The Europe Product Analytics Market would witness market growth of 19.9% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Product Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,325.8 million by 2031. The UK market is exhibiting a CAGR of 19% during (2024 - 2031). Additionally, The France market would experience a CAGR of 20.8% during (2024 - 2031).
One of the key drivers of this market is the widespread adoption of artificial intelligence (AI) and machine learning (ML) technologies. AI-driven analytics solutions have revolutionized the way businesses interpret and utilize data. As AI and ML technologies advance, their integration into these analytics platforms will further enhance the efficiency and accuracy of data-driven insights.
Moreover, the increasing focus on customer experience optimization has been a major growth driver for this market. Today's businesses increasingly prioritize customer-centric approaches, using these analytics to understand user behavior and enhance experiences. Companies can optimize product functionality and improve satisfaction by analyzing user interactions, feature adoption, and engagement patterns.
France’s product analytics market in the manufacturing sector is expanding, supported by government initiatives like "Industrie du Futur," which has received investments exceeding €10 billion by 2023. According to the National Institute of Statistics and Economic Studies (INSEE), manufacturing output increased by +0.4% in April 2024, following a 0.4% decline in March 2024. Through the "France 2030" initiative, the French government has committed to investing up to €735 million in 5G and future network technologies by 2025, aiming to boost key sectors and foster emerging technologies. This substantial investment underscores the country's dedication to modernizing its industrial base and promoting adopting advanced analytics solutions. By embracing these technologies, French manufacturers can address supply chain inefficiencies, reduce costs, and develop new digital business models, strengthening their competitive market position. Thus, the region will present lucrative growth opportunities to expand the market.
Based on Mode, the market is segmented into Tracking Data, and Analysing Data. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Consumer Engagement, Sales & Marketing, and Design & Manufacturing. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on End User, the market is segmented into Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Healthcare & Pharmaceuticals, and Other End User. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
By Mode
- Tracking Data
- Analysing Data
- Solution
- Services
- Cloud
- On-premise
- Consumer Engagement
- Sales & Marketing
- Design & Manufacturing
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Media & Entertainment
- Healthcare & Pharmaceuticals
- Other End User
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Product Analytics Market, by Mode
- 1.4.2 Europe Product Analytics Market, by Component
- 1.4.3 Europe Product Analytics Market, by Deployment
- 1.4.4 Europe Product Analytics Market, by Application
- 1.4.5 Europe Product Analytics Market, by Enterprise Size
- 1.4.6 Europe Product Analytics Market, by End User
- 1.4.7 Europe Product Analytics Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.5 Porter Five Forces Analysis
- Chapter 5. Europe Product Analytics Market by Mode
- 5.1 Europe Tracking Data Market by Country
- 5.2 Europe Analysing Data Market by Country
- Chapter 6. Europe Product Analytics Market by Component
- 6.1 Europe Solution Market by Country
- 6.2 Europe Services Market by Country
- Chapter 7. Europe Product Analytics Market by Deployment
- 7.1 Europe Cloud Market by Country
- 7.2 Europe On-premise Market by Country
- Chapter 8. Europe Product Analytics Market by Application
- 8.1 Europe Consumer Engagement Market by Country
- 8.2 Europe Sales & Marketing Market by Country
- 8.3 Europe Design & Manufacturing Market by Country
- Chapter 9. Europe Product Analytics Market by Enterprise Size
- 9.1 Europe Large Enterprises Market by Country
- 9.2 Europe Small & Medium Enterprises (SMEs) Market by Country
- Chapter 10. Europe Product Analytics Market by End User
- 10.1 Europe Retail & E-commerce Market by Country
- 10.2 Europe BFSI Market by Country
- 10.3 Europe IT & Telecommunication Market by Country
- 10.4 Europe Media & Entertainment Market by Country
- 10.5 Europe Healthcare & Pharmaceuticals Market by Country
- 10.6 Europe Other End User Market by Country
- Chapter 11. Europe Product Analytics Market by Country
- 11.1 Germany Product Analytics Market
- 11.1.1 Germany Product Analytics Market by Mode
- 11.1.2 Germany Product Analytics Market by Component
- 11.1.3 Germany Product Analytics Market by Deployment
- 11.1.4 Germany Product Analytics Market by Application
- 11.1.5 Germany Product Analytics Market by Enterprise Size
- 11.1.6 Germany Product Analytics Market by End User
- 11.2 UK Product Analytics Market
- 11.2.1 UK Product Analytics Market by Mode
- 11.2.2 UK Product Analytics Market by Component
- 11.2.3 UK Product Analytics Market by Deployment
- 11.2.4 UK Product Analytics Market by Application
- 11.2.5 UK Product Analytics Market by Enterprise Size
- 11.2.6 UK Product Analytics Market by End User
- 11.3 France Product Analytics Market
- 11.3.1 France Product Analytics Market by Mode
- 11.3.2 France Product Analytics Market by Component
- 11.3.3 France Product Analytics Market by Deployment
- 11.3.4 France Product Analytics Market by Application
- 11.3.5 France Product Analytics Market by Enterprise Size
- 11.3.6 France Product Analytics Market by End User
- 11.4 Russia Product Analytics Market
- 11.4.1 Russia Product Analytics Market by Mode
- 11.4.2 Russia Product Analytics Market by Component
- 11.4.3 Russia Product Analytics Market by Deployment
- 11.4.4 Russia Product Analytics Market by Application
- 11.4.5 Russia Product Analytics Market by Enterprise Size
- 11.4.6 Russia Product Analytics Market by End User
- 11.5 Spain Product Analytics Market
- 11.5.1 Spain Product Analytics Market by Mode
- 11.5.2 Spain Product Analytics Market by Component
- 11.5.3 Spain Product Analytics Market by Deployment
- 11.5.4 Spain Product Analytics Market by Application
- 11.5.5 Spain Product Analytics Market by Enterprise Size
- 11.5.6 Spain Product Analytics Market by End User
- 11.6 Italy Product Analytics Market
- 11.6.1 Italy Product Analytics Market by Mode
- 11.6.2 Italy Product Analytics Market by Component
- 11.6.3 Italy Product Analytics Market by Deployment
- 11.6.4 Italy Product Analytics Market by Application
- 11.6.5 Italy Product Analytics Market by Enterprise Size
- 11.6.6 Italy Product Analytics Market by End User
- 11.7 Rest of Europe Product Analytics Market
- 11.7.1 Rest of Europe Product Analytics Market by Mode
- 11.7.2 Rest of Europe Product Analytics Market by Component
- 11.7.3 Rest of Europe Product Analytics Market by Deployment
- 11.7.4 Rest of Europe Product Analytics Market by Application
- 11.7.5 Rest of Europe Product Analytics Market by Enterprise Size
- 11.7.6 Rest of Europe Product Analytics Market by End User
- Chapter 12. Company Profiles
- 12.1 IBM Corporation
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Regional & Segmental Analysis
- 12.1.4 Research & Development Expenses
- 12.1.5 Recent strategies and developments:
- 12.1.5.1 Partnerships, Collaborations, and Agreements:
- 12.1.5.2 Product Launches and Product Expansions:
- 12.1.6 SWOT Analysis
- 12.2 Oracle Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Segmental and Regional Analysis
- 12.2.4 Research & Development Expense
- 12.2.5 Recent strategies and developments:
- 12.2.5.1 Partnerships, Collaborations, and Agreements:
- 12.2.5.2 Product Launches and Product Expansions:
- 12.2.6 SWOT Analysis
- 12.3 Google LLC (Alphabet Inc.)
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expenses
- 12.3.5 Recent strategies and developments:
- 12.3.5.1 Partnerships, Collaborations, and Agreements:
- 12.3.5.2 Product Launches and Product Expansions:
- 12.3.6 SWOT Analysis
- 12.4 Salesforce, Inc.
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
- 12.4.5.1 Partnerships, Collaborations, and Agreements:
- 12.4.6 SWOT Analysis
- 12.5 Adobe, Inc.
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expense
- 12.5.5 Recent strategies and developments:
- 12.5.5.1 Partnerships, Collaborations, and Agreements:
- 12.5.6 SWOT Analysis
- 12.6 Medallia Inc.
- 12.6.1 Company Overview
- 12.6.2 Recent strategies and developments:
- 12.6.2.1 Acquisition and Mergers:
- 12.7 Accenture PLC
- 12.7.1 Company Overview
- 12.7.2 Financial Analysis
- 12.7.3 Regional Analysis
- 12.7.4 Research & Development Expenses
- 12.7.5 Recent strategies and developments:
- 12.7.5.1 Acquisition and Mergers:
- 12.7.6 SWOT Analysis
- 12.8 Teradata Corporation
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
- 12.8.5.1 Acquisition and Mergers:
- 12.8.6 SWOT Analysis
- 12.9 SAS Institute, Inc.
- 12.9.1 Company Overview
- 12.9.2 SWOT Analysis
- 12.10. QlikTech International AB (Talend, Inc.)
- 12.10.1 Company Overview
- 12.10.2 SWOT Analysis
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