Europe Mobile Virtual Network Operator (MVNO) Market Size, Share & Trends Analysis Report By Contract Type (Prepaid MVNO, and Postpaid MVNO), By End-use, By Service Type, By Operational Model, By Type, By Country and Growth Forecast, 2024 - 2031

The Europe Mobile Virtual Network Operator (MVNO) Market would witness market growth of 7.1% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Mobile Virtual Network Operator (MVNO) Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,930.4 million by 2031. The UK market is exhibiting a CAGR of 6.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 7.9% during (2024 - 2031).

Beyond affordability, MVNOs excel in targeting niche demographics and underserved segments. For example, some MVNOs cater specifically to ethnic communities, offering international calling plans tailored to immigrants who need to stay connected with family abroad. Others focus on younger audiences, bundling mobile data with streaming services or gaming perks to appeal to digital natives. In the business sector, MVNOs provide enterprise solutions such as machine-to-machine (M2M) connectivity for Internet of Things (IoT) devices, enabling industries like logistics, healthcare, and agriculture to monitor assets, track shipments, or manage remote equipment efficiently.

Another key application lies in branded mobile services. Retail chains, banks, and entertainment companies have launched MVNOs to strengthen customer loyalty and diversify revenue streams. For instance, a supermarket chain might offer a mobile plan with exclusive discounts for shoppers, while a media company could bundle subscriptions with data packages. These applications highlight the adaptability of the MVNO model, allowing it to serve individual consumers and specialized industries with tailored solutions.

The increasing use of digital public services and online transactions is another key factor contributing to market growth. In 2024, 70% of EU internet users interacted with public authorities online, highlighting the shift toward digital government services. MVNOs can benefit from this trend by offering specialized mobile plans catering to digital service users, ensuring seamless access to e-government platforms. Furthermore, with 72% of EU internet users engaging in e-commerce, MVNOs can introduce data plans that support seamless online shopping experiences, secure digital payments, and customer support for e-commerce platforms. Hence, the rapid digitalization of Europe’s economy and society is fuelling demand for reliable, affordable, and data-driven mobile services.

Based on Contract Type, the market is segmented into Prepaid MVNO, and Postpaid MVNO. Based on End-use, the market is segmented into Consumer, and Enterprise. Based on Service Type, the market is segmented into 4G MVNO, 5G MVNO, and Other Service Type. Based on Operational Model, the market is segmented into Full MVNO, Reseller MVNO, and Service Operator MVNO. Based on Type, the market is segmented into Discount, Migrant, Retail, Telecom, M2M, Roaming, Media, and Other Type. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Deutsche Telekom AG
• Verizon Communications Inc.
• AT&T Inc.
• Boost Mobile
• Consumer Cellular, Inc.
• Red Pocket
• Lyca Mobile
• FreenetAG

Europe Mobile Virtual Network Operator (MVNO) Market Report Segmentation

By Contract Type

• Prepaid MVNO
• Postpaid MVNO

By End-use

• Consumer
• Enterprise

By Service Type

• 4G MVNO
• 5G MVNO
• Other Service Type

By Operational Model

• Full MVNO
• Reseller MVNO
• Service Operator MVNO

By Type

• Discount
• Migrant
• Retail
• Telecom
• M2M
• Roaming
• Media
• Other Type

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe