Europe Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical (Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education), By Country and Growth Forecast, 2022 - 2028

Europe Mobile Value-Added Services Market Size, Share & Industry Trends Analysis Report By Solution, By End User, By Vertical (Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education), By Country and Growth Forecast, 2022 - 2028

The Europe Mobile Value-Added Services Market would witness market growth of 13.7% CAGR during the forecast period (2022-2028).

5G, which is still a new technology in the worldwide telecommunications industry, is expected to be followed by technical advances. With the implementation of 5G, millions of new, secure, and speedy connections are predicted to be created. It is anticipated that the worldwide mobile value-added services market would experience a rise in revenue as a consequence of the emergence of 5G technology, owing to the growing population and demand for smartphones.

Mobile marketing enables companies and marketers to maintain a constant connection with customers. In a world when consumers are continually connected to the Internet, a company may easily achieve success with a mobile-centric advertising strategy. Clients are no longer confined to their residences or workplaces, and brands must be present wherever their customers are. Mobile advertising enables firms to interact with mobile consumers.

Mobile advertising is, above all else, a customized kind of marketing. It provides advertisers a glimpse into the consumer's lifestyle area and enables them to tap into that with any appropriate type of media. Brands enhance their chances of turning viewers into paying customers by getting closer to them. Mobile advertising uses a variety of ad formats and styles to generate user-friendly advertisements that promote brands. It is more adaptable, permits greater customization, and produces superior outcomes.

With changes in data consumption habits and demand, the European mobile sector has played a crucial role in keeping consumers and companies linked during the epidemic. To mitigate the effect of the pandemic, operators are providing free educational services, using mobile big data tools for epidemiological modelling, and giving direct money for hospitals, frontline workers, and other healthcare efforts.

The Germany market dominated the Europe Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $103.4 billion by 2028. The UK market is poised to grow at a CAGR of 12.7% during (2022 - 2028). Additionally, The France market would witness a CAGR of 14.5% during (2022 - 2028).

Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited)

Scope of the Study

Market Segments covered in the Report:

By Solution

  • Short Messaging Service (SMS)
  • Location Based Services
  • Multimedia Messaging Service (MMS)
  • Mobile Money
  • Mobile Email & IM
  • Mobile Advertising
  • Mobile Infotainment
  • Others
By End User
  • Large Enterprises
  • SMB
By Vertical
  • Government
  • Media & Entertainment
  • Healthcare
  • Telecom & IT
  • Retail
  • Education
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Apple, Inc.
  • Google LLC
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • AT&T, Inc.
  • Vodafone Group Plc
  • Reliance Industries Limited
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • One97 Communications Limited
  • Mozat Pte Ltd.
  • Comviva Technologies Limited (Tech Mahindra Limited)
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Value-Added Services Market, by Solution
1.4.2 Europe Mobile Value-Added Services Market, by End User
1.4.3 Europe Mobile Value-Added Services Market, by Vertical
1.4.4 Europe Mobile Value-Added Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Mobile Value-Added Services Market
Chapter 4. Europe Mobile Value-Added Services Market by Solution
4.1 Europe Short Messaging Service (SMS) Market by Country
4.2 Europe Location Based Services Market by Country
4.3 Europe Multimedia Messaging Service (MMS) Market by Country
4.4 Europe Mobile Money Market by Country
4.5 Europe Mobile Email & IM Market by Country
4.6 Europe Mobile Advertising Market by Country
4.7 Europe Mobile Infotainment Market by Country
4.8 Europe Others Market by Country
Chapter 5. Europe Mobile Value-Added Services Market by End-User
5.1 Europe Large Enterprises Market by Country
5.2 Europe SMB Market by Country
Chapter 6. Europe Mobile Value-Added Services Market by Vertical
6.1 Europe Government Market by Country
6.2 Europe Media & Entertainment Market by Country
6.3 Europe Healthcare Market by Country
6.4 Europe Telecom & IT Market by Country
6.5 Europe Retail Market by Country
6.6 Europe Education Market by Country
6.7 Europe Others Market by Country
Chapter 7. Europe Mobile Value-Added Services Market by Country
7.1 Germany Mobile Value-Added Services Market
7.1.1 Germany Mobile Value-Added Services Market by Solution
7.1.2 Germany Mobile Value-Added Services Market by End-User
7.1.3 Germany Mobile Value-Added Services Market by Vertical
7.2 UK Mobile Value-Added Services Market
7.2.1 UK Mobile Value-Added Services Market by Solution
7.2.2 UK Mobile Value-Added Services Market by End-User
7.2.3 UK Mobile Value-Added Services Market by Vertical
7.3 France Mobile Value-Added Services Market
7.3.1 France Mobile Value-Added Services Market by Solution
7.3.2 France Mobile Value-Added Services Market by End-User
7.3.3 France Mobile Value-Added Services Market by Vertical
7.4 Russia Mobile Value-Added Services Market
7.4.1 Russia Mobile Value-Added Services Market by Solution
7.4.2 Russia Mobile Value-Added Services Market by End-User
7.4.3 Russia Mobile Value-Added Services Market by Vertical
7.5 Spain Mobile Value-Added Services Market
7.5.1 Spain Mobile Value-Added Services Market by Solution
7.5.2 Spain Mobile Value-Added Services Market by End-User
7.5.3 Spain Mobile Value-Added Services Market by Vertical
7.6 Italy Mobile Value-Added Services Market
7.6.1 Italy Mobile Value-Added Services Market by Solution
7.6.2 Italy Mobile Value-Added Services Market by End-User
7.6.3 Italy Mobile Value-Added Services Market by Vertical
7.7 Rest of Europe Mobile Value-Added Services Market
7.7.1 Rest of Europe Mobile Value-Added Services Market by Solution
7.7.2 Rest of Europe Mobile Value-Added Services Market by End-User
7.7.3 Rest of Europe Mobile Value-Added Services Market by Vertical
Chapter 8. Company Profiles
8.1 Apple, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Google LLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Samsung Electronics Co., Ltd. (Samsung Group)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 AT&T, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.5 Vodafone Group Plc
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional & Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Reliance Industries Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.7 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.8 One97 Communications Limited (Paytm Payments Services Limited)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.9 Comviva Technologies Limited (Tech Mahindra Limited)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.6 SWOT Analysis
8.10. Mozat Pte Ltd.
8.10.1 Company Overview

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