Europe Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031

Europe Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031


The Europe Moisturizer Market would witness market growth of 4.4% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 66,687.73 thousand units (50 ML), showcasing a growth of 10.2% (2020-2024).

Cream moisturizers are especially valued for their rich and thick consistency, which is effective in treating dry, sensitive, and mature skin. They are formulated with potent ingredients like hyaluronic acid, ceramides, and natural oils that not only hydrate but also repair and protect the skin's barrier. Thus, the Germany market would utilize 25,785.71 thousand units (50 ML) of moisturizers by 2031.

The Germany market dominated the Europe Moisturizer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $929.6 Million by 2031. The UK market is exhibiting a CAGR of 3.5% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.1% during (2024 - 2031).

The influence of cultural shifts on the market cannot be overstated. Beauty standards and skincare routines vary significantly across different regions, and brands must adapt to these differences to succeed.

Additionally, moisturizer sales have been significantly influenced by the worldwide demographic transition to an aging population. As people age, their skin changes, making it more prone to dryness, wrinkles, and fine lines.

In Europe, beauty influencers like Lisa Eldridge and Caroline Hirons have a dedicated following that trusts their expertise in skincare. Their reviews and recommendations are highly valued, and when they highlight a particular moisturizer, it often results in increased sales and visibility for the product across European markets. Germany exhibits a growing demand for it, fueled by factors such as a strong emphasis on skincare and beauty, particularly among women.

Based on Type, the market is segmented into Face Moisturizer, and Body Moisturizer. Based on Form, the market is segmented into Cream, Lotion, and Gel. Based on End-user, the market is segmented into Women, Men, and Infant & Kids. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • L'Oreal S.A.
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Kao Corporation
  • The Estee Lauder Companies, Inc.
  • Shiseido Company Limited
  • Beiersdorf AG
  • Henkel AG & Company, KGaA
  • Coty, Inc.
Europe Moisturizer Market Report Segmentation

By Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Face Moisturizer
  • Body Moisturizer
By Form (Volume, Thousand Units, USD Billion, 2020-2031)
  • Cream
  • Lotion
  • Gel
By End-user (Volume, Thousand Units, USD Billion, 2020-2031)
  • Women
  • Men
  • Infant & Kids
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Moisturizer Market, by Type
1.4.2 Europe Moisturizer Market, by Form
1.4.3 Europe Moisturizer Market, by End-user
1.4.4 Europe Moisturizer Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Moisturizer Market
Chapter 5. Europe Moisturizer Market by Type
5.1 Europe Face Moisturizer Market by Country
5.2 Europe Body Moisturizer Market by Country
Chapter 6. Europe Moisturizer Market by Form
6.1 Europe Cream Market by Country
6.2 Europe Lotion Market by Country
6.3 Europe Gel Market by Country
Chapter 7. Europe Moisturizer Market by End-user
7.1 Europe Women Market by Country
7.2 Europe Men Market by Country
7.3 Europe Infant & Kids Market by Country
Chapter 8. Europe Moisturizer Market by Country
8.1 Germany Moisturizer Market
8.1.1 Germany Moisturizer Market by Type
8.1.2 Germany Moisturizer Market by Form
8.1.3 Germany Moisturizer Market by End-user
8.2 UK Moisturizer Market
8.2.1 UK Moisturizer Market by Type
8.2.2 UK Moisturizer Market by Form
8.2.3 UK Moisturizer Market by End-user
8.3 France Moisturizer Market
8.3.1 France Moisturizer Market by Type
8.3.2 France Moisturizer Market by Form
8.3.3 France Moisturizer Market by End-user
8.4 Russia Moisturizer Market
8.4.1 Russia Moisturizer Market by Type
8.4.2 Russia Moisturizer Market by Form
8.4.3 Russia Moisturizer Market by End-user
8.5 Spain Moisturizer Market
8.5.1 Spain Moisturizer Market by Type
8.5.2 Spain Moisturizer Market by Form
8.5.3 Spain Moisturizer Market by End-user
8.6 Italy Moisturizer Market
8.6.1 Italy Moisturizer Market by Type
8.6.2 Italy Moisturizer Market by Form
8.6.3 Italy Moisturizer Market by End-user
8.7 Rest of Europe Moisturizer Market
8.7.1 Rest of Europe Moisturizer Market by Type
8.7.2 Rest of Europe Moisturizer Market by Form
8.7.3 Rest of Europe Moisturizer Market by End-user
Chapter 9. Company Profiles
9.1 L"Oreal S.A.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Partnerships, Collaborations, and Agreements:
9.1.4.2 Product Launches and Product Expansions:
9.1.4.3 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Unilever PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 SWOT Analysis
9.3 The Procter & Gamble Company
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Johnson & Johnson
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental & Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 Kao Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 The Estee Lauder Companies, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 Shiseido Company Limited
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Beiersdorf AG
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 SWOT Analysis
9.9 Henkel AG & Company, KGaA
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 SWOT Analysis
9.10. Coty, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings