Europe Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Country and Growth Forecast, 2024 - 20

Europe Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

The Europe Mobile Marketing Market would witness market growth of 22.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,674.8 million by 2031. The UK market is exhibiting a CAGR of 21.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 23.8% during (2024 - 2031).

With the rise of mobile applications, businesses can use in-app marketing strategies to reach their customers. This includes push notifications alerting users to sales, new product launches, or important updates. Push notifications are valuable because they are sent directly to a user’s device, providing a more personalized form of communication. As consumers increasingly rely on mobile devices to search for information, mobile search advertising has become an important application.

Location-based mobile marketing leverages GPS technology to send targeted advertisements to users based on their location. This application enables businesses to offer location-specific deals or information to users in real-time, enhancing the chances of conversion. Geofencing, a type of location-based marketing, allows businesses to target customers when they enter a specific area. Social media platforms like Facebook, Instagram, Twitter, and TikTok are crucial tools for this marketing.

The increasing digital intensity across businesses in the European Union, particularly among SMEs and large enterprises, is significantly shaping this market in Europe. As companies invest more in digitalization, the demand for advanced strategies and solutions is rising, driving the market's growth and transforming how businesses engage with consumers. In Europe, 59% of businesses reached a basic level of digital intensity in 2023, indicating a steady shift toward a more digitalized landscape. Small and medium-sized enterprises (SMEs), the backbone of the European economy, also embrace digital tools, with digital intensity varying across regions. Countries like Sweden and Finland are leading the way, where 80% and 86% of SMEs have reached a basic level of digital intensity. As businesses across Europe advance digitally, this marketing becomes increasingly central to their strategies. With more SMEs embracing digitalization, even those in lower-adoption countries will begin to adopt these marketing technologies, creating opportunities for innovation and growth. Hence, the growing digital intensity in Europe, especially within SMEs, is set to impact this market positively.

Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Europe Mobile Marketing Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe