.7.3 Regional Analysis
- 7.7.4 Recent strategies and developments:
- 7.7.4.1 Product Launches and Product Expansions:
- 7.7.5 SWOT Analysis
- 7.8 MediaMath Inc.
- 7.8.1 Company Overview
- 7.8.2 SWOT Analysis
- 7.9 Connexity, Inc. (Taboola.com Ltd)
- 7.9.1 Company Overview
- 7.9.2 Financial Analysis
- 7.9.3 Regional Analysis
- 7.9.4 Research & Development Expenses
- 7.9.5 SWOT Analysis
- 7.10. Yahoo, Inc.
- 7.10.1 Company Overview
- 7.10.2 SWOT Analysis
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