Europe Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028

Europe Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028

The Europe Mobile Analytics Market would witness market growth of 18.2% CAGR during the forecast period (2022-2028).

The mobile analytics tool that marketing teams rely on to assess user acquisition channels, activity, retention, and funnel completion rates is likely one of the most crucial resources available to them. Typically, marketing teams use specific campaign attribution links to track many campaigns simultaneously while measuring their impact on app installs, new and returning users, time spent in the app, performance of the sales funnel, and conversions, of course. Which initiatives or channels for acquiring customers are more successful than others become blatantly obvious.

A growing number of UI and UX teams employ mobile analytics to assist them in designing the ideal user experience for various areas of their mobile applications, like the signup or verification procedure or paths to an in-app purchase.

Due to the improvements in information and communication technology, rising reliance on electronic equipment and networks, and the digitization of manufacturing processes, daily economic and social activities generate enormous amounts of data. This "big data" can be communicated, gathered, analyzed, and aggregated to reveal insights into the procedures and behaviors of people. Big data analytics has the ability to reveal inefficiencies across a variety of industries, resulting in the development of novel new goods and services, increased competitiveness, and economic expansion. Therefore, increasing big data adoption increases the need for mobile analytics in the region, which in turn fuels the expansion of the regional mobile analytics market.

The Germany market dominated the Europe Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $939.3 Million by 2028.The UK market is anticipated to grow at a CAGR of 17.2% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 19.1% during (2022 - 2028).

Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)

Scope of the Study

Market Segments covered in the Report:

By Component

  • Solution
  • Services
By Application
  • Mobile advertisement & Marketing Analytics
  • Targeting & Behavioral Analytics
  • Application Performance Analytics
  • Others
By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
By End-use
  • Retail & E-commerce
  • BFSI
  • Government
  • Travel & Hospitality
  • IT & Telecommunications
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Adobe, Inc.
  • Google LLC
  • IBM Corporation
  • Micro Focus International PLC
  • Microsoft Corporation
  • SAS Institute, Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • Tibco Software, Inc. (Vista Equity Partners)
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Analytics Market, by Component
1.4.2 Europe Mobile Analytics Market, by Application
1.4.3 Europe Mobile Analytics Market, by Organization Size
1.4.4 Europe Mobile Analytics Market, by End-use
1.4.5 Europe Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Europe Mobile Analytics Market by Component
4.1 Europe Solution Market by Country
4.2 Europe Services Market by Country
Chapter 5. Europe Mobile Analytics Market by Application
5.1 Europe Mobile advertisement & Marketing Analytics Market by Country
5.2 Europe Targeting & Behavioral Analytics Market by Country
5.3 Europe Application Performance Analytics Market by Country
5.4 Europe Others Market by Country
Chapter 6. Europe Mobile Analytics Market by Organization Size
6.1 Europe Large Enterprises Market by Country
6.2 Europe Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Europe Mobile Analytics Market by End-use
7.1 Europe Retail & E-commerce Market by Country
7.2 Europe BFSI Market by Country
7.3 Europe Government Market by Country
7.4 Europe Travel & Hospitality Market by Country
7.5 Europe IT & Telecommunications Market by Country
7.6 Europe Media & Entertainment Market by Country
7.7 Europe Healthcare & Life Sciences Market by Country
7.8 Europe Others Market by Country
Chapter 8. Europe Mobile Analytics Market by Country
8.1 Germany Mobile Analytics Market
8.1.1 Germany Mobile Analytics Market by Component
8.1.2 Germany Mobile Analytics Market by Application
8.1.3 Germany Mobile Analytics Market by Organization Size
8.1.4 Germany Mobile Analytics Market by End-use
8.2 UK Mobile Analytics Market
8.2.1 UK Mobile Analytics Market by Component
8.2.2 UK Mobile Analytics Market by Application
8.2.3 UK Mobile Analytics Market by Organization Size
8.2.4 UK Mobile Analytics Market by End-use
8.3 France Mobile Analytics Market
8.3.1 France Mobile Analytics Market by Component
8.3.2 France Mobile Analytics Market by Application
8.3.3 France Mobile Analytics Market by Organization Size
8.3.4 France Mobile Analytics Market by End-use
8.4 Russia Mobile Analytics Market
8.4.1 Russia Mobile Analytics Market by Component
8.4.2 Russia Mobile Analytics Market by Application
8.4.3 Russia Mobile Analytics Market by Organization Size
8.4.4 Russia Mobile Analytics Market by End-use
8.5 Spain Mobile Analytics Market
8.5.1 Spain Mobile Analytics Market by Component
8.5.2 Spain Mobile Analytics Market by Application
8.5.3 Spain Mobile Analytics Market by Organization Size
8.5.4 Spain Mobile Analytics Market by End-use
8.6 Italy Mobile Analytics Market
8.6.1 Italy Mobile Analytics Market by Component
8.6.2 Italy Mobile Analytics Market by Application
8.6.3 Italy Mobile Analytics Market by Organization Size
8.6.4 Italy Mobile Analytics Market by End-use
8.7 Rest of Europe Mobile Analytics Market
8.7.1 Rest of Europe Mobile Analytics Market by Component
8.7.2 Rest of Europe Mobile Analytics Market by Application
8.7.3 Rest of Europe Mobile Analytics Market by Organization Size
8.7.4 Rest of Europe Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:

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