Europe Pet Toys Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Type (Stuffed Toys, Chew Toys, Chase & Fetch Toys, Interactive & Self-Play Toys, and Others), By Pet, By Country and Growth Forecast, 2024 - 2031

Europe Pet Toys Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Type (Stuffed Toys, Chew Toys, Chase & Fetch Toys, Interactive & Self-Play Toys, and Others), By Pet, By Country and Growth Forecast, 2024 - 2031


The Europe Pet Toys Market would witness market growth of 7.4% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 1,09,090.47 thousand units, showcasing a growth of 14.8% (2020-2023).

Chew toys play a crucial role in the pet toys market, offering pets a safe and constructive outlet for their natural chewing instincts. These toys are designed to withstand the strong jaws and sharp teeth of dogs. Chew toys come in various shapes, sizes, and materials, including rubber, nylon, and hard plastic, catering to different breeds, and chewing preferences. Therefore, the Germany market utilized 6,338.26 thousand units of Chew toys in 2023.

The Germany market dominated the Europe Pet Toys Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $966.7 million by 2031. The UK market exhibits a CAGR of 6.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 8.2% during (2024 - 2031).

Personalized toys, customized with pet names or unique features, appeal to pet owners seeking unique and special gifts for their furry companions. Premium toys often boast innovative features and functionalities that enhance pets’ play experiences and stimulate their senses. From interactive puzzles to motion-activated lights and sounds, these toys provide mental and physical stimulation, promoting engagement, exercise, and cognitive enrichment for pets.

Growing environmental consciousness has increased demand for eco-friendly and sustainable toys made from renewable materials, recycled plastics, or biodegradable alternatives. Manufacturers embrace sustainable manufacturing practices to reduce their environmental impact across the product lifecycle. This includes optimizing resource use, minimizing waste generation, and prioritizing energy-efficient production processes to lower carbon emissions and conserve natural resources.

The UK has witnessed a substantial shift towards online shopping, with more consumers preferring the convenience and accessibility of e-commerce platforms. E-commerce platforms in the UK provide access to puppy toys, catering to pet owners and their pets’ diverse needs, preferences, and lifestyles. According to the International Trade Administration, consumer e-commerce now accounts for 36.3% of the total retail sector in the UK (as of Jan 2021), with e-commerce revenue projected to increase to 285.60 billion dollars by 2025. 2022 UK online sales rose 36%, the highest annual growth since 2007. Hence, the growing pet population and e-commerce trends in Europe will drive the expansion of the regional market.

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Type, the market is segmented into Stuffed Toys, Chew Toys, Chase & Fetch Toys, Interactive & Self-Play Toys, and Others. Based on Pet, the market is segmented into Dog, Cat, Bird, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Unicharm Corporation
  • Benebone LLC
  • The Kyjen Company, LLC (J.W. Childs Associates, L.P.)
  • Doskocil Manufacturing Company, Inc.
  • Pets at Home Group Plc
  • Spectrum Brands Holdings, Inc.
  • KONG Company
  • Chewy, Inc.
  • Central Garden & Pet Company
  • Coastal Pet Products, Inc.
Europe Pet Toys Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Offline
  • Online
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Stuffed Toys
  • Chew Toys
  • Chase & Fetch Toys
  • Interactive & Self-Play Toys
  • Others
By Pet (Volume, Thousand Units, USD Billion, 2020-2031)
  • Dog
  • Cat
  • Bird
  • Others
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Pet Toys Market, by Distribution Channel
1.4.2 Europe Pet Toys Market, by Type
1.4.3 Europe Pet Toys Market, by Pet
1.4.4 Europe Pet Toys Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Recent Strategies Deployed in the Pet Toys Market
Chapter 5. Europe Pet Toys Market by Distribution Channel
5.1 Europe Offline Market by Country
5.2 Europe Online Market by Country
Chapter 6. Europe Pet Toys Market by Type
6.1 Europe Stuffed Toys Market by Country
6.2 Europe Chew Toys Market by Country
6.3 Europe Chase & Fetch Toys Market by Country
6.4 Europe Interactive & Self-Play Toys Market by Country
6.5 Europe Others Market by Country
Chapter 7. Europe Pet Toys Market by Pet
7.1 Europe Dog Market by Country
7.2 Europe Cat Market by Country
7.3 Europe Bird Market by Country
7.4 Europe Others Market by Country
Chapter 8. Europe Pet Toys Market by Country
8.1 Germany Pet Toys Market
8.1.1 Germany Pet Toys Market by Distribution Channel
8.1.2 Germany Pet Toys Market by Type
8.1.3 Germany Pet Toys Market by Pet
8.2 UK Pet Toys Market
8.2.1 UK Pet Toys Market by Distribution Channel
8.2.2 UK Pet Toys Market by Type
8.2.3 UK Pet Toys Market by Pet
8.3 France Pet Toys Market
8.3.1 France Pet Toys Market by Distribution Channel
8.3.2 France Pet Toys Market by Type
8.3.3 France Pet Toys Market by Pet
8.4 Russia Pet Toys Market
8.4.1 Russia Pet Toys Market by Distribution Channel
8.4.2 Russia Pet Toys Market by Type
8.4.3 Russia Pet Toys Market by Pet
8.5 Spain Pet Toys Market
8.5.1 Spain Pet Toys Market by Distribution Channel
8.5.2 Spain Pet Toys Market by Type
8.5.3 Spain Pet Toys Market by Pet
8.6 Italy Pet Toys Market
8.6.1 Italy Pet Toys Market by Distribution Channel
8.6.2 Italy Pet Toys Market by Type
8.6.3 Italy Pet Toys Market by Pet
8.7 Rest of Europe Pet Toys Market
8.7.1 Rest of Europe Pet Toys Market by Distribution Channel
8.7.2 Rest of Europe Pet Toys Market by Type
8.7.3 Rest of Europe Pet Toys Market by Pet
Chapter 9. Company Profiles
9.1 Unicharm Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 SWOT Analysis
9.2 Benebone LLC
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Product Launches and Product Expansions:
9.2.3 SWOT Analysis
9.3 The Kyjen Company, LLC (J.W. Childs Associates, L.P.)
9.3.1 Company Overview
9.3.2 SWOT Analysis
9.4 Doskocil Manufacturing Company, Inc.
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 Pets at Home Group Plc
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Recent strategies and developments:
9.5.4.1 Acquisition and Mergers:
9.5.5 SWOT Analysis
9.6 Spectrum Brands Holdings, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Product Launches and Product Expansions:
9.6.5.2 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 KONG Company
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Chewy, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 SWOT Analysis
9.9 Central Garden & Pet Company
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Acquisition and Mergers:
9.9.5 SWOT Analysis
9.10. Coastal Pet Products, Inc.
9.10.1 Company Overview
9.10.2 SWOT Analysis

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