Europe Predictive Retail Analytics Market Size, Share & Trends Analysis Report By Application, By Enterprise Size (Large Enterprises, and SMEs), By Component, By Deployment Type, By Business Function, By Country and Growth Forecast, 2024 - 2031
The Europe Predictive Retail Analytics Market would witness market growth of 32.7% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Predictive Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,028.6 million by 2031. The UK market is exhibiting a CAGR of 31.6% during (2024 - 2031). Additionally, The France market would experience a CAGR of 34% during (2024 - 2031).
The predictive retail analytics market has emerged as a crucial segment in the modern retail landscape, transforming how businesses operate, interact with customers, and make strategic decisions. Retailers have developed a substantial competitive advantage by anticipating future trends and outcomes.
Moreover, this enables them to increase profitability, expedite operations, and provide personalized customer experiences. The rise of digitalization and e-commerce has been a major driving force behind adopting predictive retail analytics. As more consumers shift towards online shopping, the data generated by retail transactions has surged.
The European predictive retail analytics market is experiencing substantial growth, driven by the surge in cross-border e-commerce, opening up new opportunities for brands and retailers to reach a wider customer base. The expansion of cross-border e-commerce enables European online retailers to tap into markets in different countries, increasing the need for targeted analytics solutions that cater to diverse regional demands. Predictive retail analytics platforms help brands navigate the complexities of cross-border commerce, effectively targeting consumers across multiple countries while considering local preferences and purchasing behaviors.
Based on Application, the market is segmented into Inventory Analysis, Customer Management, Pricing Analysis, Performance Analysis, Merchandising Analysis, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Component, the market is segmented into Software, and Services (Consulting Services, Deployment & Integration Services, Support & Maintenance Services, and Training & Education Services). Based on Deployment Type, the market is segmented into Cloud-based, On-Premise, and Hybrid. Based on Business Function, the market is segmented into Supply Chain Management, Sales & Marketing, Strategy & Planning, In-store Operations, Human Resource, and Other Business Function. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- SAP SE
- Microsoft Corporation
- SAS Institute Inc.
- NTT Data Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
- Salesforce, Inc.
- Alteryx, Inc.
- Fair Isaac Corporation (FICO)
Europe Predictive Retail Analytics Market Report Segmentation
By Application
- Inventory Analysis
- Customer Management
- Pricing Analysis
- Performance Analysis
- Merchandising Analysis
- Other Application
By Enterprise Size
By Component
- Software
- Services
- Consulting Services
- Deployment & Integration Services
- Support & Maintenance Services
- Training & Education Services
By Deployment Type
- Cloud-based
- On-Premise
- Hybrid
By Business Function
- Supply Chain Management
- Sales & Marketing
- Strategy & Planning
- In-store Operations
- Human Resource
- Other Business Function
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe