Europe Pet Snacks And Treats Market Size, Share & Trends Analysis Report By Product (Eatable, and Chewable), By Pet Type (Dogs, Cats, and Other Pet Type), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

Europe Pet Snacks And Treats Market Size, Share & Trends Analysis Report By Product (Eatable, and Chewable), By Pet Type (Dogs, Cats, and Other Pet Type), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031


The Europe Pet Snacks And Treats Market would witness market growth of 11.3% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 255.74 kilo tonnes, showcasing a growth of 11.2% (2020-2023).

Chewable pet snacks and treats are used primarily for improving dental health, satisfying a pet's natural chewing instincts, and as reward tools for training. They also deliver nutritional supplements, offering a convenient way to promote overall well-being. Advantages of chewable treats include reducing plaque and tartar buildup, supporting joint and digestive health, and easing anxiety or boredom. Thus, the German market consumed 15.52 kilo tonnes of these snacks in 2023.

The Germany market dominated the Europe Pet Snacks And Treats Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,601.1 million by 2031. The UK market is exhibiting a CAGR of 10.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 12.3% during (2024 - 2031).

The demand for minimally processed pet snacks is driving the popularity of freeze-dried and dehydrated treats. These preservation methods maintain the ingredients' nutritional integrity and natural flavours, offering a healthier alternative to traditionally processed treats. Subscription boxes specifically for pet treats have become increasingly popular. These boxes offer a curated selection of snacks and often include new or exclusive products, allowing pet owners to discover a variety of treats tailored to their pet’s preferences and dietary needs.

Furthermore, pet specialty stores and veterinarians play a significant role in adopting pet snacks and treats. Many pet owners rely on veterinarians' expertise to recommend appropriate pet treats, especially those with specific health concerns. Pet specialty stores also offer a curated selection of high-quality products, often including niche and premium brands.

European pet owners are increasingly looking for multi-functional treats that offer additional benefits beyond basic nutrition. This includes treats such as training aids, dental chews, or enrichment tools. Cultural factors influence pet snack preferences in Europe. For example, regional tastes and traditions shape the demand for specific treats, such as those featuring local flavours or traditional ingredients. In conclusion, high pet ownership in the region is driving the market's growth.

Based on Product, the market is segmented into Eatable, and Chewable. Based on Pet Type, the market is segmented into Dogs, Cats, and Other Pet Type. Based on Distribution Channel, the market is segmented into Pet Specialty Stores, Supermarkets & Hypermarkets, Online, and Other Distribution Channel. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Archer Daniels Midland Company
  • Mars, Inc.
  • Nestlé S.A.
  • The Colgate Palmolive Company
  • General Mills, Inc.
  • The Wellness Pet Company (Clearlake Capital Group, L.P.)
  • Spectrum Brands Holdings, Inc.
  • The J.M. Smucker Company
  • Unicharm Corporation
  • Diamond Pet Foods, Inc.
Europe Pet Snacks And Treats Market Report Segmentation

By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
  • Eatable
  • Chewable
By Pet Type (Volume, Kilo Tonnes, USD Billion, 2020-2031)
  • Dogs
  • Cats
  • Other Pet Type
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
  • Pet Specialty Stores
  • Supermarkets & Hypermarkets
  • Online
  • Other Distribution Channel
By Country (Volume, Kilo Tonnes, USD Billion, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Pet Snacks And Treats Market, by Product
1.4.2 Europe Pet Snacks And Treats Market, by Pet Type
1.4.3 Europe Pet Snacks And Treats Market, by Distribution Channel
1.4.4 Europe Pet Snacks And Treats Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Nov – 2024, Aug) Leading Players
4.4 Porter Five Forces Analysis
Chapter 5. Europe Pet Snacks And Treats Market by Product
5.1 Europe Eatable Market by Country
5.2 Europe Chewable Market by Country
Chapter 6. Europe Pet Snacks And Treats Market by Pet Type
6.1 Europe Dogs Market by Country
6.2 Europe Cats Market by Country
6.3 Europe Other Pet Type Market by Country
Chapter 7. Europe Pet Snacks And Treats Market by Distribution Channel
7.1 Europe Pet Specialty Stores Market by Country
7.2 Europe Supermarkets & Hypermarkets Market by Country
7.3 Europe Online Market by Country
7.4 Europe Other Distribution Channel Market by Country
Chapter 8. Europe Pet Snacks And Treats Market by Country
8.1 Germany Pet Snacks And Treats Market
8.1.1 Germany Pet Snacks And Treats Market by Product
8.1.2 Germany Pet Snacks And Treats Market by Pet Type
8.1.3 Germany Pet Snacks And Treats Market by Distribution Channel
8.2 UK Pet Snacks And Treats Market
8.2.1 UK Pet Snacks And Treats Market by Product
8.2.2 UK Pet Snacks And Treats Market by Pet Type
8.2.3 UK Pet Snacks And Treats Market by Distribution Channel
8.3 France Pet Snacks And Treats Market
8.3.1 France Pet Snacks And Treats Market by Product
8.3.2 France Pet Snacks And Treats Market by Pet Type
8.3.3 France Pet Snacks And Treats Market by Distribution Channel
8.4 Russia Pet Snacks And Treats Market
8.4.1 Russia Pet Snacks And Treats Market by Product
8.4.2 Russia Pet Snacks And Treats Market by Pet Type
8.4.3 Russia Pet Snacks And Treats Market by Distribution Channel
8.5 Spain Pet Snacks And Treats Market
8.5.1 Spain Pet Snacks And Treats Market by Product
8.5.2 Spain Pet Snacks And Treats Market by Pet Type
8.5.3 Spain Pet Snacks And Treats Market by Distribution Channel
8.6 Italy Pet Snacks And Treats Market
8.6.1 Italy Pet Snacks And Treats Market by Product
8.6.2 Italy Pet Snacks And Treats Market by Pet Type
8.6.3 Italy Pet Snacks And Treats Market by Distribution Channel
8.7 Rest of Europe Pet Snacks And Treats Market
8.7.1 Rest of Europe Pet Snacks And Treats Market by Product
8.7.2 Rest of Europe Pet Snacks And Treats Market by Pet Type
8.7.3 Rest of Europe Pet Snacks And Treats Market by Distribution Channel
Chapter 9. Company Profiles
9.1 Archer Daniels Midland Company
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Mars, Inc.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Partnerships, Collaborations, and Agreements:
9.2.2.2 Product Launches and Product Expansions:
9.2.3 SWOT Analysis
9.3 Nestle S.A.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Expansion:
9.3.6 SWOT Analysis
9.4 The Colgate Palmolive Company
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Product Launches and Expansion:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.5.3 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 General Mills, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 The Wellness Pet Company (Clearlake Capital Group, L.P.)
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Product Launches and Product Expansions:
9.6.3 SWOT Analysis
9.7 Spectrum Brands Holdings, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 The J.M. Smucker Company
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.9 Unicharm Corporation
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 SWOT Analysis
9.10. Diamond Pet Foods, Inc.
9.10.1 Company Overview

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